JAGUAR Cars Whitley, Coventry, England, UK at start now from Tata Motors India I

2012 Logo of Jaguar Cars, released in 2012

Jaguar Cars (/ˈæɡjuː.ər/ jag-ew-ər) is a brand of Jaguar Land Rover, a British multinational car manufacturer headquartered in Whitley, Coventry, England, owned by the Indian company Tata Motors since 2008.

Jaguar was founded as the Swallow Sidecar Company in 1922, originally making motorcycle sidecars before developing passenger cars. The name was changed to “Jaguar” after World War II to avoid the unfavourable connotations of the SS initials. A merger with the British Motor Corporation followed in 1966, the resulting enlarged company now being renamed as British Motor Holdings (BMH), which in 1968 merged with Leyland Motor Corporation and became British Leyland, itself to be nationalised in 1975.

SS Jaguar marque

Jaguar was de-merged from British Leyland and was listed on the London Stock Exchange in 1984, becoming a constituent of the FTSE 100 Index until it was acquired by Ford in 1990. Jaguar has, in recent years, manufactured cars for the British Prime Minister, the most recent delivery being an XJ in May 2010. The company also holds royal warrants from Queen Elizabeth II and Prince Charles.

Jaguar cars today are designed in Jaguar Land Rover’s engineering centres at the Whitley plant in Coventry and at their Gaydon site in Warwickshire, and are manufactured in Jaguar’s Castle Bromwich assembly plant in Birmingham with some manufacturing expected to take place in the Solihull plant.

In September 2013 Jaguar Land Rover announced plans to open a 100 million GBP (160 million USD) research and development centre in the University of Warwick, Coventry to create a new generation of vehicle technologies. The carmaker said around 1,000 academics and engineers would work there and that construction would start in 2014.

History

Birth of the cars

SS Jaguar marque

The original SS Jaguar marque

1935 Jaguar 2½-litre, 68 hp 1935 SS 90

The 2½-litre, 68 hp 1935 SS 90

The Swallow Sidecar Company was founded in 1922 by two motorcycle enthusiasts, William Lyons and William Walmsley. leading to SS Cars Ltd. In 1935 the SS Jaguar name first appeared on a 2.5-litre saloon, sports models of which were the SS 90 and SS 100.

Cash was short after World War II, and Jaguar sold the plant and premises of Motor Panels, a pressed steel body manufacturing company they had acquired in the late 1930s when growth prospects seemed more secure. The buyer was Rubery Owen. Nevertheless, Jaguar achieved relative commercial success with their early post war models; times were also tough for other Coventry-based auto-makers and the company was able to buy from John Black‘s Standard Motor Company the plant where Standard had built the six-cylinder engines it had been supplying to Jaguar.

1940 SS Jaguar 3½-litre, 125 hp drophead coupé

SS Jaguar 3½-litre, 125 hp
drophead coupé 1940

Jaguar made its name by producing a series of successful eye-catching sports cars, the Jaguar XK120 (1948–54), Jaguar XK140 (1954-7), Jaguar XK150 (1957–61), and Jaguar E-Type (1961-75), all embodying Lyons’ mantra of “value for money”. The sports cars were successful in international motorsport, a path followed in the 1950s to prove the engineering integrity of the company’s products.

Jaguar’s sales slogan for years was “Grace, Space, Pace”, a mantra epitomised by the record sales achieved by the MK VII, IX, Mks I and II saloons and later the XJ6. During the time this slogan was used, but the exact text varied.

The core of Bill Lyons’ success following WWII was the twin-cam straight six engine, conceived pre-war and realised while engineers at the Coventry plant were dividing their time between fire-watching and designing the new power plant. It had a hemispherical cross-flow cylinder head with valves inclined from the vertical; originally at 30 degrees (inlet) and 45 degrees (exhaust) and later standardised to 45 degrees for both inlet and exhaust.

As fuel octane ratings were relatively low from 1948 onwards, three piston configuration were offered: domed (high octane), flat (medium octane), and dished (low octane).

The main designer, William “Bill” Heynes, assisted by Walter “Wally” Hassan, was determined to develop the Twin OHC unit. Bill Lyons agreed over misgivings from Hassan. It was risky to take what had previously been considered a racing or low-volume and cantankerous engine needing constant fettling and apply it to reasonable volume production saloon cars.

The subsequent engine (in various versions) was the mainstay powerplant of Jaguar, used in the XK 120, Mk VII Saloon, Mk I and II Saloons and XK 140 and 150. It was also employed in the E Type, itself a development from the race winning and Le Mans conquering C and D Type Sports Racing cars refined as the short-lived XKSS, a road-legal D-Type.

Few engine types have demonstrated such ubiquity and longevity: Jaguar used the Twin OHC XK Engine, as it came to be known, in the Jaguar XJ6 saloon from 1969 through 1992, and employed in a J60 variant as the power plant in such diverse vehicles as the British Army’s Combat Vehicle Reconnaissance (Tracked) family of vehicles, as well as the Fox armoured reconnaissance vehicle, the Ferret Scout Car, and the Stonefield four-wheel-drive all-terrain lorry. Properly maintained, the standard production XK Engine would achieve 200,000 miles of useful life.

Two of the proudest moments in Jaguar’s long history in motor sport involved winning the Le Mans 24 hours race, firstly in 1951 and again in 1953. Victory at the 1955 Le Mans was overshadowed by it being the occasion of the worst motorsport accident in history. Later in the hands of the Scottish racing team Ecurie Ecosse two more wins were added in 1956 and 1957.

In spite of such a performance orientation, it was always Lyons’ intention to build the business by producing world-class sporting saloons in larger numbers than the sports car market could support. Jaguar secured financial stability and a reputation for excellence with a series of elegantly styled luxury saloons that included the 3 litre and 3½ litre cars, the Mark VII, VIII, and IX, the compact Mark I and 2, and the XJ6 and XJ12. All were deemed very good values, with comfortable rides, good handling, high performance, and great style.

Combined with the trend-setting XK 120, XK 140, and XK 150 series of sports car, and nonpareil E-Type, Jaguar’s elan as a prestige motorcar manufacturer had few rivals. The company’s post-War achievements are remarkable, considering both the shortages that drove Britain (the Ministry of Supply still allocated raw materials) and the state of metallurgical development of the era.

In 1950, Jaguar agreed to lease from the Ministry of Supply the Daimler Shadow 2 factory in Browns Lane, Allesley, Coventry, which at the time was being used by The Daimler Company Limited and moved to the new site from Foleshill over the next 12 months. Jaguar purchased Daimler — not to be confused with Daimler-Benz or Daimler AG—in 1960 from BSA. From the late 1960s, Jaguar used the Daimler marque as a brand name for their most luxurious saloons.

An end to independence

Pressed Steel Company Limited made all Jaguar’s (monocoque) bodies leaving provision and installation of the mechanicals to Jaguar. In mid-1965 British Motor Corporation (BMC), the AustinMorris combine, bought Pressed Steel. Lyons became concerned about the future of Jaguar, partly because of the threat to ongoing supplies of bodies, and partly because of his age and lack of an heir. He therefore accepted BMC’s offer to merge with Jaguar to form British Motor (Holdings) Limited. At a press conference on 11 July 1965 at the Great Eastern Hotel in London, Lyons and BMC Chairman George Harriman announced, “Jaguar Group of companies is to merge with The British Motor Corporation Ltd., as the first step towards the setting up of a joint holding company to be called British Motor (Holdings) Limited”. In due course BMC changed its name to British Motor Holdings at the end of 1966.

BMH was pushed by the Government to merge with Leyland Motor Corporation Limited, manufacturer of Leyland bus and truck, StandardTriumph and, since 1967, Rover vehicles. The result was British Leyland Motor Corporation, a new holding company which appeared in 1968, but the combination was not a success. A combination of poor decision making by the board along with the financial difficulties of, especially, the Austin-Morris division (previously BMC) led to the Ryder Report and to effective nationalisation in 1975.

Temporary return to independence

Over the next few years it became clear that because of the low regard for many of the group’s products insufficient capital could be provided to develop and begin manufacture of new models, including Jaguars, particularly if Jaguar were to remain a part of the group.

In July 1984, Jaguar was floated off as a separate company on the stock market – one of the Thatcher government’s many privatisations– to create its own track record.

Installed as chairman in 1980, Sir John Egan is credited for Jaguar’s unprecedented prosperity immediately after privatisation. In early 1986 Egan reported he had tackled the main problems that were holding Jaguar back from selling more cars: quality control, lagging delivery schedules, poor productivity, and laid off about a third of the company’s 10,000-some employees to cut costs. Commentators have since pointed out he exploited an elderly model range on which all development costs had been written off and raised prices as well as intensifying the push to improve Jaguar’s quality but in the USA the price rises were masked by a favourable exchange rate.

Ford Motor Company era

Ford made offers to Jaguar’s US and UK shareholders to buy their shares in November 1989; Jaguar’s listing on the London Stock Exchange was removed on 28 February 1990. In 1999 it became part of Ford’s new Premier Automotive Group along with Aston Martin, Volvo Cars and, from 2000, Land Rover. Under Ford’s ownership, Jaguar never made a profit.

Under Ford’s ownership Jaguar expanded its range of products with the launch of the S-Type in 1999 and X-type in 2001. Since Land Rover’s May 2000 purchase by Ford, it has been closely associated with Jaguar. In many countries they share a common sales and distribution network (including shared dealerships), and some models now share components, although the only shared production facility was Halewood Body & Assembly, for the X-Type and the Freelander 2. However operationally the two companies were effectively integrated under a common management structure within Ford’s PAG.

On 11 June 2007, Ford announced that it planned to sell Jaguar, along with Land Rover and retained the services of Goldman Sachs, Morgan Stanley and HSBC to advise it on the deal. The sale was initially expected to be announced by September 2007, but was delayed until March 2008. Private equity firms such as Alchemy Partners of the UK, TPG Capital, Ripplewood Holdings (which hired former Ford Europe executive Sir Nick Scheele to head its bid), Cerberus Capital Management and One Equity Partners (owned by JP Morgan Chase and managed by former Ford executive Jacques Nasser) of the US, Tata Motors of India and a consortium comprising Mahindra and Mahindra (an automobile manufacturer from India) and Apollo Management all initially expressed interest in purchasing the marques from the Ford Motor Company.

Before the sale was announced, Anthony Bamford, chairman of British excavator manufacturer JCB had expressed interest in purchasing the company in August 2006, but backed out upon learning that the sale would also involve Land Rover, which he did not wish to buy. On Christmas Eve of 2007, Mahindra and Mahindra backed out of the race for both brands, citing complexities in the deal.

Tata Motors era

On 1 January 2008, Ford formally declared that Tata was the preferred bidder. Tata Motors also received endorsements from the Transport And General Worker’s Union (TGWU)-Amicus combine as well as from Ford. According to the rules of the auction process, this announcement would not automatically disqualify any other potential suitor. However, Ford (as well as representatives of Unite) would now be able to enter into detailed discussions with Tata concerning issues ranging from labour concerns (job security and pensions), technology (IT systems and engine production) and intellectual property, as well as the final sale price. Ford would also open its books for a more comprehensive due diligence by Tata. On 18 March 2008, Reuters reported that American bankers Citigroup and JP Morgan would finance the deal with a USD 3 billion loan.

On 26 March 2008, Ford announced that it had agreed to sell its Jaguar and Land Rover operations to Tata Motors of India, and that they expected to complete the sale by the end of the second quarter of 2008. Included in the deal were the rights to three other British brands, Jaguar’s own Daimler, as well as two dormant brands Lanchester and Rover. On 2 June 2008, the sale to Tata was completed at a cost of £1.7 billion.

Assembly plant

The Swallow Sidecar company (SSC) was originally located in Blackpool but moved to Holbrook Lane, Coventry in 1928 when demand for the Austin Swallow became too great for the factory’s capacity. In 1951, having outgrown the original Coventry site they moved to Browns Lane, which had been a wartime “shadow factory” run by The Daimler Company. Today, Jaguars are assembled at Castle Bromwich in Birmingham. The historic Browns Lane plant ceased trim and final operations in 2005, the X350 XJ having already moved to Castle Bromwich two years prior, leaving the XK and S-Type production to Castle Bromwich

In 2000, Ford turned its Halewood plant over to Jaguar following the discontinuation of its long running Escort that year for Jaguar’s new X-Type model. It was later joined by the second-generation Land Rover Freelander 2, from 2007. Jaguars ceased being produced at Halewood in 2009 following the discontinuation of the X-Type; Halewood now becoming a Land Rover-only plant.

A reduced Browns Lane site operates today, producing veneers for Jaguar Land Rover and others, as well as some engineering facilities. A new assembly plant was opened at Pune, India in April 2011.

Jaguar will begin producing the Jaguar XE – the replacement for the X-Type – at Land Rover’s Solihull plant in 2015, the first non-4×4 passenger car to be produced at the plant since the Rover SD1 in the late 1970s.

Current car models

XE

The XE will be the first compact executive Jaguar since the 2009 model year X-Type and will be the first of several Jaguar models to be built using Jaguar’s new modular aluminium architecture, moving the company away from the Ford derived platforms that were used in the past for the X-Type and XF. The use of Jaguar’s own platform will allow the XE to feature either rear-wheel drive or all-wheel drive configurations, and it will become the first car in its segment with an aluminium monocoque structure. Originally announced at the 2014 Geneva Motor Show with sales scheduled for 2015.

F-Type

The F-Type convertible was launched at the 2012 Paris Motor Show, following its display at the Goodwood Festival of Speed in June 2012, and is billed as a successor to the legendary E-Type. In fact, the Series III E-Type already had a successor, in the form of the XJS, which was in turn replaced by the XK8 and XKR. The F-Type nevertheless returns to the 2-seat plan that was lost with the introduction of the Series III E-Type, which was available only in a 2+2-seat configuration. It was developed following the positive reaction to Jaguar’s C-X16 concept car at the 2011 Frankfurt Auto Show. Sales will begin in 2013 with three engine choices; two variants of the AJ126 V6 petrol engine and the AJ133 V8 petrol engine.

XF

The Jaguar XF is a mid-size executive car introduced in 2008 to replace the S-Type. In January 2008, the XF was awarded the What Car? ‘Car of the Year’ and ‘Executive Car of the Year’ awards. The XF was also awarded Car of the Year 2008 from What Diesel? magazine. Engines available in the XF are 2.2-litre I4 and 3.0-litre V6 diesel engines, or 3.0 litre V6 and 5.0-litre V8 petrol engines. The 5.0 Litre engine is available in supercharged form in the XFR. From 2011, the 2.2-litre diesel engine from the Land Rover Freelander was added to the range as part of a facelift.

XJ

The Jaguar XJ is a full-size luxury saloon. The model has been in production since 1968 with the first generation being the last Jaguar car to have creative input by the company’s founder, Sir William Lyons. In early 2003, the third generation XJ arrived in showrooms and while the car’s exterior and interior styling were traditional in appearance, the car was completely re-engineered. Its styling attracted much criticism from many motoring journalists who claimed that the car looked old-fashioned and barely more modern than its predecessor, many even citing that the ‘Lyons line’ had been lost in the translation from Mark 2 into Mark 3 XJ, even though beneath the shell lay a highly advanced aluminium construction that put the XJ very near the top of its class.

Jaguar responded to the criticism with the introduction of the fourth generation XJ, launched in 2009. Its exterior styling is a departure from previous XJs, with a more youthful, contemporary stance, following the design shift that came into effect previously with the company’s XF and XK models.

The 5-litre V8 engine in the XJ Supersport can accelerate the car from 0 to 60 mph (0–97 km/h) in 4.7 seconds, and has a UK CO2 emission rating of 289 g/km. To cater to the limousine market, all XJ models are offered with a longer wheelbase (LWB) as an option, which increases the rear legroom.

R models

Jaguar XKR-S

Jaguar XKR-S

Jaguar began producing R models in 1995 with the introduction of the first XJR. Powered by a supercharged 6-cylinder engine, the car produced approximately 322 horsepower. With the revamped line of engines, the powerplant would be based on an eight-cylinder engine with supercharger from 1997 to present. The 1997–2003 XJR produced 370 horsepower (276 kW) and 385 pound-feet (522 N·m) of torque, taking the car to 60 mph (97 km/h) in 5 seconds. The new aluminium bodyshell from 2004 to 2009 and increased power to 400 hp (298 kW) and enhanced computer systems decreased the time to 60 mph (97 km/h) to 4.8 seconds. Starting after year 2000, XJRs were equipped with Jaguar’s CATS (Computer Active Technology Suspension), which helped firm up the ride in sporty driving without compromising comfort during day-to-day use.

The first XKR was introduced in 1997 and kept with the same power increases as the XJR except for after 2006 the power in the XKR was boosted to 420 hp (313 kW). The S-Type R had a short production run from 2003 to 2008, and came equipped with the same 400 horsepower (298 kW) supercharged V8 as the other R models. It was replaced by the XFR, featuring a 5.0 L supercharged V8 producing 510 hp (380 kW).

  • Jaguar XFR  510 hp (380 kW) mid-size saloon
  • Jaguar XKR  510 hp (380 kW) coupé and cabriolet
  • Jaguar XFR-S  550 hp (410 kW) mid-size saloon
  • Jaguar XKR-S  550 hp (410 kW) coupé and cabriolet
  • Jaguar XJR
  • Jaguar F-Type R  550 hp (410 kW) coupé

Future models

After years of speculation, Jaguar designer Ian Callum confirmed in early 2012 that there would not be a Jaguar SUV, but suggested that he may be designing a crossover for Jaguar. In 2013 Jaguar announced the C-X17 concept, and in January 2015 announced the Jaguar F-Pace, due for a 2015 debut prior to going on sale in 2016. It will incorporate many cues from the C-X17 concept as the first-ever Jaguar crossover.

Previous models

Recent

2002–2003 Jaguar X-Type saloon

2002–2003 Jaguar X-Type saloon

The Jaguar S-Type, first appeared in 1999 and stopped production in 2008. It has now been replaced by the Jaguar XF. Early S-Types suffered from reliability problems but those were mostly resolved by the 2004 model year.

The Jaguar X-Type was a compact executive car launched in 2001, while the company was under Ford ownership. Sharing its platform with a 2000 Ford Mondeo, the X-Type ceased production in 2009.

The Jaguar XK is a luxury grand tourer introduced in 2006, where it replaced the XK8. The XK introduced an aluminium monocoque bodyshell, and was available both as a two-door coupé and two-door cabriolet/convertible. Production ceased in 2014.

 Historic

The Jaguar company started production with the pre-war 1.5, 2.5 and 3.5-litre models, which used engines designed by the Standard Motor Company. The 1.5-litre four-cylinder engine was still supplied by Standard but the two larger six-cylinder ones were made in house. These cars have become known unofficially as Mark IVs.

The first post-war model was the 1948 Mark V available with either 2.5- or 3.5-litre engines, and it had a more streamlined appearance than pre-war models, but more important was the change to independent front suspension and hydraulic brakes.

1950 Jaguar XK120 From the Ralph Lauren collection

The XK120 was a breakthrough both for Jaguar and post-WWII sports cars

The big breakthrough was the launch in 1948 of the XK120 sports car, powered with the new XK twin overhead camshaft (DOHC) 3.5-litre hemi-head six-cylinder engine designed by William Heynes, Walter Hassan and Claude Baily. This engine had been designed at night during the war when they would be on fire watch in the factory. After several attempts a final design was achieved. That is until owner William Lyons said “make it quieter”. The car had originally been intended as a short production model of about 200 vehicles as a test bed for the new engine until its intended home, the new Mark VII saloon, was ready. The XK120’s exceptional reception was followed in 1954 by the introduction of the derivative XK140, and a much revised XK150.

1961 Jaguar E-type

1963 open two-seat E-Type

Jaguar launched the E-Type in 1961.

Along with sports cars, Jaguar maintained a strong place in the upscale saloon car market. Introducing the large Mark VII in 1951, a car especially conceived for the American market, Jaguar was overwhelmed with orders. The Mark VII and its successors gathered rave reviews from magazines such as Road & Track and The Motor. In 1956 a Mark VII won the prestigious Monte Carlo Rally.

1963 Jaguar MK II

The late 1950s Mark 2 became one of the most recognisable Jaguar models ever produced

In 1955, the “2.4-Litre” saloon (subsequently known as the 2.4 Mark 1) was the first monocoque (unitary) car from Jaguar. Its 2.4-litre short-stroke version of the XK engine provided 100 mph (160 km/h) performance. In 1957, the 3.4-litre version with disk brakes, wire wheels and other options was introduced, with a top speed of 120 mph (190 km/h). In 1959, an extensively revised version of the car with wider windows and 2.4, 3.4, and 3.8-litre engine options became the Mark 2. The 3.8 Mark 2 was popular with British police forces for its small size and 125 mph (201 km/h) performance.

1958 Jaguar Mark IX (2)

Jaguar’s slogan motto of “Grace, Space, Pace” was epitomised in the 1958 Mark IX

The Mark VIII of 1956 and Mark IX of 1958 were essentially updates of the Mark VII, but the Mark X of 1961 was a completely new design of large saloon with all round independent suspension and unitary construction.

The independent rear suspension from the Mark X was incorporated in the 1963 S-Type, which closely resembled the Mark 2, and in 1967 the Mark 2 name was dropped when the small saloon became the 240/340 range. The 420 of 1966, also sold as the Daimler Sovereign, put a new front onto the S-type, although both cars continued in parallel until the S-Type was dropped in 1968. The Mark X became the 420G in 1966.

Jaguar XJ6

The XJ6, regarded by many as the definitive Jaguar saloon

Of the more recent saloons, the most significant is the XJ (1968–1992). From 1968 on, the Series I XJ saw minor changes, first in 1973 (to Series II), 1979 (Series III), a complete redesign for 1986/1987 in XJ40, further modifications in 1995 (X300), in 1997 with V8-power (X308), and a major advance in 2003 with an industry-first aluminium monocoque-chassis (X350). The most luxurious XJ models carried either the Vanden Plas (US) or Daimler (rest of world) nameplates. In 1972, the 12-cylinder engine was introduced in the XJ, while simultaneously being offered in the E Type.

1992-94 Jaguar XJ220 Engine 3200cc Turbocharged V6

The XJ220—the world’s fastest production car in 1992

1992 saw the introduction of the mid-engined, twin-turbo XJ220, powered by a 542 bhp (404 kW; 550 PS) V6 engine. The XJ220 was confirmed the fastest production car in the world at the time after Martin Brundle recorded a speed of 217 mph (349 km/h) on the Nardo track in Italy.

Over the years many Jaguar models have sported the famous chrome plated Leaping Jaguar, traditionally forming part of the radiator cap. Known as “The Leaper” this iconic mascot has been the subject of controversy in recent times when banned for safety reasons from cars supplied to Europe whilst it continued to be fitted on cars destined for the United States, Middle East and Far East. It has now been dropped from all the latest Jaguar models.

Complete line-up

Large executive

1935-1949 Jaguar Mark IV

SS Jaguar
Jaguar
1½—2½—3½ Litre
1947 Jaguar Mk IV 2.5 Litre

Jaguar 2½ litre sports saloon 1947
Overview
Manufacturer
Production 1935–1949
Assembly Coventry, England
Layout FR layout
Chronology
Predecessor SS Cars Ltd SS1
Successor Jaguar Mark V

The Jaguar Mark IV (pronounced mark four) is an automobile built by Jaguar Cars from 1945 to 1949. It was a relaunch of the SS Jaguar 1½ litre, 2½ litre and 3½ litre models produced by SS Cars from 1935 to 1940.

Before the Second World War the name Jaguar was the model name given to the complete range of cars built by SS Cars Ltd. The saloons were titled SS Jaguar 1½ litre, 2½ litre or 3½ litre. The two-seater sports car was titled the SS Jaguar 100 2½ litre or 3½ litre.

After the war the company name was changed to Jaguar Cars Ltd. Although the post-war saloons were officially the Jaguar 1½ litre, 2½ litre etc., the term “Mark IV” was sometimes applied retrospectively by the trade to differentiate them from the officially named Mark V.

All the cars were built on a separate chassis frame with suspension by semi-elliptic leaf springs front and rear.

SS Jaguar and Jaguar 1½ Litre

SS Jaguar 1½ Litre
Jaguar 1½ Litre
1937 Jaguar 1½ litre by SS

SS Jaguar sports saloon 1937
Overview
Production 1935–1949
10,980 made
Body and chassis
Body style 4-door saloon
2-door drophead coupé
Powertrain
Engine 1,608 cc (1.6 l) I4
1,776 cc (1.8 l) I4
Standard
Transmission 4-speed manual
Dimensions
Wheelbase 112.5 in (2,860 mm)
Length 173 in (4,390 mm)
Width 65.5 in (1,660 mm)
Height 60 in (1,520 mm)

The smallest model of the range originally featured a 1608 cc side valve Standard engine but from 1938 this was replaced by a 1776 cc overhead-valve unit still from Standard who also supplied the four-speedmanual transmission.

Pre-war the car was available as a saloon or drophead coupé but post war only the closed model was made. Up to 1938 body construction on all the models was by the traditional steel on wood method but in that year it changed to all steel. Performance was not a strong point but 70 mph (113 km/h) was possible: the car featured the same cabin dimensions and well-appointed interior as its longer-engined brothers.

Despite its lack of out-and-out performance, a report of the time, comparing the 4-cylinder 1½-litre with its 6-cylinder siblings, opined that the smallest-engined version of the car was “as is often the case … the sweetest running car” with a “big car cruising gait in the sixties”.

Mechanically operated brakes using a Girling system were fitted.

1937 Jaguar 1½ litre by SSa

SS Jaguar sports saloon 1937

1935-1948 SS Jaguar and Jaguar 2½ Litre

SS Jaguar 2½ Litre
Jaguar 2½ Litre
1936 S. S. Jaguar 2½-litre sports saloon

SS Jaguar sports saloon 1936
Overview
Production 1935–1948
6281 made
Body and chassis
Body style 4-door saloon
2-door drophead coupé
Powertrain
Engine 2,664 cc (2.7 l) I6
Dimensions
Wheelbase 1935–1937: 119 in (3,020 mm)
1938–1948: 120 in (3,050 mm)
Length 186 in (4,720 mm)
Width 66 in (1,680 mm)

Again the engine was sourced from Standard but had the cylinder head reworked by SS to give 105 bhp. Unlike the 1½ Litre there were some drophead models made post-war.

The chassis was originally of 119 in (3,020 mm) but grew by an inch (25 mm) in 1938 to 120 in (3,050 mm). The extra length over the 1½ Litre was used for the six-cylinder engine and the passenger accommodation was the same size.

1937-1948 SS Jaguar and Jaguar 3½ Litre

SS Jaguar 3½ Litre
Jaguar 3½ Litre
1947 Jaguar MK IV Limousine

Jaguar sports saloon 1947
Overview
Production 1937–1948
3162 made
Body and chassis
Body style 4-door saloon
2-door drophead coupé
Powertrain
Engine 3,485 cc (3.5 l) I6
Dimensions
Wheelbase 120 in (3,050 mm)
Length 186 in (4,720 mm)
Width 66 in (1,680 mm)

The 3½ Litre, introduced in 1938, was essentially the same body and chassis as the 2½ Litre but the larger 125 bhp engine gave better performance but at the expense of economy. The rear axle ratio was 4.25:1 as opposed to the 4.5:1 on the 2½ Litre.

1948-1951 Jaguar Mark V

Jaguar Mark V
1950 Jaguar Mark V 3485cc

3½-litre saloon
first registered November 1950
Overview
Manufacturer Jaguar Cars
Production 1948–1951
10,466
Body and chassis
Body style saloon, drophead coupé
Powertrain
Engine 2664 cc or 3485 cc straight-6pushrod ohv
Transmission four-speed manual
Dimensions
Wheelbase 120 in (3,048 mm)
Length 187.5 in (4,762 mm)
Width 69.5 in (1,765 mm)
Height 62.5 in (1,588 mm)
Chronology
Predecessor Jaguar 2½ Litre & 3½ Litre saloons
Successor Jaguar Mark VII

1949 Jaguar MK V DHC

Jaguar Mark V drophead coupé

Jaguar Mark V drophead coupé

The Jaguar Mark V (pronounced mark five) is an automobile which was built by Jaguar Cars Ltd from 1948 to 1951.

The Mark V was launched at the 1948 London Motor Show at the same time as the XK120, with which it shared a stand. However, the Mark V vastly outsold the XK120 by roughly 5,000 cars per year as compared to 2,000 cars per year for the XK120. While the XK120 had a new overhead-camshaft XK engine, the Mark V retained the 1936 driveline including the “Jaguar” overhead-valve pushrod straight-6 2½L and 3½L units for which the company was renamed after the war. No 1½L version was offered. Claimed power output in this application was 104 bhp (78 kW) for the 2664 cc Mark V and 126 bhp (94 kW) for its more popular 3486 cc sibling. The chassis was new with independent front suspension by double wishbones and torsion bar, an arrangement that would be used by Jaguar for many future vehicles. It also had hydraulic brakes, which Jaguar had been slow to adopt compared to other manufacturers, and an all pressed steel body.

The styling of the car followed prewar SS-Jaguar lines with upright chrome grille and the leaping Jaguar radiator cap mascot became available as an option. There is a distinct hint of the recently modernised Bentley look in the style of the front grill.

The wheels were 16-inch (410 mm) steel-disc type, significantly smaller than the 18-inch (460 mm) ones on the MK IV. From the side, a distinctive styling touch was a “tuck in” curve at the base of the rear window following the curved profile of the side glass. Rear-wheel spats (fender skirts) were standard. There was also a drophead coupé version which is now highly sought after.

A 3½ litre car tested by The Motor magazine in 1949 had a top speed of 90.7 mph (146.0 km/h) and could accelerate from 0–60 mph (97 km/h) in 20.4 seconds. Jaguar’s inimitable test engineer Norman Dewis used a Mark V regularly. Recently asked about the top speed he saw in his car, he commented that he verified 90 mph once, but the thrill of the moment did not encourage repeating the feat. A fuel consumption of 18.2 miles per imperial gallon (15.5 L/100 km; 15.2 mpg-US) was recorded. The test car cost £1263 including taxes.

Production figures were:

  • 2½ litre saloon 1647
  • 2½ litre coupé 28
  • 3½ litre saloon 7814
  • 3½ litre coupé 977

In 1951 the Mark V was replaced by the Jaguar Mark VII. The Mark VII had the same 10-foot (3.0 m)wheelbase as the Mark V, but a longer and more streamlined-looking body, which continued in production with little outward change through the Jaguars Mark VIII and Mark IX until 1961.

The Mark V name

The origin of the Mark V name is somewhat mysterious as there had been no Mk I to IV Jaguars and the MK IV designation was only given to its predecessor after the launch of the Mk V. It was perhaps a nod to Bentley who built 11 advanced Mark V saloons in 1939, resumed with the Mark VI in 1946-52 and dropped the “Mark” naming thereafter while Jaguars continued with the Mark VII to X.

1951-1957 Jaguar Mark VII

Jaguar Mark VII
Jaguar Mark VII M
1954 Jaguar Mark VII Saloon
Overview
Manufacturer Jaguar Cars
Production 1950–1956
30,969 produced
Body and chassis
Class Large luxury car
Body style 4-door saloon
Powertrain
Engine 3442 cc I6 ,
160 bhp (119.3 kW)
(1951–1954)
3442 cc I6,
190 bhp (141.7 kW)
(1954–1956)
Dimensions
Wheelbase 120 in (3,048 mm)
Length 196.5 in (4,991 mm)
Width 73 in (1,854 mm)
Curb weight 3,696 lb (1,676 kg) MarK VII
3,724 lb (1,689 kg) MarK VII M
Chronology
Predecessor Jaguar Mark V
Successor Jaguar Mark VIII

The Jaguar Mark VII is a large four-door luxury car produced by Jaguar Cars of Coventry from 1951 to 1956. Launched at the 1950 London Motor Show as the successor to the Jaguar Mark V, it was called the Mark VII because there was already a Bentley Mark VI on the market. A version of the Jaguar Mark V with the XK engine had been designated as the Mark VI, but it is thought that only two were built. The Mark VII achieved several successes in racing and rallying.

Jaguar Mark VII 1950–1954

The Mark VII chassis came from the Jaguar Mark V and the wheelbase remained the same at (10 feet (3,048.0 mm)). The new model’s body looked more streamlined, with integrated headlights and mudguards, a two-piece windscreen, and longer rear overhang. As on the Mark V, the rear wheels were partially covered by removable spats.

Whereas the Mark V had a prewar engine originally developed by the Standard Motor Company, the Mark VII was powered by the newly developed XK engine. First seen in production form in the 1948 XK120, the 3442 cc straight-six provided 160 bhp (119.3 kW), the same as in the XK120, and the saloon‘s claimed top speed was over 100 mph (160 km/h).

When the car was being developed Jaguar thought it would find most of its customers overseas, mainly because UK car tax at that time penalised buyers of larger-engined cars. However it went into production just as Britain’s postwar economic austerity began to ease, and in 1951 the car’s enthusiastic reception in both the British and American markets prompted Jaguar to relocate production to larger premises, at the Browns Lane plant, which had been built for wartime production as a shadow factory and was now available for immediate use.

The published performance figures for the Mark VII were based on the standard 8:1 compression ratio, but as this was unsuitable for the UK market’s low-octane Pool petrol a 7:1 engine was optional. British motoring magazines tested the car’s performance with the higher compression ratio, using the Ostend to Brussels autoroute in Belgium, where 80 octane fuel was available. A Mark VII tested by The Motor in 1952 had a top speed of 101 mph (163 km/h), accelerated from 0–60 mph (97 km/h) in 13.7 seconds and returned 17.6 miles per imperial gallon (16.1 L/100 km; 14.7 mpg-US). The test car cost £1693 including taxes.

By the time the Mark VII was upgraded to M specification in 1954, 20,908 had been produced.

Jaguar Mark VII M 1954–1956

The Mark VII M was launched at the London Motor Show in October 1954. Although the engine continued with the same capacity and 8:1 compression ratio, it was uprated to 190 bhp (141.7 kW), giving the car a claimed top speed of 104 mph (167 km/h).

The four-speed manual gearbox was standard, while the Borg Warner automatic, introduced in 1953 and hitherto available only on exported Mark VIIs, now became optional for British buyers.

Jaguar Mk VII M

Jaguar Mk VII M

Distinguishing the Mark VII M from its predecessor, circular grilles over the horns were installed below the headlights in place of the former integrated auxiliary lamps, which were moved slightly further apart and mounted on the bumper. Both bumpers now wrapped further around the sides of the car.

In 1956, with the advent of the Suez Crisis Britain anticipated fuel rationing, and bubble cars appeared on the streets. Jaguar switched focus to their smaller saloons (the Mark I 2.4 had been introduced in 1955), and neither the Mark VII M nor any of its increasingly powerful but fuel-thirsty successors would match the production volumes of the original Jaguar Mark VII. Nevertheless, before it was superseded by the Mark VIII, the Mark VII M achieved 10,061 sales during its two-year production run.

Racing and rallying

Both variants of the Mark VII competed in saloon car races driven by Stirling Moss and others, and an M version won the Monte Carlo Rally in 1956.

Entered by the factory, they won the Daily Express International Trophy Production Touring Car race at Silverstone four years running, twice taking the top three places. Moss was the winning driver in 1952 and 1953; Ian Appleyard in 1954 with Tony Rolt and Stirling Moss 2nd and 3rd; Mike Hawthorn won in 1955, from his teammates Jimmy Stewart and Desmond Titterington in 2nd and 3rd; and Ivor Bueb in 1956, with the French journalist and racing driver Paul Frère 4th.

In 1954 Jaguar constructed a lightweight Mark VII M, road-registered KRW 621, using magnesium body panels, D-type engine, Dunlop disc brakes and modified suspension. Although built as a competition car, it never participated in contemporary events.

The winner of the 1956 Monte Carlo Rally was a Mark VII M driven by Ronnie Adams, Frank Biggar, Derek Johnstone.

1956-1958 Jaguar Mark VIII

Jaguar Mark VIII
Jaguar Mark VIII
Overview
Manufacturer Jaguar Cars
Production 1956–1958
6,227 produced
Body and chassis
Class Large luxury car
Body style 4-door sedan
Powertrain
Engine 3442 cc, 210 bhp (156.6 kW)
Dimensions
Wheelbase 120 in (3,048 mm)
Length 196.5 in (4,991 mm)
Width 73 in (1,854 mm)
Curb weight 3,752 lb (1,702 kg)
Chronology
Predecessor Jaguar Mark VII
Successor Jaguar Mark IX

The Jaguar Mark VIII is a large four-door sports sedan introduced by the Jaguar company of Coventry at the 1956 London Motor Show.

The body

The car shared its 10-foot (3.05 m) wheelbase with its predecessor, the Jaguar Mark VII, which outwardly it closely resembled. However, the interior fittings were more luxurious than those of the Mark VII. Distinguishing visually between the models is facilitated by changes to the front grille, the driving or fog lamps being moved from the front panel to the horizontal panel between bumper & front panel, larger rear lamps and most obviously a curved chrome trim strip below the waistline which allowed the factory to offer a variety of two-tone paint schemes. In addition the new car had rear spats that were cut back to display more of the rear wheels and featured a one-piece slightly curved windscreen, where the Mark VII had incorporated a two-piece front screen of flat glass.

Engine and running gear

The Mark VIII inherited from its predecessor the 3442 cc straight-six engine which it shared with the Jaguar XK140 that appeared two years earlier. In the Mark VIII, a modified cylinder head known as the ‘B’ type was used. Although introduced subsequent to the ‘C’ type competition head (as used on the C-Type racer and available as an option on the XK 140) this naming made more sense than might at first appear. The ‘B’ type head used the larger valves of the ‘C’ type head, with the smaller intake port diameter of original XK cylinder head that had been introduced on the MK VII, which was now referred to as the ‘A’ type. The combination of larger valves with the original intake port diameters allowed faster gas flow at low and medium speeds to promote better fuel-air mixing. As the MK VIII was not likely to be revved as high as the C-Type racers and the XK 140’s equipped with the ‘C’ type head the reduction in flow at high rpm’s was not seen to be a disadvantage.

Engines equipped with the ‘A’ type head were advertised at 160 bhp (119.3 kW); the MK VIII with the ‘B’ type head were advertised at 190 bhp (141.7 kW), and engines with the ‘C’ type head at 210 bhp (156.6 kW):. The ‘B’ type head was painted a light blue to identify it.

The modified head supported by twin SU carburetors, and employing a manual four-speed transmission, advertised engine output was now increased to 190 bhp (141.7 kW): the claimed top speed in excess of 106 mph (170 km/h) was considered impressive, given the car’s bulk. Transmission options included overdrive or a Borg Warner three-speed automatic box.

Commercial

After a two year production run of 6,227 units the Mark VIII was replaced by the Jaguar Mark IX.

In January 1958, a Mk VIII Jaguar, driven by M. Dunning and J. M. Cash, won first place in the Automatic Transmission class in the Australian Mobilgas Economy Run, which was an endurance rally of 16,250km starting in Melbourne and circumnavigating the Australian continent.

1959-1961 Jaguar Mark IX

Jaguar Mark IX
1960 Jaguar 3.8 Mk IX

3.8 litre
first registered April 1960
Overview
Manufacturer Jaguar Cars
Production 1959–1961
10,009 produced
Body and chassis
Class Large luxury car
Powertrain
Engine 3781 cc, 220 hp (164 kW) I-6
Dimensions
Wheelbase 120 in (3,048 mm)
Length 196.5 in (4,990 mm)
Width 75 in (1,900 mm)
Height 63 in (1,600 mm)
Curb weight 4,000 lb (1,800 kg)
Chronology
Predecessor Jaguar Mark VIII
Successor Jaguar Mark X

1960 Jaguar 3.8 Mk IX rear

1960 Jaguar MK IX interior steering wheel

1960 Jaguar MK IX interior

The Jaguar Mark IX (pronounced mark nine) is a large luxury saloon car produced by Jaguar Cars between 1959 and 1961. It replaced the previous Mark VIII. The early versions were identical in exterior appearance to the Mark VIII except for the addition of a chrome “Mk IX” badge to the boot lid. Later versions had a larger tail-lamp assembly with the addition of an amber section for traffic indication, visually similar to the tail-lights of the smaller Mark 2 Jaguar sedan. It was replaced by the lower and more contemporary-styled Mark X in 1961.

The Mark IX was popular as a ceremonial car for state dignitaries. When Charles de Gaulle paid a state visit to Canada in 1960, the official cars for the motorcade were Mark IX Jaguars, rather than Cadillacs or Lincolns. The English Queen Mother had a Mark VII Jaguar which was progressively upgraded to be externally identical to the later Mark IX. The Nigerian government bought forty Mark IXs, painted in the Nigerian state colours of green and white. The large Jaguars of the 1950s were sufficiently popular in western Africa that “Jagwah” survives in as a colloquialism for “smart man-about-town”.

In the luxury car market, the Jaguar Mk IX was very competitively priced, selling for ₤1995 with manual gearbox, ₤2063 with overdrive, and ₤2163 with automatic transmission, which was less than half the price of similar competitors.

Features

Standard transmission was a four-speed manual system: options included overdrive, but most cars were built with a Borg Warner three-speed automatic box.

Internally, an enlarged-bore 3.8 L (231 in³), 220 bhp (164.1 kW) DOHC straight-6 replaced the previous 3.4 L (210 in³) 190 bhp (141.7 kW) unit. The B-type head of the Mark VIII was retained, but with a chamfer at the bottom of the combustion chamber to accommodate the enlarged bore. Twin HD6 1.75″ SU carburettors were fitted. A smaller electromagnetically controlled auxiliary carburettor was placed between the main pair of carburettors to act as a choke. It often proved troublesome in operation and many were converted to manual switching . Standard compression ratio was 8:1, but a higher performance 9:1 compression ratio was also available, as was a 7:1 compression ratio for export markets, such as Africa, where quality of petrol was sometimes a problem.

The Mark IX was the first production Jaguar to offer four-wheel servo-assisted Dunlop disc brakes and recirculating ball power steering, which were now standard equipment. The brake system included a vacuum reserve tank to preserve braking in the event that the engine stalled. On models with automatic transmission, the brakes were equipped with an electromagnetic valve that maintained brake pressure at rest when the brake pedal was released to prevent the car from rolling back on an incline, hence its name “Hill Holder”. The Hill Holder was often troublesome (failing to release the brakes when the accelerator was depressed) and was disconnected on most cars without ill effect.

The power steering was driven by a Hobourn-Eaton pump, operating at 600-650 psi. It was attached to the back of the generator and allowed the steering to be geared up to 3.5 turns lock-to-lock as against the 4.5 turns for the Mark VII and VIII models.

Unlike the Mark VII and VIII predecessors, the Borg Warner DG automatic gearbox started in first gear and had a dash-mounted switch to allow second gear to be held indefinitely. Once in third gear, a series of clutches engaged to allow direct drive rather than through the torque converter.

The torsion bar independent front suspension and leaf-sprung rear live axle were retained from the Mk VIII, which, in turn, was first used in the 1949 Mark V.

Final drive was 4.27:1, (4.55:1 when overdrive was fitted).

The sunshine roof became a standard fitting for the UK market. The interior was in the same luxurious mode with extensive use of leather, walnut wood trim and deep pile carpet. A range of single and duo-tone paint schemes was offered.

Performance

A car with automatic transmission tested by the British magazine The Motor in 1958 had a top speed of 114.4 mph (184.1 km/h) and could accelerate from 0–60 mph (97 km/h) in 11.3 seconds. A fuel consumption of 15.2 miles per imperial gallon (18.6 L/100 km; 12.7 mpg-US) was recorded. The test car cost £2162 including taxes of £721. In addition, the Mark IX attained 30 mph in 4 seconds, and 100 mph in 32.5 secs. It covered the standing mile in less than 31 secs.

Classic racing circuit

The Mark IX’s power and good brakes for a vehicle of the era, together with its undoubtedly impressive aesthethic appearance makes it quite a common choice for classic car circuit racing, such as at the Goodwood Circuit‘s Revival meetings.

1961-1970 Jaguar Mark X

Jaguar Mark X & 420G
Jaguar Mark X

Jaguar Mark X
Overview
Manufacturer Jaguar Cars
Production 1961–1970
13,382 3.8 Litre
5,137 4.2 Litre
5,763 420G
Assembly Coventry, England
Body and chassis
Class Full-size luxury car
Body style 4-door saloon
Layout FR layout
Related Daimler DS420
Powertrain
Engine 3781 cc XK I6 to 1964
4235 cc XK I6
Dimensions
Wheelbase 120 in (3,000 mm)
Length 202 in (5,100 mm)
Width 76.3 in(1,938 mm)
Height 54.5 in (1,380 mm)
Curb weight 4,200 lb (1,900 kg)
Chronology
Predecessor Jaguar Mark IX
Successor Jaguar XJ6

The Jaguar Mark X (Mark ten) was the top-of-the-range saloon car built by the British manufacturer Jaguar, primarily aimed at the United States market. The Mark X succeeded the Mark IX as the company’s largest saloon model.

Body

1963 Jaguar Mark X(Hudson)

1963 Jaguar Mark X

The unitary construction body-shell was codenamed “Zenith” during development and this floor pan continued in production long after Mark X production ended, as the DS 420 Limousine. The new style, four headlamps set into rounded front fenders with a vaned grill, first appeared on the Mark X. The interior was the last Jaguar with abundant standard woodwork, including the dashboard, escutcheons, window trim, a pair of large bookmatched fold out rear picnic tables, and a front seat pull-out picnic table stowed beneath the instrument cluster. Later, air conditioning and a sound-proof glass division between the front and rear seats were added as options.

From its introduction until the arrival in 1992 of the low-slung XJ220, the Mark X stood as one of the widest production Jaguars ever built. Asked in 1972 if he thought the Mark X had grown rather too large, Jaguar chairman William Lyons, agreed that it “definitely” had: he opined that the then recently introduced and notably more compact Jaguar XJ6 was, by contrast an “ideal size”.

The substantial doors required helical torsion springs inside the door pillars to enable them to be opened from the inside with an acceptably low level of effort.

Mechanical

The Mark X was the first Jaguar saloon to feature independent rear suspension. It differed from earlier large Jaguar saloons in having 14″ wheels instead of the more common 15″. It used a wider-track version of Jaguar’s IRS unit first seen on the E Type, which was subsequently used on Jaguar vehicles until XJ-S production ended in 1996. Front suspension used double wishbones with coil springs and telescopic dampers. The car initially featured a 3781 cc version of Jaguar’s XK in-line six-cylinder engine. A 9:1 compression ratio was standard, but an alternative 8:1 compression ratio was available as an option. For the London Motor Show in October 1964 the enlarged 4,235 cc unit took over, although the 3.8-litre unit could still be specified until October 1965. Triple SU carburettors were fitted, fed from an AC Delco air filter mounted ahead of the right hand front wheel.

Transmission options were manual, manual with overdrive, automatic or automatic with overdrive. The arrival of the 4.2-litre power unit coincided with the introduction of a newly developed all-synchromesh four-speed gear box replacing the venerable box inherited by the 3.8-litre Mark X from the Mark IX which had featured synchromesh only on the top three ratios. Many domestic market cars and almost all cars destined for the important North American markets left the factory with a Borg Warner automatic gear-box. The 4.2-litre engine’s introduction was also marked by a transmission upgrade for buyers of the automatic cars, who saw the Borg Warner transmission system switched from a DG to a Typ-8 unit. The power train was completed by a Thornton Powr-Lok limited-slip differential.

Stopping power for this heavy car came from power-assisted disc-brakes on all four wheels.

Power-assisted steering was standard, the later 4.2 cars receiving Marles Varamatic Bendix (Adwest) variable ratio steering boxes, designed by an Australian, Arthur Bishop.

420G

Jaguar 420G

Jaguar 420G

Jaguar 420G rear

For the London Motor Show in October 1966 the Mark X was renamed the Jaguar 420G (not to be confused with the smaller Jaguar 420). The 420G was distinct from the Mark X only with the addition of a vertical central bar splitting the grille in two, side indicator repeaters on the front wings, and a chrome strip along the wing and door panels (two tone paint schemes were also available with the chrome strip omitted). Interior changes included perforations in the central sections of the leather seats, padded dashboard sections for safety, moving the clock to a central position, and the introduction of air conditioning as an option.

A “limousine” version was available, on the standard wheelbase, with a dividing glass screen partition and front bench seat replacing the separate seats of standard cars. The wheelbase was extended by 21″ with the mechanical underpinnings of the car being subtly re-bodied for the 1968 Daimler DS420. This car was built until 1992 and used by many countries in official capacities, and frequently by funeral homes; either with a saloon body for carrying mourners or a hearse body.

Despite running for the same length of time as the Mark X (5 years) the 420G sold in less than a third of the numbers: this lack of popularity and the increasing production of the XJ6 resulted in the 420G being run out of production in 1970.

  • 1966–1970 420G
  • 1968–1987 XJ6 Series 1, 2 & 3

1968-on Jaguar XJ

Jaguar XJ
XJ6, XJ8, XJ12, Vanden Plas, XJR, Super V8, Supersport
Jaguar XJ X351
Overview
Manufacturer Jaguar Cars
Production 1968–present
Body and chassis
Class Full-size luxury car
Layout FR layout

The Jaguar XJ is the name of a series of flagship, full-size, luxury cars sold by the British automobile brand, Jaguar Cars. The XJ line has had a long history, with the first model released in 1968. The original model was the last Jaguar saloon to have had the input of Sir William Lyons, the company’s founder, and the model has been featured in countless media and high profile appearances. The current Jaguar XJ was launched in 2009. It is one of the official cars of the royal families and UK Prime Minister.

Series 1, 2 and 3 (1968–92)

Series 1 (1968–73)

XJ Series I
P070 Jaguar XJ
Overview
Also called XJ6, XJ12
Daimler Sovereign
Daimler Double-Six
Production 1968–1973
82,126 produced
Assembly Coventry, England
Cape Town, South Africa
Nelson, New Zealand
Body and chassis
Body style 4-door saloon
Powertrain
Engine 2.8 L XK I6
4.2 L XK I6
5.3 L Jaguar V12 (from 1972)
Dimensions
Wheelbase 108.75 in (2,762 mm)
Length 189.5 in (4,813 mm)
Width 69.75 in (1,772 mm)
Height 52.75 in (1,340 mm)
Chronology
Predecessor Jaguar 240, Jaguar 340 & Daimler 250
Jaguar S-Type
Jaguar 420 and Daimler Sovereign
Jaguar 420G

The XJ6, using 2.8 litre (2,790 cc or 170 cu in) and 4.2 litre (4,235 cc or 258.4 cu in) straight-six cylinder versions of Jaguar’s renowned XK engine, replaced most of Jaguar’s saloons – which, in the 1960s, had expanded to four separate ranges. Apart from the engines, other main assemblies carried over from previous models were the widest version of Jaguar’s IRS unit from the Mark X and the subframe mounted independent front suspension first seen in the 1955 2.4 litre with revisions to the geometry.

An upmarket version was marketed under the Daimler brand and called the Daimler Sovereign, continuing the name from the Daimler version of the Jaguar 420.

The car was introduced in September 1968. Power-assisted steering and leather upholstery were standard on the 2.8 L De Luxe and 4.2 L models and air conditioning was offered as an optional extra on the 4.2 L. Daimler versions were launched in October 1969, in a series of television advertisements featuring Sir William. In these spots, he referred to the car as “the finest Jaguar ever”. An unusual feature, inherited from the Mark X and S-Type saloons, was the provision of twin fuel tanks, positioned on each side of the boot / trunk, and filled using two separately lockable filler caps: one on the top of each wing above the rear wheel arches. Preliminary reviews of the car were favourable, noting the effective brakes and good ride quality.

In March 1970 it was announced that the Borg-Warner Model 8 automatic transmission, which the XJ6 had featured since 1968, would be replaced on the 4.2 litre-engined XJ6 with a Borg-Warner Model 12 unit. The new transmission now had three different forward positions accessed via the selector lever, which effectively enabled performance oriented drivers to hold lower ratios at higher revs to achieve better acceleration. “Greatly improved shift quality” was also claimed for the new system.

In 1972 the option of a long-wheelbase version, providing a 4″ increase in leg room for passengers in the back, became available.

The XJ12 version was announced in July 1972, featuring simplified grille treatment, and powered by a 5.3 L V12 engine (coupled to a Borg Warner Model 12). The car as presented at that time was the world’s only mass-produced 12-cylinder four-door car, and, with a top speed “around 140 mph” (225 km/h) as the “fastest full four-seater available in the world today”. Although it had, from the car’s launch, been the manufacturer’s intention that the XJ would take the twelve-cylinder engine, its installation was nonetheless a tight fit, and providing adequate cooling had evidently been a challenge for the engineers designing the installation. Bonnet/hood louvres such as those fitted on the recently introduced twelve-cylinder E Type were rejected, but the XJ12 featured a complex “cross-flow” radiator divided into two separated horizontal sections and supported with coolant feeder tanks at each end: the engine fan was geared to rotate at 1¼ times the speed of the engine rpm, subject to a limiter which cut in at a (fan) speed of 1,700 rpm. The fuel system incorporated a relief valve that returned fuel to the tank when pressure in the leads to the carburetters exceeded 1.5 psi to reduce the risk of vapour locks occurring at the engine’s high operating temperature, while the car’s battery, unusually, benefited from its own thermostatically controlled cooling fan.

1972 Jaguar XJ12

The Jaguar XJ12, launched during the summer of 1972, featured a simplified grille.

3,235 of these first generation XJ12s were built. As with the six-cylinder cars, an upmarket version, this time called the Daimler Double-Six, became available later, reviving the Daimler model name of 1926–1938.

Total production figures for the Series 1
Model Production
Jaguar XJ6 2.8 swb 19,322
Jaguar XJ6 4.2 swb 59,077
Jaguar XJ6 4.2 lwb 574
Jaguar XJ12 swb 2,474
Jaguar XJ12 lwb 754
Daimler Sovereign 2.8 3,233
Daimler Sovereign 4.2 swb 11,522
Daimler Sovereign 4.2 lwb 386
Daimler Double Six swb 534
Daimler Double Six Vanden Plas 351
Total Production for Series 1 98,227

MWK 28G - The oldest Jaguar XJ in existence

MWK 28G – The oldest Jaguar XJ in existence

Series 2 (1973–79)

XJ Series II
Jaguar XJ Series II
Overview
Also called Jaguar XJ6 & XJ12
Jaguar XJ 3.4, XJ 4.2 & XJ 5.3 [8]
Daimler Sovereign
Daimler Double-Six
Production 1973–79 (1981)
91,227 produced
Assembly Coventry, England
Cape Town, South Africa
Nelson, New Zealand
Body and chassis
Body style 4-door saloon
Powertrain
Engine 2.8 L XK I6
3.4 L XK I6
4.2 L XK I6
5.3 L Jaguar V12 engine
Dimensions
Wheelbase 108.75 in (2,762 mm)
(swb: only sold until 1974)
112.75 in (2,864 mm)
(lwb until 1974: thereafter all sedans)
Length 194.75 in (4,947 mm)
(lwb until 1974: thereafter all sedans)
Width 69.75 in (1,772 mm)
Height 54 in (1,372 mm)
Kerb weight 3,841 lb (1,742 kg)

Commonly referred to as the “Series II”, the XJ line was facelifted in autumn 1973 for the 1974 model year. The 4.2 L I-6 XJ6 (most popular in the United Kingdom) and the 5.3 L V12 XJ12 were continued with an addition of a 3.4 L (3,442 cc or 210.0 cu in) version of the XK engine available from 1975.

The Series II models were known for their poor build quality, which was attributed to Jaguar being part of the British Leyland group along with massive labour union relations problems that plagued most of industrial England in the same time period, and to problems inherent in the design of certain Lucas-sourced components.

Initially the Series II was offered with two wheelbases, but at the 1974 London Motor Show Jaguar announced the withdrawal of the standard wheelbase version: subsequent saloons/sedans all featured the extra 4 inches (10 cm) of passenger cabin length hitherto featured only on the long-wheelbase model. By this time the first customer deliveries of the two-door coupe, which retained the shorter standard-wheelbase (and which had already been formally launched more than a year earlier) were only months away.

Visually, Series II cars are differentiated from their predecessors by raised front bumpers to meet US crash safety regulations, which necessitated a smaller grille, complemented by a discreet additional inlet directly below the bumper. The interior received a substantial update, including simplified heating and a/c systems to address criticisms of the complex and not very effective Series I system.

In April 1975, the North American Series II got a slightly revised set of front bumpers which had rubber over-riders covering the full length of the bumper with embedded turn signals at each end. In 1975 V12 XJS / XJ12L cars and in 1978 the 4.2 6 cyl. XJ6L North American cars got the addition of BOSCH electronic fuel injection in the place of Zenith-Stromberg carburettors.

In May 1977, it was announced that automatic transmission version of the 12-cylinder cars would be fitted with a General Motors three-speed THM 400 transmission in place of the British-built Borg-Warner units used hitherto.

The 1978 UK model range included the Jaguar XJ 3.4, XJ 4.2, XJ 5.3, Daimler Sovereign 4.2, Double-Six 5.3, Daimler Vanden Plas 4.2, Double-Six Vanden Plas 5.3.

In New Zealand, knock-down kits of the Series II were assembled locally by the New Zealand Motor Corporation (NZMC) at their Nelson plant. In the last year of production in New Zealand (1978), a special ‘SuperJag’ (XJ6-SLE) model was produced which featured half leather, half dralon wide pleat seats, vinyl roof, chrome steel wheels and air conditioning as standard. New Zealand produced models featured speedometers in km/h, and the black vinyl mats sewn onto the carpets in the front footwells featured the British Leyland ‘L’ logo.

Though worldwide production of the Series II ended in 1979, a number were produced in Cape Town, South Africa until 1981.

A total of 91,227 Series II models were produced, 14,226 of them with the V12 engine.

Engines

Years Type Capacity Horsepower
1973–75 DOHC I-6 2,792 (171 cu. in.) 140
1975–79 DOHC I-6 3,442 (210 cu. in.) 161
1973–79 DOHC I-6 4,235 (258 cu. in.) 245/162-186 See Note
1973–79 SOHC V12 5,343 (326 cu. in.) 265/244 See Note

Note: HP varies depending on emission standards imposed on particular vehicles

Production count

Year XJ6 XJ12
1973 1488 168
1974 13526 4744
1975 11990 2239
1976 12157 3283
1977 9043 1913
1978 12138 3284
1979 1099 429
Total 61,441 16,060

XJ Coupé

XJ-Coupé
Jaguar XJ coupe in Geneva,Switzerland

Daimler XJ-C
Overview
Also called XJ-C, XJ6-C, XJ12-C,
Daimler Sovereign Coupé
Daimler Double-Six Coupé
Production 1975–78
10,487 produced
Assembly Coventry, England
Body and chassis
Body style 2-door coupe
Powertrain
Engine 4.2 L XK I6
5.3 L Jaguar V12 engine
Dimensions
Wheelbase 108.75 in (2,762 mm)
Length 190.75 in (4,845 mm)
Width 69.75 in (1,772 mm)
Height 54.125 in (1,375 mm)
Kerb weight 4,050 lb (1,837 kg)

A 9,378-car run of two-door XJ coupés with a pillarless hardtop body called the XJ-C was built between 1975 and 1978. The car was actually launched at the London Motor Show in October 1973, but it subsequently became clear that it was not ready for production, and the economic troubles unfolding in the western world at this time seem to have reduced further any sense of urgency about producing and selling the cars: it was reported that problems with window sealing delayed production. XJ coupés finally started to emerge from Jaguar show-rooms only some two years later. The coupé was based on the short-wheelbase version of the XJ. The coupé’s elongated doors were made out of a lengthened standard XJ front door (the weld seams are clearly visible under the interior panels where two front door shells were grafted together with a single outer skin). A few XJ-Cs were modified by Lynx Cars and Avon into convertibles with a retractable canvas top, but this was not a factory product. Lynx conversions (16 in total) did benefit of powered tops. Both six and twelve-cylinder models were offered, 6,505 of the former and 1,873 of the latter. Even with the delay, these cars suffered from water leaks and wind noise. The delayed introduction, the labour-intensive work required by the modified saloon body, the higher price than the four-door car, and the early demise promulgated by the new XJ-S, all ensured a small production run.

All coupes came with a vinyl roof as standard. Since the coupe lacked B-pillars, the roof flexed enough that the paint used by Jaguar at the time would develop cracks. More modern paints do not suffer such problems, so whenever a coupe is repainted it is viable to remove the vinyl. Today many XJ-Cs no longer have their vinyl roof, also removing the threat of roof rust. Some owners also modified their XJ-C by changing to Series III bumpers. This lifted the front indicators from under the bumper and provided built in rear fog lights.

A small number of Daimler versions of the XJ-C were made. One prototype Daimler Vanden Plas version XJ-C was also made, however this version never went into production.

Production Count

Model \ Year 1973 1974 1975 1976 1977 1978
4.2l Coupe 2 1 2925 1746 1776 37
5.3l Coupe 11 821 663 329 31
Daimler Sovereign Coupe 471 587 613 6
Daimler Double Six Coupe 1 76 149 159 22
Total 2 13 4293 3145 2877 96

Grand total = 10,426

Series 3 (1979–92)

XJ Series III
Jaguar XJ6 photographed in Fairfax, Virginia, USA.
Overview
Also called XJ6, XJ12
Daimler Sovereign
Daimler Vanden Plas
Daimler Double-Six
Double-Six Vanden Plas
Jaguar Sovereign (from 1983)
Jaguar Vanden Plas
Production 1979–92
132,952 produced
Assembly Coventry, England
Body and chassis
Body style 4-door saloon
Powertrain
Engine 3.4 L XK I6
4.2 L XK I6
5.3 L Jaguar V12 engine

In late 1979, the XJ was facelifted again, and was known as the “Series III.”

Using the long-wheelbase version of the car, the XJ6 incorporated a subtle redesign by Pininfarina.

Externally, the most obvious changes over the SII were the thicker and more incorporated rubber bumpers with decorative chrome only on the top edge, flush door handles for increased safety, a one-piece front door glass without a separate 1/4 light, a grille with only vertical vanes, reverse lights moved from the boot plinth to the larger rear light clusters and a revised roofline with narrower door frames and increased glass area.

There were three engine variants, including the 5.3 L V12, the 4.2 L straight-six and 3.4 L straight-six. The larger six-cylinder, and V12 models incorporated Bosch fuel injection (made under licence by Lucas) while the smaller six-cylinder was carbureted. The smaller 3.4 L six-cylinder engine was not offered in the US

The short-wheelbase saloon and coupé had been dropped during the final years of the Series II XJ. The introduction of the Series III model also saw the option of a sunroof and cruise control for the first time on an XJ model.

The 1979 UK model range included the Jaguar XJ6 3.4 & 4.2, XJ12 5.3, Daimler Sovereign 4.2 & Double-Six 5.3 and Daimler Vanden Plas 4.2 & Double-Six Vanden Plas 5.3.

In 1981 the 5.3 V12 models received the new Michael May designed “fireball” high compression cylinder head engines and were badged from this time onwards to 1985 as HE (High Efficiency) models.

In late 1981 Daimler Sovereign and Double Six models received a minor interior upgrade for the 1982 model year with features similar to Vanden Plas models. Also for the 1982 model year, a top spec “Jaguar” Vanden Plas model was introduced for the US market – a model designation still used today.

In late 1982 the interior of all Series III models underwent a minor update for the 1983 model year. A trip computer appeared for the first time and was fitted as standard on V12 models. A new and much sought-after alloy wheel featuring numerous distinctive circular holes was also introduced, commonly known as the “pepperpot” wheel.

In late 1983 revision and changes were made across the Series III model range for the 1984 model year, with the Sovereign name being transferred from Daimler to a new top spec Jaguar model, the “Jaguar Sovereign”. A base spec Jaguar XJ12 was no longer available, with the V12 engine only being offered as a Jaguar Sovereign HE or Daimler Double Six. The Vanden Plas name was also dropped at this time in the UK market, due to Jaguar being sold by BL and the designation being used on top-of-the-range Rover-branded cars in the home UK market. Daimler models became the Daimler 4.2 and Double Six and were the most luxurious XJ Series III models, being fully optioned with Vanden Plas spec interiors.

The 1984 UK model range included the Jaguar XJ6 3.4 & 4.2, Sovereign 4.2 & 5.3, Daimler 4.2 & Double Six 5.3.

Production of the Series III XJ continued until 1992 with the V12 engine. In 1992, the last 100 cars built were numbered and sold as part of a special series commemorating the end of production for Canada. These 100 cars featured the option of having a brass plaque located in the cabin. It was the original purchaser’s option to have this plaque, which also gave a number to the car (such as No. 5 of 100, etc.), fitted to the glove box, to the console woodwork or not fitted at all. This brass plaque initiative did not come from Jaguar in Coventry. It was a local effort, by Jaguar Canada staff and the brass plaques were engraved locally.

132,952 Series III cars were built, 10,500 with the V12 engine. In total between 1968 and 1992 there were around 318,000 XJ6 and XJ12 Jaguars produced.

Jaguar XJ6 alongside Eram Garden in Shiraz, Iran.

A Jaguar XJ6 alongside Eram Garden in Shiraz, Iran.

Jaguar Sovereign 4.2 in France

Jaguar Sovereign 4.2 in France

1983–86 Jaguar Sovereign 4.2 sedan (Australia)

1983–86 Jaguar Sovereign 4.2 sedan (Australia)

XJ40, X300, and X308 (1986–2003)

XJ40 (1986–94)

Main article: Jaguar XJ (XJ40)

Jaguar XJ6 US-market XJ6 (XJ40)

US-market XJ6 (XJ40)

The intended replacement for the Series XJ was code-named XJ40, and development on the all-new car began in the early 1970s (with small scale models being built as early as 1972.) The project suffered a number of delays due to problems at parent company British Leyland and events such as the 1973 oil crisis. The XJ40 was finally introduced in 1986 at the British International Motor Show.

With the XJ40, Jaguar began to place more emphasis on build quality as well as simplification of the XJ’s build process. With 25 per cent fewer body panel pressings required versus the Series XJ, the new process also saved weight, increased the stiffness of the chassis, and reduced cabin noise.

The new platform came with significantly different styling, which was more squared-off and angular than the outgoing Series III. Individual round headlamps were replaced with rectangular units on the higher-specification cars. The interior received several modernisations such as the switch to a digital instrument cluster (although this was eventually discontinued in favour of analogue instruments.)

The six-cylinder XJ40s are powered by the AJ6 inline-six engine, which replaced the XK6 unit used in earlier XJs. The new unit featured a four-valve, twin overhead cam design. In 1993, one year before XJ40 production ended, the V12-powered XJ12 and Daimler Double Six models were reintroduced.

X300 (1994–97)

Main article: Jaguar XJ (X300)

Jaguar XJ6 (X300)

Jaguar XJ6 (X300)

The X300, introduced in 1994, was stylistically intended to evoke the image of the more curvaceous Series XJ. The front of the car was redesigned significantly to return to four individual round headlamps that provided definition to the sculptured hood. Mechanically, it was similar to the XJ40 that it replaced.

Six-cylinder X300s are powered by the AJ16 inline-six engine, which is a further enhancement of the AJ6 engine that uses an electronic distributorless ignition system. The V12 remained available until the end of the X300 production in 1997 (although it ended one year earlier in the United States market due to problems meeting OBD-II-related emissions requirements.)

Jaguar first introduced the supercharged XJR in X300 production; the first supercharged road car manufactured by the company.

Design of the X300 was directly affected by the Ford Motor Company‘s ownership of Jaguar (between 1990 and 2007). According to Automotive News, this was evident in general “product development processes”, more than the use of Ford components. However, the X300’s traction control system was obtained from the Ford Mondeo and it also featured a Nippondenso air conditioner purchased through Ford channels.

X308 (1997-2003)

Main article: Jaguar XJ (X308)

Daimler Super V8 (X308)

Daimler Super V8 (X308)

With the introduction of the X308 generation in 1997 came a switch from the XJ6 and XJ12 nomenclature to XJ8, reflecting the fact that the X308 cars were powered by a new V8 engine.

The exterior styling of the X308 was similar to the X300 with minor refinements such as a change to oval indicator lenses and round fog lights. The interior was also updated to eliminate the instrument binnacle used on the X300; instead, three large gauges were set into recesses in the walnut-faced dashboard in front of the driver.

The major mechanical change was the replacement of both the inline-six and V12 engines with new eight-cylinder AJ-V8 in either 3.2 L or 4.0 L versions, with the 4.0 L also available in supercharged form. No manual transmission was available, and all X308 models were supplied with a five-speed automatic gearbox.

X350 and X358 (2004–2009)

X350 (2004–2007)

X350
2004-2005 Jaguar XJ8 photographed in Alexandria, Virginia, USA. Vanden Plas
Overview
Also called XJ6, XJ8, Vanden Plas, XJR, Super V8, Daimler Super Eight
Production 2003-2007
Assembly Castle Bromwich Assembly,Birmingham, England
Body and chassis
Body style 4-door saloon
Powertrain
Engine 3.0 L V6
3.5 L AJ-V8 V8
4.2 L AJ-V8 V8
4.2 L supercharged AJ-V8 V8
2.7 L AJD-V6 V6 Diesel
Transmission 6-speed automatic
Dimensions
Wheelbase SWB: 119.4 in (3,033 mm)
LWB: 124.4 in (3,160 mm)
Length SWB: 200.4 in (5,090 mm)
LWB: 205.3 in (5,215 mm)
Width 2004-05: 73.2 in (1,859 mm)
2006-07: 83.0 in (2,108 mm)
2008-present: 76.5 in (1,943 mm)
Height SWB: 57 in (1,448 mm)
LWB: 57.3 in (1,455 mm)
Kerb weight 3,946 lb (1,790 kg)
Main article: Jaguar XJ (X350)

Jaguar introduced the re-engineered third generation XJ (known as X350) in 2003, featuring an all-aluminium body. The new car also featured a V6 engine, an XJ6 badge as well as greater interior and luggage space.

The V8 engine was offered in larger 3.5 and 4.2 litre sizes as well as a supercharged 4.2 Litre. The car’s lighter weight meant the 3.0 Litre V6 was also offered although with the later introduction of the 2.7 litre V6 diesel the V6 petrol version was discontinued (neither V6 petrol nor diesel were available in US markets). A new six-speed automatic gearbox was fitted which was lighter and offered better economy with lock up on all gears and a larger spread of ratios.

Air suspension was fitted all round which provided adaptive damping as well as rear self leveling. Unlike other manufacturers Jaguar did not provide any driver control of ride height or suspension mode which was fully computer controlled. Dynamic stability control as well as traction control were standard.

Two zone climate control was also standard with four zone available on long-wheelbase models. An optional touch screen interface controlled default settings, satellite navigation, the Alpine audio system, and bluetooth telephone. “Jaguar Voice” offered voice control of many functions.

X358 (2007–09)

X358
Jaguar XJ8 Vanden Plas photographed in College Park, Maryland, USA.
Overview
Also called XJ8, Vanden Plas, XJR, Super V8
Production 2007–09
Dimensions
Kerb weight VJ8: 3,770 lb (1,710 kg)
VDP: 3,871 lb (1,756 kg)
XJR: 3,946 lb (1,790 kg)
Super V8 4,006 lb (1,817 kg)
Main article: Jaguar XJ (X358)

A face-lifted version of the X350 was unveiled at the end of February 2007. Aesthetically, the main changes were a new lower grille system, with a deeper, more aggressive gape, side air vents similar to those introduced on Ian Callum’s 2005 XK and a small lip spoiler on the bootlid. The changes to the interior included revised seating.

X351 (2009–)

Main article: Jaguar XJ (X351)
XJ X351
2011 Jaguar XJ-L photographed in Chantilly, Virginia, USA.
Overview
Manufacturer Jaguar Cars
Production 2009-present
Assembly Castle Bromwich Assembly,Birmingham, United Kingdom
Pune, India
Designer Ian Callum, Adam Hatton
Body and chassis
Body style 4-door saloon
Powertrain
Engine 5.0 L 385 PS (283 kW) AJ Gen IIIV8
5.0 L 510 PS (375 kW)supercharged AJ Gen III V8
3.0 L 275 PS (202 kW) V6 Diesel
2.0 L 240 PS (177 kW) R4 Petrol3.0 L 340 PS (250 kW)supercharged AJ V6
Dimensions
Wheelbase SWB: 119.4 in (3,033 mm)
LWB: 124.3 in (3,157 mm)
Length SWB: 201.7 in (5,123 mm)
LWB: 206.6 in (5,248 mm)
Width 74.6 in (1,895 mm)
Height 57 in (1,448 mm)
Kerb weight (SWB)
Diesel : 1,796 kg (3,960 lb)
Petrol : 1,755 kg (3,869 lb)
Supercharged: 1,892 kg (4,171 lb)Add 23 kg (51 lb)) for LWB
Chronology
Predecessor XJ X358

In July 2009, the newly styled XJ was unveiled at the Saatchi Gallery in London, with Jay Leno and Elle Macpherson unveiling the new car. The unveiling was broadcast live on the Jaguar website.

In keeping with Ian Callum’s new design direction for Jaguar, it is an all-new exterior design and a break from the XJ series mould carried over on all previous generations. It is a longer, wider car that looks much bigger than its predecessor. The front has clear links with the executive car XF, although with slimmer, sleeker lights and a larger, squarer grille and more aggressive appearance. The rear is the contentious part, like nothing Jaguar has shown before. The upright, swooping taillights, nicknamed “cat’s claws”, and black roof panels each side of the rear screen, which aim to hide the XJ’s width, are the most striking aspects. There is also a standard full-length sunroof, that extends all the way back with just a single body-coloured roof panel that the designer likens to bridges on yachts.

The new XJ features an innovative, all-LCD dashboard and console displays. The dashboard can be configured to display various virtual dials in addition to the obligatory speedometer. The console display presents different views to the driver and passenger, including control of a sophisticated video and audio system.

Like several of its predecessors, the X351 is available in both standard and long-wheelbase form, as well as many special editions. Engines are modern units already seen in other JLR products: the 5-litre petrol V8 either normally aspirated or supercharged, or a twin-turbo 3-litre diesel that is predicted to account for most of the sales. For 2013 a 3-litre supercharged V6 was introduced to the line-up, primarily as an alternative to the diesel unit for improved fuel economy.

The X351 received a minor facelift in 2014, primarily upgrading the suspension and rear seat facilities on the long wheelbase versions, but also introducing small cosmetic changes across the range, and making stop-start technology standard on all engines.

Worldwide Sales

Year Sales
2009 11,977
2010 10,404
2011 15,128
2012 14,988
2013 19,677

XJ Numbering of cars and engines

Just prior to World War II, Jaguar, known then as SS Cars, started using a numbering system beginning with the letter X for internal projects. X meaning experimental, XB for military chassis projects and XF to XK for engines. This numbering system has never been consistent and there appear to be many omissions and duplications.

Number Project
XJ3 3.4-litre and 3.8-litre S-Type saloon cars (known to the Pressed Steel Company as ‘Utah’)
XJ4 Designation of the project which led to what was publicly announced as the XJ6
XJ5 Modifications to the Mark Ten for air conditioning
XJ6 A V12 racing engine with four overhead-camshafts
XJ8 E-type 2+2 version
XJ13 Jaguar sport-racing mid engined prototype
XJ16 Jaguar 420 saloon
XJ22 & XJ23 E-type Series Two
XJ27 The Jaguar XJS
XJ40 Second Generation Jaguar XJ6 (1986–94) (as opposed to Series 2 version of First Generation)
XJ41 Prototype Coupé replacement for the XJ-S
XJ42 Prototype Drophead replacement for the XJ-S
XJ50 Jaguar XJ12 Series Three
XJ57 & XJ58 Jaguar XJ-S 3.6 litre
XJ81 Second Generation Jaguar XJ12 (1993–94)
XJ220 Sports & race car variants developed with Tom Walkinshaw Racing (1992–94)
  • 1972–1992 XJ12
  • 1986–1994 XJ6 (XJ40)
  • 1993–1994 XJ12 (XJ81)
  • 1995–1997 XJ6 & XJ12 (X300 & X301)
  • 1998–2003 XJ8 (X308)
  • 2004–2007 XJ (X350)
  • 2008-2009 XJ (X358)
  • 2009–date XJ (X351)

Compact executive

Sports

  • Jaguar XK120
  • fastest production car in the world in 1949

Racing and competition

Concept models

  • E1A — The 1950s E-Type concept vehicle
  • E2 A — The second E-Type concept vehicle, which raced at LeMans and in the USA
  • Pirana (1967) — Designed by Bertone
  • XJ13 (1966) — Built to race at LeMans, never run
  • XK 180 (1998) — Roadster concept based on the XK8
  • F-Type (2000) — Roadster, similar to the XK8 but smaller
  • R-Coupé (2001) — Large four-seater coupé
  • Fuore XF 10 (2003)
  • R-D6 (2003) — Compact four-seat coupé
  • XK-RR — A high-performance version of last generation XK coupé
  • XK-RS — Another performance-spec version of last generation XK convertible
  • Concept Eight (2004) — Super-luxury version of the long-wheelbase model of the XJ
  • C-XF (2007) — Precursor to the production model XF saloon
  • C-X75 (2010) — Hybrid-electric sports car, originally intended for production but cancelled in 2012
  • C-X16 (2011) — Precursor to the production model F-Type
  • C-X17 (2013) — First ever Jaguar SUV concept
  • Project 7 — a 542 bhp V8-powered speedster based on the F-Type and inspired by the D-Type (2013)

Engines

Jaguar has designed in-house four generations of engines.

Motorsport

See also: Jaguar Racing and Jaguar XJR Sportscars

The Jaguar R5 being driven by Mark Webber in 2004—the team’s last season in F1

The company has had major success in sports car racing, particularly in the Le Mans 24 Hours. Victories came in 1951 and 1953 with the C-Type, then in 1955, 1956 and 1957 with the D-Type. The manager of the racing team during this period, Lofty England, later became CEO of Jaguar in the early 1970s. Although the prototype XJ13 was built in the mid-1960s it was never raced, and the famous race was then left for many years.

In 1982, a successful relationship with Tom Walkinshaw‘s TWR team commenced with the XJ-S competing in the European Touring Car Championship, which it won in 1984. In 1985, the TWR XJ-S won the Bathurst 1000 race. In the mid-1980s TWR started designing and preparing Jaguar V12-engined Group C cars for World Sports Prototype Championship races. The team started winning regularly from 1987, and won Le Mans in 1988 and 1990 with the XJR series sports cars. The Jaguar XJR-14 was the last of the XJRs to win, taking the 1991 World Sportscar Championship.

In the 1999, Ford decided that Jaguar would be the corporation’s Formula One entry. Ford bought out the Milton Keynes-based Stewart Grand Prix team and rebranded it as Jaguar Racing for the 2000 season. The Jaguar F1 program was not a success however, achieving only two podium finishes in five seasons of competition between 2000 and 2004. At the end of 2004, with costs mounting and Ford’s profits dwindling, the F1 team was seen as an unneeded expense and was sold to Red Bull energy drinks owner Dietrich Mateschitz, and it became Red Bull Racing. Since 2004 Jaguar has not had an official presence in motorsport.

Notable Jaguar sports racers:

Electric vehicles

Lotus Cars joined Jaguar, MIRA Ltd and Caparo on a luxury hybrid executive sedan project called “Limo-Green”—funded by the UK Government Technology Strategy Board. The vehicle will be a series plug-in hybrid.

Facilities

Jaguar Land Rover operations are split between several sites, most of which are used for work on both the Jaguar and Land Rover brands.

Current plants

  • Whitley Engineering Centre – Jaguar Land Rover’s headquarters and a research and development centre. The older part of this plant was acquired from Peugeot in the 1980s, and was formerly a First World War airfield, an aircraft factory and then a missile factory before being sold to the Rootes Group (later Chrysler Europe).
  • Gaydon Engineering Centre – Jaguar Land Rover’s other research and development centre. Formerly an RAF bomber base before being acquired by British Leyland and redeveloped as a vehicle design, development and testing centre. Part of this site is also the Aston Martin headquarters, development centre and factory.
  • Castle Bromwich – Jaguar Land Rover’s main Jaguar assembly plant, producing the XF, XJ, XK and F-Type ranges. Originally an aircraft factory during World War Two – Spitfires were built there, it was later acquired by Pressed Steel Fisher and became a vehicle body assembly works, it came under the auspices of Jaguar through the merger with BMC in the 1960s.
  • Solihull – Jaguar Land Rover’s principal Land Rover assembly plant. This was originally an aircraft engine plant during World War Two, being used for as a Rover plant after the war. The Jaguar XE will become the first Jaguar car to be assembled at the facility in late 2014, followed by the Jaguar F-Pace crossover from 2016.
  • Halewood, Merseyside – Now used by Jaguar Land Rover for Land Rover production. Originally a Ford assembly plant (the Ford Escort being its most prolific model) it was given to Jaguar in 2000 for production of the X-Type. Ford still owns the transmission manufacturing operation at Halewood.
  • Wolverhampton Engine Plant – a new £500 million facility located at the i54 site in Staffordshire close to Wolverhampton to build the new Ingenium family of modular diesel and petrol engines. The plant was officially opened by Her Majesty Queen Elizabeth II on Thursday, October 30, 2014.

Future plants

  • Ryton-on-Dunsmore – Jaguar Land Rover announced that it will build a new Special Vehicle Operations development centre there in 2016. The site was previously used by Rootes for aircraft production plant for World War Two, and later became the Rootes/Chrysler/Peugeot car plant which was closed in 2006 and has since been completely demolished and the site cleared.

Past Jaguar plants

  • Holbrooks Lane, Coventry – by the time Swallow Sidecar Company started using the Jaguar name, they had relocated from Blackpool to Holbrooks Lane in Coventry.
  • Browns Lane – The most well-known site for Jaguar production from 1951, it was progressively run down and replaced by Castle Bromwich. Most of the plant has now been demolished and is now the home of Jaguar Land Rover’s heritage centre.
  • Radford – originally a Daimler bus plant but was later a Jaguar engine and axle plant. Closed by Ford in 1997 when it moved all Jaguar engine production to its Bridgend facility.

Jaguar and the arts

Jaguar Art Project “Shadows”, Saint-Tropez 2011

For some time now Jaguar has been active in the international arts scene. In particular, the company has collaborated with the artist Stefan Szczesny, implementing major art projects. In 2011, Jaguar presented the exhibition series “Shadows”, which involved the installation of Szczesny’s shadow sculptures in Sankt-Moritz, on Sylt and in Saint-Tropez. In 2012, a large number of sculptures, ceramics and paintings were shown in Frankfurt (and mainly in Frankfurt’s Palmengarten).

As part of the collaboration with Szczesny, Jaguar has released the “Jaguar Art Collection”.

History FIAT part VII 2000-present

History FIAT

part VII

2000-present

2001-present

Fiat_Punto_Grande_4door_silver_vl

Grande Punto

Fiat_500L_in_Ljubljana

Fiat 500L

Fiat_Linea3

Fiat Linea

2001 Fiat Doblò

Fiat Doblò
2009 Fiat Doblò Mk2 built in Bursa, Turkey
Overview
Manufacturer Fiat
Production 2000–present
Body and chassis
Class Panel van / leisure activity vehicle
Chronology
Predecessor Fiat Fiorino

The Fiat Doblò is a panel van and leisure activity vehicle produced by Italian automaker Fiat since 2000. It was unveiled at the Paris Motor Show in 2000.

First generation (2000–present)

First generation
Fiat Doblo
Overview
Also called Fiat Panorama
Pyongwha Ppeokkugi
Production 2000–present
Assembly Bursa, Turkey (Tofaş)
Akçalar, Turkey (Karsan)
Betim, Minas Gerais, Brazil (Fiat Automóveis)
Naberezhnye Chelny, Russia (SeverstalAvto)
Ho Chi Minh City, Vietnam
(Mekong Auto)
Body and chassis
Body style 3-door panel van
4-door panel van
5-door panel van
5-door leisure activity vehicle
Related Fiat Punto
Fiat Palio
Fiat Albea
Fiat Siena
Fiat Strada
Lancia Y
Powertrain
Engine 1.2L Fire I4 petrol
1.4L Fire I4 petrol
1.6L I4 petrol
1.6L Natural Power I4 CNG
1.8L E.torQ I4 Flexfuel
1.3L Multijet I4 diesel
1.9L D I4 diesel
1.9L JTD I4 diesel
1.9L Multijet I4 diesel
Transmission 5-speed manual
6-speed manual
Dimensions
Wheelbase 2,583 mm (101.7 in)
2,963 mm (116.7 in) (Doblò Maxi)
Length 4,158 mm (163.7 in)
4,253 mm (167.4 in) (from 2005)
4,633 mm (182.4 in) (Doblò Maxi)
4,354 mm (171.4 in) (Adventure)
Width from 1,715 mm (67.5 in) to 1,722 mm (67.8 in)
1,763 mm (69.4 in) (Adventure)
Height from 1,818 mm (71.6 in) to 1,831 mm (72.1 in)
2,086 mm (82.1 in) (high roof)
1,957 mm (77.0 in) (Adventure)

It was first launched to the public in the Netherlands, and received the “2006 International Van of the Year” award by an international jury from 19 countries. In Singapore, a 1.4-litre LAV variant is marketed as the Fiat Panorama in 5 and 7-seater versions.

The Doblò carries a payload of up to 730 kg (1,609 lb), with an interior volume of 3.2 cubic metres (110 cu ft). The Doblò uses platform of Fiat Palio Station Wagon.

Fiat Doblò facelift

Fiat Doblò facelift

It is manufactured by Fiat’s Tofaş subsidiary factory in Bursa, Turkey, in Brazil since 2002 and in Russia and Vietnam. Turkish models have an engine range that includes a 1.4-litre petrol, a 1.9-litre MultiJet, and a 16-valve 1.3-litre MultiJet.

In North Korea Pyonghwa Motors produces Doblò branded as its own name Ppeokkugi.

The facelift version came in autumn 2005, and was restyled with modifications to the front and rear light groups, and the total design of the front part.

Brazilian Doblò

Launched in 2002 the Brazilian Doblòs were initially available with two 16-valve petrol engines, a 1.3-litre Fire and a 1.6-litre Torque. From 2004 to 2009, the only engine available in Brazil was an 8-valve 1.8-litre Powertrain, supplied by General Motors do Brasil. This engine was produced initially in a petrol version and later as flex fuel.

In 2003 Fiat Brazil introduced an off-road 4×2 version called Fiat Doblò Adventure, also with the straight-4 Powertrain 1800 cc engine. It has revised exterior look with bigger bumpers and mouldings and raised ride height 6 cm (2.4 in) and spare wheel on the rear. In 2009, the whole Adventure line (Doblò, Idea, Strada and Palio Weekend) was equipped with a locking differential. The line was rebadged as Adventure Locker. Only in the 2010 model, the Brazilian Doblò and the Doblò Adventure were updated with the 2005 European facelift. Besides the 1.8-litre Powertrain, Doblò is now equipped with a 1.4-litre Fire flex engine. In the 2011 model, the 8-valve 1.8-litre Powertrain engine was replaced by the brand new 16-valve 1.8 litre E-Torq engine, produced by Fiat Powertrain Technologies.

Engines

2000–2006

Model
1.2 petrol 65 PS (48 kW; 64 hp)
1.6 natural power natural gas 92 PS (68 kW; 91 hp)
1.9 D diesel 69 PS (51 kW; 68 hp)
1.9 JTD diesel 105 PS (77 kW; 104 hp)

2006–2009

Model Type Power
1.4 petrol 77 PS (57 kW; 76 hp)
1.6 Natural Power (CNG) Natural gas 92 PS (68 kW; 91 hp)
1.3 16v Multijet diesel 75 PS (55 kW; 74 hp)
1.9 Multijet diesel 105 PS (77 kW; 104 hp)
1.9 16v Multijet diesel 120 PS (88 kW; 120 hp)

Electric versions

Micro-Vett Fiat Doblò has three battery versions:

  • a 43 kWh lead-acid battery pack, providing a range of 150 km (93 mi) in the urban duty cycle on a single charge; recharging takes 5–8 hours
  • 60 x 200 AH 3.6V lithium modules; Battery life: 1000 cycles at 80% DOD / 2000 cycles at 70% DOD

The vehicle uses a 30 kW (60 kW peak) motor from Ansaldo Electric Drives, that gives 120 km/h (75 mph) top speed.

On October 2, 2007, a 60 day demonstration of the All-Electric Fiat Doblo was begun. The Electric engine is powered by a custom 18 kWh Altairnano high performance NanoSafe(R) battery pack, traveled 300 kilometers (190 mi) in an urban delivery circuit. The custom battery pack was fully recharged in less than ten minutes a total of three times using AeroViroments’ high voltage, 125 kW rated, rapid charging system. The vehicle will be driven an estimated total of 7,500 kilometres (4,700 mi) during the 60-day demonstration period, which translates to an annual equivalent use of 45,000 kilometres (28,000 mi).

Second generation (2009–present)

Second generation
2013 Fiat Doblò Cargo Maxi 1.6 16V Multijet (II)
Overview
Also called Opel Combo
Fiat Doblò Work Up
Fiat Pratico
Vauxhall Combo
Ram ProMaster City (US and Canada, from 2015)
Production 2009–present
Assembly Bursa, Turkey (Tofaş)
Body and chassis
Body style 2-door chassis cab
2-door pick-up truck
3-door panel van
4-door panel van
5-door panel van
5-door leisure activity vehicle
Platform GM Fiat Small Wide platform
Related Fiat Fiorino
Fiat Grande Punto
Fiat Linea
Opel Corsa D
Opel Meriva B
Powertrain
Engine
Transmission
  • 5-speed manual
  • 6-speed manual
  • 5-speed automatic
  • 9-speed 948TE automatic
Dimensions
Wheelbase 2,755 mm (108.5 in) (SWB)

3,105 mm (122.2 in) (LWB)

The all new Doblò was launched in early 2010 and is built in Turkey by Tofaş. The 2010 Doblò uses new platform which has 2,755-millimetre (108.5 in) wheelbase, 790-litre (28 cu ft) luggage compartment, and low CO2 emissions (129 g/km with the 1.3 Multijet 90 PS (66 kW; 89 hp) engine). The Doblò is also sold by General Motors European Opel and Vauxhall brands as Combo.

2012 Doblò Cargo XL (Sweden)

2012 Doblò Cargo XL (Sweden)

As of July 2011 the Doblò is available as a pickup called Fiat Doblò Work Up or Fiat Pratico in Turkey. There is also a raised roof version, as well as an extended wheelbase van called the “Doblò Cargo Maxi”. These two features are combined for the Fiat Doblò Cargo XL, a high-roofed, long wheelbase panel van model with a one-tonne payload, equipped with the 105 hp (78 kW) 1.6 litre Multijet common rail diesel. The XL, which can carry as much as the bigger and more expensive Scudo, was presented in the UK in May 2013. In other markets the XL appeared in 2012, and it is available with all diesel engines excepting the 1.3 and also the 1.4 T-Jet. There is also an XL Combi, with a 135 PS (99 kW) version of the 2.0 diesel.

Doblò EV

In February 2010, Tofaş have revealed their development activities on the All-Electric version of their Doblò 2010.

The vehicle itself was also been introduced to press in July 2010, as “The First Commercial Electrical Vehicle Developed in Turkey”. It has been also revealed that, Tofaş will be FIAT’s development pole for electric light commercial vehicles (LCV). In 1 Millionth Doblo ceremony, Doblo EV was tested by press and Turkish Minister of Industry and Commerce, Nihat Ergün.

2015 facelift

Introduced at the Hanover Motor Show, the 2015 Fiat Doblò receives a revised front end with new headlamps, grille, and front bumper, likely to coincide with the release of the Ram ProMaster City.

Ram ProMaster City

The Ram ProMaster City is an Americanised version of the Fiat Doblò. The ProMaster City will be built in the same plant in Turkey as the Doblo and imported to North America. To circumvent the chicken tax, only passenger vans will be imported into North America, with cargo vans being post-import conversions. Unlike the Doblò, passenger versions of the ProMaster City will have solid metal panels instead of glass in its rear quarters. The 2.4 L Tigershark engine matted to the 948TE 9-speed automatic transmission will be the sole powertrain available for the ProMaster City.

2001 Fiat Stilo

Fiat Stilo
Fiat Stilo
Overview
Manufacturer Fiat
Production 2001–2007 (Italy)
2003–2010 (Brazil)
Assembly Cassino, Frosinone, Italy
Betim, Minas Gerais, Brazil
Body and chassis
Class Small family car
Body style 3-door hatchback
5-door hatchback
5-door estate
Layout FF layout
Platform Fiat Group C-platform
Related Fiat Bravo (2007)
Lancia Delta (2008)
Powertrain
Engine 1.2 L Fire I4 petrol
1.4 L Fire I4 petrol
1.6 L I4 petrol
1.6 L Ecotec I4 petrol
1.8 L I4 petrol
2.4 L I5 petrol
1.9 L JTD I4 diesel
1.9 L MultiJet I4 diesel
Transmission 5-speed manual
6-speed manual
5-speed semi-auto (Selespeed)
Dimensions
Wheelbase 2,600 mm (102.4 in)
Length 4,182 mm (164.6 in) (3-door)
4,253 mm (167.4 in) (5-door)
4,516 mm (177.8 in) (estate)
Width 1,784 mm (70.2 in) (3-door)
1,756 mm (69.1 in) (5-door)
1,756 mm (69.1 in) (estate)
Height 1,475 mm (58.1 in) (3-door)
1,525 mm (60.0 in) (5-door)
1,570 mm (61.8 in) (estate)
Curb weight 1,090–1,320 kg (2,400–2,910 lb)
Chronology
Predecessor Fiat Bravo/Brava
Successor Fiat Bravo

Fiat Stilo Abarth 3-door

Fiat Stilo Abarth 3-door

Fiat Stilo MultiWagon

Fiat Stilo MultiWagon

Fiat Stilo 1,9 5-door

Fiat Stilo 5-door

The Fiat Stilo (Type 192) is a small family car available as a 3-door and a 5-door hatchback, as well as an estate (Fiat Stilo MultiWagon), produced by the Italian automaker Fiat Automobiles. The Stilo 3-door and 5-door were launched in 2001 to replace the Fiat Bravo/Brava, with the Stilo MultiWagon following in 2002. The all-new Fiat Bravo is the successor of the Stilo in most markets, however the 5-door Stilo continued to be manufactured in Brazil until late 2010, where it was replaced by the New Bravo.

Overview

Originally, its petrol engines were the 1242 cc DOHC 16 valve engine also powering the Punto and Lancia Ypsilon with an output of 80 PS (59 kW; 79 hp) combined with a 6 speed manual gearbox, a 103 PS, 1.6 L with a 5 speed manual gearbox (The 1.6 was also available with a 6 speed manual gearbox, but these are quite rare) a 133 PS, 1.8 L, again with a 5 speed manual gearbox and a 170 PS (125 kW; 168 hp), 5 cylinder, 2.4 L engine combined with Fiat’s Selespeed 5 speed semi-automatic gearbox, also used on the Alfa Romeo 147. An 8 valve, 1.9 JTD unit with 80 PS (59 kW; 79 hp), 100 PS (74 kW; 99 hp), 116 PS (85 kW; 114 hp), 120 PS (88 kW; 118 hp) or 16 valve 140 PS (103 kW; 138 hp) and 150 PS (110 kW; 148 hp) diesel unit were/are also available.

The Stilo’s styling received mixed reviews, with many journalists and enthusiasts criticising it as being too bland and too German-looking (somewhat ironically as the styling of the preceding Bravo and Brava had been criticised for being too “Italian”). Critics also attacked the car’s excessive weight and its semi-independent rear torsion beam suspension / twist-beam rear suspension, (like a previous generation Volkswagen Golf), which was seen as a step backwards from the acclaimed fully independent rear suspension used in the Bravo/Brava, and which resulted in handling many found uninspired and uninvolving. Although the Bravo/Brava IRS was prone to suspension bush wear. The engine range, particularly the 1.2 litre petrol, was also criticised for being underpowered. The car’s fuel economy was also seen as poor for its class, a result of the car’s heavy weight and the transmission, which used very long gear ratios. Another point of criticism was the Selespeed gearbox, which was seen as too slow in its reactions and particularly inappropriate for the high-powered Abarth version. Nevertheless, the car won praise for its high levels of grip (aided by the unusually wide tires) and its brakes.

In the UK, different trim levels available are/were: Active, Active Aircon, Blue, Dynamic, Sporting, Abarth, GT, Prestigio, Xbox limited edition, Michael Schumacher and the Schumacher GP, with general modifications by British car specialists, Prodrive.

The Stilo was the first car worldwide to use the TRW Column-Drive Electric Power-Assisted Steering (EPS) technology later introduced on the 2003 Nissan Micra & Renault Megane.

As the model range aged, the range of available options was reduced. The Stilo was originally offered in some markets with a radar guided cruise control option; it included sensors in the front bumper and rear of the car to adjust the speed of the car according to other vehicles’ speed. This was soon dropped as it became apparent that other interferences were creating undesired results for the driver. A keyless entry, named ‘Easy Go’, push button start, similar in function to Citroen’s, Mercedes’s and BMW Mini’s systems, was also an available option.

For MY 2006 the Stilo was updated with a new front grille, different seat fabric, a relocation of the electric mirror controls from the window control console to just behind the gear stick. The entry models also had the centre arm-rest removed (which when in the downward position prevented comfortable use of the handbrake as in the Audi A3) and the deletion of the rear air vent.

The Stilo was ultimately a sales disappointment. An extensive advertising campaign using Formula 1 stars Michael Schumacher and Rubens Barrichello did little to aid the car’s sales. In October 2013, The Economist magazine placed the Stilo into the report on Europe’s Biggest Loss Making Cars.  In 2004, the 1242 cc engine was dropped in favour of the Punto‘s 1.4 L unit, increasing the car’s power to 95 bhp (71 kW), again combined with the 6 speed gearbox. Also, the tail lights were altered, and the Abarth version gained a manual gearbox, instead of the Selespeed.

Specifications

Capacity 1242–2446 cc
Power 80 PS (59 kW; 79 hp)–170 PS (125 kW; 168 hp)
Max. speed 170–225 km/h (106-134 mph)
Acceleration 0–100 km/h: 13.8-8.5 seconds

Safety

The Fiat Stilo passed the Euro NCAP car safety tests with following ratings:

Euro NCAP test results
Fiat Stilo (2008)
Test Score Rating
Adult occupant: 27 4 /5 stars
Child occupant: 37 4 /5 stars
Pedestrian: 8 1 /4 stars

Stilo in rallying

A group N version of the car was developed by Abarth to compete in the single make trophy called Trofeo Stilo Abarth, held in Italy from 2002 to 2005. The car was revealed in November 2001 at the Bologna Motor Show. It was derived from the Stilo 1.8 16v version, with the engine power increased from 133 bhp (99 kW; 135 PS) to 157 bhp (117 kW; 159 PS), and from the 2003 season to 180 bhp (134 kW; 182 PS). A similar competition was held in the UK in 2004 and 2005, called the Fiat Stilo Rally Cup.

In 2004 a junior team backed up by Fiat UK competed in the Wales Rally GB of the World Rally Championship with group A cars, and the following year two other cars took part in the rally. Stilo cars have also been present in the Andros Trophy during the last years.

South American Stilo

Only available in the 5-door hatchback version, the Stilo was launched in South America in 2003, being assembled in Brazil. The engines were the Family I GM engines 1.8 L with 8-valve (103 hp) and 16-valve (122 hp) versions, and a 2.4 20-valve version (170 hp) for the Abarth model as well. For export, the chosen engines were the Italian-made 1.8 16v VIS engine with 133 hp (99 kW) and the 1.9 JTD Diesel of 115 hp (86 kW) specially for Argentina, Uruguay and Chile. (Chile did not get the JTD, but was the only country in the region to receive the Italian 3-door version, and the MultiWagon version.)

A Schumacher special edition of the Stilo was added in 2004 and lasted until 2006; contrary to the European version, which was based on the 3-door version and equipped with the 2.4 20-valve engine, the Brazilian was only available with five doors and the Family I GM 1.8 16v engine with 122 hp (91 kW). In 2006, the Stilo gained a GM-sourced flexible engine capable of using petrol and ethanol (1.8 8v with 110 hp (82 kW) on petrol and 114 hp (85 kW) with ethanol) and the 1.8 16v engine was retired.

In the Americas, the Stilo was partially replaced by the new Bravo in late 2010, when it will be built in Brazil; from 2007 on the Italian import is available in Chile and Venezuela.

Fiat Automóveis introduced a facelifted Stilo in late January 2008, in which the Dualogic manual-robotized gearbox was released, being available to every version with the 1.8 8v Flex engine, which now produces 112 PS (82 kW; 110 hp) (petrol) or 114 PS (84 kW; 112 hp) when using ethanol as fuel. The car also got minor cosmetic changes to front grille, bonnet, side bumpers and to the taillights, in order to end its production cycle, which is expected to happen in 2010.

For the MY2009, Fiat withdrew the Abarth version from the Brazilian market; the version wasn’t available in other markets anymore.

For the MY2010, Fiat do Brasil launched a “basic-features” versión called Attractive, still with the 1.8 8v Flex engine. This version marks the confirmation that the new Bravo is coming, with the Stilo Attractive as the only version.

In March 2010, Brazil’s Justice Ministry fined Fiat 3 million Reais (US$ 1.7 million) for failing to recall its Stillo without ABS brakes to fix a rear wheel problem that may have caused 30 accidents and eight deaths. Fiat denied any wrongdoing, saying that the rear wheel problem was not the cause of the accidents, but rather caused by them.

2003 Fiat Idea

Fiat Idea
Fiat Idea
Overview
Manufacturer Fiat
Production 2003–2012 (Italy)
2005–present (Brazil)
Assembly Mirafiori plant, Turin, Italy
Betim (Minas Gerais), Brazil (Fiat Automóveis)
Designer Giorgetto Giugiaro
Body and chassis
Class Mini MPV
Body style 5-door MPV
Layout FF layout
Platform Project 188
Related Fiat Punto (188)
Lancia Musa
Lancia Ypsilon
Powertrain
Engine Petrol engines:
1.2 L FIRE I4
1.4 L FIRE I4
1.6 L E.torQ I4 (Brazil only)
1.8 L X18XE I4 (Brazil only)
1.8 L E.torQ I4 (Brazil only)Diesel engines:
1.3 L Multijet I4
1.6 L Multijet I4
1.9 L Multijet I4
Transmission 5-speed automatic
5-speed manual
6-speed manual
Dimensions
Wheelbase 2,510 mm (98.8 in)
Length 3,930 mm (154.7 in)
Width 1,700 mm (66.9 in)
Height 1,660 mm (65.4 in)
Curb weight 1,275 kg (2,811 lb)
Chronology
Successor Fiat 500L

The Fiat Idea (Type 350) is a mini MPV built by the Italian manufacturer Fiat since 2003. The car is based on the Project 188 platform, originally used for the second-generation Fiat Punto. The Idea is noted for its versatile interior, which includes sliding and folding rear seats. In 2006 the Idea had a facelift with the main changes being a darker interior, chrome grill and clear front indicators.

Engines

The Fiat Idea engines are all Euro 4 compliant. The petrol engine is the 1.4-litre 16 valve 95 PS (70 kW; 94 hp), available with five- and six-speed gearboxes, and the diesel 1.3-litre 16 valve MultiJet units, with 70 PS (51 kW; 69 hp) or 90 PS (66 kW; 89 hp). All of these engines can be matched with the Dualogic robotised manual gearbox.

Model Engine Displacement Power Torque
1.2 Fire 16V I4 1242 cc 80 PS (59 kW; 79 hp) @ 5000 rpm 114 N·m (84 lb·ft) @ 4000 rpm
1.4 8V I4 1368 cc 77 PS (57 kW; 76 hp) @ 6000 rpm 115 N·m (85 lb·ft) @ 3000 rpm
1.4 FIRE 16V I4 1368 cc 95 PS (70 kW; 94 hp) @ 5800 rpm 128 N·m (94 lb·ft) @ 4500 rpm
1.3 16V Multijet I4 1248 cc 70 PS (51 kW; 69 hp) @ 4000 rpm 180 N·m (130 lb·ft) @ 1750 rpm
1.3 16V Multijet I4 1248 cc 90 PS (66 kW; 89 hp) @ 4000 rpm 200 N·m (150 lb·ft) @ 1750 rpm
1.6 16V Multijet I4 1598 cc 120 PS (88 kW; 120 hp) @ 4000 rpm 300 N·m (220 lb·ft) @ 1500 rpm
1.9 8V Multijet I4 1910 cc 100 PS (74 kW; 99 hp) @ 4000 rpm 260 N·m (190 lb·ft) @ 1750 rpm

Brazilian Idea

The Brazilian version of the Idea was launched in late 2005. The engines available are the new 1.4-litre 8-valve 86 hp (64 kW) Fire engine (the same as in the Grande Punto) and the latest version of the GM-sourced Powertrain 1.8-litre 8-valve 114 hp (85 kW) engine. Both have flexible fuel technology, which lets the driver use either gasoline or ethanol.

This version has a longer wheelbase and height compared to the European version. The interior design is taken from the Fiat Palio Mk. III, and adapted to the South American market. It also has a panoramic glass roof as an option, known as the SkyDome.

The Idea is exported in two different trim levels (the ELX with the 1.4-litre engine and the HLX with the 1.8 engine) and it has four airbags, anti-lock braking system with EBD; parking, rain and lights sensor, security laminated glass, the SkyDome, 15″ alloys, bluetooth phone system, and leather seats among other features.

Over 170,000 Ideas have been sold in Brazil since its launch (2005). In 2010 the Idea received another facelift with new front, rear and door handles.

Idea Adventure

Idea Adventure

Idea Adventure

The Idea Adventure is a mini XUV version that was launched in September 2006 in São Paulo, Brazil. It features a revised suspension, tires are Pirelli Scorpion 205/70 R15, a protective body kit, specially designed 15″ alloys, interior mods like the white instruments, the specially designed seats with leather, and a standard safety equipment which features double front and side airbags, ABS brakes with EBD. In 2009, the wholeAdventure line (Idea, Doblò, Strada and Palio Weekend) was equipped with a locking differential. The line was rebadged as Adventure Locker. Idea Brazilian Facelift

During his visit to Rio de Janeiro, Brazil in July 2013, Pope Francis chose to ride in a Fiat Idea for his public appearances, instead of the expensive and secure vehicles usually used by dignitaries and popes.

2005 Fiat Sedici

Fiat Sedici
Fiat Sedici Emotion 1.9 Multijet 8V
Overview
Manufacturer Fiat
Also called Suzuki SX4
Maruti Suzuki SX4
Lancia Pangea (cancelled)
Production 2005–2014
Assembly Hungary: Esztergom (Magyar Suzuki)
Designer Giorgietto Giugiaro
Body and chassis
Class Mini crossover SUV
Body style 5-door hatchback
Layout Front engine, front-wheel drive /four-wheel drive
Powertrain
Engine 1.6 L M16A I4 petrol
1.9 L Multijet I4 diesel
2.0 L Multijet I4 diesel
Transmission 5-speed manual (petrol)
6-speed manual (diesel)
Dimensions
Wheelbase 2,500 mm (98.4 in)
Length 4,115 mm (162.0 in)
Width 1,730 mm (68.1 in)
Height 1,575 mm (62.0 in)
Curb weight 1,320–1,425 kilograms (2,910–3,142 lb)

2009 Fiat Sedici facelift

2009 Fiat Sedici facelift

The Fiat Sedici is a mini sport utility vehicle co-developed by Fiat and Suzuki mainly for the European market.

History

It was introduced in December 2005 Bologna Motor Show, and is built at the  Magyar Suzuki plant in Hungary. The expected production volume is 60,000 units per year, 1/3 of these to be sold by Fiat and 2/3 of these to be sold by Suzuki, where it is badged as the SX4. The design was created by Giorgetto Giugiaro‘s Italdesign Giugiaro studio, and it is an alternative to mini multi-purpose vehicles (MPV), which have a more “boxy” appearance.

It was the official car of the 2006 Winter Olympics. As the car is four wheel drive, it is considered a 4×4. As 4×4 is 16, the car is named Sedici (pronounced [ˈseːditʃi]), which means “sixteen” in Italian. By pressing a button the driver can change between 4×2 and 4×4 transmission modes. The car also has electronic stability control (ESC) on the options list and a diesel particulate filter (DPF) is a standard feature. In November 2006 it was the second best selling SUV in the Italian market, and by June 2007, it was the best selling vehicle.

The Sedici has been sold in Israel since 2012, with automatic (4 speed) or manual (5 speed) gearbox. In late 2010, the Sedici was withdrawn from the United Kingdom, due to poor sales of under 50,000 units.

Sedici 4×2

The front wheel drive version of the Sedici was unveiled in spring 2008. It was available with the same engine choices as the 4X4 version and was available in two trim levels: Dynamic and Emotion. The price, in Italy, was around €2000 cheaper than the 4×4 version.

2009 facelift

In spring 2009, the Sedici was given a more substantial upgrade: A changed front grille, similar to that of the Bravo, and a new bumper. Inside it has more sophisticated instrumentation, new fabrics, the air conditioning vents were changed, and it has new Euro 5-compliant engines. The 1.9 litre Multijet engine was replaced by the more modern 2.0 litre Multijet engine 135 PS (99 kW; 133 hp), also the petrol 1.6 litre engine was upgraded to have 120 PS (88 kW; 118 hp), with lower fuel consumption.

2005 Fiat Grande Punto

Fiat Grande Punto
Fiat Grande Punto
Overview
Manufacturer Fiat
Also called Fiat Punto
Fiat Punto Evo
Fiat Avventura
Production 2005–present
Assembly Melfi, Potenza Italy
Mirafiori, Torino, Italy
Betim, Brazil (Fiat Automóveis)
Ranjangaon, India (Fiat India)
Guayaquil, Ecuador
Designer Giorgetto Giugiaro
Body and chassis
Class Supermini
Body style 3 and 5-door hatchback
3-door panel van
Layout Front-engine, front-wheel drive
Platform GM Fiat Small platform
Related Abarth Grande Punto
Alfa Romeo MiTo
Fiat 500L
Fiat Linea
Fiat Fiorino III
Fiat Qubo
Opel Corsa D
Opel Meriva B
Citroen Nemo
Peugeot Bipper
Powertrain
Engine 0.9 L TwinAir Turbo I2 petrol
1.2 L Fire I4 petrol
1.4 L Fire I4 petrol
1.4 L Fire Turbojet I4 petrol
1.4 L Multiair I4 petrol
1.4 L Multiair Turbojet I4 petrol
1.4 L Fire Natural Power I4 CNG
1.6 L E.torQ I4 Flexfuel
1.8 L E.torQ I4 Flexfuel
1.3 L Multijet I4 diesel
1.6 L Multijet I4 diesel
1.9 L Multijet I4 diesel
Transmission 5-speed manual
6-speed manual
5-speed semi-auto
Dimensions
Wheelbase 2,510 mm (98.8 in)
Length 4,030 mm (158.7 in) (2005–2011)
4,065 mm (160.0 in) (2012–)
Width 1,687 mm (66.4 in)
Height 1,490 mm (58.7 in)
Curb weight 1,015–1,040 kg (2,238–2,293 lb)
Chronology
Predecessor Fiat Punto

The Fiat Grande Punto is a supermini car produced by the Italian manufacturer Fiat since 2005. It is the third generation in the Fiat Punto series and was announced in August 2005, and launched at the Frankfurt Motor Show. In 2009, it was joined by the facelifted Punto Evo. In 2012, both were replaced by a revised model, called simply Punto, thus resurrecting the model name of its predecessor. It is manufactured in Italy, in Brazil (from 2007) and in India (from 2008).

Grande Punto (2005–2012)

The third generation Fiat to bear the name Punto, codenamed Project 199, the Grande Punto was unveiled at the 2005 Frankfurt Motor Show and went on sale later that year. Styled by Giugiaro, the car is based on the GM Fiat Small platform. Whilst the model shares some of its name with the previous Punto, a large number of its components are new, including a new chassis and body shell.

2009 Fiat Grande Punto 5-door version

2009 Fiat Grande Punto 5-door version

Fiat Grande Punto Sport 3-door rear view

Fiat Grande Punto Sport 3-door rear view

The engines are the Fiat 1.2 8v Fire (65 PS), a new 1.4 8v Fire (77 PS) and the 1.4 16v StarJet (95 PS). Four MultiJet diesel engines are also available: two 1.3 16v units (75 PS (55 kW) and 90 PS (66 kW), the latter with a variable geometry turbocharger) and two 1.9 with 120 PS (88 kW) and 130 PS (96 kW), all of them with diesel particulate filter. The 1.9 diesel was replaced with the new 1.6 MultiJet starting the end of 2008.

All the engines are Euro IV compliant. In 2007, a new 1.4 16v T-Jet turbocharged petrol engine, 120 PS (88 kW), became available. At the 2007 Frankfurt Motor Show, Fiat introduced 155 PS (114 kW) an Abarth version by Abarth & C S.p.A.. It was branded as an Abarth rather than Fiat. The car’s nose, headlights and front grill look reminiscent of the Maserati Coupé (both were designed by Giorgetto Giugiaro of ItalDesign).

Non-European markets

In Australia, Fiat introduced the Grande Punto in July 2006, sold only as the Punto; it is the first Fiat to be sold in Australia since 1989. In 2009, the Punto was discontinued in Australia, due to slow sales. The car was reintroduced in 2013 after Fiat began factory distribution in Australia, the car was repriced at a much lower price, that was more in keeping with its rivals.

It was launched in Mexico in November 2006. The Grande Punto is placed above the Fiat Palio in the Mexican Fiat car lineup. Initially it was sold with the 1.4 16v StarJet 95 PS (70 kW) engine with 6-speed manual gearbox in 5-door Dynamic and 3-door Sport trims. In December 2007, the 1.4 16v T-Jet 120 PS (88 kW) variant was launched. The Italian-made Grande Punto has already been launched in Chile and the Dominican Republic in petrol and diesel versions. The Grande Punto also went on sale in South Africa in 2006, replacing the previous generation.

Fiat Grande Punto interior

Fiat Grande Punto interior

In the rest of South America, the Brazilian-built Grande Punto (called only Punto) was launched in August 2007. Codenamed Project 310, it is produced in the factory of BetimMinas Gerais, Brazil. The chassis is an adaptation of the Fiat Palio, a lower cost compact. Levels of safety were not maintained (airbags and ABS are optional on lower trim levels, and the highest one has only two airbags as standard), but the ride comfort is said to be the same. The five-door version is the only one available in the Brazilian line, and there are no plans for a two-door version (in Brazil, two-door vehicles are only accepted for cheaper cars). The engines available at launch were the 85 PS (63 kW) 1.4 Fire 8v and the 115 PS (85 kW) 1.8 Family 1 X18XE engine that comes from GM-Fiat/Powertrain, and later the 1.4 Fire 16v TurboJet, also available for the Linea. For the 2011 model, there were added the new E.torQ engines 1.6 16v and 1.8 16v. Produced by Fiat Powertrain Technologies, they were based on the discontinued Tritec engines. All non-Turbo petrol models produced in Brazil are flex-fuel.

The Grande Punto was launched in India during the Delhi Auto Expo in January 2008, with sales starting in June 2009. The Indian market Punto is manufactured by the Fiat-Tata Motors joint venture Fiat India Automobiles Ltd (FIAL) in a new plant in Ranjangaon, Maharashtra. The Indian Grande Punto was based on the same 310 project of the Brazilian Punto. In August 2014 Fiat launched a facelifted Punto Evo based on Fiat Avventura style with new front fascia, new front and rear LED lights and new interior (the same of the European Punto Evo).

A related sedan car, the Fiat Linea, was launched in early 2007 to replace the aging Fiat Marea. It is built on an extended version of the Grande Punto’s chassis, with a total length of 4,560 mm (179.5 in), making it part of the superior small family car segment.

Safety

The Grande Punto was awarded with 5 stars in the Euro NCAP crash test for passenger protection and 3 stars certification for pedestrian safety. The most powerful engines have electronic stability program and anti slip regulation fitted as standard, and it is an optional extra on some of the lower powered engines.

Abarth

Fiat Abarth Grande Punto Essesse

Abarth Grande Punto Essesse

The first car from the newly created (2007) Fiat-owned Abarth & C. S.p.A, the Abarth Grande Punto differs significantly from its donor car.

Initially the Abarth Grande Punto was released with a 150 PS (155 PS when using 97 RON fuel) 1.4 turbo engine, but from 2008 there was available an Essesse kit, which could be installed at official Abarth service centres rather than in the factory. Amongst various refinements included uprated brakes and suspension, the Essesse kit provided an uprated power output of 180 hp.

Punto Evo (2009–present)

Fiat Punto Evo

Fiat Punto Evo

Fiat Abarth Punto Evo

Abarth Punto Evo

The Punto Evo, a facelift version of the Grande Punto, was presented at the 2009 Frankfurt Motor Show. It has two new engines, a 1.3 L second generation Multijet diesel and a 1.4 L petrol engine with the MultiAir technology. It also features a new navigation system integrated to the Blue&Me system called Blue&Me–TomTom.

Abarth

The Abarth Punto Evo was shown at 2010 Geneva Motor Show. It has a 165 PS (121 kW; 163 hp) 1.4 L MultiAir Turbo engine. The top speed is 213 km/h (132 mph) and acceleration from 0 to 100 km/h (62 mph) takes 7.9 seconds.

A new Esseesse version was released in 2011, which was an optional upgrade that improved performance, with a 0–100 km/h (62 mph) time of 7.5 seconds.

Punto (2012–present)

2012 Fiat Punto

2012 Fiat Punto

Fiat introduced the 2012 Punto in September 2011 at the Frankfurt Motor Show,[18] as a facelifted version of the Punto Evo that re-introduced the Punto nomenclature (without Grande orEvo).

Engines

The 2012 Punto is available with two new engines: the 0.9 L TwinAir turbo petrol, with two cylinders and 85 PS (63 kW; 84 hp), and the new 1.3 L MultiJet II diesel, with Start&Stop air technology, 85 PS (63 kW; 84 hp) and CO2 emissions reduced to 90 g/km. The new engines do not replace the previous engines (1.2 Fire, 1.4 MultiAir, 1.3 MultiJet and 1.6 MultiJet).

The 2012 Punto has updated front and rear bumper clips along with new alloy wheels. The interior is also updated with new fabrics and a revised Blue&Me system.

Punto Evo (India, 2014–Present)

Fiat India gave the Punto EVO an extensive facelift in August 2014. The facelift consisted of large, swept back headlamps, a new grille and chrome inserts, whilst the rear of the car received LED taillamps from its European twin, and the dashboard from the European car.[19]

Avventura (2014–Present)

Fiat India launched a crossover version of the Punto Evo called Avventura in India on 21st October 2014 at a base price of INR 5.99 Lakh. The Avventura was aimed at the market inhabited by the likes of Toyota Etios Cross, Volkswagen CrossPolo and Ford EcoSport.

2007 Fiat Linea

Fiat Linea
Fiat Linea car in Kraków, Poland. Built Tofas in Turkey.
Overview
Manufacturer Fiat
Production 2007–present
Assembly Betim, Minas Gerais, Brazil (Fiat Automóveis)
Bursa, Turkey (Tofaş A.S.)
Ranjangaon, Pune, India (Fiat India)
Naberezhnye Chelny, Russia (Sollers)
Designer Centro Stile Fiat
Body and chassis
Class Family car
Body style 4-door saloon
Layout FF layout
Platform GM Fiat Small platform
Related Alfa Romeo MiTo
Fiat Grande Punto
Fiat Punto Evo
Fiat Fiorino III
Fiat Qubo
Opel Corsa D
Opel Meriva B
Citroën Nemo
Peugeot Bipper
Powertrain
Engine 1.4L Fire I4 petrol
1.4L Fire Turbojet I4 petrol
1.8L E.torQ I4 Flexfuel
1.9L Torque I4 Flexfuel
1.3L Multijet I4 diesel
1.6L Multijet I4 diesel
Transmission 5-speed manual
6-speed manual
5-speed semi-auto
Dimensions
Wheelbase 2,603 mm (102.5 in)
Length 4,560 mm (179.5 in)
Width 1,730 mm (68.1 in)
Height 1,494 mm (58.8 in)
Curb weight 1,160 to 1,185 kg (2,557 to 2,612 lb)
Chronology
Predecessor Fiat Marea

The Fiat Linea (Type 323) is a family car released on March 26, 2007 at the Tofaş plant in Bursa, Turkey, by the Italian automaker Fiat as a world car in developing countries. It replaced the aging Marea as the largest saloon in the Fiat range. It is based on the current Fiat Grande Punto platform. The Linea was designed by Fiat Style Centre and co-developed by Tofaş (joint venture between the Fiat Group and Koç Holding) and Fiat do Brasil.

History

Fiat Linea rear

Fiat Linea rear

The Linea’s size is similar to saloon versions of other small family cars, such as the Ford Focus, Mazda 3 and Vauxhall/Opel Astra. Its wheelbase is 2,603 mm (102.5 in), or 100 mm (3.9 in) longer than its sister models, and its total length is 4,560 mm (179.5 in), or 500 mm (19.7 in) longer than its sister models.

At launch, in Turkey in 2007, the car was initially available with a 1.4 Fire gasoline engine and 1.3 Multijet diesel engine. The 1.4 TurboJet engine with 120 PS, and the 1.6 diesel with 105 PS were the next models to be made available. Production at the Tofaş plant is mostly aimed at the local Turkish market, whereas CBUs are shipped out for the EU market and CKD components are shipped to the Tatarstan plant of a Fiat joint venture in Russia.

Launched in September 2008 in Brazil, the Linea was available there with a 1.9 L 16v “Torque” engine with 132 PS (97 kW; 130 hp), to make it flexible for the Brazilian market (capable of using petrol or ethanol). Also in Brazil the Linea is available with a 1.4 L 16v T-Jet petrol-only engine with 152 PS (112 kW; 150 hp); the same engine used in Fiat Grande Punto Abarth in Europe.

The Fiat Linea was launched in South Africa in September 2009.

Launched in January 2009 in India, the Linea is there available with a 1.4 L Fire petrol engine 90 PS (66 kW; 89 hp), and 1.3 L Multijet diesel engine of 93 PS (68 kW; 92 hp). Another variant of the Fiat Linea, which includes the much acclaimed 1.4 L T-JET Engine providing 114 PS (84 kW; 112 hp), was released on October 8, 2010 in India.

In 2010 (2011 model) Fiat replaced the Torque engine (1.9 16v Flex) with a new 1.8 16v E.torQ, derived from the old 1.6 16v SOHC Tritec engines used in the Mini Cooper and Chrysler PT Cruiser. Fiat Powertrain Technologies changed the displacement from 1598 cc to 1747 cc and made it a flex fuel engine (ethanol/petrol). Max power output was the same (compared with old Torque engine), but it would be reached earlier, and torque has increased from 183 N·m (135 lb·ft) to 185 N·m (136 lb·ft). Car performance did not change significantly; using only E-Torq engines in Latin America was largely a strategic decision for Fiat.

Fiat Linea runs in a different segments and has different competition in Brazil, and India. In Brazil it is positioned against the Honda Civic, Chevrolet Vectra (Opel Astra), Toyota Corolla, Citroën C4 Pallas, Nissan Sentra and Ford Focus, whereas in India it is positioned in the upper C segment and goes against cars like Ford Fiesta, Honda City and Hyundai Accent/Verna. This positioning has been done to gain a foothold in the Indian market and to achieve the reduced price several features such as the TS and ESC (which are optional).

Car systems

Linea is equipped with the Blue&Me hands-free system, a Microsoft Windows Mobile-based system with multilanguage voice recognition and speech functions. The system allows one to browse the mobile’s phonebook, read SMSs aloud and display them on the MID, and controls the audio system. A USB stick with music files on it can be plugged into the built-in USB port and music can be played via Blue&Me’s built-in Microsoft Windows Media Player.

In Brazil, the Linea can be equipped, optionally, with a Blue&Me Nav system; an enhanced Blue&Me system that has a GPS system integrated. This GPS system doesn’t utilise a touch screen to show maps, instead it uses a regular display that gives directions by voice guidance and displays directional arrows for navigation. You can enter your destination address, as well as other instructions, by voice, just like the regular Blue&Me system, or using the controls on the steering wheel. The Linea is the first car in Brazil that has an integrated GPS system.

Fiat Linea in India

Fiat Linea T Jet in India

Fiat Linea T Jet in India

Presently, the four different variants of Fiat Linea available are: Active, Dynamic, Emotion and Emotion Pack. A Linea Dynamic pack was also available earlier but has been discontinued since April 2010. All these variants are available with both petrol (1.4 L FIRE) and diesel (1.3 L MultiJet) engine option. These versions are decided on the basis of price to content ratio in these vehicles. Some Standard features of Fiat Linea include: automatic climate control, Blue&Me with steering mounted controls, speed sensitive front wipers and volume control, dual rear AC vents, and Advanced Driver information System (DIS).

Fiat Linea marked the comeback of Fiat in the Indian market, and has now come up with Fiat Linea T Jet. The Linea T Jet is equipped with a 1.4L turbo charged petrol engine and shells out 114 PS (84 kW; 112 hp) at 5000 rpm and a torque of 207 N·m (153 lb·ft) at 2200 rpm. The Fiat Linea T Jet has an acceleration which ranges from 0–100 km/h in 10.2 seconds and reaching to a top speed of 200 km/h (124 mph).

Some additional features of Linea T-Jet (Indian version) include: 16-inch alloy wheels with 205/55 R16 tires having disc brakes on all four tires, Italian leather seats, increased ground clearance of 185 mm (7.3 in), best in class better than any other saloon of the segment}, improved quality of interiors.

Fiat Linea models

Fiat Linea Active It is the base variant that comes with most of the safety, comfort and convenience features like rear AC vents, all four power windows with Auto up/down feature, theater dimming front cockpit lights with spotlight function, hydraulic power steering, speed sensitive front wipers and AC adjusted for tropical climate but lacks two important features – ABS and dual airbags as they are not mandatory in India.
Fiat Linea Dynamic It comes with a few more features like Driver Seat height adjust, electrically adjustable outside rear-view mirror (ORVMs), Programmable Speed Limit Warning System, additional rear cabin lights, front fog lamps, night panel in roof lights, rear roof light, and foldable desmodronic remote key.
Fiat Linea Emotion The additional features that this variant offers are: automatic climate control with dual Rear AC Vents, 15-inch alloys, ABS with EBD CD player with 6 speakers, front seat arm rest with glove box, double folding rear back seat, collapsible rear sun curtain, sun glass holder, leather-wrapped steering wheel and gear knob, electric boot opening from the remote on the foldable key, and front seat back pockets.
Fiat Linea Emotion Pack It is the top-end variant of the Fiat Linea which offers a few additional features in comparison to its lower variants. These features are: Blue&Me system with Windows Media player and voice interaction and commands, dual front airbags, front seat belts pre-tensioners & load limiter, steering mounted audio, Blue&Me controls and vanity mirrors on both sides.

In 2012 only three variants are available; Emotion, Dynamic and Active for diesel variant and Acrive and Dynamic for 1.4 F.I.R.E. engine and T-Jet & T-Jet + version for Petrol.

L’Unico Club

In Brazil, Fiat is aiming the Linea towards the Japanese cars, such as Honda Civic and Toyota Corolla, the market leaders for its class. As such, Fiat has launched the L’Unico Club, that offers VIP services for Linea owners, such as special exclusive lines and exclusive attendants for Linea owners, invitations for special events (concerts, theater plays, expositions, etc.), get and deliver service for maintenance and 3 years warranty, the longest warranty for Fiat cars in Brazil.

Fiat First

In India, the Linea along with the Grande Punto are part of the special service from Fiat, namely Fiat First, launched on October 15, 2009 to provide 24×7 Road Assistance for punctures, common spares, accident repairs and towing. Fiat provides free 24×7 Roadside Assistance package for 50 months with 2+2 years extended warranty to all Fiat customers. This service is exclusive to Fiat India only. The Fiat Linea competes with subcompact saloons like the Honda City, Ford Fiesta 1.6S, Hyundai Verna and the Maruti Suzuki SX4. Fiat boasts of an extensive and growing sales network in India with its partnership with TATA Motors. Tata-Fiat showrooms have on display cars from both manufacturers. The car is manufactured at Fiat’s state of the art Ranjangaon facility in Pune, Maharashtra. In Mid-2011 Fiat and Tata decided to diverge on the marketing front, with Fiat opting to set up exclusive showrooms for its cars – the Fiat Grande Punto 2012 and the Fiat Linea 2012 – released on January 3, 2012. The showrooms will be set up in around 20 major metro cities like Chennai, Bengaluru, Mumbai and New Delhi by end-2012 or early-2013.

Fiat Bravo (2007)

Fiat Bravo (198)
Fiat Bravo II
Overview
Manufacturer Fiat
Also called Fiat Ritmo (Australia)
Production 2007–2014 (Italy)
2010–present (Brazil)
Assembly Cassino (province of Frosinone),Italy
Betim, State of Minas Gerais, Brazil(Fiat Automóveis)
Designer Centro Stile Fiat
Body and chassis
Class Small family car
Body style 5-door hatchback
Layout FF layout
Platform Fiat Group C-platform
Related Fiat Stilo
Lancia Delta (2008)
Powertrain
Engine Petrol:
1.4 L I4 Fire
1.4 L I4 TurboJet
1.8 L I4 E.torQ
LPG:
1.4 L I4 Fire
Diesel:
1.6 L Multijet I4
1.9 L Multijet I4
2.0 L Multijet I4
Transmission 5-speed manual
6-speed manual
5-speed Dualogic
Dimensions
Wheelbase 2,600 mm (102.4 in)
Length 4,336 mm (170.7 in)
Width 1,792 mm (70.6 in)
Height 1,498 mm (59.0 in)
Curb weight 1,205–1,360 kg (2,657–2,998 lb)
Chronology
Predecessor Fiat Stilo
Successor Fiat Ottimo (China)

The Fiat Bravo (Type 198) is a small family car produced by Italian manufacturer Fiat since 2007. It was introduced to the press in January 2007 in Rome, and later to the public in March at the Geneva Motor Show.Europe-bound production at the Cassino plant ended in July 2014, being part of FCA’s 5–Year Plan, presented by Sergio Marchionne on May 7, 2014; no direct replacement was launched.

History

Fiat Bravo II rear

Fiat Bravo rear

1.4 T-JET engine

1.4 T-JET engine

The Bravo was produced in Fiat’s plant in Piedimonte S. Germano. The car was designed by Centro Stile Fiat. Austrian automotive company Magna Steyr engineered a large amount of the car’s body. CAD engineering and computer simulations were used on a very large scale with this model and the design was finished to a very tight schedule.

Blue&Me is a new feature first introduced with the Fiat Grande Punto and is fitted as standard on the Bravo Dynamic and Sport. Developed with Microsoft, this system offers Bluetooth hands-free use with a mobile phone. It is also capable of displaying SMS text on the dash screen and it has built-in voice activation. Another part of the system is the inclusion of a USB connector so that an MP3 player or USB flashcard can be plugged in, giving the car’s entertainment system access to MP3 files stored on the unit.

In Australia, the Fiat Bravo was sold as the Fiat Ritmo, as Mazda Australia owns rights to the “Bravo” name. It was introduced there in February 2008, however, it was discontinued the following year, due to slow sales – only 463 units were sold in total. The Bravo is also being built in Brazil since 2010, and is being sold there and throughout South America (with the exception of Argentina, Chile and Colombia, who receive the Bravo from Italy).

Fiat were working on an station wagon variant, in January 2007, set to be titled the Bravo MultiWagon, a very production-ready version of the 5-door Fiat Bravo that, however, never made it to production. Other sources say, that this was actually the facelifted Fiat Croma, launched in October 2007.

Brazilian version

The Brazilian-built Bravo went on sale in 2010 in Brazil. Its available with two engines and three trim levels (five trim levels since 2012), the Brazilian-built 1.8L 16V E.torQ (based on Tritec engine) fitted with a 5-speed manual transmission or Dualogic transmission and Italian built 1.4L engine with 152 PS (112 kW; 150 hp) (with Overboost option) and a 6-speed manual transmission. Trim levels are named as: Essence (1.8), Essence Wolverine Limited Edition (1.8), Sporting (1.8), Absolute (1.8) and T-Jet (1.4T).

Engines

The Bravo is powered by three different petrol and three diesel engines. ‘T-Jet’ is the name of the new range of turbocharged petrol engines.

The 150 PS (110 kW; 148 hp) T-Jet version has a Sport button to give an “overboost” function. At the end of 2007 the new 1.6 L M-jet diesel engine was launched, and a more powerful 120 PS (88 kW; 120 hp) version in spring 2008. The 105 PS (77 kW; 104 hp) version is available with the so-called “Eco” pack which features changes to the car’s aerodynamics and ECU, taller gear ratios and lower rolling resistance tyres. This gives better fuel consumption and lower CO
2
emissions (119 g/km) when compared to the standard car. This engine is also Euro 5 rated. A new 2.0 Multijet diesel was added to lineup at the end of 2008 that will slowly replace the 1.9 16v. In 2009 the Bravo got a new “eco” 90 PS (66 kW; 89 hp) variant of the Multijet diesel. In the Summer of 2010 two petrol engines were updated, the 1.4 T-Jet is fitted with the new Multiair technology and the base 1.4 T-Jet was also updated to Euro 5 specification.

Fiat 500 (2007)

Fiat 500
2007 Fiat 500
Overview
Manufacturer Fiat
Production 2007–present
Assembly Tychy, Poland (Fiat Poland)
Toluca, Mexico (Chrysler)
Designer Roberto Giolito
Body and chassis
Class City car
Body style 3-door hatchback
3-door cabriolet
Layout Front-engine, front-wheel drive
Platform Fiat Mini platform
Related Fiat Panda
Fiat Uno
Ford Ka
Lancia Ypsilon
Powertrain
Engine 0.9 L TwinAir Turbo I2 (petrol)
1.2 L Fire I4 (petrol)
1.4 L Fire I4 (petrol)
1.4 L Fire Turbo Jet I4 (petrol)
1.4 L MultiAir I4 (petrol)
1.3 L MultiJet I4 (diesel)
Transmission 5-speed manual
6-speed manual
5-speed semi-auto (Dualogic)
6-speed automatic (Aisin)
Dimensions
Wheelbase 2,300 mm (90.6 in)
Length 3,546 mm (139.6 in)
Width 1,627 mm (64.1 in)
Height 1,488 mm (58.6 in)
Curb weight 865–980 kg (1,907–2,161 lb) (Europe)
1,072–1,149 kg (2,363–2,533 lb) (US)
Chronology
Predecessor Fiat 500
Fiat Seicento/600

The Fiat 500 (Type 312) is a city car built by Italian automaker Fiat since 2007. The car is currently produced in Tychy, Poland, by Fiat Auto Poland S.A. and in Toluca, Mexico, by Chrysler Group LLC. The 500 is a four-seater, three-door hatchback, designed as modern reinterpretation of Dante Giacosa‘s 1957 original rear-engined Fiat 500 or “Nuova 500”.

The car was announced on May 5, 2006, and the first images were presented on March 20, 2007. The car was launched officially on July 4, 2007, with 250,000 people in attendance. This was the largest launch party held in the last ten years, a testament to the Nuova 500’s huge popularity. The car was displayed in the squares of 30 cities in Italy for the launch.

The 500 is available with four different trim levels: Naked (not available in the United Kingdom or Italy; opting for this trim level means that the car does not have the seven airbags meaning that the passenger safety rating drops), Pop, Lounge, and Sport. Customers can also choose between 15 interior trims, nine wheel options, 19 decals, and 12 body colours. There are over 500,000 different personalized combinations of the 500 that can be made by adding all kinds of accessories, decals, interior and exterior colours, and trims. The car is also available with the Blue&Me navigation system. The American Sport version has the 1.4 litre Multiair engine, which is manufactured in Michigan.

The car was chosen to herald the marque’s official return to the American market after an absence of 27 years.

The 1 millionth Fiat 500 rolled out of production line on 19 November 2012.

Trepiùno Concept

The design of the 2007 Fiat 500 is based on the Fiat Trepiùno concept introduced at the 74th Geneva Motorshow in 2004. The Trepiuno was designed by Fiat Stile Centre. The designer who penned the Trepiùno concept was Roberto Giolito. This car featured a distinctive retro-look resembling the original Fiat 500, which proved to be an enormously practical and popular vehicle throughout Europe.

The name “Trepiùno” is a contraction of “tre più uno“, meaning “three plus one” in Italian; the car received this name because it was one step above a 2+2, as it was designed so that by deflating part of the dashboard around the front passenger’s legs, and using high-tech thin-layered materials which take up less room than conventional upholstery, the front passenger seat could be slid forward far enough to accommodate another full-sized adult seat behind it; the fourth passenger, behind the driver, would occupy the smaller seat.

2004 Fiat Trepiuno concept
1966 Fiat Nuova 500F and 2008 Fiat 500
Left to right: 2004 Fiat Trepiuno concept, the old 500 (1966 version) and the new 500. The new 500 is 0.5 m longer than the old one

Specifications

Engines

At launch three engines were available: two petrol/gasoline and one diesel engine. All the engines met the Euro5 standards. The 1.3 Multijet was equipped with a diesel particulate filter (DPF) as standard. Despite the vehicle’s name implication, the lowest displacement is 1242 cc with 69 metric horsepower (PS), notably larger and more powerful than both the 1950s “original” and the 1990s Cinquecento. A smaller, turbocharged TwinAir two-cylinder engine with 85 PS was later unveiled at the 2010 Geneva Motor Show and joined the production range the following year. However, at 875 cc (“0.9 L”), the TwinAir is still far from being a true “500”, and is only a few cc smaller than the Cinquecento base model engine – albeit twice as powerful. Regardless, the TwinAir claimed the Best New Engine Award for 2011, and is currently claimed (based on official Euro test cycle data for emissions and fuel consumption) as the “world’s greenest petrol engine”, although its real-world efficiency is often called into question in more detailed reviews. A naturally aspirated version of the TwinAir was introduced later. A longer stroke gives it a larger displacement of 964 cc (0.964 L; 58.8 cu in) and a higher compression ratio. This new base engine delivers 60 PS (44 kW; 59 hp). Availability is limited to selected markets, for example the Netherlands.

The 105PS 0.9 TwinAir engine model was unveiled in Frankfurt Motor Show 2013.

1.3 L MultiJet diesel
1.3 L MultiJet diesel
1.4 T-JET engine
1.4 L petrol/gasoline
2008 FIAT 500 1.4 Lounge petrol-gasoline
0.9 L (875 cc) TwinAir
 Safety

The new 500 has seven airbags in all models. There are also electric aids available such as ABS brakes, ESP (electronic stability program), ASR (antislip regulation), HBA (hydraulic brake assistance) and hill holder device. The 500 was awarded with five stars by EuroNCAP, succeeding the BMW MINI as the shortest car to have a five-star rating. Fiat also said that the 500 was engineered so that it would have been able to achieve a six-star rating had EuroNCAP adopted this classification.

The Fiat 500 passed the Euro NCAP car safety tests with following ratings:

Euro NCAP test results
Fiat 500 (2008)
Test Score Rating
Adult occupant: 35 5 /5 stars
Child occupant: 28 3 /5 stars
Pedestrian: 14 2 /4 stars

Security

The Fiat 500 has remote locking and an immobiliser as standard. The Fiat 500 was tested by Thatcham’s New Vehicle Security Ratings (NVSR) organisation and achieved the following ratings:

NVSR Rating
Theft of car: 2/5 stars
Theft from car: 1/5 stars

Special versions

Abarth 500 (2008-)

2010 Abarth 500

Abarth 500

2010 Abarth 500 front

2010 Abarth 500 front

2010 Abarth 500 rear

2010 Abarth 500 rear

The 500 Abarth is a performance model of Fiat 500. The 1.4 L engine with IHI RHF3-P turbocharger is rated at 135 PS (99 kW; 133 hp) at 5500 rpm and 180 N·m (130 lb·ft) (206 N·m (152 lb·ft) in sport mode) torque at 3000 rpm. It includes a five-speed C510 transmission, low ride suspension, dualdrive electric power steering with SPORT setting, 6.5 x 16” aluminium alloy rim with 195/45 R16 tyres, four-wheel disc brakes (front ventilated). Interior includes turbo pressure gauge, gear shift Indicator, aluminum foot pedals, Blue&Me MAP with Telemetry monitoring and GPS system. The car costs GB£13,600 in the UK.

The 500 Abarth was unveiled at the 78th Geneva Motor Show, a year after the rebirth of Abarth brand and company.

Abarth 500 SS

The 500 Abarth SS (Esseesse) is a conversion kit for the Abarth 500 within 12 months or 20,000 km (12,000 mi) of the car’s first registration. Engine is upgraded to 160 PS (120 kW; 160 hp) at 5750 rpm and 206 N·m (152 lb·ft) (230 N·m (170 lb·ft) in sport mode) at 3000 rpm. It also includes drilled and ventilated 284 mm (11.2 in) x 22 mm (0.87 in) front brake discs with new pads, 240 mm (9.4 in) x 11 mm (0.43 in) drilled rear brake discs, Abarth front and rear springs, 17-inch white or titanium colour alloy rims with 205/40 R17 tyres, tyre pressure monitoring system, and a unique key cover. The conversion costs GB£2,500 in the UK.

Abarth 500 Opening Edition

The 500 Abarth Opening Edition is a limited production model (100 cars) for the Italian market. It includes the upgrades found in the 500 Abarth Esseesse. The car is available in two colours (Campovolo grey or pearlised White), while there is also the option of special stickers including a red chequered flag on the roof (exclusive to the Campovolo Grey shade) that pays homage to the numerous sporting victories of the Abarth brand.

Abarth 500 Assetto Corse

Unveiled in 2008 Paris Auto Show, the 500 Abarth Assetto Corse is a limited production model (49 cars), designed by the Fiat Group Automobiles Style Centre and produced by a team of Abarth Engineers and Designers. Engine is rated at 200 PS (150 kW; 200 hp) at 6500 rpm and 300 N·m (220 lb·ft) at 3000 rpm. It includes white 17-inch (430 mm) special ultralight racing wheels, low ride, sports racing mirrors and a place for a number on the sides, pastel grey body with red Abarth side stripes.

500 Start&Stop

The 500 Start&Stop is a model based on the 1.2 Lounge, with parts built by Bosch and Fiat Powertrain Technologies. The Start&Stop system stops the engine automatically whenever traffic conditions bring the car to a complete halt, and restarts it when the driver wants to move off again. The car reduces fuel consumption by up to 12% over a regular 1.2 Lounge in urban driving, with 113g/km CO2 emission. Other standard features include hands-free telecommunications and entertainment system. It costs GB£11,300 in the UK.

500 PUR-O2 (2008-)

The 500 PUR-O2 is based on the Fiat 500 Start&Stop, but also includes an Eco Drive system. Beginning in January 2009, a Dualogic transmission option is also available. The vehicle was unveiled in 2008 Paris Motor Show.

500 by Diesel (2008-2009)

In 2008, Fiat launched a special edition ‘By Diesel’ 500. In a partnership with Fiat and Italian clothing brand Diesel, the special edition 500 will run, it is suspected, for two years, with a production run of 10,000 planned. The 500 by Diesel is available in a choice of three exclusive colours, and can be marked out from standard 500s with its unique alloy wheels, ‘Diesel’ logos and burnished metal inserts to the bumpers and side-rubbing strips. Inside, there are denim seats and a special ‘Diesel’ branded gear knob. Coloured stitching can also be seen throughout the car’s already unique interior. The 500 by Diesel is based on the 500 Sport, using the same 1.2 L petrol, 1.4 L petrol and 1.3 L diesel engines.

500 Aria (2008)

The 500 Aria is a concept car based on the 1.3 L Diesel vehicle, but with diesel particulate filter, Stop & Start system, Dualogic transmission, recycled rubber floor from used tires, recycled and woven leather upholstery (mataleather) by Matamata, Ecolabel polyester fabrics by Apollo company. The vehicle was unveiled in 2008 Geneva Motor Show.

Ferrari version (2008)

The Ferrari version is a limited edition model (200 units) of the 1.4 (100 bhp) Sport, mainly used by Ferrari dealers as courtesy cars for owners to use while their Ferraris are being serviced. It includes red body, aluminum pedals, red brake calipers, 16-inch wheels with 195/45 tires, sporty steering wheel and a few tuning and exhaust modifications. Sixty of the Ferrari edition cars were shipped to the UK.

Felipe Massa version (2008)

The Felipe Massa version is a customized 1.4 Sport presented to Formula 1 driver Felipe Massa. It includes a 1.4 L engine rated at 120 PS (88 kW; 120 hp), Pearl White body, brown Cordura interior trim, a Skydome electric sunroof, 16 inch alloy wheel with diamond alloy finish, red brake callipers. The vehicle was unveiled in Monte Carlo (Monaco).

Barbie version (2009)

2009 Fiat Barbie 500 at 2009 Barcelona motorshow

Fiat Barbie 500 at 2009 Barcelona motorshow

A special edition of the 500 designed to commemorate the 50th anniversary of toy icon Barbie. Created by Fiat Centro Stile and Mattel, the car was unveiled on March 9, 2009, in Milan’s fashion district, and parked at the entrance to La Rinascente department store, in Piazza Duomo, where German singer Nena performed live in the background. The 500 Barbie Edition will also be making an appearance at Fiat UK’s flagship store at Marylebone in London.

Abarth 695 “Tributo Ferrari” (2009)

2011 Abarth 695 Tributo Ferrari at the Geneva Motor Show 2011.

Abarth 695 Tributo Ferrari at the Geneva Motor Show 2011.

The Abarth 695 “Tributo Ferrari” is a limited edition version developed in collaboration with engineers from Ferrari based on Abarth 500. The 1.4 Turbo T-Jet 16v engine is further developed and uses a different Garrett turbocharger. Rated at over 180 PS (130 kW; 180 hp). It includes a MTA (Manual Transmission Automated) electromechanical transmission with paddle shifter, unique to this version 17 inch alloy wheels with performance tyres, Brembo 284 mm (11.2 in) multi-section discs with fixed 4-piston calipers, “Record Monza” variable back-pressure “dual mode” exhaust, Scuderia Red body with Racing Grey wheels and rear air intakes, Magneti Marelli Automotive Lighting xenon headlights, “Abarth Corsa by Sabelt” seats in black leather upholstery with carbon fibre shell and seat base, black leather steering wheel with red leather inserts and a tricolour hub, Jaeger instrument panel, non-slip aluminium foot wells, Scorpion racing pedals, special kick plates and a plate bearing the vehicle series number. This version will eventually be released also in blue, yellow and grey. The vehicle was unveiled in 2009 Frankfurt Motor Show.

Abarth 500 SpeedGrey (2009)

The Abarth 500 “SpeedGrey” is a very limited edition version model (10 cars only) produced by Neubauer, the official Abarth distributor in France, exclusively for the French market. Starting from the “Essensse” version of the Abarth 500, Neubauer added the “Record Monza” variable back-pressure “dual mode” exhaust system (boosting output to 165 PS (121 kW; 163 hp)), as well as a pair of “Abarth Corsa by Sabelt” seats in black leather upholstery with carbon fibre shell and seat base. Tinted windows were added, along with the Blue&Me GPS system. Finally, Neubauer repainted the car in a special “Maserati Grey” paint.

Pink (2010)

A limited edition 500, featured in pink, based on the 1.2 Lounge.

BlackJack (2010)

A limited edition 500 in a special Matte Black paint. It is the first vehicle in the small car segment to feature this unique paint finish. Other special features include:

  • Mouldings, door handles, door mirrors and plate holder in metallic effect
  • 16-inch alloy wheels in matt black with red coach line
  • Red brake callipers (1.4 only)
  • Special carpet mats

500 by Gucci (2011-)

It is a version of Fiat 500 celebrating 150th anniversary of the unification of Italy and Gucci‘s 90th anniversary, customized by Gucci Creative Director Frida Giannini in partnership with Fiat’s Centro Stile. It included choice of 2 body colours (black, white), custom rims for 195/45 R16 wheels, green-red-green stripe at the car’s perimeter. The black version has detailing in shiny chrome with an interior that contrasts sharp black and white for a contemporary and racy feel, whilst the white version complete with satin chrome detailing and ivory and black interior creates a softer look. Versions with 1.4 of 100 horsepower engine includes rear brake calipers in Gucci green.

The vehicle was unveiled in metropolitan cities such as Paris, London and Tokyo, followed by the European commercial launch in July. Production order was available between April 1 and June 30 in Europe, and become available in the rest of the world at the end of 2011.

The vehicle was unveiled in 2011 New York Fashion Week.

Fiat 500 “First Edition” (2011)

It is a limited (100 units) version of Fiat 500 Lounge with 1.4 litre MultiAir 101 HP engine, for China market. The vehicles came in 5 designs from 5 different Chinese designers.

Leilei’s car incorporated elements from national popular culture.

Mee Wong (illustrator and teacher at the Guangzhou Art Institute)’s car is inspired by panda.

Benny Luk’s car combines graphics and web design.

Visual artist Nod Young produced the 4th design.

Illustrator Yan Wei’s car incorporates traditional Chinese patterns.

Orders for a Fiat 500 from July 12 to September 15 took part in a final draw entitling them to replace the car they ordered with a Fiat 500 “First Edition”.

500C by Gucci (2011)

It is a cabriolet version of 500 by Gucci. It included a choice of 2 body colours (white with matte chrome-plated elements, glossy black with shiny chrome-plated accents), black soft top with green-red-green Gucci web pattern printed lengthwise (the same graphic pattern is sported on the side of the car), 16-inch alloy wheels, two-tone Frau leather seats with Guccissima print.

The vehicle ordering began in August 2011. As part of the product launch, beginning in 19 August, 500C by Gucci car took tour in Saint Tropez (from 19 to 27 August) followed by Berlin (8–14 September), Barcelona (25 September – 2 October), London (16–23 October) and Geneva (23–30 October). In Italy, the tour started from Forte dei Marmi (22–28 August) and then reach Rome (4–11 September), Florence (19–26 September) and Milan (8–16 October).

Abarth 500 “Cabrio Italia”, Abarth 695 Competizione (2011)

Abarth 500 “Cabrio Italia” is a limited (150 units) model commemorating 150th anniversary of Italian unity. It includes the 1.4 Turbo T-Jet engine from the Abarth Esseesse, 5-speed manual gearbox, Torque Transfer Control device, Esseesse brake system, Abarth Corsa by Sabelt natural leather seats, Blu Abu Dhabi shade dashboard, Abarth Blue&Me MAP satellite navigation unit with a telemetric function developed by Magneti Marelli, black leather with double stitching steering wheel, magnesium shade mirror covers, 10-spoke 17″ rims with diamond effect, yellow Brembo front callipers.

Abarth 695 Competizione is inspired by Abarth 500 Assetto Corsa. It includes only 2 seats with rear roll bar, Grigio Competizione Opaco body colour, Abarth Corsa by Sabelt seats in black leather with Alcantara red inserts and a carbon fibre shell and seat base, black leather steering wheel 5-speed “Abarth Competizione” gearshift paddles, instrument panel made by Jaeger, Abarth Blue&Me MAP satellite navigation unit with a telemetric function developed by Magneti Marelli, Abrath logo racing pedals, Xenon headlights with dipped and main beam functions, 17-inch rims from Abarth 695 Tributo Ferrari, red Brembo brake calipers and hub cap, 1.4 Turbo T-Jet engine rated 180 PS (130 kW; 180 hp), Abarth Competizione electromechanical transmission, Brembo 305 mm disc brakes with fixed four-piston caliper disc and special shock absorbers, Record Monza variable back-pressure “dual mode” exhaust.

The vehicles were unveiled in 64th Frankfurt International Motor Show.

500 “America” (2012)

It is a limited (500 coupe, 500 convertible) version celebrating the country where the model was sold in 2011 and where its collaboration with the American pop singer Jennifer Lopez started, available in European market. It includes mirror covers with “Stars & Stripes” graphics, stickers, dedicated beltline and 16″ alloy rims with red cap edge; interior red/ivory seats and contrasting white dashboard; manual air conditioning, exterior chrome-plating. Hard top model also includes metallic shade America Blue body.

The number one car was won by Adelheid D. Kieper from Rosche, Germany, in a TwitBid campaign.

Abarth 695 Tributo Maserati (2012)

It is a limited (499 vehicles) version of Fiat 500 convertible with 1.4 Turbo T-Jet 16v engine rated 180 PS (130 kW; 180 hp), 5-speed electrically-operated manual Abarth Competizione gearbox with steering wheel controls, Maserati “Neptune” 17″ alloy wheels with performance tyres, Brembo 305 mm brake discs with fixed four-piston caliper and special shock absorbers, Record Monza variable back-pressure “dual mode” exhaust, Pontevecchio Bordeaux body colour, Xenon headlights with dipped and driving light functions, sand beige Poltrona Frau leather seats with containment strips featuring single-layer padding and the pista grey contrasting electro-welding, black leather steering wheel, aluminium pedal unit and sill plate, carbon fibre kick plate, boosted hi-fi audio system.

The vehicle was unveiled at the 2012 Geneva Motor Show.

Abarth 500, 595 Turismo, 595 Competizione (2012)

Abarth 500, 595 Turismo, 595 Competizione are versions of 500 and 500C for the UK market. Abarth 500 is equipped with 1.4 L T-Jet engine rated 135 bhp (manual) or 140 bhp (MTA), Abarth 595 Turismo has a 1.4-litre T-Jet engine 160 bhp (manual and MTA) and Abarth 595 Competizione 1.4-litre T-Jet engine 160 bhp (manual and MTA).

Abarth 595 ’50th Anniversary’ (2013-)

It is a limited (299 vehicles) version of Fiat 500 coupe commemorating 50th anniversary of Abarth 595, with 180 PS (132 kW; 178 hp) 1.4 T-Jet engine, Abarth Competizione gearbox, 17-inch alloy wheels with 695 Magnesio Grey design embellished and red liner, Brembo 305 mm floating brake discs, fixed four-piston caliper, special shock absorbers, ‘Record Monza’ variable back-pressure dual mode exhaust, matt three-layer white body colour, Xenon headlights with dipped and driving light functions, red leather sports seats with white inserts and red stitching, Abarth logo at black leather steering wheel with red inserts and finder and the kick plate.

The vehicle was unveiled at the 2013 Frankfurt Motor Show.

500C (2009-)

2009 500C in Geneva

500C in Geneva 2009.

A softtop version (cabriolet) 500C was unveiled at the Geneva Motor Show in March 2009. It is the same size as the basic model, and features the same three engine options. It will also have the Start&Stop system.

Abarth 500C (2010)

The Abarth version of 500C (cabriolet) was unveiled at the 2010 Geneva Motor Show. Abarth 500C has top speed of 205 km/h (127 mph) and it can accelerate from 0–100 km/h (0–62 mph) in 8.1 seconds.

The new 500 in Mexico

Main article: Cars in Mexico

The new 500 was introduced in Mexico in September 2008, powered the 1.4 L 16V 100 PS (74 kW; 99 hp) engine, transmissions are dualogic for the ‘500 Classic’, ‘500 Lounge’ and ‘500 Vintage’ trims or six-speed manual gearbox for the ‘500 Sport’ Trim. The ‘Abarth 500’, ‘Abarth 500 esseesse’, ‘Abarth 500C’ and the ‘Abarth 695 Tributo Ferrari’ variants have been sold through independent importers. Mexico became the first country in the Americas in which the new 500 is sold. As of 2011, the Fiat 500 is also manufactured in Mexico.

North American version

2010 Fiat 500 on display at the 2010 Canadian International Autoshow in Toronto

Fiat 500 on display at the 2010 Canadian International Autoshow in Toronto

Fiat 500 seen in the United States

Fiat 500 seen in the United States

The Fiat 500 had its US debut at the 2010 North American International Auto Show, and production started in December 2010. It resurrected the Fiat brand in the United States and Canada, where the brand had not been sold since 1984.

The North American version, built in Toluca, Mexico, by Chrysler, has the same trim levels as the European 500: Pop, Lounge and Sport. The American version has some exterior differences compared to European version, including a more rounded centre grille and a plastic lip that wraps onto the bottom of the spoiler. The cabriolet version 500C comes for sale a bit later in Spring 2011. The 500 Abarth is also confirmed for North American markets. The US 500 version was rated at 38 mpg-US (6.2 L/100 km; 46 mpg-imp) highway by United States Environmental Protection Agency.

The North American 500 has a 1.4-litre Multiair engine produced at the Global Engine Manufacturing Alliance in Dundee, Michigan, United States. The engine produces 101 hp (75 kW) at 6,500 rpm and 98 lb·ft (133 N·m) at 4,000 rpm. The North American model has been reworked for North American roads and buyers. Key differences include increased body strength; suspension reworked for the US market; over 20 specific hardware changes for reduced noise, vibration and harshness; BiHalogen projector headlamps and amber front and red rear sidemarker lights and reflectors on each wheel arch edge to comply with FMVSS 108; new four-wheel anti-lock disc brake system with new front calipers for better brake performance; larger 10.5 US gal (40 L; 9 imp gal) fuel tank; upgraded heating and cooling system; new front seats with a new armrest and seat cushion for improved comfort; easier entry system designed into the new front seats; new steering wheel controls and revised steering and new Bose brand audio system. The North American 500 has two gearbox choices: a 6-speed automatic transmission which has also driver-selectable gear changes or 5-speed manual.

The Toluca-built version of the 500 is for sale in the U.S., Canada and Mexico and was launched in mid-2011 in Brazil and Argentina where it replaces the European version made in Poland.

Fiat Cinquecento Prima Edizione (2010-)

It is a limited (500 units) version of Fiat 500 with 1.4L MultiAir engine, for the US market. It include a choice of 3 body colours (Bianco (White), Rosso (Red) and Grigio (Gray)), manual transmission, exclusive Prima Edizione badge, sequential VIN and badge.

Fiat 500 Abarth

The Abarth version for North America was introduced in the LA Auto Show in November 2011. The Abarth has 1.4 L turbocharged Multiair engine producing 160 hp (119 kW) and 170 lb·ft (230 N·m) of torque.

2012 “Pink Ribbon” Edition (2011)

It is a limited (250 units) version of 2012 Fiat 500 Lounge model produced in partnership with The Breast Cancer Research Foundation. It includes a choice of Argento (silver) and Bianco (white) body, with a signature dark pink bodyside stripe, Nero leather front and rear seats with pink accent stitching on the perimeter and signature “500” logo embroidered on the front seatbacks and a pink ribbon embroidered on the floor mats, pink accents on Nero leather steering wheel.

Fiat 500 Stinger (2012)

It is a production version of the 2011 Specialty Equipment Market Association (SEMA) Hottest Sports Compact Car award-winning car, but based on 2012 Fiat 500 Sport with 2-stage options.

Stage 1 includes Giallo (yellow) exterior body, Black Chrome exterior door handles and mirror caps, 17-inch by 7-inch Abarth Hyper Black aluminum wheels with wider 205/40 R 17 performance tires, tinted head and taillamps and license-plate brow, Mopar’s vinyl bodyside and roof graphics in black checker, Mopar’s Katzkin leather seats, Alcantara seat centres, Giallo black leather bolsters and Giallo accent stitching, Mopar carbon-fiber instrument panel decal, Mopar shifter ball finished in Gloss Black.

Stage 2 includes Mopar’s cold-air intake and free-flowing cat-back exhaust, performance brakes with cross-drilled rotors.

Fiat 500 Turbo

It included a 1.4 L turbocharged Multiair engine rated 135 hp (101 kW) and 150 lb·ft (203 N·m) of torque, 16-inch aluminum wheels with Nero (black) painted pockets, semi- metallic brake linings at all four corners, larger 11.1-inch ventilated front rotors, brake calipers lacquered in Rosso (red) paint, taillamps with Gloss Black bezels, black-accented rear diffuser, choice of 7 body colours (Argento (silver), Bianco (white), Grigio (gray), Nero (black), Rame (copper), Rosso (red) and all-new Verde Azzurro (green & blue)), leather-wrapped shift knob and steering wheel with Argento (silver) stitching, a Grigio/Nero (gray/black) seating and interior environment, optional Nero/Nero (black/black) or vivid Rosso/Nero (red/black) heated leather seating, optional Beats by Dr. Dre audio system (6 premium speakers, an 8-inch dual-voice coil (DVC) subwoofer with trunk-mounted enclosure and 8-channel 368-watt amplifier with Beats Audio digital sound processing (DSP) algorithm).

Production model went on sale as 2013 model year vehicle.

2014 Fiat 500c GQ Edition (2014-)

It is a version of 2014 Fiat 500c produced in association with Condé Nast, with 1.4-liter MultiAir Turbo (160 hp) engine, five-speed manual transmission, 16-inch split five-spoke aluminum wheels with Hyper Nero (black) with a Rosso (red) center cap and accenting inner backbone, a cloth-top mounted spoiler, a rear-fascia diffuser with dual exhaust, Gloss Nero headlamp, taillamp and parking lamp bezels, a “GQ 500” badge located on the B-pillar, a thick-rim three-spoke steering wheel wrapped in Nero leather with a contrasting Steam (white) inner leather ring, a large concentric instrument cluster with 160-mph speedometer, tachometer and trip computer sits behind the steering wheel with a Nero leather-wrapped cluster brow finished with Tungsten accent stitching; a Nero shift knob with Tungsten accent thread stitching, satin chrome interior accents, Nero leather-wrapped tightly contoured seat bolsters, Alcantara inserts and a Steam leatherette center stripe on the seat cushion, Tungsten accent stitching and a “GQ” embossed in the seatbacks, instrument panel bezel matching body colour with a matte finish, a choice of 4 body colours (Nero Puro (straight black), Argento (silver), Granito Lucente (granite crystal) and Bianco (white)).

The vehicle was unveiled in 2013 Concorso Italiano auto show, followed by Frankfurt Motor Show 2013, 2014 Toronto Auto Show.

US model was scheduled to arrive to FIAT studios nationwide in early 2014.

2014 Fiat 500 1957 Edition (2014)

It is a limited version of 2014 Fiat 500 Lounge for North American market, commemorating 57th anniversary of the original 1957 “Nuova” Cinquecento. It included 1.4-liter MultiAir engine, choice of 3 body colurs (Bianco (white), Verde Chiaro (light green) or exclusive Celeste (celestial blue) with Bianco roof and mirror caps, 16-inch retro wheel design with a wide chromed lip, body-color accent and large center cap with historic “FIAT” emblem; a sport-tuned suspension and all-season performance tires, “FIAT” badges on the front fascia and rear liftgate, Avorio (ivory) interior, Marrone (brown) leather seats, Avorio accent stitching at the seatbacks and seat cushions and perimeter; Grigio (grey) door panels with a unique Avorio inner panel, Marrone door armrests and shift boot (with manual transmission) are color-keyed to the leather seats; exclusive Avorio leather-wrapped steering wheel with Marrone leather on the “inner ring” and features a retro “FIAT” badge; a uniquely styled key fob with Marrone casing and Avorio-painted “1957” graphic, six-speaker and 276-watt FIAT premium audio system with SiriusXM Radio, C514 five-speed manual transmission (optional six-speed automatic transmission with driver-selectable gear changes), driver-selectable “Sport” mode on the instrument panel.

The vehicles arrives at FIAT Studios in the Spring of 2014. Ordering for US model was set to begin in early 2014.

Safety

On October 18, 2011, the North American Fiat 500 earned the IIHS (The Insurance Institute for Highway Safety) Top Safety Pick award. In 2011 Fiat sold 19,769 units of the Fiat 500 in the United States. Fiat 500 sales between January and September 2012 is 32,742 units.

Concept models

Fiat 500 Coupé Zagato concept (2011)

2011 Fiat 500 Coupe Zagato concept at the 2011 Geneva Motor Show.

Fiat 500 Coupe Zagato concept at the 2011 Geneva Motor Show.

It included a double hump roof, a turbocharged Twin Air engine rated 105 PS (77 kW; 104 hp)@5500rpm and 155 N·m (114 lb·ft)@2500rpm, 17-inch “chrome shadow” wheels with a brand new double spoked shape and synthetic inserts (made of APP-TECH), 205/40R17 tyres, 4 perforated brake discs.

The vehicle was unveiled at 2011 Geneva Motor Show.

The Zagato version was confirmed for production but no date has been given.

Zender Abarth 500 Corsa Stradale Concept (2013)

The vehicle was unveiled at 2013 Frankfurt Motor Show.

Fiat 500L (2012-)

Main article: Fiat 500L

A larger vehicle with many styling cues of the Fiat 500 but with five-doors and based on a different platform is known internally as SUSW (Small US Wide).

The vehicle was unveiled in 2012 Geneva International Motor Show. The model was officially made available in the United States in the spring of 2013 as a 2014 model.

Fiat 500X (2015)

Main article: Fiat 500X

The five-door B-SUV segment version of 500 family based on SUSW platform.

The vehicle is expected to start production in 2014 in the SATA plant of Melfi along with Jeep‘s new mini SUV model.

Electric models

Micro Vett

The Micro Vett electric Fiat 500 has been presented at the London Auto Show by the NICE Car Company. The Micro-Vett electric Fiat 500 is powered by a Lithium polymerKokam battery with a 22 kWh capacity and is able to get to a top speed of 60 miles per hour (97 km/h). The range of the Micro-Vett electric Fiat 500 is 70 miles (110 km) and after that will need 6–8 hours to re-charge it.

Fiat 500 EV

The Italian automaker gave Swedish company EV Adapt permission to buy the stock 500, swap out the combustion motor for an electric one, and then resell the car as an EV. The vehicle is now available throughout Europe. Buyers have the option of purchasing a battery-less car for a reduced price, and then renting its battery pack (in partnership with Alelion Batteries, all vehicles from EV Adapt are equipped with Lithium iron phosphate batteries). The range is 120 kilometres (75 mi) and the max speed is limited to 120 kilometres per hour (75 mph).

Fiat 500 Elettra (2010)

Fiat 500 Elettra BEB

Fiat 500 Elettra BEV exhibited at the 2010 Washington Auto Show.

Chrysler unveiled the Fiat 500 Elettra concept electric car in the 2010 North American International Auto Show. The carmaker announced its decision to build an electric version of the 500 for the U.S. market, with a powertrain to be developed at its Auburn Hills, Michigan headquarters. Initially the electric car was scheduled go into production in 2012.

Fiat 500e (2013-)

The design of production Fiat 500e is based on Fiat 500 Elettra.

The vehicle was unveiled in November 2012 Los Angeles Auto Show, followed by Frankfurt Motor Show 2013.

Deliveries began in California by July 2013, and around 645 units were sold in the U.S. in 2013. The American rollout is scheduled to continue to other states with mandates of sales of zero emission vehicles, but Fiat-Chrysler does not have plans to make the 500e available in Europe.

Specifications

The 500e is powered by a 111 hp (83 kW) and 147 lb·ft (199 N·m) permanent-magnet, three-phase synchronous drive electric motor, and its 24 kWh liquid-cooled/heated li-ion battery delivers a range of 80 mi (130 km), and up to 100 mi (160 km) in city driving according to Chrysler. The official U.S. Environmental Protection Agency (EPA) range is 87 mi (140 km). Charge time is less than four hours with the Level 2 (240 volt) on-board charging module. Under its five-cycle testing, the EPA rated the 500e combined fuel economy at 116 miles per gallon gasoline equivalent (MPGe) (2.0 L/100 km equivalent), 122 MPGe (1.9 L/100 km equivalent) in city driving and 108 MPGe (2.4 L/100 km equivalent) on the highway.

Designers and engineers of the Fiat 500e work to minimize drag while keeping the iconic styling of the conventional powered Fiat 500. For the 500e to achieve a 0.311 coefficient of drag (Cd), as compared to the 2013 Fiat 500 Lounge model’s 0.359 Cd, eight exterior refinements were developed in the wind tunnel to enable the 48 count drag reduction. The result of hours of wind-tunnel testing allowed the 500e to achieve an additional five miles of range compared to its gasoline-powered sibling. Among these changes are front fascia sealing, aerodynamically optimized front fascia design, drag reducing rear fascia design, liftgate-mounted aerodynamic spoiler, and Under vehicle bellypans.

2013 Production version of the Fiat 500e exhibited at the 2013 Geneva Motor Show.

Production version of the Fiat 500e exhibited at the 2013 Geneva Motor Show.

Fiat describes the 500e’s unique exterior design as retro-futuristic, and the vehicle is has a smartphone app that notifies the owner of vehicle status. Behind the steering wheel the 500e has an all-new 7-inch thin-film transistor (TFT) display to provide increased functionality with more intuitively delivered information of the power gauge, driving range and state of charge. In addition, the new Electronic Vehicle Information Center (EVIC) utilizes its full-color capabilities with the use of picture graphics to illustrate vehicle functions including a trip computer, tire-pressure monitoring and vehicle status messaging system. The available TomTom navigation pairs with the Fiat 500e’s standard BLUE&ME Handsfree Communication technology and features a 4.3-inch touchscreen display mounted on top of the instrument panel.

Pricing

The Fiat 500e pricing starts at US$32,500 including a US$700 destination charge and before any applicable government incentives. Leasing is available with a down payment of US$999 due at signing and US$199 per month lease for 36 months. The leasing pricing is the same as the current lease offer on a gasoline-powered Fiat 500 Pop.

In April 2013, Fiat North America announced that to avoid range anxiety concerns and allow customers to cover longer travel distances, each 500e purchase will include the use of rental vehicles for up to 12 days a year for free through the first three years of ownership. The program, called ePass, entitles 500e owners to a business account with enough points to rent a gasoline-powered standard car with Enterprise Holdings, which owns Enterprise Rent-A-Car, National Car Rental and Alamo Rent a Car. Fiat will deposit additional points the following two years to extend the program. The gasoline-powered cars available for the ePass program are the Fiat 500, the upcoming Fiat 500L, the Dodge Dart or the Chrysler 200. Customers will also have the option to upgrade to a larger vehicle such as a minivan or a pickup truck subject to terms of the program.

Recall

In August 2013 Chrysler issued a recall to replace bolts that secure the Fiat 500e half drive shafts. The recall is not related to the 500e’s electric powertrain and affected 291 model year 2013 Fiat 500e electric cars, including vehicles at dealer’s lots. When an investigation was launched after a customer’s 500e exhibited power loss, engineers discovered two assembly steps had not been properly completed, thereby creating a condition that could lead to half shaft separation. Fiat 500e owners affected by the recall will receive free rental vehicles while their electric cars are being repaired at no charge.

Production and sales

Within three weeks of the 500’s launch, the entire year’s production of 58,000 had been sold out. To date, Fiat has received more than 205,000 orders for the 500. While Italy has been the 500’s main market (in October 2007, some 9,000 cars had been sold in Italy, making it the 3rd bestselling car there), the 500 has gained a strong following in many countries. Fiat France had received more than 10,000 orders by the end of October 2007. To cope with demand, Fiat has announced that production has been increased to 200,000 in 2008. The 500 was launched on January 21, 2008 in the UK. 500,000 500s have been produced up to March 2010.

By the end of 2013, the Fiat 500 had accumulated over 1 million sales in Europe. In 2013, the 500 outsold the Fiat Panda to become Europe’s best selling minicar for the first time since its launch.

In North America, initial sales were lower than anticipated, as of December 2011, only 16,000 500’s were sold in North America, short of the initial goal of 50,000. Poor marketing and a shortage of dealers were blamed for the low numbers, Chrysler Group replaced North American head Laura Soave with Timothy Kuniskis, who was director of marketing for the Chrysler brand.

Marketing

The launch show

Fiat500Presented

Presentation of Fiat 500 in Piazza dei Signori in Vicenza. On this occasion, the new Fiat 500s were covered with a cloth resembling the old Fiat 500.

The launch show, which took place in the Turin‘s Murazzi del Po region, was a huge firework spectacle that also celebrated the 50th anniversary of the old 500 launch. The show was coordinated by Marco Balich, who was also responsible for Turin’s 2006 Winter Olympic Games, and was an event never made before for a car launch. Several artists performed during the show, including Lauryn Hill, Israeli dancing group Mayumana, and others. In the first part of the show, artists reproduced scenes of the 60s, such as scenes from films by Federico Fellini, a Beatles show made by a cover band and Marilyn Monroe‘s iconic “Happy Birthday, Mr. President“, which became “Happy Birthday, dear Cinquecento” (sung by a Marilyn cover to celebrate the original 500’s fifty years). Several bikes also represented the Giro d’Italia competition, filmed by a camera man inside an original 500, just like in the 60s. Both the 500 and the bikes floated on the river.

The show was broadcast live by Italian Canale 5 and by a live video stream at fiat500.com, which was watched by over 100,000 people online.

“500 wants you”

A project called “500 wants you” was launched by Fiat as part of a major online advertising campaign. The project uses the Internet to involve the public in planning the evolution of the new vehicle. The official 500 Internet page has been visited by over four million people.

Black bear/Black panther

Print ads titled Black bear and Black panther were produced Leo Burnett agency for French market. The ads were premiered in September 2010.

Fiat 500 Cinema Challenge

As part of the Fiat 500C launch in Germany, an interactive game event was held inside movie theatre. Theatre attendants would find steering hands with a coupon that allows attendant to win a weekend with Fiat 500C. Attendants play the interactive game by trying to collectively drive two on-screen Fiat 500C cars around a uniquely designed race track.

The campaign was produced Leo Burnett agency.

Fiat 500 hand dryer

To demonstrate Fiat’s Start & Stop system, Leo Burnett, Frankfurt developed the Fiat 500 hand dryer to promote its eco-friendly image.

500 by Gucci

As part of the 500 by Gucci product launch, a commercial featuring model Natasha Poly was produced. The commercial was shot by Mert Alas and Marcus Piggott in Rome, and conceived by Giannini. In addition, single and double-page print ads were also produced.

500 by Gucci short film collection

It is a series of 5 films starring the 500 by Gucci.

Papillon Polaroid (produced by Olivier Zahm (Editor in Chief of Purple Fashion magazine)) featuring Betony Vernon, is set at the Museo Casa Mollino, Torino, former home and now museum dedicated to Italian designer and architect, Carlo Mollino. This film would create a poetic combination of three pillars of Italian design: Fiat, Gucci, and Carlo Mollino.

The Race (produced by photographer and director Will Davidson) features Fiat 500 by Gucci.

Assembly line (produced by Chris Sweeney (Film Director for NOWNESS)) fuses two power houses of Italian design with a playful twist that brings the 500 to life in a completely unexpected way.

Reverse to Perfection (produced by Francesco Carrozzini) features luxury restores order with the Fiat 500 by Gucci.

Divergence (produced by Alexi Tan (Film Director)) features two lovers are having a secret affair. They long to be together and at the same time they know they shouldn’t be. Just like their passionate encounters, their one of a kind cars, two Fiat 500 By Gucci also reflect the state of their relationship, moving fast apart but always finding a way to come back. She decides to leave once and for all, he makes the chase… will they return to one another one more time?

The films were premiered at the Independent Ideas headquarters in Milan, during a special event for a select audience of international journalists and opinion leaders, in the presence of Lapo Elkann.

North American launch campaign

A tagline ‘Simply More’ was used to define ‘The Fiat 500 as everything you need and nothing you don’t. It represents the notion that the simple things in life are treasures, alongside the thought that the richness and fullness of a life well-lived is defined by one’s view of self-expression.’

In the ‘Life Is Best When Driven’ campaign, Jennifer Lopez was featured in the “My World” ad. The Smoking Gun reported the Big Block-produced commercial was shot in Los Angeles, and a body-double was used for the scenes showing the car driving through Lopez’ ‘hometown of the Bronx’. Following the production of the ad, the artists behind a copyrighted mural in the Bronx sued Chrysler for using the image in the commercial without their permission, which was later settled out of court in undisclosed terms.Jennifer Lopez later appeared in 2011 American Music Awards with a 2012 Fiat 500 during her performance of “Papi”, a 30 and 60-second versions of Fiat 500 Pop commercial, and the Fiat 500C Gucci Edition ad titled ‘Elegance’.

In the 500 Abarth ‘Seduction’ ad, Jennifer Lopez was replaced by Romanian model Catrinel Menghia. A Pop-Up Video version of the ad was also produced.

Another Fiat 500 TV commercial titled ‘Liberation’ debuted at the 2012 Golden Globes Award Show.

A new Fiat 500 Abarth TV commercial starring Charlie Sheen and the Abarth model Catrinel Menghia that debuted during the 2012 NCAA Tournament.

Abarth 595 ’50th Anniversary’

As part of Abarth 595 ’50th Anniversary’ launch, a series of commercial activities across the Abarth range and by an extremely digital communication plan which revolves around the new commercial: the essence of the Abarth brand concentrated in 5.95 seconds through an evocative and epic slow motion. The communication also goes through the channels more customary for the brand with the organisation of the first digital “rally” (where at least virtual 595 Abarth cars will be involved) and the most numerous anniversary ever, also celebrated with a fun App for iPhone, iPad, Android and Facebook through which Abarth fans can “play” their favourite tunes substituting the musical notes with the powerful sounds of the engines of the Abarth cars. There will also be events celebrating the anniversary.

2014 Fiat 500c GQ Edition

As part of 2014 Fiat 500c GQ Edition launch, the FIAT brand sponsored the ‘How GQ Are You?’ online photo sharing platform, where participants can upload photos of themselves to compete in online style contests, with winning participants awarded monthly prizes, culminating in December with the give-away of one Fiat 500c GQ Edition to the ‘Most GQ Guy of the Year,’ chosen by the public and the editors of GQ Magazine.

2014 Fiat Panda Cross.

That was the History of FIAT. I’m curious what comes next.

I’ll show it to you in the near future

Solong