Scherl: Die neue Lastwagenfabrik, Wek Brandenburg, der Adam Opel A.G. Am Ende der großen Fertig-Montagbandes: bei einer Produktion von 50 Wagen in einer Schicht wird alle 10Minuten ein Wagen fertig. 15469-36
Wohnungsbau: Frankfurt/Main, Albert Schweitzer-Siedlung 17. – 20. Juli 1961
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Opel Motorwagen 9PS System Darracq
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Adam Opel AG is a German automobile manufacturer headquartered in Rüsselsheim, Hesse, Germany, and a subsidiary of General Motors Company. The company designs, engineers, manufactures and distributes Opel-branded passenger vehicles, light commercial vehicles and vehicle parts for distribution in Africa, Asia, Europe and South America. Opel designed and manufactured vehicles are also sold under the Buick brand in the United States, Canada, Mexico, and China, the Holden brand in Australia and New Zealand and the Vauxhall brand in Great Britain.
Opel traces its roots to a sewing machine manufacturer founded by Adam Opel in 1862. The company began manufacturing bicycles in 1886 and produced its first automobile in 1899.
Opel became a share-limited company (German: Aktiengesellschaft) in 1929; United States-based General Motors took a majority stake in Opel that same year. General Motors assumed full control in 1931 and today Adam Opel AG is a wholly owned subsidiary of General Motors Company. Although Adam Opel AG continues to be a share-limited company, shares of the company are not publicly listed. Adam Opel AG is the parent company of General Motors UK Limited, better known as Vauxhall, and various other General Motors subsidiaries.
During the 1970s and 1980s, Opel and Vauxhall ranges were rationalised into one consistent range across Europe.
History
Advertisement for Opel Perfecta sewing machines (1901)
The company was founded in Rüsselsheim, Hessen, Germany, on January 21, 1862, by Adam Opel. At the beginning, Opel just produced sewing machines in a cowshed in Rüsselsheim. Above all, his success was based on his perfectly customized sewing machines. Because of the quick growth of his business, in 1888 the production was relocated from the cowshed to a more spacious building in Rüsselsheim. Encouraged by success, Adam Opel launched a new product in 1886: He began to sell high-wheel bicycles, also known as penny-farthings. Besides, Opel’s two sons participated in high-wheel bicycle races and thus promoted this means of transportation. Therefore, the production of high-wheel bicycles soon exceeded the production of sewing machines. At the time of Opel’s death in 1895, he was the leader in both markets.
The first cars were produced in 1899 after Opel’s sons entered into a partnership with Friedrich Lutzmann, a locksmith at the court in Dessau in Saxony-Anhalt, who had been working on automobile designs for some time.These cars were not very successful and so the partnership was dissolved after two years, following which Opel’s sons signed a licensing agreement in 1901 with the French Automobiles Darracq S.A. to manufacture vehicles under the brand name “Opel Darracq”. These cars were made up of Opel bodies mounted on a Darracq chassis, powered by a two-cylinder engine.
The company first showed cars of its own design at the 1902 HamburgMotor Show, and started manufacturing them in 1906, with Opel Darracq production being discontinued in 1907.
In 1909, the Opel 4/8 PS model, known as the “Doktorwagen” “Doctor’s Car” was produced. Its reliability and robustness were greatly appreciated by physicians, who drove a lot to see their patients, back when hard-surfaced roads were still rare. The “Doktorwagen” sold for only 3,950 marks, about half as much as the luxury models of its day.
In 1911, the company’s factory was virtually destroyed by fire and a new one was built with more up-to-date machinery. By 1914, Opel had become the largest German manufacturer of motor vehicles.
In the early 1920s, Opel became the first German car manufacturer to incorporate a mass production assembly line in the building of their automobiles. In 1924, they used their assembly line to produce a new open two-seater called the “Laubfrosch” (Tree frog). The Laubfrosch was finished exclusively in green lacquer. The car sold for an expensive 4,500 marks (expensive considering the less expensive manufacturing process) but by the 1930s this type of vehicle would cost a mere 1,990 marks – due in part to the assembly line, but also due to the skyrocketing demand for cars. Adam Opel led the way for motorized transportation to become not just a means for the rich, but a reliable way for people of all classes to travel.
Opel had a 37.5% market share in Germany and was also the country’s largest automobile exporter in 1928. The “Regent” – Opel’s first eight-cylinder car – was offered. The RAK 1 and RAK 2 rocket-propelled cars made sensational record-breaking runs.
In March 1929, General Motors (GM), impressed by Opel’s modern production facilities, bought 80% of the company, increasing this to 100% in 1931. The Opel family gained $33.3 million from the transaction. Subsequently, during 1935, a second factory was built at Brandenburg for the production of “Blitz” light trucks.
1935 was the year in which Opel became the first German car manufacturer to produce over 100,000 vehicles a year. This was based on the popular Opel “P4” model. The selling price was a mere 1,650 marks and the car had a 23 hp (17 kW) 1.1 L four-cylinder engine and a top speed of 85 km/h (53 mph).
Opel also produced the first mass-production vehicle with a self-supporting (“unibody”) all steel body. They called the car, launched in 1935, the Olympia. With its small weight and aerodynamics came an improvement in both performance and fuel consumption. Opel receives a patent which is considered one of the most important innovations in automotive history.
The 1930s was a decade of growth, and by 1937, with 130,267 cars produced, Opel’s Rüsselsheim plant was Europe’s top car plant in terms of output, while ranking seventh worldwide.
1939 saw the presentation of the highly successful Kapitän. With a 2.5 L six-cylinder engine, all-steel body, front independent suspension, hydraulic shock absorbers, hot-water heating (with electric blower), and central speedometer. 25,374 Kapitäns left the factory before intensification of World War II brought automotive manufacturing to a temporary stop in the Autumn of 1940, by order of the government.
World War II
Scherl: Die neue Lastwagenfabrik, Wek Brandenburg, der Adam Opel A.G. Am Ende der großen Fertig-Montagbandes: bei einer Produktion von 50 Wagen in einer Schicht wird alle 10Minuten ein Wagen fertig. 15469-36
World War II brought to Rüsselsheim the only year in the entire history of Opel – 1945 – in which it produced few vehicles, since that first Lutzmann-authored Opel was made in 1899. Before the conflict broke out, the Adam Opel AG had established itself as the largest motor vehicle manufacturer in Europe. The combination of Opel know-how with GM resources had produced outstanding results. In spite of stifling red tape, the economic atmosphere in Germany in the 1930s had powerfully fertilized the growth of this and other auto companies. But in the case of Opel, at least, it was clear that the expansion of this industrial machine was not directed in any way toward military objectives.
Even after June 1940, official connections between Opel and America were not broken and monetary gain continued throughout the war which was controlled by the J.P Morgan firm, the Rüsselsheim plant was never given a major role in Germany’s war preparations. Neither was Ford’s plant in Cologne considered trustworthy enough for a big assignment, such as tank manufacture, in view of their earlier foreign associations. Initially, of course, it had appeared that the war would be a short one settled in Germany’s favour. Auto plants were shut down, to conserve resources, but not converted to other jobs.
When in 1942 it became clearer that the fighting would go on for a while, car and truck factories were switched to war work in a modest way, Opel taking up the production of aircraft parts and tanks. Only at the Brandenburg plant did truck manufacture roar ahead at full speed. From the end of 1938 onward to big Opel Blitz trucks had been powered by the same basic 3.6 L engine used in the Opel Admiral. To meet the growing demands of wartime, 3 short tons (2.7 t) trucks of Opel design were built under license by Daimler-Benz at the former Benz factory at Mannheim.
One of the most versatile small German military vehicles, the Kettenkrad, a blend of tractor and motorcycle, was powered with a 1.4 L Olympia four-cylinder engine. Produced by NSU, it had motorcycle-type front-wheel steering for gentle turns and negotiated tight corners with brakes on the propelling caterpillar tracks. The Kettenkrad towed antitank guns and transported troops and signal gear in several theaters of war. NSU continued to make it after the war for use in mines and forests. It was one of the few vehicles that could do jobs formerly performed by horses for which, owing to the shortage of oats, there was even less fuel available than for motor vehicles.
As the war progressed, military authorities placed greater stress on the development of air-cooled engines, which they felt had more immunity to damage from weather, shellfire and misuse. To meet this demand, Opel engineers developed an unusual variation on normal cooling for the 3.6 L truck engine. It was called “air-oil cooling,” and used engine oil to take heat away from the jackets around the cylinder barrels. The heads were directly cooled by air, there being three separate aluminum finned heads, each serving two cylinders. Of this interesting engine, which developed 72 hp (54 kW; 73 PS) at 3,000 rpm on 74-octane fuel, only three examples were built.
Other special jobs were undertaken at the Rüsselsheim factory. One that was too exotic to be typical was the construction of an intercooler for the supercharger of the famous Junkers Jumo aircraft engine. Special methods had to be developed to fabricate this vital assembly from very thin sheets of aluminum. With work like this going on, Germany’s enemies naturally took note of the various Opel plants and, starting in August 1944, began attacking them by air. Destruction was heavy at both Rüsselsheim and Brandenburg from the attacks by Allied bombers. Never was the outlook more bleak at Adam Opel AG than in the first months of 1945.
Opel had been transformed and rebuilt before. Beyond the efforts of the company’s staff, there was very little functioning in the factories and plants. Many of the tools with which they once had worked were gone. The Brandenburg truck plant fell into the Russian Zone of a divided post-war Germany. It did not stay there long. All the machinery and equipment – right down to the window frames and bathroom fixtures – was dismantled and shipped to a site near the Ural mountains.
Cars as well as truck production lines were lost by Opel. As reparations for war destruction, under plans of the Allied Forces, the Soviet Union asked the Allied Military Government for the tools, jigs, dies, fixtures, and drawings for the Kadett. This, they said, they would use to begin auto production at an Opel subsidiary in Russian-occupied Leipzig. The equipment was duly delivered to the Soviets in June 1946, and that was the last Opel was to see of it – but not of the Kadett.
Just a year later a new Soviet car, the Moskvitch 400, rolled off a Moscow assembly line. It seemed to be the Opel Kadett in every detail, with only the name changed (various sources provide contradictory information; see the respective article). By late 1950, the Russians were exporting these Kremlin Kadetts to Belgium, stressing in their promotion that spare parts could easily be obtained from Germany. Not until 1959 was a Moskvitch model introduced that bore no trace of Opel engineering. And by that time, Opel was just about ready to introduce a new Kadett of its own.
Only the strong resistance of the American government within whose zone of occupation Rüsselsheim was located, prevented the total dismantling of the entire Opel plant as reparations in Russia. GM had no say in these discussions and was not sure just what posture to take toward its subsidiary. GM’s Alfred Sloan recalled:
“(Opel) had been seized by the German government soon after the war began. In 1942 our entire investment in Opel amounted to about $35 million, and under a ruling which the Treasury Department had made concerning assets in enemy hands, we were allowed to write off the investment against current taxable income. But this ruling did not end our interest in, or responsibility for, the Opel property. As the end of the war drew near, we were given to understand that we were still considered the owners of the Opel stock; and we were also given to understand that as the owners, we might be obliged to assume responsibility for the property.” It was a responsibility that Sloan and his associates weren’t at all sure was worth the risk in the chaos of postwar Europe.
One resource that did not appear on the books of General Motors or on the rolls of the occupying authorities was most responsible for the recovery of Opel in 1945: the collaborative nature of its workers. They were not itinerant hires who had looked on their work at Rüsselsheim as just another job. They were men and women who had, for the most part, come from that immediate area, many from the country, and had literally grown up with the Adam Opel AG. The fate of Opel was important to its workers, for its collapse would mean the loss of the most important employer for the people of Rüsselsheim, who were finding their way home from the chaos of war.
Just at war’s end a small skeleton crew began clearing the rubble from the plant. By May 1945, this work had advanced enough to allow the beginning of production of desperately needed Opel parts. Getting the materials for them was more dependent on barter and black markets than it was on normal sources of supply, which had all but ceased to exist.
1945–70
One of the administration buildings in Rüsselsheim.
Opel product of the 1940s:
“Frigidaire” refrigerator
After the end of the war, with the Brandenburg plant dismantled and transported to Russia, and 47% of the buildings in Rüsselsheim destroyed, former Opel employees began to rebuild the Rüsselsheim plant.
In response to the pressing need for new trucks in a Germany struggling to rebuild, the American authorities governing Rüsselsheim granted permission to the plant to produce a 1.5 short tons (1.4 t) truck powered by the 2.5 L Kapitän engine. It was a minor miracle that even this was possible. By January 1946, the plant itself was ready to build trucks but many of the almost 12,000 parts needed to make each one were lacking. Before the big firms could begin, the small ones had to get started too. And illness and poor nutrition so crippled the staff of 6,000 workers that it was normal for 500 to be too sick to come to work and more than 400 to report sick during the day.
Overcoming these and other obstacles, Opel finally celebrated the completion of the first postwar Opel Blitz truck on 15 July 1946 in the presence of U.S. Army General Geoffrey Keyes and other local leaders and press reporters. Priced at 6600RM, the truck was designed to run either on gasoline or on wood gas, for which a gas generator could be supplied. With a ceremonial bouquet of flowers flying from its rear-view mirror, this historic Opel Blitz left the factory gate bound for a buyer in Wiesbaden on 26 July. Further production followed at a rate of 150 a month, and by the end of 1946 the production total was 839. Frigidaire refrigerators were also being made at Rüsselsheim, as were Olympia engines for the NSU Kettenkrad.
The next step for Opel was the resumption of passenger car production. It might have seemed easiest to bring back the Kapitän first, since its engine was already in production for the truck. But occupation regulations restricted German civilians to cars of 1.5 L or less, which made the Olympia the obvious candidate. Under Dr. Ing e.h. Karl Stief, who had been chief engineer at Opel since 1934, useful changes were made to this tough little car. The Dubonnet front suspension was replaced by a conventional coil-and-wishbone layout and the steering was correspondingly rearranged.
Announced in November 1947, production of the post-war Olympia, with austere painted hubcaps, began in December 1948 and allowed a modest return to export sales in that year. In October 1948, the Kapitän came back to the Opel lineup, unchanged except for such details as the shape of the headlights and improvements in the leaf springs and dampers. Prices in 1948 were 9950 DM for the Kapitan and 6,785 DM for the Olympia (the Deutschmark having replaced the Reichsmark on 20 June 1948).
Other events which would powerfully affect Opel’s future were taking place in 1948. In February and March, a GM study group came to Germany to investigate every aspect of Europe’s economic situation and Opel’s special problems. On their return they submitted a report, on March 26, recommending that General Motors resume control of Opel. On April 5, however, GM’s financial policy committee concluded that “in view of the many uncertainties surrounding the operation of this property, the Corporation is not justified in resuming the responsibility for its operation at this time…” GM, it seemed, didn’t want Opel.
Such executives as Alfred P. Sloan Jr., and Charles Wilson, GM’s President, then were considering the options. Later in April, Sloan sought to resolve the differences of opinion with a position paper that he hoped would set up conditions for resuming control of Opel that would put at rest the doubts of GM’s more conservative financial minds.
Sloan suggested that GM take the helm of Opel again for a two-year “probationary” period to see whether the economic conditions, then called “close to stagnation” in Germany, would improve. Sloan set other important goals: “General Motors should risk no additional capital in Opel. Credit facilities should be available. We should have complete freedom in personnel policies and administration. The products produced by Adam Opel AG should be solely within the jurisdiction of management, and if prices had to be approved by government authority, a reasonable return on the capital should be allowed.”
With these guidelines in mind, the Opel question was put again on 3 May to the GM financial policy committee, which then withdrew its objections to a return to Rüsselsheim. Many details still had to be worked out, both within GM and in the U.S. occupied zone of Germany, before this could actually occur. At last, the official word was released on 1 November 1948: GM resumed management control of Adam Opel AG. Edward W. Zdunek, formerly regional manager for Europe of General Motors Overseas Operations Division, was named managing director.
The appointment of Zdunek to this post was a move of special significance. An experienced motor industry executive, he reportedly was most respected by those, who worked for him. Ed Zdunek was regarded as the perfect choice to guide Opel through this difficult environment of postwar Germany. He continued in that critical position until 1961.
Changes in the Opel cars under GM’s management didn’t appear until January 1950, when a face-lifted Olympia was introduced. Front and rear fenders were elongated and a heavy horizontal chrome grille was added. A retrograde step was the replacement of the four-speed gearbox with a three-speed unit, with a column shift lever. Engine tuning emphasized high torque at low engine speeds so the extra ratio wasn’t too sorely missed. The cabrio-coach model was returned to the Olympia range and a kombi was also offered, built by Karosserie Miesen. In February 1951, in preparation for the first postwar automobile show in Germany, the Olympia was dressed up further with a trunk compartment that enclosed the spare tire and 15-inch (38 cm) wheels instead of 16-inch (41 cm) wheels and tires. With minor further changes, this model lasted to March 1953.
Detail improvements, such as a new dashboard and a steering column shift, embellished the Kapitän line in May 1950. Bigger changes were saved for March 1951, to anticipate the opening of the doors of the Frankfurt show on April 19 for an 11-day run. Its earlier fast-back style was modified to a mild notch-back contour, and a new horizontal grille – not the prettiest in Opel history – dominated the frontal view. With a higher compression ratio (still only 6.25:1), engine power was 58 bhp (43 kW; 59 PS) at 3,700 rpm and top speed was 80 mph (130 km/h). Output increased to 60 bhp (45 kW; 61 PS) during the further life of this model, which ended in July 1953.
More or less by ‘fait accompli’, in the absence of the tools to build the Kadett, Opel found itself in the middle-priced bracket in Germany’s postwar auto market, sandwiched between VW and Mercedes-Benz. This was a position that was familiar to both GM and Opel, and one in which it did amazingly well. In 1953, output rose above 100,000 units for the first time since the war, and in 1954, when the sprawling plant by the Main River was considered completely rebuilt, 24,270 were employed at Adam Opel AG and 167,650 vehicles were built—an all-time high. Opel actually fully recovered from the consequences of the postwar era.
1970–present
By the 1970s, Opel had emerged as the stronger of GM’s two European brands; Vauxhall was the third best selling brand in the United Kingdom after the British Motor Corporation (later British Leyland) and Ford, but made only a modest impact elsewhere. The two companies were direct competitors outside of each other’s respective home markets, but mirroring Ford’s decision to merge its British and German subsidiaries in the late 1960s, GM would follow the same precedent. Opel and Vauxhall had loosely collaborated before, but serious efforts to merge the two companies’ operations and product families into one did not start until the 1970s – which saw Vauxhall’s complete product line replaced by vehicles built on Opel-based platforms – the only exception to the rule being the Bedford CF panel van, the only solely Vauxhall design which was marketed as an Opel on the Continent. By the turn of the 1980s, the two brands were in effect, one and the same.
Following the 2008 global financial crisis, on 10 September 2009, GM agreed to sell a 55% stake in Opel to the Magna group with the approval of the German government. The deal was later called off.
With ongoing restructuring plans Opel announced the closure of its Antwerp plant in Belgium.
In 2010 Opel announced that it will invest around €11 billion in the next five years. One billion of that is designated solely for the development of innovative and fuel-saving engines and transmissions.
On 29 February 2012 Opel formally announced the creation of a major alliance with PSA, as part of which GM became PSA’s second-largest shareholder, after the Peugeot family, with a holding of 7%. The alliance is intended to enable $2 billion per year of cost savings through platform sharing, common purchasing and other economies of scale.
The Opel Vectra C, in production from 2002 to 2008
Opel operates 11 vehicle, powertrain, and component plants and four development and test centers in seven countries, and employs around 35,000 people in Europe. The brand sells vehicles in more than 50 markets worldwide. Other plants are in Eisenach and Kaiserslautern, Germany; Vienna/Aspern, Austria; Szentgotthárd, Hungary; Zaragoza, Spain; Gliwice, and Tychy, Poland; Saint Petersburg, Russia; Ellesmere Port, and Luton, UK. The Dudenhofen Test Center is located near the companys’ headquarters and is responsible for all technical testing and vehicle validations.
Around 6,250 people are responsible for the engineering and design of Opel/Vauxhall vehicles at the International Technical Development Center (ITDC) and European Design Center in Rüsselsheim. All in all, Opel plays an important role in the global GM corporate group. The company was responsible for primary engineering of the Epsilon (I) platform, Epsilon II platform, Delta (I) platform, Delta (II) platform, Gamma platform and played an important role in the development of especially the higher-end, more-refined version of the Gamma II platform. General Motors new global platform D2xx is being mainly engineered by Opel as well.
Opel is in most cases fully responsible for all the car architectures and technologies up to the Opel Insignia/Buick Regal. In particular, all the future-oriented, modern, full-efficient GM architectures for compact vehicles are developed by Opel.
Even the idea and concept behind the Ampera was rooted in Opel with Frank Weber, the former “Global Vehicle Line Executive and Global Chief Engineer electric vehicle development,” being originally an Opel employee who was moved to the USA in order to advance the development of this concept in GM’s home country instead of the German outpost that is Opel. In 2009 Weber returned during the reorganization of the Opel leadership to Adam Opel GmbH as “Vice President Planning and Commercial Vehicle Operations” for the company. In 2011, Frank Weber left Opel for BMW.
Opel established Opel Performance Center (OPC) in 1997, which is responsible for the development of high-performance cars such as the Astra OPC, Corsa OPC and Insignia OPC. The OPC name is also used in some motorsport activities.
Opel Special Vehicles (OSV) is a wholly owned subsidiary that offers public authority and special-purpose vehicles. OSV developed in cooperation with the International Technical Development Center (ITDC) the Opel Zafira B 1.6 CNG (Compressed Natural Gas).
Opel Group GmbH is responsible for the operation of General Motors businesses in Europe.
Leadership
Dr. Karl-Thomas Neumann
CEO of the Opel Group since July 2014
The first Opel logo contained the letters “A” and “O” – the initials of the company’s founder, Adam Opel. The A was in bronze, the O kept in red.
In 1866, they expanded and started to produce bicycles. Around 1890, the logo was completely redesigned. The new logo also contained the words “Victoria Blitz” (referring to Lady Victory; they were certain of the triumph of their bicycles). The word “Blitz” (English: lightning) first appeared back then, but without a depiction.
1910: the blue eye
Another redesign was commissioned in 1909. The new logo was much more spirited and contained only the company name Opel itself. It was placed on the motorcycles that they had started to produce in 1902, and on the first cars which were produced in 1909.
In 1910, the logo was the shape of an eye, and it was surrounded by laurels, with the text “Opel” in the center.
From the mid-1930s to the 1960s, passenger cars carried a ring which was crossed by some kind of a flying thing pointing to the left, which in some form could be interpreted as a zeppelin, the same flying object being used also as a forward pointing hood ornament. In some versions it looked like an arrow, in others like an aeroplane or a bird.
Besides the hood ornament flying through the ring, Opel also used a coat of arms in various forms, which mostly had a combination of white and yellow colors in it, a shade of yellow which is typical for Opel until today. One was oval, half white and half yellow. The Opel writing was black and in the middle of the oval symbol.
The origin of the lightning in the current (2012) Opel logo lies in the truck Opel Blitz (German “Blitz” = English “lightning”), which had been a commercial success, widely used also within the Wehrmacht, Nazi Germany’s military. Originally the logo for this truck consisted of two stripes arranged loosely like a lightning symbol with the words “Opel” and “Blitz” in them, in later, 1950s models simplified to the horizontal form of a lightning which appears in the current Opel logo. The jag in the lightning always follows the original from the “Opel Blitz” text stripes, in the form of a horizontally stretched letter “Z”.
By the end of the 1960s, the two forms merged, and the horizontal lightning replaced the flying thing in the ring, giving way to the basic design which is used since then with variations. Through all its variations, this logo is simple and unique, and both easily recognizable and reproducible with just two strokes of a pen.
In the 1964 version, the lightning with a ring was used in a yellow rectangle, with the Opel writing below. The whole logo was again delimited by a black rectangle. The basic form and proportions of the logo have remained unchanged since the 1973 version, which made the lightning tails shorter so that the logo could fit proportionately within a yellow square, allowing it to be displayed alongside both the Vauxhall “Griffin” logo (which in turn appeared within a red square) and the blue square of the General Motors logo – as Opel and Vauxhall were organised into the unified GM Europe.
Evolution of hood ornament flying through ring
Hood ornament of the Opel Olympia (1935–37)
1937: Hood ornament flying through the ring
Hood ornament of a 1937 Opel car, typical for many other Opels at the time
Logo on spare wheel cover of a 1938 Kapitän
Logo on the rear of a 1951 Kapitän
1959 Opel Kapitän
The lightning of the Opel Blitz replacing the hood ornament
early 1950s Opel Blitz with words in horizontal lightning
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1961 Opel Blitz with stylized horizontal lightning
Opel’s corporate tagline is Wir leben Autos, meaning “We live cars” or “We live for cars”. (The similarity in English between live and love also exists in German between leben and lieben, making the tagline sound almost like “We love cars”.) This German tagline is used in many countries around the world.
GM confirmed plans of a “hybrid global brand” which includes Opel/Vauxhall and Buick to use more synergies between the brands.
North America
United States
Opel cars appeared under their own name in the U.S. from 1958 to 1975, when they were sold through Buick dealers as captive imports. The best-selling Opel models in the U.S. were the 1964 to 1972 Opel Kadett, the 1971 to 1975 Opel Manta, and the now-classic 1968 to 1973 Opel GT. (The name “Opel” was also applied from 1976 to 1980 on vehicles manufactured by Isuzu (similar to the “Isuzu I-mark”), but mechanically those were entirely different cars).
Historically, Opel vehicles have also been sold at various times in the North American market as either heavily modified, or “badge engineered” models under the Chevrolet, Buick, Pontiac, Saturn, and Cadillac brands – for instance the J-body platform, which was largely developed by Opel – was the basis of North American models such as the Chevrolet Cavalier and Cadillac Cimarron. Below is a list of current, or recent Opel models which are sold under GM’s North American brands.
Buick Regal (5th generation, since 2009)
The Buick Regal is a rebadged Opel Insignia. The main differences are the modified radiator grill and the altered color of the passenger compartment illumination (blue instead of red). The Regal GS is comparable to the Insignia OPC. It was first assembled alongside the Insignia at the Opel plant in Rüsselsheim, Germany. Since the first quarter of 2011, it is now being built on the flexible assembly line at the GM plant in Oshawa, Canada.
Opel Insignia
Buick Regal
Buick LaCrosse
Unlike the vehicles listed above, the Buick LaCrosse is not a rebadged version of an Opel model. However, it is based on a long wheelbase version of the Opel-developed Epsilon II-platform and therefore shares many key components with the Opel Insignia and thereby the Buick Regal.
2014 Buick LaCrosse
Saturn Astra (2008–2009)
The Astra H was sold in the U.S. as the Saturn Astra for model years 2008 and 2009.
Opel Astra 5-door
Saturn Astra XE 5-door
Saturn L-Series (2000-2005)
The Saturn L-Series was a modified version of the Opel Vectra B. Though the Saturn had different exterior styling and had plastic door panels, it shared the same body shape as the Opel. Both cars rode on the GM2900 platform. The Saturn also had a different interior, yet shared some interior parts, such as the inside of the doors.
From 1986 to 2003, Opel models were produced by Delta Motor Corporation, a company created through a management buyout following of GM’s divestment from apartheid South Africa. Delta assembled the Opel Kadett, with the sedan version called the Opel Monza. This was replaced by the Opel Astra, although the Kadett name was retained for the hatchback and considered a separate model. A version of the Rekord Series E remained in production after the model had been replaced by the Omega in Europe, as was a Commodore model unique to South Africa, combining the bodyshell of the Rekord with the front end of the revised Senator. The Opel Corsa was introduced in 1996, with kits of the Brazilian-designed sedan and pick-up (known in South African English as a “bakkie”) being locally assembled.
Although GM’s passenger vehicle line-up in South Africa consisted of Opel-based models by the late 1970s, these were sold under the Chevrolet brand name, with only the Kadett being marketed as an Opel when it was released in 1980. In 1982, the Chevrolet brand name was dropped, with the Ascona, Rekord, Commodore and Senator being rebadged as Opels.
Oceania
Many Opel models or models based on Opel architectures have been sold in Australia and New Zealand under the Holden marque such as the Holden Barina (1994-2005) were rebadged versions of the Opel Corsa, the Holden Astra a version of the Opel Astra, and the Captiva 5 a version of the Opel Antara. In New Zealand, the Opel Kadett and Ascona were sold as niche models by General Motors New Zealand in the 1980s, while the Opel brand was used on the Opel Vectra until 1994.
For the first time ever, the Opel brand was introduced to Australia on 1 September 2012, including the Corsa, Astra, Astra GTC and Insignia models. On 2 August 2013 Opel announced it was ending exports to Australia due to poor sales, with only 1,530 vehicles sold in the first ten months.
Now, after the Opel Australia closure, Holden will import newer Opel models again such as the Astra GTC, Astra VXR (Astra OPC), Cascada and Insignia VXR (Insignia OPC).
Asia
China
Opel’s presence in China re-commenced started in 2012 with the Antara, and added the Insignia estate in 2013. Opel derived models are also sold as Buick. On 28 March 2014 Opel has announced that it will leave China in 2015.
Japan
See also:
Opel was long General Motors’ strongest marque in Japan, with sales peaking at 38,000 in 1996. However, the brand was withdrawn from the Japanese market in 2006 with just 1,800 sales there in 2005.
Singapore
A wide range of Opel models are exported to Singapore
Malaysia
Opel was marketed in Malaysia beginning from 1970s, and early models exported were Kadett, Gemini and Manta. Opel had get moderate sales in 1980s and 1990s until early 2000s, when Malaysian car buyers are more favour to Japanese and Korean brand car like Toyota, Honda, Hyundai and Kia,which offers more competitive price tags. Sales of Opel cars in Malaysia was dropped at this time, as Opel’s price tag was slightly higher than the same segment Japanese, Korean and local Proton cars, hard to maintain, having a bad aftersales services and spare parts were not readily available.
Opel was withdrawn from Malaysian market in 2003,and the last model sold was Zafira, Astra, Vectra and Frontera, later replaced by Chevrolet.
South America
Chile
Opel exports a wide range of products to Chile since 2011.
Europe
United Kingdom
Starting with the Vauxhall Viva of 1963, General Motors began a 15-year development of launching Vauxhall-badged cars which were based on Opel designs, but continued to sell Vauxhall and Opel badged cars alongside each other, with Vauxhall remaining one of the most popular brands of car in Britain and comprehensively outselling the Opel brand. Nevertheless, by the early 1980s General Motors had taken the decision to phase out the Opel brand in the British market, finally withdrawing it in 1988 on the demise of the Opel Manta.
Republic of Ireland
There were two Opel franchised assembly plants in the Republic of Ireland in the 1960s. One in Ringsend, Dublin was operated by Reg Armstrong Motors, who also assembled NSU cars and motorcycles. Arrmstrong was an International competitor in motorcycle racing.
The second assembly plant was based in Cork and operated by O’Shea’s who also assembled Skoda cars and Zetor tractors.
The models assembled were the Kadett and the Rekord. From 1966 the Admiral was imported as a fully built unit and became a popular seller.
From the late 1930s to the 1980s terms from the German Navy (Kapitän, Admiral, Kadett) and from other official sectors (Diplomat, Senator) were often used as model names. Since the late 1980s the model names of Opel passenger cars end with an ‘A’. As Opels were no longer being sold in the UK, there was no need to have separate model names for essentially identical Vauxhall and Opel cars (although there have been some exceptions to suit the UK market). The last series to be renamed across the two companies was the Opel Kadett, being the only Opel to take the name of its Vauxhall counterpart, as Opel Astra. Although there had only been two generations of Astra prior to the 1991 model, the new car was referred to across Europe as the Astra F, referring to its Kadett lineage. Until 1993, the Opel Corsa was known as the Vauxhall Nova in the UK, as Vauxhall had initially felt that Corsa sounded too much like, ‘coarse,’ and wouldn’t catch on.
Exceptions to the nomenclature of ending names with an ‘A’ include the under-licence built Monterey, the Speedster (also known as the Vauxhall VX220 in the UK), GT (which wasn’t sold at all as a Vauxhall, despite the VX Lightning concept), the Signum, Karl and the Adam. The Adam was initially supposed to be called, “Junior,” as was its developmental codename and because the name ‘Adam’ had no history/importance to the Vauxhall marque.
Similar to the passenger cars, the model names of commercial vehicles end with an ‘O’ (Combo, Vivaro, Movano), except the Corsavan and Astravan for obvious reasons.
Another unique aspect to Opel nomenclature is its use of the “Caravan” (originally styled as ‘Car-A-Van’) name to denote its station wagon body configuration, (similar to Volkswagen‘s Variant or Audi‘s Avant designations) a practice the company observed for many decades, which finally ceased with the 2008 Insignia, and 2009 Astra where the name “Sports Tourer” is now used for the estate/station wagon versions.
In the late 1990s Opel took part in the International Touring Car Championship, and won the 1996 Championship with the Calibra. Opel took part in the German DTM race series between 2000 and 2005 with the Astra and despite winning several races, it never won the DTM championship.
Opel returned to motorsport competition with the Adam in 2013.
In 2014, Opel presented a road-legal sport version of the Adam R2 Rally Car – Opel Adam S – powerd by a 1.4 turbocharged engine which generates 150 HP. The car makes 0–100 km/h in just 8.5 seconds.
Chevrolet has produced full sized pickup trucks under many nameplates and platforms. Almost all Chevrolet branded vehicles were also available under the GMC brand as well:
Chevrolet‘s first major redesign post-World War II, the Advance-Design series was billed as a bigger, stronger, and sleeker design in comparison to the earlier AK Series. First available on Saturday June 28, 1947, these trucks were sold with various minor changes over the years until March 25, 1955, when the Task Force Series trucks replaced the aging Advance-Design model.
The same basic design family was used for all of its trucks including the Suburban, panel trucks, canopy express and cab overs. The cab overs used the same basic cab configuration and similar grille but used a shorter and taller hood and different fenders. The unique Cab Over fenders and hood required a custom cowl area which makes the Cab Over Engine cabs and normal truck cabs incompatible with one another while all truck cabs of all weights interchange.
From 1947 until 1955, Chevrolet trucks were number one in sales in the United States, with rebranded versions sold at GMC locations.
While General Motors used this front end sheet metal, and to a slightly lesser extent the cab, on all of its trucks except for the Cab Overs, there are three main sizes of this truck: the half-, three-quarter-, and full ton capacities in short and long wheelbase.
Differences
1947 – Gasoline tank filler neck on passenger side of bed. No vent windows in doors. Hood side emblems read “Chevrolet” with “Thriftmaster” or “Loadmaster” under it. Serial numbers: EP ½ ton, ER ¾ ton, & ES 1 ton. Radios were first available in Chevrolet trucks as an “in dash” option on the “Advance-Design” body style.
1948 – Manual transmission shifter now mounted on column instead of floor. Serial numbers codes: FP ½ ton, FR ¾ ton, & FS 1 ton.
Early 1949 – Gasoline tank now mounted upright behind seat in cab; filler neck aft of passenger door handle. New serial number codes: GP ½ ton, GR ¾ ton, & GS 1 ton.
Late 1949 – Hood side emblems no longer read “Thriftmaster” or “Loadmaster”, but are now numbers that designate cargo capacity: 3100 on ½ ton, 3600 on ¾ ton, 3800 on 1 ton. Serial number codes remain the same as on early 1949.
1950 – Telescopic shock absorbers replace lever-action type. Last year for driver’s side cowl vent, its handle is now flat steel, not maroon knob as in previous years. New serial number codes: HP ½ ton, HR ¾ ton, & HS 1 ton.
1951 – Doors now have vent windows. Mid-year change from 9-board bed to 8 boards per bed. Last year for 80 MPH speedometer, chrome window handle knobs, and chrome wiper knob. New serial number codes: JP ½ ton, JR ¾ ton, & JS 1 ton.
1952 – Outer door handles are now push button type as opposed to the previous turn down style. Speedometer now reads to 90 mph and dashboard trim is painted instead of chrome. Mid-year, Chevrolet stops using the 3100-6400 designation on the hood and changes to maroon window and wiper knobs. New serial number codes: KP ½ ton, KR ¾ ton, & KS 1 ton.
1953 – Last year for the 216 in³inline-six. Hood side emblems now only read 3100, 3600, 3800, 4400, or 6400 in large print. Door post ID plate now blue with silver letters (previous models used black with silver letters). Last year to use wooden blocks as bed supports. New serial number codes: H ½ ton, J ¾ ton, & L 1 ton.
1954 – Only year for significant design changes. Windshield now curved one-piece glass without center vertical dividing strip. Revised steering wheel. Revised dashboard. Cargo bed rails, previously angled, now horizontal. Tail lights round instead of rectangular. Grille changed from five horizontal slats to crossbar design commonly referred to as a “bull nose” grille, similar to modern Dodge truck grille. Engine now 235 in³straight-6. Serial number codes unchanged from 1953. Hydramaticautomatic transmission is available for the first time as a paid for option.
1955 First Series – Identical to the 1954 model year, except redesigned hood-side emblems and modern open driveshaft in place of enclosed torque tube. Serial number codes unchanged from 1953 and 1954.
1948 Chevrolet Thriftmaster Stock
1952 Chevrolet Advance Design
1954 Chevrolet 3100
1954 GMC 100
1954 Chevrolet 3100 panel van
Styling Legacy
The styling for the Advance-Design trucks was the inspiration for both the Chevrolet SSR and the Chevrolet HHR.
The Chevrolet Task Force is Chevrolet‘s successor to the Advance Design trucks. The Task Force Series ran from late 1955 (second series) through 1959. At GMC locations, it was called the Blue Chip Series.
The 1955 second series offered standard options and add-ons such as 12-volt electrical systems, the first V8 (the 265 cubic inch), and fleet-side six-, seven-, and eight-foot length beds.
Differences
Nineteen fifty-five second series – first year for new body style. New “wrap-around” windshield – a truck industry first – and optional wrap-around rear window on Deluxe cabs. Power steering and power brakes became available for the first time on GM trucks. Electrical system upgraded to 12 volts. Only year for seven-foot bed length. Fenders have single headlights and one-piece emblem is mounted below horizontal line on fender. Cameo Carrier series introduced.
1956 – wider hood emblem. Two-piece fender emblems are mounted above horizontal fender line. Last year for egg crate grille.
1957 – only year for more open grille. Hood is flatter with two spears on top, similar to the 1957 Bel Air. Fender emblems are still above fender line, but are now oval-shaped, as opposed to previous versions in script.
1958 – first year for fleetside bed, significant redesign of front end. All light-duty trucks are now called “Apaches”, medium-duty trucks called “Vikings”, and heavy-duty trucks called “Spartans”. Truck has four headlights instead of the previous two and features a shorter, wider grille running the width of the front end. Parking lights are now in the grille instead of being in the front of the fender and the hood is similar to 1955/1956 models, but with a flat “valley” in the middle. First year for factory-equipped air conditioning.
1959 – minimal changes from 1958, the most apparent was a larger and more ornate hood emblem and redesigned badging on the fenders. The last year that the NAPCO (Northwestern Auto Parts Company) “Powr-Pak” four-wheel drive conversion could be factory ordered.
The C/K was Chevrolet and GMC‘s full-sizepickup truck line from 1960 until 2002 in the United States, from 1965 to 2002 in Canada, from 1964 through 2001 in Brazil, and from 1975 to 1982 in Chile. The first Chevrolet pickup truck came out in 1924, though in-house designs did not appear until 1930. “C” indicated two-wheel drive and “K” indicated four-wheel drive. The aging C/K light-duty pickup truck was replaced with the Chevrolet Silverado and GMC Sierra names in 1999 in the US and Canada, and 2001 in Brazil; the Chevrolet Silverado HD and GMC Sierra HD heavy-duty pickup trucks followed. Until this time, the names Silverado and Sierra were used to identify the trim level of the C/K trucks.
115 in (2,921 mm) (short box)
127 in (3,226 mm) (long box)
133 in (3,378 mm) (1961–63 long box)
Length
186.875 in (4,747 mm) SWB
206 in (5,232 mm) Standard
216.25 in (5,493 mm) LWB
Width
78.75 in (2,000 mm)
Height
71.25 in (1,810 mm)
1966 Chevrolet C-10
1962 Chevrolet C/K
The 1960 model year introduced a new body style of light pick-up truck that featured many firsts. Most important of these were a drop-center ladder frame, allowing the cab to sit lower, and independent front suspension, giving an almost car-like ride in a truck. Also new for 1960 was a new designation system for trucks made by GM. Gone was the 3100, 3200, and 3600 designations for short 1/2, long 1/2 and 3/4-ton models. Instead, a new scheme would assign a 10, 20, or 30 for 1/2, 3/4, and 1-ton models. Since 1957, trucks were available from the factory as 4-wheel drive, and the new class scheme would make this known. A C (Conventional) in front of the series number would indicate 2-wheel rear drive while a K would denote 4-wheel drive. Actual badging on trucks still carried the series name system from the previous generation. The cab roof used double walled steel construction unlike the other automakers who used a single steel roof. The 10, 20, 30, and 40 series (C or K) were badged as “Apache”, etc. 50, and 60 series trucks were badged as “Viking”, and the largest 70, 80, and 90 series models were marked “Spartan” etc. In 1960, C/K trucks were available in smooth “Fleetside” or fendered “Stepside” versions. GMC called these “Wideside” and “Fenderside.” Half-ton models were the C10 and K10 long-bed and short-bed trucks, and The 3/4-ton C20 and K20, as well as the one-ton C30, were also available. GMC did not use the “C” nomenclature, though their 4×4 versions had the “K” designation. GMC Model numbers for 1/2, 3/4, 1, and 1.5 ton were 1000, 1500, 2500, and 3000. The 1960,1961, & 1962 model used torsion bar front suspension, with trailing arm suspension rear. Trim lines were base and “Custom.” Engines included the base GMC 305 in3 V6for the GMC version, 135 hp (101 kW) 236 in3 (3.9 L) and 150 hp (112 kW) 261 in3 (4.3 L) straight-6s, and a 283 in3 (4.6 L) V8 with 185 hp (119 kW).
A coil-spring front suspension came in 1963; along with a new base engine, a 140 hp (104 kW) 230 in3 (3.8 L) I6, and an optional 165 hp (123 kW) 292 in3 (4.8 L) I6. The cab was changed for 1964, with elimination of the “wraparound” windshield and a new front grille design, along with various interior changes. Air conditioning and a 220 hp (164 kW) 327 in3 (5.3 L) V8 came in 1965. A new base engine finished the model in 1966 with a 155 hp (116 kW) 250 in3 (4.1 L) I6.
115 in (2,921 mm) (short box)
127 in (3,226 mm) (long box)
133 in (3,378 mm) (Longhorn)
Length
188.5 in (4,788 mm) (short box)
207.75 in (5,277 mm) (long box)
213.75 in (5,429 mm) (Longhorn Fleetside)
217.75 in (5,531 mm) (Longhorn Stepside)
1967 GMC C/K
1968 GMC C/K
A new, more modern look came in 1967, along with a new nickname: “Action Line”. It was with this revision of the C/K truck that General Motors began to add comfort and convenience items to a vehicle line that had previously been for work purposes alone. Updated styling features for the 1967 Chevy Pickup trucks came with new body sheet metal that helps fight rust and a pickup box made of double-walled steel. The majority of 10 and 20 series Chevrolet trucks from 1967 to 1972 were built with a coil spring trailing arm rear suspension, which greatly improved the ride over traditional leaf springs. However, the leaf spring rear suspension was still available on those trucks, and standard on 30 series trucks. The front suspension on all Chevrolet trucks were independent front suspension with coil springs. GMC models came standard with leaf springs with coils springs optional; all four-wheel drive models (Chevrolet and GMC) had leaf springs on both axles. 1967 was the only year for the “small rear window” (RPO A10 offered a large rear window as a factory option[3]). The standard drivetrain came with a three-speed manual transmission and one of two engines; the 250 in3 straight six or the 283 cu in (4.6 L) V8. The optional transmissions were the four-speed manual, the Powerglide and the Turbo-Hydramatic 350 and 400. The 292 six and the 327 in3 V8 were the optional engines. The 1/2 ton trucks came with a 6 x 5.5–inch bolt pattern, the 3/4 and 1 ton trucks came with an 8 x 6.5–inch bolt pattern.
In 1968, the 283 cu in (4.6 L) V8 was replaced with a 307 cu in (5.0 L) and a 310 hp (231 kW), 396 cu in (6.5 L) V8 was offered for the first time. The most visible change in differentiating a 1968 from a 1967 was the addition of side-marker reflectors on all fenders. Also, the small rear window cab was no longer available. The GMC grille was revised, with the letters “GMC” no longer embossed in the horizontal crossbar. Another addition was the Custom Comfort and Convenience interior package that fell between the Standard cab and CST cab options. In 1968, Chevrolet celebrated 50 years of truck manufacturing, and to commemorate, they released a 50th Anniversary package, which featured an exclusive white-gold-white paint scheme. Also in 1968, the Longhorn model debuted on 3/4 ton trucks. Featuring a 133-inch wheelbase identical to the one-ton vehicles, it added an extra 6 inches to the bed. Longhorns, interestingly, were 2wd only; no factory Longhorn 4×4 was built.
1971 Chevrolet C/50 medium-duty truck
71-72 Chevrolet C/10 Cheyenne
The 327 c.i. V-8 engine was enlarged in 1969 to 350 CID (stroke increased from 3.25 to 3.48) with a net horsepower rating of 195-200, depending on emissions package 255 hp (190 kW), 350 cu in (5.7 L). Along with the new engines came a new grille design for Chevrolet trucks and a more upright hood for both Chevrolet and GMC trucks. A utility variant, known as the K5 Blazer, was also introduced with a shorter wheelbase of 104 inches (2,642 mm). The GMC version, known as the Jimmy, was introduced the same year. Some internal cab changes were also made, most notably the switch from a hand-operated parking brake to a foot pedal, and a more modern looking two-spoke steering wheel with plastic horn button replaced the previous year’s three-spoke wheel with chrome horn button. Also new this year were upper and lower side moldings, which added another two-tone paint option. These were standard on CST trucks, and optional in any other trim level.
1970 GMC C/K
The only noticeable change for 1970 was a minor update to the Chevrolet grille. At first glance, the 1969 and 1970 grilles appear identical. However, the 1970s plastic inserts actually have highlights that break the appearance into six separate sections. The 396, while still sold as such, was enlarged to 402 cubic inches starting in 1970.
1970 Chevrolet Custom/10
Several changes occurred in 1971. First came another new grille design (the “egg crate”) for Chevrolet trucks and black paint over portions of the GMC grille. Second, an additional trim package was introduced: the Cheyenne. On GMC models, this was referred to as the Sierra. These packages consisted mostly of comfort features — nicer interiors, more padding and insulation, carpet, chrome trim, and upper and lower side molding and tailgate trim. 1971 was the first year for AM/FM radios factory installed. Finally, the front brakes on all light-duty trucks were switched from drum brakes to disc brakes, resulting in much less brake fade under heavy use. While many prior C/K half-ton trucks had used a six-lug bolt pattern (6 x 5.5″) for the wheels, two-wheel-drive models switched to a five-lug pattern (5 x 5–inch bolt circle) common to Buick,Oldsmobile, Pontiac, and Cadillac passenger cars. The 1/2 ton 4 x 4 retained the 6 lug bolt pattern. This bolt pattern would remain the standard through the end of the C/K series (along with the Chevrolet/GMC vans). Also, Chevrolet changed the 396 V8 emblem designation to 400 V8.
1972 GMC Sierra Custom Camper
The 1972 models were virtually identical to 1971 models, with the only change being the rear view mirror was glued to the windshield instead of being bolted to top of the cab, and metal or vinyl-covered flat door panels were no longer available; all trim level door panels were molded plastic with integral armrests and wood grain inserts on Cheyenne and Sierra trim levels. For restoration, it should also be noted that the door and window cranks were slightly longer due to the molded plastic door panels, and the vent windows were now secured with a single screw on the inside of the door, thus differentiating it from the 1971 model year.
Engines
Year
1967
1968
1969
1970
1971
1972
Inline 6
250 in3
292 in3
250 in3
292 in3
250 in3
292 in3
250 in3
292 in3
250 in3
292 in3
250 in3
292 in3
V6 (GMC)
305 in3
351 in3
305 in3
351 in3
305 in3
V8
283 in3
327 in3
307 in3
327 in3
396 in3
307 in3
350 in3
396 in3
307 in3
350 in3
396 in3
307 in3
350 in3
402 in3
307 in3
350 in3
402 in3
Trim Levels (Chevrolet)
Years
Base
Mid-level
Top-line
Special
1967–70
C/10
Custom/10
CST/10
1971
Custom/10
CST/10
Cheyenne/10
late 1971–72
CST/10
Cheyenne/10
Cheyenne Super
Cheyenne Highlander
A 10, 20, or 30 on the emblem indicates 1/2, 3/4, or 1 ton trucks. There are also 40, 50, 60, and 70-series trucks, being a 1½ ton (40), a light duty 2 ton (50), a 2 ton (60), and a heavy duty 2 ton truck (70). These models share the cabin but sit on a taller chassis and have a taller front end of a different design, with a clamshell hood.
Trim Levels (GMC)
Years
Base
Mid-level
Top-line
Special
1967–70
1500
Custom 1500
Super Custom 1500
1971
Custom 1500
Super Custom 1500
Sierra 1500
late 1971–72
Super Custom 1500
Sierra 1500
Sierra Grande 1500
Sierra Highlander
1500, 2500, and 3500 designations were used to indicate 1/2, 3/4, and 1-ton trucks.
In both series, the ‘Highlander package’ included special color-coordinated houndstooth cloth inserts and additional trim colors and insulation.
117.5 in (2,984 mm)
135.5 in (3,442 mm)
164.5 in (4,178 mm)
Length
191.5 in (4,864 mm)(1973–75)
191.3 in (4,859 mm)(1987)
211.8 in (5,380 mm)
Height
69.8 in (1,773 mm)
Facelifted GMC C/K
1979 Chevrolet C-20 Custom Deluxe Crew Cab with added camper
An all-new clean sheet redesign of General Motors’ Chevrolet and GMC brand C/K-Series pickups débuted in mid-1972 for the 1973 model year. Development of the new third-generation trucks began in 1968 with vehicle components undergoing simulated testing on computers before the first prototype pickups were even built for real world testing. The redesign was revolutionary in appearance at the time, particularly the cab, departing from typical American pickup truck designs of the era. Aside from being near twins, the Chevrolet and GMC pickups looked like nothing else on the road. The third-generation trucks are officially known as the “Rounded-Line” generation. GM’s “Rounded-Line” moniker highlighted the pickup’s rounded-lines or rounded styling cues that were incorporated into the design. These rounded-lines included rounded windshield corners, rounded cab roof, sloped rounded doors which cut high into the cab roof eliminating roof height, rounded front fenders, and rounded pickup box corners which allowed for rounded or curvedwraparoundtaillamps, a first for GM pickups. The design also featured strong distinctive curved shoulderlines which rounded out below the beltline. The curved shoulderline continued across the back tailgate on Chevrolet Fleetside and GMC Wideside models. A popular, but incorrect nickname for these trucks is “square body”. As this name did not originate from General Motors, it is therefore not official. The erroneous square body name was propagated through poorly researched truck magazines and dubious word of mouth.
GM’s design engineers fashioned the “Rounded-Line” exterior in an effort to help improve aerodynamics and fuel efficiency, using wind tunnel technology to help them sculpt the body. Other design traits include “double-wall” construction, sleek sculpted body work, a aerodynamic cab with steep windshield rake, and a unique available hidden radio antenna embedded into the windshield glass.
There were two types of pickup boxes to choose from. The first type, called Fleetside by Chevrolet and Wideside by GMC, was a “double-wall” constructed full width pickup box and featured a flared shoulderline to complement the cab in addition to rounded box corners and the new aforementioned rounded wraparound taillamps. Both steel and wood floors were available. The second type, called Stepside by Chevrolet andFenderside by GMC, was a narrow width pickup box featuring steps and exposed fenders with standalone tail lamps. Initially, only wood floors were available.
The wheelbase length was extended to 117.5 in (2985 mm) for the short wheelbase pickups, and 131.5 in (3340 mm) for the long wheelbase pickups. A new dual rear wheel option called “Big Dooley” was introduced on one-ton pickups, along with a new Crew Cab option on the 164.5 in (4,178 mm) wheelbase. An optional Elimipitch camper was made available for the Big Dooley. Crew Cabs were available in two versions: a “3+3” which seated up to six occupants and “bonus cab” which deleted the rear seat and added rear lockable storage in its place. The fuel tank was moved from the cab to the outside of the frame, and a dual tank option was available which brought fuel capacity to 40 US gallons. 1980 was the first year that a cassette tape player could be purchased, along with a CB radio.
The Rounded-Line generation ultimately ran for a lengthy 19 model years (1973–1991) with the exception of the Crew Cab, Blazer, Jimmy, and Suburban versions, which continued up until the 1991 model year.
Interior and safety
The third-generation pickups were offered in several equipment level packages or trim packages. Chevrolet/GMC used various names for the trim levels throughout the vehicle’s life cycle and some were rearranged in their class order. For the 1973 and 1974 model years, the base (standard) trim level was Custom/Custom, mid-range trims were Custom Deluxe/Super Custom, luxury trims were Cheyenne/Sierra, and top-of-the-line luxury trim levels were Cheyenne Super/Sierra Grande.
For the 1975 model year the trim levels were revised and the base trims were now Custom Deluxe/Sierra, mid-range trims were Scottsdale/Sierra Grande, luxury trims were Cheyenne/High Sierra, and the top-of-the-line luxury trim levels were now known as Silverado/Sierra Classic. They remained in this configuration up to the 1991 model year. For the 1982 model year, the luxury trim levels were dropped, leaving the base, midcurange, and top-of-the-line luxury trim level packages.
Soft touch materials were used throughout the passenger cabin, such as the dashboard, doors (arm rests), steering wheel, and shift levers. Subtle grained interior panels and bright metal work was used on the inside with high-quality materials also used on the outside, like chrome, aluminium, and polishedstainless steel, particularly on top-of-the-line luxury Silverado or Sierra Classic trim levels. Custom Vinylvinyl or soft Custom Clothcloth and velour seating surfaces were used along with fabric headliners, door inserts, and plush carpeting, depending on the trim level. Upper class trim levels also used acoustic deadening materials for quieter ride comfort. From model years 1973 to 1977, chestnut wood grain inserts were used on the dashboard and doors for further visual enhancement. The wood grain inserts were replaced by bright brushed aluminiuminserts for model years 1978 to 1987. A Delco AM/FM audio sound system and an all-seasonclimate control system that heated, cooled, cleaned, and dehumidified were optional extras.
At its launch in 1972, the Rounded-Line C/K-Series introduced two firsts in safety advancements concerning full-size pickups, and would later lead a third safety advancement in 1975. The first was the standard passenger-side sideview mirror, and the second was the energy-absorbing collapsiblesteering column. Patented by GM and already in use in its cars since 1967, the new energy-absorbing steering column was standard on all C-Series and K-Series models.
The third safety advancement was the introduction of dual front lap-and-shoulder safety belts with emergency locking retractors for outboard occupants in 1975 for the 1976 model year. These replaced the outdated and inadequate lap belts previously used. A center lap safety belt with slack adjustment was provided for the center occupant. Ford and Dodge would follow one model year later adding lap-and-shoulder safety belts to their pickups.
Other safety features included soft-padded interior panels for appearance and safety, 3,329 square inches of tempered and laminated safety glass, prismatic rearview mirror, six turn-signal indicator lamps with asymmetrical flash, four-way hazard function, and lane departure function.
Chassis and powertrain
1988 Chevrolet C-10 Custom Deluxe
Third-generation Rounded-Line C/K-Series pickups gained an all-new, high tensile strengthcarbon steel ladder type frame with “drop center” design. Steering controls included variable-ratio recirculating ballsteering gear with optional hydraulic power assist. Braking controls included front self-adjusting disc brakes with rear finned drum brakes and optional four-wheel hydraulic Hydra-Boost or Vacuum-Boost power assist.Engines choices initially consisted of six or eight cylinder engines with either manual or Turbo Hydra-Matic transmissions.
C-Series pickups included two-wheel drive and featured an independent front suspension (IFS) system with contoured lower control “A” arms and coil springs. GM’s new Load Control rear suspension system took up residence in the back. The Load Control rear suspension system consisted of a rear live axle with dual stage Vari-Ratemulti-leaf springs and asymmetrical (offset) shock absorber geometry, to help sort out any “wheel hop” under heavy loads or hard acceleration.
K-Series pickups included either Conventional, Permanent, or Shift-on-the-movefour-wheel drive. The latter system was introduced for 1981. Regardless of the type of four-wheel drive system equipped, all K-Series pickups featured four-corner Vari-Rate multi-leaf springs, front live axle with symmetrical (inline) shock absorber geometry, and the Load Control rear suspension system. K-Series pickups also featured an off road oriented design, with the transfer case bolted directly to the transmission and running gear tucked up as high as possible under the vehicle to reduce the chances of snagging vital components on obstacles, as well as to achieve a low silhouette and optimal ground clearance. Exposed brake lines wrapped in steel were standard, with underbody skid plate armor optional for further protection.
Conventional four-wheel drive pickups featured manual locking hubs and a two-speed dual range New Process 205 transfer case with four drive modes: Two High, Four High, Neutral, and Four Low. Two High gave a 0:100torque split, while Four High yielded a locked 50:50 torque split. Four Low applied reduction gearing. The front and rear propeller shafts were locked at all times in Four High and Four Low. Neutral allowed for flat towing, or use of the power take off (PTO).
Permanent four-wheel drive pickups featured a two-speed dual range New Process 203 transfer case with planetary center differential and lock. Five drive modes were provided: High, Low, Neutral, High Loc, and Low Loc. In High the center differential was unlocked and allowed the front and rear propeller shafts to slip as needed for full-time operation. The system could be manually shifted into High Loc which locked the center differential for a locked 50:50 torque split. Low and Low Loc applied reduction gearing with or without lock, depending on the mode selected. Neutral was also available for use of the PTO.
A new Eaton Automatic Differential Lock (ADL) was introduced in 1973 as an optional extra on the Rounded-Line C/K-Series pickups, for the rear hypoid differential. The new automatic locking differential was offered under the G86 code, replacing the Eaton NoSpin differential, and eventually replacing the old Positractionlimited-slip differential in 1974, at which point it assumed the G80 code. The Eaton ADL featured intelligent differential control via an internal governor which monitored vehicle speed and wheel slip to know when to automatically lock and could lockup 100 percent at or below 20 mph (32 kph) increasing tractive effort. The differential lock would unlock and deactivate at speeds above 20 mph for safety reasons, such as the vehicle being on dry pavement.
Towing and payload capacity ratings for Rounded-Line C/K-Series pickups varied, depending on how they were configured. Factors such as engine and transmission combination, differential gear ratio, curb weight, and whether the pickup was two-wheel drive or four-wheel drive decided how much the pickup could safely tow or haul.
A properly equipped C-Series half-ton class pickup could tow up to 8,000 lbs (4 tons) of braked trailer, while a properly equipped C-Series three quarter-ton or one-ton class pickup could tow up to 12,000 lbs (6 tons) of braked trailer. Adding four-wheel drive reduced towing capability due to increased curb weight, which resulted from additional driveline components (transfer case, front axle, front differential, front propeller shaft, and so on) needed to facilitate four-wheel drive. A properly equipped K-Series half-ton or three quarter-ton class pickup could tow up to 6,500 lbs (3.25 tons) of braked trailer, whilst a properly equipped K-Series one-ton class pickup could tow 500 lbs more, up to 7,000 lbs (3.5 tons) of braked trailer.
Heavy-duty towing equipment was available for both C and K-Series pickups, such as the Trailering Special package (included power steering, uprated battery, and uprated generator), 7-pin trailer electrics connector, heavy-duty engine oil cooler, heavy-dutytransmission oil cooler, and a weight distributing trailer hitch.
For the 1975 model year, the 185 hp 400 cu in (6.6 L) small-block V-8 was added to the line and there was a realignment of Chevy trim levels, along with new grilles and clear/white instead of orange front turn signals. Base models gained a passenger-side woodgrain dash accent and a new plaid upholstery pattern (which would change slightly each year until 1978).
A new gauge to show voltage replaced the ammeter in 1976, and the engine size decals were removed from the grille during this model year.
For 1977 models, power windows and power door locks were introduced as an optional extra. There was another round of new grilles, revised inner door panels that left less metal exposed, a four-wheel drive, full one-ton chassis was added to the lineup, and a Dana 60 was used for the front axle, as well as an electric oil pressure gauge replacing the mechanical unit. Trucks with an optional trim level, but without an additional wheel upgrade, received flatter stainless steel hubcaps, still with painted accents. This was also the only year with yellow painted trim instead of black.
The addition of the first diesel engine of the three American automakers in a light duty pickup the 125 hp 350 cu in (5.7 L) Oldsmobile diesel V-8 began in 1978. All models got new, flatter dash trim panels, black on the lower two trims and aluminum-look on the fancier two. Base models received the flatter stainless hubcaps, and Stepsides got new squared-off taillights with built-in backup lights and side markers, while the rear fenders were smoothed out where the old side markers were.
The 1979 models got a new grille surround that incorporated the turn signals; inside there was a new full-width “houndstooth” seat trim on base models and a (rare) fifth interior color option on the higher series called “oyster” by Chevrolet and “Mystic” by GMC (mostly white with a gray dash, carpeting and cloth). Fuel doors were added to the bed sides to hide the previously exposed fuel caps.
For the 1980 model year, permanent four-wheel drive was discontinued on K-Series, leaving only conventional four-wheel drive. Some pickups gained a new grille, others did not; high-trim Chevys had both a new surround that incorporated near-flush square headlights and revised turn signals with a new, squarer grille pattern, while a GMC base model was entirely carryover, base Chevys had the new center section in the 1979 surround while GMCs with uplevel trims or the separate RPO V22 option had the new square-light surround with the main grille introduced in 1977. Blue interiors were a darker shade than before.
A mid-life cycle cosmetic facelift and mechanical refresh was carried out for the 1981 model year. In response to the recent 1979 energy crisis, the 1981 rework featured several fuel saving techniques to help make the Rounded-Line C/K-Series pickups more fuel efficient. Again, engineers turned to wind tunnels to resculpt the front end with new sheet metal, reducing areas which could hinder air flow and cause drag. A sleeker front bow-like look emerged, similar to a ship’s bow with the front end being gently swept back from the center. New dual tier halogenheadlamps became available with the Deluxe Front Appearance package. Mechanical updates included more anti-corrosion techniques, reduced weight, and a new 5.0 L 305 cubic inch V-8 with electronic spark control. The 5.7 L 350 cubic inch pushrod V-8 was dropped from the half-ton class pickups, except in California where it was offered in place of the new 5.0 L 305 engine with electronic spark control, which did not meet California’s emissions requirements.
A new Shift-on-the-move four-wheel drive system with two-speed dual range New Process 208 aluminium transfer case was introduced on K-Series pickups for the 1981 model year. It replaced the permanent four-wheel drive system, on pre-1980 models. The shift-on-the-move four-wheel drive system featured new automatic self locking hubs and synchronized direct high range planetary gearing, such that the truck could be shifted from two-wheel drive, to fully locked four-wheel drive at speeds of up to 25 mph. Once the shift from two-wheel drive to four-wheel drive was made, the vehicle could be driven at any forward or reverse speed. Four drive modes were offered: Two High, Four High, Neutral, and Four Low. Two High gave a 0:100 torque split, with Four High yielding a locked 50:50 torque split through direct synchronized gearing. Four Low applied reduction gearing. The front and rear propeller shafts were locked at all times in Four High and Four Low. Neutral was provided for disengagement of both propeller shafts. Conventional four-wheel drive was still available with manual locking hubs.
A new four-speed Turbo Hydra-Matic 700R4 transmission with overdrive gearing became available in 1981 for the 1982 model year. The 151 hp 379 cu in (6.2 L) Detroit Diesel V-8 was added to replace the LF9 Oldsmobile diesel. Chrome front bumpers were now standard on base models.
1985 saw the new 262 cu in (4.3 L) LB1 introduced to replace both inline-six engines. Hydraulic clutches were introduced. Also, a new grill was used. The most expensive radio was the AM/FM stereo seek/scan with cassette tape at $594. A variation of the C/K series was introduced in 1985 in Brazil, replacing the locally produced C10, introduced in 1964.
R/V-Series
For the 1991 model year, the last model year for the conventional cab pickups, the Rounded-Line C/K-Series were renamed the R/V-Series. R-Series now designated two-wheel drive, while V-Series represented four-wheel drive. The name change is also found in the vehicle identification number. This was done in preparation for the next generation GMT400 trucks, which were produced concurrently with the older line. The new 1988 model trucks entered production December 8, 1986 at Pontiac East, Oshawa, and the new Fort Wayne plant. The 1987 models continued to be built at Janesville, St. Louis, and Flint.
Along with the name change, came other major improvements and tweaks for the final model year of the conventional cab pickups. Single-point electronic throttle-body fuel injection (TBI) was introduced on GM’s full-size pickups, with new electric fuel pumps and high-pressure fuel lines. In addition, a “smart” powertrain control module (PCM) was also introduced, which controlled the fuel injection system, fuel-to-air burn ratio, engine ignition timing, and (if equipped with an automatic transmission) the Turbo Hydra-Matic’sturbinetorque converter clutch. The 5.7 L 350 cubic inch pushrod V-8 was reintroduced to the order books for R-Series and V-Series half-ton class pickups, with the new TBI fuel injection system. Horsepower and torque output was increased to 210 hp, and 300 lb-ft of torque.
After 1987, R/V remained in use for the Rounded-Line one-ton crew cab pickups through 1991 (built at Janesville), and the Rounded-Line utilities (Chevrolet K5 Blazer and Suburban, built at Flint) through 1991. From the 1988 model year and onward, C/K was re-used for the fourth-generation “GMT400” design.
1979 GMC K15 Sierra Grande Regular Cab Short Bed Stepside
Pre-facelift Chevrolet C/K
Pre-facelift GMC C/K
1986 Chevrolet C30 Silverado 3+3 Double Cab conversion
GMC Medium-Duty conventional, predecessor to the Topkick
Sidesaddle fuel tank controversy
The third generation of GM’s full-size pickup line featured a fuel tank design that saw some criticism after the model run ended. The fuel tank was relocated from the cab to the outboard sides of one or both frame rails beneath the cab floor extending under the leading edge of the pickup box, commonly referred to as a sidesaddle arrangement. This enlarged fuel capacity from 16 up to 40 gallons depending on wheelbase and the number of tanks. This also removed the tank from the passenger compartment.
According to a now debunked 1993 report which aired on Dateline NBC, this arrangement made the trucks capable of exploding when involved in a side collision. The faked video was staged by an expert witness for hire against GM, Bruce Enz of The Institute for Safety Analysis. Enz used incendiary devices and a poorly fitted gas cap to create the impression of a dangerous vehicle. It was also revealed that the Dateline report was dishonest about the fuel tanks rupturing and the alleged 30 mph (48 km/h) speed at which the collision was conducted. The actual speed was found to be higher, around 40 mph (64 km/h), and after x-ray examination of the fuel tanks from the C/K pickups used in the staged collision, it was discovered they had not ruptured and were intact.
Fatality figures vary wildly. A study by Failure Analysis Associates (now Exponent, Inc.) found 155 fatalities in these GM trucks between 1973 and 1989 involving both side impact and fire. The Center for Auto Safety, Ralph Nader’s lobbying group, claims “over 1,800 fatalities” between 1973 and 2000 involving both side impact and fire. Other commentators noted that regardless of any increased risk of fire, the GM trucks had statistically indistinguishable safety records in side-impact crashes from their Ford and Dodge equivalents.
Also notable, was the fact that the sidesaddle fuel tanks themselves, were found to have a well-engineered robust design and form factor, which was highly resistant to crushing or crumpling from a side-impact. The heavy-duty design of the sidesaddle fuel tanks allowed them to not only comply with, but also far exceed the U.S. government’s safety standards, which specifically address the dangers of fuel tank rupturing in side collisions. Studies showed that it would take about 4,000 side-impact crashes with a Rounded-Line GM pickup to get one with fire, major injury, or fatality.
In 1993 the bad publicity generated by the later debunked Dateline story spawned several class action lawsuits. As settlement GM offered owners $1000 coupons toward the purchase of a new truck with a trade-in of the old one. Even though the trucks met NHTSA 15 and 20 mph side impact crash test standards in place at the time of manufacture, GM eventually settled with the U.S. National Highway Traffic Safety Administration (NHTSA) in 1994 for the amount of $51 million to be used for safety programs. The fourth-generation C/K-Series pickups (1988–2001) were designed and produced well before the lawsuits, with one fuel tank inside the frame rails.
Foreign production
Sevel Argentina S.A. built the Chevrolet C10 in its Córdoba plant from 1985 to 1991. The gasoline version used the Chevy 250 CID engine (4,093 cc) familiar to most Latin American markets, producing 130 hp. Because of Sevel being a subsidiary of Peugeot, the C10 was also available with a 70 hp Indénor XD2 2,304 cc diesel engine, perhaps best known in the US from the Peugeot 504.
117.5 in (2,984 mm)
131.5 in (3,340 mm)
141.5 in (3,594 mm)
155.5 in (3,950 mm)
Length
194.5 in (4,940 mm)
213.1 in (5,413 mm)
218.5 in (5,550 mm)
237.4 in (6,030 mm)
Width
76.8 in (1,951 mm)
77.1 in (1,958 mm)
Height
73.2 in (1,859 mm)
72.6 in (1,844 mm)
Development of these trucks began around 1984 and were introduced in September 1987 as 1988 models (known as the GMT400 platform), there were eight different versions of the C/K line for 1988: Fleetside Single Cab, Fleetside Extended Cab, Fleetside Crew Cab, and Stepside Single Cab, each in either 2WD (C) or 4WD (K) drivelines. All C/K models would ride on independent front suspension. Three trim levels were available: Cheyenne, Scottsdale, and Silverado. Engines were a 160 hp (119 kW) 4.3 L V6, a 175 hp (130 kW) 5.0 L V8, a 210 hp (157 kW) 5.7 L V8 and a 6.2 L diesel V8. A 230 hp (172 kW) 7.4 L V8 was available in the 3/4-ton and one-ton trucks. To enhance durability the trucks featured extensive use of galvanized steel for corrosion resistance and a fully welded frame with a boxed front section for strength and rigidity.
4×4 front suspension
A drastic difference between the third-generation and fourth-generation GM trucks was the suspension; the fourth-generation GM trucks used all independent front suspensions (IFS).
In 1989, a half-ton 2WD fleetside Sport appearance package was available with black and red bumper and body trim, and a black grille with red outlined Chevrolet emblem, chrome wheels with custom center caps, and fog lights. The 89 was a limited production run set to determine how well the “sport” package would be received by consumers in the years to follow. The Sport package was more of a trim and towing package edition as well as a few engine enhancements that weren’t on available on other Chevrolet trucks of the time.
Also in 1989, the 4×4 sport appearance package included black bumper and body trim, wheel flares, mirrors, sport grille, 16–inch cast-aluminum wheels and special “4×4” badging on the box and “SPORT” badged on the tailgate. The box and tailgate decals were flanked by red-outlined Chevy bow ties. The sport package was only offered from 1989 until 1992 as some insurance companies began to express concerns with the idea of a high-performance truck. RPO code was BYP. This model was only available with the standard cab and regular fleet-side box. Colors included white, black, and red. A Z71 off-road package was also available with skid plates and Bilstein shocks, making it the first off-road package offered by the big three automakers and a few years later Ford would make their own the FX4 package. The Work Truck (W/T) was also introduced in 1990, which featured a single-cab long bed with Cheyenne trim and new grille with black bumpers. Also in 1988 the GMC 3500 EFI with a 454 (7.4 L) was available. The 454 EFI produced 230 hp (172 kW) and 385 lb·ft (522 N·m). In 1991, the 4L80-E automatic transmission was available for the 3/4-ton and one-ton trucks. In 1992, the four-speed manual transmission was dropped and the stepside trucks were available with extended cabs. The 6.5-liter diesel V8 was also made available with a turbocharger. In 1989, a Sport package was available for the fleet side short-bed Chevrolet trucks, featuring body-colored, striped molding, body-colored bumpers,and a blacked-out grille with chrome-plated steel wheels and specialized chromed plastic center caps. The Sport package also included a standard Chevrolet Receiver hitch and stiffer rear suspension, as well as oil and transmission cooling lines and heftier brake package. Of the first 1989 Silverado sport trucks there were only 5,400 produced. The Sport was re-introduced in 1990, this time with composite headlights and different sport emblems on the bedsides. This is one of the most frequently faked looks for the Chevrolet trucks but VIN decoding will reveal if it is a true “sport” or not. 1994 models received a new front fascia, federally mandated CHMSL, many new exterior colors including a new two-tone option on the rocker panels, and new tire and wheel combinations. All 1995 models received a new interior that included a new steering wheel containing a driver’s-side airbag, a new dashboard containing a more central-mounted radio, dial-operated HVAC system and an improved gauge cluster. New front door panels, and new seating were also included. Late 1995 the 1500 series and 2500 series two-wheel drive trucks were assembled with the newer 4L60E transmission and the 700 R4 was no longer used at this point. Exterior changes this year included a special two-tone paint job, available in many different varieties new gloss black folding exterior mirrors, and the door handles were changed from a smooth gloss black finish to a textured, satin finish. In 1996, a passenger-side-mounted third door was optional on extended cab models. A new range of engines was included. The “Vortec” engines meant HP increases across gasoline V6 and V8 small-block engines. The 6.2 diesel V8 was dropped.
1997 saw a passenger-side airbag on 1500 models in order to comply with new federal regulations for light trucks. 2500 and 3500 models are exempt. This meant a slight dashboard redesign to incorporate these airbags. On models where passenger airbags weren’t included, the space was occupied by a storage compartment. Also, 1997 was to be the last year the C/K Silverado would display CHEVROLET on the tailgate.
1997 Silverado, displaying “CHEVROLET” on the tailgate
1998 meant minor trim and badge updates as GM readied the end of the GMT-400 platform. There was some overlap in 1999–2002 model years. In response to continued fleet sales, the GMT400 trucks were produced as the Sierra Classic/Silverado Classic until the GMT400 ended production at the end of the 2002 model year. A Brazilian version of the GMT400 was produced in Brazil powered with a Chevrolet inline six, a 4.2-liter I6 MWM Sprint Turbodiesel and a 4.0L I4 NA Maxion Diesel.
The GMT400 and G-Van were the last two platforms to utilize the traditional small-block Chevrolet V8 in the 2002 model year.
The GMT800 platform was introduced in 1999 as the Silverado/Sierra.
Engines
Engine
Years
Power
Torque
Notes
4.3 L V6
1988–1989
160 hp (120 kW) @ 4000 RPM
235 lb·ft (319 N·m) @ 2400 RPM
1990–1992
160 hp (120 kW) @ 4000 RPM
235 lb·ft (319 N·m) @ 2400 RPM
less than 8500# GVWR
1993
165 hp (123 kW) @ 4000 RPM
235 lb·ft (319 N·m) @ 2000 RPM
1990
150 hp (110 kW) @ 4000 RPM
230 lb·ft (310 N·m) @ 2400 RPM
over 8500# GVWR
1991–1993
155 hp (116 kW) @ 4000 RPM
230 lb·ft (310 N·m) @ 2400 RPM
1994
165 hp (123 kW) @ 4000 RPM
235 lb·ft (319 N·m) @ 2000 RPM
1995
160 hp (120 kW) @ 4000 RPM
235 lb·ft (319 N·m) @ 2000 RPM
1996–1998
200 hp (150 kW) @ 4400 RPM
255 lb·ft (346 N·m) @ 2800 RPM
5.0 L V8
1988–1994
175 hp (130 kW) @ 4000 RPM
270 lb·ft (370 N·m) @ 2400 RPM
1994–1995
175 hp (130 kW) @ 4200 RPM
265 lb·ft (359 N·m) @ 2800 RPM
1996–1998
230 hp (170 kW) @ 4600 RPM
285 lb·ft (386 N·m) @ 2800 RPM
5.7 L V8
1988–1994
210 hp (160 kW) @ 4000 RPM
300 lb·ft (410 N·m) @ 2800 RPM
less than 8500# GVWR
1994–1995
200 hp (150 kW) @ 4000 RPM
310 lb·ft (420 N·m) @ 2400 RPM
1988
185 hp (138 kW) @ 4000 RPM
295 lb·ft (400 N·m) @ 2400 RPM
over 8500# GVWR
1989–1995
190 hp (140 kW) @ 4000 RPM
300 lb·ft (410 N·m) @ 2400 RPM
1996–2000
255 hp (190 kW) @ 4600 RPM
330 lb·ft (450 N·m) @ 2800 RPM
6.2 L V8 N/A Diesel
1988–1989
126 hp (94 kW) @ 3600 RPM
240 lb·ft (330 N·m) @ 2000 RPM
less than 8500# GVWR w/ MTX
1990
135 hp (101 kW) @ 3600 RPM
240 lb·ft (330 N·m) @ 2000 RPM
1988–1989
140 hp (100 kW) @ 3600 RPM
247 lb·ft (335 N·m) @ 2000 RPM
less than 8500# GVWR w/ ATX
1990
140 hp (100 kW) @ 3600 RPM
250 lb·ft (340 N·m) @ 2000 RPM
1988–1989
143 hp (107 kW) @ 3600 RPM
257 lb·ft (348 N·m) @ 2000 RPM
over 8500# GVWR
1990
150 hp (110 kW) @ 3600 RPM
265 lb·ft (359 N·m) @ 2000 RPM
1991–1993
140 hp (100 kW) @ 3600 RPM
255 lb·ft (346 N·m) @ 1900 RPM
less than 8500# GVWR
1991
150 hp (110 kW) @ 3500 RPM
280 lb·ft (380 N·m) @ 2000 RPM
over 8500# GVWR
1992
148 hp (110 kW) @ 3600 RPM
246 lb·ft (334 N·m) @ 2000 RPM
1993
150 hp (110 kW) @ 3500 RPM
280 lb·ft (380 N·m) @ 2000 RPM
6.5 L V8 N/A Diesel
1994–1995
155 hp (116 kW) @ 3600 RPM
275 lb·ft (373 N·m) @ 1700 RPM
6.5 L V8 Turbo Diesel
1992
180 hp (130 kW) @ 3500 RPM
380 lb·ft (520 N·m) @ 1700 RPM
1993
190 hp (140 kW) @ 3400 RPM
380 lb·ft (520 N·m) @ 1700 RPM
1994–1997
180 hp (130 kW) @ 3400 RPM
360 lb·ft (490 N·m) @ 1700 RPM
less than 8500# GVWR
1998–1999
180 hp (130 kW) @ 3400 RPM
360 lb·ft (490 N·m) @ 1800 RPM
1994–1997
190 hp (140 kW) @ 3400 RPM
385 lb·ft (522 N·m) @ 1700 RPM
over 8500# GVWR
1998–1999
195 hp (145 kW) @ 3400 RPM
430 lb·ft (580 N·m) @ 1800 RPM
2000–2002
195 hp (145 kW) @ 3400 RPM
420 lb·ft (570 N·m) @ 1800 RPM
w/ MTX
2000–2002
195 hp (145 kW) @ 3400 RPM
430 lb·ft (580 N·m) @ 1800 RPM
w/ ATX
7.4 L V8
1988–1995
230 hp (170 kW) @ 3600 RPM
385 lb·ft (522 N·m) @ 1600 RPM
1996–2000
290 hp (220 kW) @ 4000 RPM
410 lb·ft (560 N·m) @ 3200 RPM
1991–1993
255 hp (190 kW) @ 4000 RPM
405 lb·ft (549 N·m) @ 2400 RPM
454SS
8.1 L V8
2001–2002
340 hp (250 kW) @ 4200 RPM
455 lb·ft (617 N·m) @ 3200 RPM
454 SS
In 1990, Chevrolet introduced the first high-performance racing focused truck of the big three automakers a high-performance variant of the GMT400 under the Super Sport emblem called the 454SS. It was available only as a 2WD half-ton regular cab short box in Onyx Black only with a garnet red interior. The 454SS was powered by a 454 cu in (7.4 L) V8 producing 230 hp (172 kW) and 385 lb·ft (522 N·m). A 3-speed automatic transmission (Turbo Hydra-Matic 400) and 3.73 rear axle ratio added to the truck’s performance. The axle itself is unique, being a 14-bolt semi-floating unit which uses standard Chevrolet 5 on 5-inch wheels—the only factory-produced 14-bolt axle with such a wheel bolt pattern. The suspension was also upgraded with 32 mm (1.3 in) Bilstein gas-filled shock absorbers, a 32 mm (1.3 in) front stabilizer bar, and 12.7:1 fast-ratio steering gear assembly.
Unique exterior features included a front air dam with fog lights, special rims, decals displaying “454SS” on the bed sides, red trim emblems, and black painted grille, bumpers, and mirrors. The interior was also unique with a special plush Garnet Red cloth with black trim, high-back reclining sport bucket seats, and center console.
For 1991, a four-speed electronic automatic transmission (known as the 4L80E), 25 more horsepower, and even higher torque (405 lbs/ft at 2400 rpm) were added to the 454SS. The rear-axle ratio was also lowered to 4.10:1 for extra jolt off the line. On the dash was a tachometer, oddly omitted from 1990 models. Dual exhaust was also added during the ’91-’94 model years.
The MSRP of the 1990 model was US$18,295 with a $550 destination charge. A total of 16,953 units were sold over the 4 years the 454SS was in production, with 1990, the first year of production, selling 13,748 units alone. The 454SS was discontinued after the 1994 model year.
In 1992–1994 other color options included Summit White and Victory Red, with multiple interior colour options. The rear quarter panel and tailgate decals also changed in 1992 to a more ‘stylized’ ‘SS’ and the Chevrolet sticker on the tailgate became much smaller and located on the corner area.
Chevrolet K2500 6.5 TurboDiesel with NV4500 Transmission
Chevy K3500 Crew Cab “Dually”
C3500 HD
GMC 3500HD Cab and Chassis with Dump Body
In 1991 GM introduced a 15,000 pound GVWR truck C3500 HD under the Chevrolet and GMC nameplates that was replaced by the 4500. It was marketed as a truck to bridge the gap between light duty trucks “pickup trucks” and medium duty trucks. The C3500 HD was only offered as a standard chassis cab until 1996 when a crew chassis cab was also offered. It is not clear if the crew cab was for fleet orders only, or if anyone could order it. An extended cab was never offered on the C3500 HD, though several have been custom made by the registered owners. All paint colors and most options were offered in the C3500 HD. Upper cab marker/clearance lights were not optional equipment on the C 3500HD. The two mirror options are the camper style and west coast style mirrors.
The common drive axle used on the C3500 HD was the Dana 80, an 85.8-inch-wide full floating axle with an 11-inch ring gear fitted with 19.5–inch x 6.0 tires. The front axle was a solid I-beam drop axle, similar to the axles of medium and heavy duty trucks. Both front and rear leaf sprung axles had disc brakes.
Available wheelbases were; 135.5 inches, 159.5 inches, and 183.5 inches. The C3500 HD frames are very different from the C/K3500 cab and chassis. The C/K3500 cab and chassis and C3500 HD rear frame rails are spaced at industry standard 34 inches for easy fitment of bodies but that is where the similarity ends. The HD frame is much heavier and exits straight out behind the high mounted cab necessitating the unmistakable HD filler panel between the bumper and grille. The front fenders were also equipped with the same flares used on 4×4 models of the lighter trucks to cover the increased track width and larger tires.
Two transmissions were offered in the C3500 HD; the 4L80E 4-speed OD automatic, and the NV4500 5-speed manual.
GM never offered a four-wheel-drive counterpart of the C3500 HD, so there was no K3500 HD. Several aftermarket conversion companies offered a 4×4 version with either a Dana 60 or Dana 70 front axle. At least one company, Monroe Truck, was offered by GM dealers as a ship-through 4WD upfit using the RPO code VCB. Tulsa is another company that did 4×4 conversions for utility companies. Quigley conversions were mostly for fire/ambulance applications.
One of the main additions to the 1991–2000 years is that it introduced the 305 cu in a traditional 5.0L V8 and also in a 5.7L V8 which was most common in the SLE packages.
The RPOL65 6.5L Turbo Diesel debuted in the C3500 HD in 1992, the year of the engine’s release. The 6.5 was the only diesel engine offered for the entire production run of the T400 C3500 HD. No diesel was available for 1991, the first C3500 HD production year.
Engines 2001–2002
While all other C/K pickup models were dropped by 2000, the C3500 HD was produced until 2002 due to fleet demand. In the brochures it is referred to as Sierra Classic/Silverado Classic. There were two engine choices; The 8.1L Vortec Big Block replaced the Gen VI 7.4L Vortec Big Block and the venerable 6.5L Turbo Diesel.
Brazilian versions
A variant of the C/K family was introduced in Brazil during the 1960s. These used the instrument cluster from the 1960–66 US Chevrolet C/K series although the exterior sheet metal layout is exclusive to Brazil. The models built included a light truck, named C-10, and a SUV named Veraneio (initially known simply as Chevrolet C-1416), introduced in 1964. They were initially powered with a Chevrolet 4.2 l (260 cu in) inline six based on the pre-1962 “Stovebolt” engines. Later they used the 4.1 l (250 cu in) engine from the Chevrolet Opala. In later years a four-cylinder diesel (Perkins Q20B) was also offered labeled as D-10 (light truck only). An ethanol-powered version of the C-10 was offered beginning in the 1981, dubbed the A-10.
After 1985, a redesigned pickup similar to the U.S. 1973–87 C/K truck was introduced as the C-20, powered with the 4.1 l (250 cu in) inline six of the U.S. Chevy II/Nova. Diesel and ethanol versions were also sold, labeled as D-20 and A-20 respectively (later models of the D-20 replaced the Perkins Q20B with a Maxion S4). The original version of the Veraneio was kept in production until 1988 (model year 1989), but it was eventually replaced with an updated version based on the C-20 family.
In 1997 GM introduced in Brazil the then-current Silverado pickup, which lasted until 2001, and the Tahoe, which in Brazil was named the Grand Blazer. The 4.1 L (250 cu in) inline six engine with 138 hp (103 kW) was offered on both models with option for a MWM4.2 L (260 cu in) turbo diesel engine producing 168 hp (125 kW). But the model earned a reputation for being a less capable work vehicle than its predecessor. After the Silverado was discontinued in Brazil, GM ceased offering any trucks in this sector in Brazil.
The Chevrolet Silverado, and its mechanically identical cousin, the GMC Sierra, are a series of full-size and heavy-duty pickup trucks manufactured by General Motors and introduced in 1999 as the successor to the long-running Chevrolet C/K line. The Silverado name was taken from a trim level previously used on its predecessor, the Chevrolet C/K pickup trucks and Suburbans from 1975 through 1998. General Motors continues to offer a GMC-badged variant of the Chevrolet full-size pickup under the GMC Sierra name, first used in 1988 for its variant of the GMT400 platform trucks.
History
Although General Motors introduced its first pickup truck in 1930, the term “Silverado” was a designation used only to detail the trim for the Chevrolet C/K pickup trucks, Suburbans, and Tahoes from 1975 through 1999. GMC used a few variations of the “Sierra” name (Sierra, High Sierra). However Chevrolet still uses the CK and the CC in their current model codes.
1997 C/K with Silverado Trim Package, displaying CHEVROLET on the tailgate.
The Chevrolet Silverado and GMC Sierra trucks have been essentially the same for their entire history. The Silverado today is generally advertised as the “standard” version and is more aimed for use in agriculture, while the Sierra is aimed for industrial workers but can be ordered as a well equipped luxury truck. There are some trim and option variations as well. Early models included variations in the engine and equipment, but the present differences are slight. The 1999 redesign included different grilles and interior trim, and certain features (e.g. Quadrasteer) were included at different times on the two trucks. Chevrolet did not create a Denali equivalent for the Silverado. However, the GMC Sierra has a Denali model.
119 in (3,023 mm)
133 in (3,378 mm)
143.5 in (3,645 mm)
Length
203 in (5,156 mm)
227 in (5,766 mm)
246 in (6,248 mm)
Hybrid: 230.2 in (5,847 mm)
Width
78.5 in (1,994 mm)
Height
74 in (1,880 mm)
77 in (1,956 mm)
Hybrid 2WD: 71.2 in (1,808 mm)
Hybrid 4WD: 73.9 in (1,877 mm)
The GMT800 Silverado/Sierra 1500 (light pickup trucks) were released in 1998 as 1999 models. The “classic” light-duty GMT400 C/K trucks were continued in production for that first year alongside the new models, and the Heavy-Duty GMT400 pickups (alongside the GMT400 SUVs) were continued through 2000, with the new GMT800 Silverado/Sierra HD (Heavy Duty) being introduced. A small refresh was introduced in 2002, bringing slight design changes and an upgrade to the audio and HVAC controls.
Body style changes
There was a midyear body style change in 2007; during this change, the first generation ends and the second generation begins. This body style is referred to as “Classic”; the second generation is referred to as the “New body style”
Light duty
There are a number of models of light-duty Silverados and Sierras, including the half-ton, SS, and Hybrid.
The light-duty trucks generally use the 1500 name. They are available in three cab lengths, 2-door standard/regular cab, 4-door extended cab, and front-hinged 4-door crew cab Three cargo beds are available, including a 69.2 in (1,758 mm) short box, 78.7 in (1,999 mm) standard box, and a 97.6 in (2,479 mm) long box. The short box is only available with the extended or crew cab, and is the only option on the latter. The new trucks used a new hydro-formed technology on the frame which GM pioneered from the Corvette and was designed to add strength and take away mass and was later used by Ford and Dodge Ram.
For the first year, only the regular cab and 3-door extended cab were available, along with the Vortec 4300V6, Vortec 4800V8, and the Vortec 5300 V8. A 4-door extended cab was added for 2000, and output on the 5.3 L engine increased to 285 hp (213 kW) and 325 lb·ft (441 N·m).
The 6.0 L Vortec 6000 V8 was added for the 2001 Heavy Duty models, rated at 300 hp (224 kW), with the GMC Sierra 1500 C3 getting an uprated 25 hp (19 kW) version of this engine. The Silverado Z71 got an optional lighter composite box, with a suspension package for towing, but lacked the high-output engine. The C3 became the Denali for 2002, and Quadrasteer was added.
GM introducing a reworked version of the Silverado/Sierra in 2003, with a new front end, and a slightly updated rear end. In 2006 the Silverado received another facelift, similar to the HD version introduced in 2005 HD models. In addition to that, Chevrolet has deleted the “Chevrolet” badge off the tailgate that was used from 1999-2005. Its SUV counterparts retained the use of the pre-facelift sheetmetal.
The Insurance Institute for Highway Safety (IIHS) gave the Silverado an overall “marginal” score on the frontal offset crash test for poor structural integrity and poor dummy control, although no injuries were recorded on the dummy’s body regions.
2001 GMC Sierra C3/Denali
Sierra Denali with Quadrasteer
GMC created an upscale version of its Sierra 1500 in 2000 called the Sierra C3. It used all-wheel drive with a 3.73 final drive gear ratio and included the 6.0 L Vortec 6000 LQ4 V8 rated at 325 hp (242 kW) at 5000 rpm and 370 lb•ft (502 N·m) of torque at 4000 rpm coupled to a 4L60E-HD four speed automatic transmission along with other upscale equipment. For 2002, the name was changed to Sierra Denali, but the specifications remained essentially the same except for the addition of Quadrasteer and GM changed from the 4L60E-HD to the 4L65E in conjunction with a 4.10 final drive gear ratio.
The Denali is rated for towing 9,100 pounds (4,100 kg) and hauling 1,595 pounds (723 kg) in the cargo box.
The Sierra Denali was initially equipped with Delphi‘s Quadrasteer system as standard equipment. It was a 4-wheel steering system that greatly reduced the truck’s turning radius and improved lane changing while towing. General Motors dropped Quadrasteer from the Sierra Denali after the 2004 model year and its entire lineup after 2005 due to poor sales of this expensive option.
For the ’07 model year, the Sierra Denali shares the same billet grille from the other Denali models, and also has the same dash as the ’07 SUV’s. The ’07 Sierra Denali was initially the only half ton pickup that had a 6.2 liter with 403 hp (301 kW) and 417 lb·ft (565 N·m) of torque coupled to a six speed transmission. This truck is also an optional all wheel drive vehicle and goes 0-60 mph in 6.3 seconds.
Chevrolet Silverado SS
Silverado SS
Launched in early 2003, the Silverado SS is a high-performance pickup truck built by Chevrolet. It is based on the 1500 Silverado with upgrades in drive train and both exterior and interior appearance. It was equipped standard with the 6.0 liter Vortec High-OutputV8 rated at 345 hp (257 kW) at 5200 rpm and 380 lb·ft (515 N·m) of torque at 4000 rpm coupled to a 4L65E four speed automatic transmission. This was the same engine used for the second generation Cadillac Escalade. Chevrolet and GMC advertised this engine as the Vortec High Output and later as the “VortecMAX”, while Cadillac calls it the “HO 6000”. The SS debuted in 2003 with a standard All Wheel Drive setup with a 4.10 final drive gear ratio and 4 wheel disc brakes. In 2005, in an attempt to increase sales, a 2-wheel drive version became available (the 2WD SS also lost its rear disc brakes in favor of drums, as did the rest of the 1/2-ton GMT800s). 2005 was also the first year the sun roof was available in the SS line up. In 2006, the AWD variant was dropped and the rear wheel drive was the only driveline layout available. In a further effort to reduce cost, you could also get cloth interior and/ or bench seat. The Silverado SS also comes with the Z60 performance suspension and 20 inch aluminum wheels. All the SS trucks in both 2 wheel drive and AWD used the torsion bar style front suspension for better handling. It should also be noted the SS themed trucks were only available from the factory in Black Onyx, Victory Red, and Arrival Blue Metallic from 2003 to 2004. In 2005 Arrival Blue Metallic was dropped from the color choice and replaced with Silver Birch Metallic.
Intimidator SS
In 2006, Chevrolet released a special edition Silverado SS under the name “Intimidator SS” (licensed by Dale Earnhardt Inc.) to honor the late Dale Earnhardt. The truck came with several minor appearance upgrades (rear spoiler, embroidered headrests, Intimidator custom badging), but was essentially just a regular Silverado SS. Of the 1,033 scheduled trucks, only 933 were made (the remaining 100 were sold as 2007 Silverado SS “classic” bodystyle trucks before the 2007.5 MY changeover. These trucks were only available in Black Onyx exterior but could be ordered with cloth or leather interior. Also features
Silverado Performance Edition/Vortec Max
2004 GMC Sierra with VHO package
The Silverado Performance Edition option (also known as the VHO by some enthusiasts) was first introduced in 2004 to a limited market (mainly consisting of Texas and several surrounding areas); it was available nationwide for MY 2005-07. The SPE package (under option code B4V) included several options previously not found on the standard 1500 model, most notably the LQ9 6.0 L V-8 engine (the same used for the Silverado SS, the 2005-2006 GMC Denalis and the Cadillac Escalade). The LQ9 motor was rated at 345 hp (257 kW) at 5200 rpm and 380 lb·ft (515 N·m) of torque at 4000 rpm, which was the same specifications shared in the SS models. The B4V package could only be ordered on extended cab standard box 2WD trucks. They were all built at the Canadian assembly plant and were equipped with the Z60 High Performance suspension package, in addition to the M32 = 4L65E transmission, GT4 = 3.73 rear gear, and G80 Gov Lock as standard equipment. The 2004 models were equipped with the standard 10 bolt 8.625 rear end. The 2005 models were upgraded with the larger 14 bolt 9.5 rear end under RPO option AXN. The package also included one style of the newly introduced GM 20 inch wheels installed from the factory. This marked the first time the LQ9 engine was available for a two-wheel drive application. Unlike the SS Package you could order the interior combination in anything from basic cloth to fully loaded. There were also more color options available with this package.
For the 2006 model year, the Vortec Max package (option code NHT) was added to the options list with an array of similar features and new badges. However, the Vortec Max package differed in that it came with a variant of the Z85 Handling/Trailering suspension, as well as 17-inch wheels and tires versus the Z60 High Performance Suspension and 20-inch wheel and tire package of the Performance Edition. This was because the Vortec Max package was intended for max trailer towing, while the Performance Edition was intended more for customers who wanted the Silverado SS mechanicals without the visuals of the SS. It was also made available (in addition to the extended cab) in the light duty 4 door crew cab models. For the first time it was also available in 2 wheel drive or 4 wheel drive on both the Silverados and Sierras, with or without Z71 packages.
The newest Vortec Max Performance package introduced in 2007 on the GMT900 includes a 10,800 pounds towing capacity.
Hybrid
The engine compartment of a 2006 GMC Sierra Hybrid
GM launched a hybrid version of the Silverado/Sierra in 2004, becoming the first ever GM hybrid passenger vehicle. Known within GM as the Parallel Hybrid Truck or PHT it is not actually a parallel hybrid by the current definition, but a type of micro hybrid design. The electric motor housed within the transmission flywheel housing, serves only to provide engine cranking/starting, battery charging, and powering accessories. The engine automatically shuts down as the truck comes to a stop and uses 42 Volt electric power to the starter/generator unit to restart the engine as the brake pedal is released. Besides the typical 12 V automotive battery the PHT uses three additional 12 V valve regulated lead acid (VRLA) batteries mounted under the rear seat to store and provide power. The truck uses a 5.3 L Vortec 5300V8 for primary propulsion power. These trucks were also purchased back from customers for more than what they were worth in the late 2000s.
The PHT features four 120 volt 20 amp AC outlets, two in the bed and two inside the cab under the rear seat. These are particularly interesting to the building/construction contractor market, since they often require AC power when on the job. Additionally, the extra reserves of power for the accessories make this truck well-suited to that market, where trucks often sit at idle for hours at a time.
Availability was extremely limited at first, with commercial buyers getting the first allotment. Later in 2005, the truck was offered at retail in Alaska, California, Florida, Nevada, Oregon, Washington and Canada. For 2006-07 the truck was generally available to retail buyers throughout North America. The Parallel Hybrid Truck was discontinued for the 2008 model year with the release of the GMT900 truck line. Starting in 2009, General Motors offers a second generation Chevrolet Silverado and GMC Sierra equipped with a Two-Mode Hybrid powertrain and 4-speed CVT.
133 in (3,378 mm)
143.5 in (3,645 mm)
157.5 in (4,000 mm)
167 in (4,242 mm)
153 in (3,886 mm)
Length
222.1 in (5,641 mm)
227.7 in (5,784 mm)
246.6 in (6,264 mm)
237.2 in (6,025 mm)
256.1 in (6,505 mm)
Width
SRW: 79.7 in (2,024 mm) DRW: 96.1 in (2,441 mm)
Height
76.0-77.4 in (1,930-1,966 mm)
2004 Chevrolet Silverado 2500 HD in the Netherlands
The HD variant is a heavy-duty light truck. It is a strengthened version of the Silverado/Sierra light-duty, and is available in the 1500HD, 2500HD, and 3500 models. The 1500HD, introduced in 2000, offers a Vortec 6000V8 with 300 hp (224 kW) at 5200 rpm and 360 lb·ft (488 N·m) of torque at 4000 rpm with a Hydra-Matic 4L80E four-speed automatic transmission. The 2500HD also offers either the LB7 Duramax V8 with 300 hp (224 kW) at 3100 rpm and 520 lb·ft (705 N·m) of torque at 1800 rpm, the LLY Duramax V8 with 310 hp (231 kW) @ 3000RPM and 605 lb·ft (820 N·m) @ 1600RPM, and the LBZ Duramax V8 with 360 hp (268 kW) @ 3200RPM and 650 lb·ft (881 N·m) @ 1600RPM. Also available is the Vortec 8100 V8 with 340 hp (254 kW) at 4200 rpm and 455 lb·ft (617 N·m) of torque at 3200 rpm.
The 2500HD has an available five-speed (six-speed for 2006-2007 models) Allison 1000 transmission with the Vortec 8100 and Duramax 6.6. The Silverado 3500 offers the same engine/transmission features that the 2500HD does, however it is usually equipped with “dually” twin wheels at the rear and has a stronger suspension. The HD models are primarily used for towing and high-weight cargo.
Towing capacity for the 1500HD is rated at 10,300 pounds (4,700 kg), and can haul 3,129 pounds (1,419 kg) in the bed. The 2500HD ups these ratings to 16,300 pounds (7,400 kg) with the 8.1 liter engine or 10,600 pounds (4,800 kg) with the 6.0 liter engine, and 4,058 pounds (1,841 kg), while the 3500 can tow 16,700 pounds (7,600 kg) and haul 5,511 pounds (2,500 kg). The addition of 4 wheel drive tends to reduce the towing and carrying capacity by 200 to 400 lb (181 kg), depending upon year and model. Other factors, such as options, can also affect these numbers.
Regular: 119 in (3,023 mm)
Extended & Crew: 143.5 in (3,645 mm)
Length
Regular: 205.6 in (5,222 mm)
Extended & Crew: 230.2 in (5,847 mm)
Hybrid: 229.9 in (5,839 mm)
Width
Regular & Extended: 79.9 in (2,029 mm)
Crew: 80 in (2,032 mm)
Height
Regular & Extended: 73.9 in (1,877 mm)
Crew: 73.8 in (1,875 mm)
Hybrid 4WD: 73.7 in (1,872 mm)
The all-new GMT900 generation of the Silverado/Sierra arrived in the last quarter of 2006 as a 2007 model. It features a redesigned exterior, interior, frame, and suspension as well as a power increases on certain engines. It takes styling cues from the 2007 GMT900 SUVs and the Chevrolet Colorado pickups. Like the GMT900 SUVs, these pickups also have greatly improved aerodynamics over their predecessors like steeply raked windshields and tighter panel gaps which improve fuel economy. The GMT800 models were continued through 2007 badged as “Classic”, just as the GMT400 models continued for two years after the GMT800’s introduction.
2008 GMC Sierra crew cab
The new Silverado earned the North American Truck of the Year award for 2007 and was Motor Trend magazine’s Truck of the Year for 2007. Like its predecessors, the new Silverado offers buyers a choice of two door regular cabs, four door extended cabs (with rear doors that now open 170 degrees similar to the Nissan Titan) and four door crew cabs with the rear doors opening in the same direction as the front doors. GM also offers the trucks in the traditional two and four wheel drive configurations.
The Generation III small block V8 engines offered in the GMT 800 trucks were replaced in the GMT 900 series by the Generation IV small block V8 engine family, featuring upgrades such as increased power and Active Fuel Management on the 5.3 L and 6.0 L V8s. A new high performance 6.2 liter V8 (with 403 hp (301 kW) and 417 lb·ft (565 N·m) of torque) was introduced with the 2007 Cadillac Escalade and 2007 GMC Denali line, and is now available on the Silverado LTZ trim line. After skipping the 2008 model year, with 2007 being the last for the GMT800 hybrid line, a two-mode hybrid model was introduced in late 2008 as a 2009 model. Available in either two- or four-wheel-drive, the Sierra 1500 Hybrid is powered by a 6.0-liter V8. It’s joined by two 60-kilowatt electric motors supplied by a nickel-metal hydride battery pack under the rear seat. On its own, the V8 is rated at 332 horsepower and 367 pound-feet of torque. GM engineers say that combined output with the electric motors is 379 hp. The unique transmission houses the electric motors along with three different planetary gear sets and four traditional clutches.
There are two dash options offered in the new Silverado and Sierra. A luxury-inspired dash that closely mimics the dash in their GMT900 SUVs, and a “pickup” dash that is more upright to make way for a passenger seat in place of a center console.
As of 2008, General Motors full size trucks are no longer sold in United States and Canada with manual transmissions, they are only offered in Mexico in the Silverado 1500 V6 engine and Silverado 3500.
All Silverado & Sierra 1/2 ton models received a revised bumper and shortened front fascia mid-way through the 2009 model year and a full mid-cycle refresh followed with all 2010 models, including new interior door panels (which moved the handle forward and added an additional cup holder) and a six-speed automatic transmission on regular and extended cab models with 5.3L or larger V8’s was also made standard. Two new exterior colors were added: Taupe Gray Metallic and Sheer Silver Metallic.
As of 2011 the GMC and Chevrolet heavy Duty’s have being upgraded with a new fully boxed high strength steel frame from front to rear improving stiffness by 92% with bigger rear springs, larger engine and transmission mounts and new hydraulic body mounts to improve the ride.The front suspension incorporates new upper and lower control arms and new torsion bars tailored to one of five different gross axle weight ratings. Upper control arms are constructed from forged steel that is both stronger and lighter than the previous arms, while the new lower arms are cast iron to maximize load capacity. Using a unique torsion bar for each gross weight rating allows for better control over vehicle height, resulting in improved handling and better alignment for reduced tire wear. These improvements allow for up to a 6,000 pound front axle weight rating, allowing all 4wd trucks to accommodate a snow plow. Additional front suspension enhancements come from new urethane bump stops, two per side. The upper shock mount has been changed from a single stem mount to a two-bolt design to eliminate the possibility of squeaks and thumps. The rear suspension design uses asymmetrical leaf springs that are wider and capable of greater load handling. The design features 3-inch wide leaves, with front and rear spring sections of different lengths to reduce the twisting that can result in axle hop and loss of traction. The 2500HD use a two-stage design with a rating of 6,200 lbs, and 3500HD models have a three-stage design with 7,050 lb and 9,375 lb ratings on single and dual-wheel models respectively
The IIHS gave the Silverado a “Good” score in their frontal crash test, however 2007-09 models equipped with or without optional side curtain airbags received a “Poor” rating in the side impact test. For 2010 models the side structure was strengthened, side torso air bags were added, and side airbags became standard, with the upgrades the IIHS side impact overall rating improved to “Acceptable”, while the overall side structure rating is improved from “Poor” to “Acceptable”. The crew cab variant of the 2011-13 Silverado is also rated “Marginal” in the IIHS roof strength test.
Electric version
In 2011 developer of the Chevrolet Volt and former vice chairman Bob Lutz joined VIA Motors in developing electric versions of the Chevrolet Silverado/GMC Sierra called VIA VTrux.
LV3 EcoTec3 4.3 L V6 285 hp (213 kW) L83 EcoTec3 5.3 L V8 355 hp (265 kW) L86 EcoTec3 6.2 L V8 420 hp (313 kW)LY6 Vortec 6000 6.0 L V8 360 hp (268 kW)
LML Duramax 6.6 L V8 397 hp (296 kW)
Regular 6’6″: 119 in (3,023 mm)
Regular 8′: 133 in (3,378 mm)
Double 6’6″ & Crew 5’5″: 143.5 in (3,645 mm)
Crew 6’6″: 153 in (3,886 mm)
Length
Regular 6’6″: 205.6 in (5,222 mm)
Regular 8′: 224.4 in (5,700 mm)
Double & Crew 5’5″: 230 in (5,842 mm)
Crew 6’6″: 239.6 in (6,086 mm)
Width
80 in (2,032 mm)
Height
73.5 in (1,867 mm) – 74.2 in (1,885 mm)
2014 Silverado LTZ Crew Cab 4×4
On December 13, 2012, the redesigned 2014 Chevrolet Silverado, along with the related 2014 GMC Sierra were introduced in Detroit, Michigan at the North American International Auto Show. GM dropped the GMT and changed to K2XX. The new Silverado 1500 has three gas engine options: 4.3 L EcoTec3 V6, 5.3 L EcoTec3 V8, or 6.2 L EcoTec3 V8. Chevrolet’s MyLink touch-screen multimedia interface system will be available on most models. It will have A2DP stereo streaming technologies, Bluetooth hands-free telephone, USB hookups, and an input for an AppleiPod or iPhone. When connected via the USB port, an iPhone 4/4S, iPhone 5/iPhone 5S, iPhone 6, or iPhone 6 Plus will be able to stream music from Pandora Radio. A Bose premium audio system, as well as a Bose surround sound audio system will be available on most models. OnStar will be standard on all models. Underneath the new Silverado will benefit from a new fully boxed high strength steel frame with hydroforming technology, and the truck cab’s frame will be built with high strength steel as well. The new Silverado also will benefit from the use of aluminum on the hood, for the engine block and for the control arms in order to save mass. The truck’s bed will be made of roll-formed steel instead of stamped steel used by other manufacturers in order to save weight and gain strength. The 2014 Silverado will offer a new luxury model the High Country edition which includes saddle brown leather interior and the edition will be Chevrolet’s first entry into the luxury market. A revised front end features styling cues from the 1980s-era Chevrolet C-Series Trucks, and, on Z-71 models, a Z-71 badge was added to the front grille. Production of the Silverado began on April 29, 2013. The Silverado 1500 went on sale in May 2013 as a 2014 model, with the Silverado HD Series being available in early 2014 for the 2015 model year. On January 10, 2014 a recall was issued for 370,000 Silverado and Sierra pickups due to a fire risk.
A rebadged version of the Silverado called the Chevrolet Cheyenne is sold in Mexico.
On January 14, 2014, The Silverado, along with the Chevrolet Corvette Stingray, received the 2014 North American International Auto Show’s Car and Truck of the Year awards.
For the 2015 model year, the 6.2L Ecotec3 was paired with the new 8-speed 8L90 transmission, offering a wider ratio spread with more closely spaced gears, quicker shifts, and improved acceleration and fuel economy.
General Motors is rushing its next-generation full-size pickup trucks “T1XX” development program to compete with Ford Motor Company’s next-generation “P552” 2015 F150 pickup truck. Scheduled for a late 2018 launch, they will be all-new for model year 2019, at 9 months ahead of the originally scheduled 2019 launch.
When production of the CUCV II ended in 2000, GM redesigned it to coincide with civilian truck offerings. The CUCV nomeclature was changed to Light Service Support Vehicle in 2001. In 2005, LSSV production switched to AM General, a unit of MacAndrews and Forbes Holdings. The LSSV is a GM-built Chevrolet Silverado 1500, Chevrolet Silverado 2500 HD, Chevrolet Tahoe, or Chevrolet Suburban that is powered by a Duramax 6.6 liter turbo diesel engine. The various Silverados, Tahoes, and Suburbans that are used provide numerous platforms for different kinds of vehicles. As GM has redesigned its civilian trucks and SUVs from 2001–present, LSSVs have also been updated cosmetically.
The Militarization of standard GM trucks/SUVs to become LSSVs includes exterior changes such as CARC paint (Forest Green, Desert Sand, or 3-color Camouflage), blackout lights, military bumpers, a brush guard, a NATO slave receptacle/NATO trailer receptacle, a pintle hook and tow shackles. The electrical system is changed to the 24/12 volt military standard. The dashboard has additional controls and dataplates. The truck also can be equipped with weapon supports in the cab, cargo tie down hooks, folding troop seats, pioneer tools, winches, and other military accessories.
The Enhanced Mobility Package (EMP) option adds enhanced suspension, 4-wheel anti-lock brakes, a locking differential, on/off road beadlock tires, a tire pressure monitoring system and other upgrades.About 2,000 LSSV units were sold to U.S. and international military and law enforcement organizations.
Variants
Cargo/Troop Carrier Pickup (2-door, Extended Cab, or 4-door Silverado)
2011 – Heavy Duty model won Motor Trend magazine’s Truck of the Year
Marketing
Like a Rock campaign
The Like a Rock campaign touted the Silverado as “the most dependable, longest lasting truck on the road”. The song “Like a Rock” by Bob Seger was licensed for use in the campaign. The campaign ended after the last commercials in the 2004 model year then the 2005 model year stopped the campaign and used the “An American Revolution” slogan. The song and slogan like a rock were used in Chevrolet truck commercials for more than ten years, one of the longest-running advertising campaigns in history.
Our Country. Our Truck. campaign
On September 26, 2006, Chevrolet announced plans for a multi-media marketing campaign to support the 2007 Silverado full-size pickup as an extension to Chevrolet’s An American Revolution campaign. The full campaign began on October 21, 2006 and featured the new tag line Our Country. Our Truck. The advertising videos used John Mellencamp‘s “Our Country” as their theme song. Two ads premiered during NBC‘s new Sunday Night Football in America.
The first video, named Anthem, was designed to showcase the good and bad of the past half century and how America has made it through difficult times. The video is filled with images of historic moments in recent American history, such as a nuclear explosion,Rosa Parks on a bus, Martin Luther King giving a speech, the site of the former World Trade Center in the months after 9/11, Hurricane Katrina’s devastation, then shows the trucks working to rebuild the devastated places, and ends with the tagline: This is our country. This is our truck. The final broadcast version did not include images of the nuclear explosion nor of the World Trade Center. Anthem has been criticized for using Civil rightsactivists to sell trucks and implying that there was a parallel between the struggles of the United States and the ongoing struggle General Motors is facing in today’s marketplace. However, a representative from GM stated that this was not the intent of the advertisement. Rather, the intent was to show how the trucks are used for work purposes, and the main audience for these trucks is for work. The second video, titled Birthplace, showed average American developing vehicles by unconventional means.
The campaign also included a 28 minute long infomercial, premiered on 2006-12-9. The infomercial starred former NFL football player Howie Long and Gary White, General Motors’ North American vehicle line executive for full-sized trucks. The infomercial premiered on channels such as Speed Channel. A 24-page publication was to be included with magazines such as Motor Trend, Field & Stream and Popular Science.
In January 2007, a Canadian version of Silverado ad started to appear, which was based on a variant of Birthplace previously shown on American channels. The ad uses a squared fonts for the texts, with images of forklifting timber, boy scouts, Dale Earnhardt, ‘This is Our Chat Room’ replaced by a skating hockey player, lighthouse on a rocky shoreline, and hockey player Bobby Orr. At the end of the video, the message was replaced by The Next Generation Chevy Silverado.
After winning the 2007 Motor TrendTruck of the Year award, another version of the ad showed the Silverado itself, with the message 2007 Motor Trend Truck of the Year at the end. The Canadian version of the ad only has cosmetic and slogan changes after the Silverado had won its award.
2002–03: 221.7 in (5,631 mm)
2004–06: 221.6 in (5,629 mm)
Width
79.8 in (2,027 mm)
Height
2002–03: 73.3 in (1,862 mm)
2004–06: 73.6 in (1,869 mm)
The Avalanche was launched in September 2001 as a 2002 model on the GMT800 platform. First year Avalanches featured light gray plastic body cladding, intended to provide visual distinction from theSuburban/Yukon XL, but at the expense of a third row seat. Avalanche also gave the public an advance look at the next generation of front fascia designs for the entire GM line. A full-length chrome strip splits each lamp assembly and the grille, with a gold Chevrolet “bow tie” in the center. The hood and fenders featured aggressive folds, in contrast to the soft box of the other GMT800 models.
GMT800 Chevrolet Avalanche WBH
2003 models featured a darker cladding, but GM’s new president, Rick Wagoner, demanded removal of this “unpopular” trim (as did certain elements of the public). From mid-year, Avalanche could be ordered without the cladding. The uncladded model, known as the Without Body Hardware (or better by its acronym “WBH”), and alternatively called “slicksides” by GM marketers, resembles the ’03-’05 Silverado in the front.
A Vortec 5.3 L V8 producing 290 hp (216 kW), for the half-ton 1500 series;
A Vortec 8.1 L V8 with 340 hp (253 kW) and the 4L85-E four-speed transmission, for the three-quarter-ton 2500 series. The drive train is rear-wheel drive or available with selectable high/low four-wheel drive.
The Avalanche was originally marketed as being able to “change from a pickup to an SUV”. This was made possible by a plastic cover and an exclusive “midgate” which could open and close. The midgate was a divider behind the second row of seats that could be folded down, with the seats, to create a longer bed area, or folded up to make a larger cab area. A similar midgate was found on the Cadillac Escalade EXT, Hummer H2 SUT and the GMC Envoy XUV.
A Z71 Off-road package was also available on the Avalanche, which included off-road skid plates, 4 wheel drive, heavy duty suspension, and 17″ wheels.
The Avalanche was practically fully equipped, and only came in one model. This model included features such as sixteen-inch alloy wheels and tires (chromed steel on the 2500 model), an A/M-F/M stereo with single-disc CD player and six speakers, cloth seating surfaces, front bench seat with power front driver’s seat, power windows, power door locks, keyless entry, full instrumentation, dual front airbags, and air conditioning. Options included OnStartelematics system, cassette player, leather seating surfaces, front dual power bucket seats that could be heated, and side airbags for the front seats. A North Face Edition, in partnership with the North Face brand included limited exterior color options, a unique Ebony/Green leather interior, special exterior ornamentation and decals, white-faced gauges, OnStartelematics system, cassette player, specially colored door panel inserts and speaker grilles, and more.
For 2003, the Avalanche was slightly changed. A new interior, shared with the Chevrolet Tahoe and Chevrolet Suburban, added a new, larger steering wheel with subsequent audio system and OnStar controls and cruise and speed controls, an optional six-speaker premium Bose sound system with external amplifier, a new gauge cluster with information center, memory for the front driver’s seat (on some models), new radiohead units, which included an A/M-F/M stereo with single-disc CD/MP3 player and Radio Data System or an A/M-F/M stereo with six-disc CD/MP3 changer and Radio Data System, optional XM Satellite Radio, standard OnStartelematics system, optional rear audio controls with heaphone jacks, an optional rear DVD entertainment system by Panasonic with wireless headphones, new warning chimes that played through the vehicle’s audio system instead of through a separate speaker behind the dashboard, and newly available seventeen-inch alloy wheels and tires. A new WBH option, standing for Without Body Hardware, deleted the Avalanche’s standard gray body-side cladding panels and replacing them with a thin black strip of plastic, for a cleaner exterior appearance.
Cladding trouble
Soon after the release of the Chevrolet Avalanche, customers began to notice cosmetic problems with the cladding on their vehicles. Over time exposure to heat and sunlight would cause a chalky faded appearance. It was especially noticeable on the cargo bed panels, and sail-panel windows where “Zebra Striping” would appear. Customer reaction to this problem resulted in General Motors agreeing to a one time treatment of a product called ArmorDillo. This product would temporarily restore the cladding for a period of about 6 months. After that it would wear off then need to be re-applied. Realizing this was not a permanent solution, GM, together with Gatorback Coatings, developed a coating that could be applied to the cladding to restore it to a like-new shine. This product was designed to etch into the plastic and bond a new layer of tinted acrylic over the faded plastic. Customers within the 3yr/36,000 original factory warranty could go to their dealership to have it restored under their original warranty under GM TSB:04-08-111-001C. GM did not use side body cladding on the second generation model. General Motors has also identified the original source of the faded cladding.
The GMT900 Avalanche was introduced at the Chicago Auto Show in February 2006. Production of the redesigned Avalanche began at the Silao Assembly in April 2006. The Avalanche maintains the styled front end much like its sister vehicles, the Tahoe/Yukon and Suburban/Yukon XL, yet it still has the distinct midgate and integrated bed as found on the previous incarnation. It has all the same standard and available features as the Suburban and the Tahoe.
A special Z71 package was offered for the second generation Avalanche. This off road package consisted of a suspension tuned for rough terrain, an exclusive automatic locking rear differential, aluminum under body skid plates (visible from the front of the truck), wheel flares, badges, wheels and tires.
Later models introduced another version of the Vortec 5.3-liter V8 as the engine is now capable of running on E85 ethanol. When the 5.3 is running on normal gasoline, it produces 320 horsepower (240 kW) and 335 pound-feet (454 N·m) of torque whereas its output rises to 326 horsepower (243 kW) and 348 pound-feet (472 N·m) of torque on E85, up from 310 horsepower (230 kW) and 335 pound-feet (454 N·m) in 2009. For the 2010 model year, the 6.0-liter was dropped from the Avalanche lineup which left the 5.3 V8 as the only engine available for the truck. In its final year, the 6.0-liter produced 366 horsepower (273 kW) and 376 pound-feet (510 N·m) of torque.
An Avalanche is regularly featured on the popular US crime drama CSI: New York and is driven by all members of the team.
In addition, a 2007 Z-71 Avalanche placed second in Speed TV’s reality TV series ‘Bullrun’ in 2009.
Trim Levels
The second-generation Avalanche came in three well-equipped trim levels:
The LS served as the base model Avalanche. It included seventeen-inch alloy wheels and tires, cloth seating surfaces, power front driver’s bucket seat, OnStartelematics system, an A/M-F/M stereo with single-disc CD/MP3 player and auxiliary audio input jack with six speakers, keyless entry, and black door handles, tailgate handle, and side mirrors, aluminum interior trim, front and side airbags, traction control, StabiliTrak, and more.
The LT served as the midlevel model Avalanche. It added power dual front bucket seats, remote start, XM Satellite Radio, Bluetooth hands-free telephone system, and exterior color-keyed door handles, tailgate handle, and side mirrors, wood interior trim, as well as other features.
The LTZ was the top-of-the-line model Avalanche. It added leather seating surfaces, security alarm, an A/M-F/M stereo with six-disc CD/MP3/DVD changer, an eight-speaker premium Bose CenterPoint amplified surround sound system, memory for the front driver’s seat, twenty-inch polished alloy wheels and tires, and rear seat audio and video system controls,
Black Diamond Edition
2013 marked the Avalanche’s last year of production. For 2013, all Avalanches, regardless of trim level, featured the Black Diamond Edition Package, which added Black Diamond Edition emblems to the rear pillars, replacing the previous trim level designation emblems, and also adding unique emblems inside the Avalanche commemorating its production from 2002 to 2013. The 2013 Avalanche was produced in limited numbers. Each 2013 Avalanche buyer received a limited-edition coffee table book with photographs of the owner’s 2013 Avalanche, a copy of the window sticker from their vehicle, and a complete history of the Avalanche from 2002 to 2013. The book was shipped to either the dealership or owner’s home after the owner took delivery of their new 2013 Avalanche. In addition, a newly available color, named Fairway Green Metallic, commemorated the last year of production for the Avalanche (2013).
In April 2012, GM announced that production of the Avalanche would end after the 2013 model year, after 2011 saw a sales decline of 2.6% to 20,088 vehicles. Production of the Cadillac Escalade EXT also ended after the 2013 model year.
The 2003 and 2004 models used General Motors’ Vortec 5300engine, a 5.3 L 300 hpV8. Performance was 7.7 s to 60 mph (97 km/h) with a 15.9 s/86.4 mph quarter mile run. The 2005 SSR used the 390 hp (291 kW) LS2V8 also found in the C6 Corvette and Pontiac GTO, and also offered a manual transmission (the six-speed Tremec) for the first time, as an option. For the 2006 model year, the LS2 engine featured minor modifications that boosted its output to 395 hp (automatic transmission) and 400 hp (manual transmission), respectively. In addition, GM badges were added to the vehicle.
The vehicle’s design was inspired by the late-1940s Chevrolet trucks, specifically the 1947–1955 Advance Design pickups.
Sales
The 2004 model sold below expectations with under 9,000 sales at US$42,000 each. Citing a 301-day supply of SSRs, General Motors in December of that year announced five weeks of layoffs at Lansing Craft Centre, the factory that made the SSR. On November 21, 2005, GM announced that it would close the Craft Centre in mid-2006, spelling the end for the SSR. The final SSR, a unique black-on-silver model (Highest VIN 1GCES14H06B124112), was built on March 17, 2006. Analysts estimate that 24,150 SSRs were produced in total. Of the total production, 24,112 were available for sale to the public.
Marketing
The SSR was introduced for its market debut in a 60 second television advertisement that first appeared on New Year’s Eve 2003, created by the firm of Campbell-Ewald, directed by Michael Bay and featuring the song Magic Carpet Ride by Steppenwolf. The advertisement was titled “An American Revolution, Car Carrier” and featured six yet to be introduced cars and trucks boarding a car carrier as it traversed the United States. It featured the Aveo descending the Twin Peaks of San Francisco and making an airborne leap highly reminiscent of Steve McQueen’s Ford Mustang in the movie Bullitt, before boarding the car carrier, to the yellow SSR boarding the carrier in reverse while the carrier is traveling down a desert highway.
The Chevrolet LUV and the later Chevrolet LUV D-Max are light pickup trucks designed and manufactured by Isuzu and marketed in the Americas since 1972 by Chevrolet. The trucks, developed over four successive generations, are rebadged variants of the Isuzu Faster and D-Max. LUV is an acronym for “light utility vehicle”.
History
First sold in North America from 1972 as a badge engineered variant of the Japanese market Isuzu Faster, production of the first generation ended in 1980. The second generation, launched in 1980 as a 1981 model, was produced in Japan for North America and inChile for the South American market. North American sales ended with the release of the 1982 model year Chevrolet S-10 in 1981.
Production of the second generation LUV for South America continued until 1988 when the third iteration was released, once more based on the Japanese market Faster/Rodeo pickups.
This arrangement lasted until 2005 when the fourth series was introduced, now titled Chevrolet LUV D-Max and a rebadged version of the Isuzu D-Max.
The Chevrolet S-10 is a compact pickup truck that is produced by Chevrolet. It was the first compact pickup of the big three American automakers. When it was first introduced in 1982, the GMC version was known as the S-15 and later renamed the GMC Sonoma. A high-performance version was released in 1991 and given the name of GMC Syclone. The pickup was also sold by Isuzu as the Hombre from 1996 through 2000, but only in North America. There was also an SUV version, the Chevrolet S-10 Blazer/GMC S-15 Jimmy. An electric version was leased as a fleet vehicle in 1997 and 1998. Together, these pickups are often referred to as the S-series.
The first compact truck from the big three automakers was the rebadged Isuzu KB sold since 1972 as the Chevrolet LUV. The 1973 Arab oil embargo forced GM to consider designing a domestically produced compact pickup truck. As usual, parts from other GM chassis lines (primarily from the GM G-bodyintermediates) were incorporated. The first S-series pickups were introduced in 1982. The Chevrolet and GMC models were identical apart from the grille, tailgate and assorted insignia. An extended cab and “Insta-Trac” four-wheel drive were added the next year along with two new engines.
The sport utility S-10 Blazer and S-15 Jimmy debuted in 1983; GM was the second to introduce compact sport utilities, behind Jeep but ahead of Ford. This occurred again where 4-door variants were introduced in March 1990 as 1991 models alongside the badge-engineered Oldsmobile Bravada.
New heavy-duty and off-road suspensions appeared in 1984 along with a hydraulic clutch, while the big news for 1985 was the discontinuing of the Cavalier‘s 2.0 L OHV I4 in favor of Pontiac‘s 2.5 L “Iron Duke” OHV I4. The OHV-derived 2.2 L diesel engine and 1.9 L SOHC gas engine, both from Isuzu, were gone the next year, leaving just the Iron Duke and updated 2.8 L V6. A much-welcomed 4.3 L V6 was added for 1988, and anti-lock brakes came the next year.
The GMC S-15 became the GMC Sonoma in 1991, and the Sierra trim packages were dropped to avoid confusion with the new GMC Sierra full-size pickup. The GMC Syclone also appeared that year. The Sonoma GT bowed in 1992. Added to this was the 4.3 L V6 Vortec W code engine. This generation’s last year was 1994.
The Vortec has a balance shaft, roller lifters, different heads, and Central Port Injection. The 1992-1994 engine came in either a 195 hp (145 kW) or 205 hp (153 kW) rating. The High Performance version came with a larger diameter Y pipe, and was only installed in some of the S-10 Blazers and S-15 Jimmies as well as the S-10 Pickups
S-10 Baja Edition
The S-10 Baja is an optional appearance package that was put on any type 4wd S-10 (regular-cab w/ short-box, regular-cab w/ long box and extended-cab w/ short box) from 1988 to 1991. The trucks came in 3 colors: Midnight Black, Apple Red, and Frost White. The Baja option included: a roll bar with off-road lights, a front tubular grille guard with fog lights, a tubular rear bumper, an under-body shield package (transfer case shield, front differential shield, fuel tank shield, oil pan/steering linkage shields), a suspension package, a Chevrolet windshield banner, Baja decals on the box sides and one inch wide body striping. Extra cost Baja options included: a cargo-net end-gate, aluminum outlaw wheels and a special box-mounted spare tire carrier w/ aluminum wheel. In 1991 the S10 Bajas came with BAJA embroidered on the seat backs and unique door panel trim.
Sonoma GT
Sonoma GT
The Sonoma GT was a performance package available on the 2WD regular cab short bed Sonoma. It was available for the 1992 model year only as an entry-level version of the GMC Syclone. A total of 806 were built. The truck was powered by an enhanced Vortec 4.3 L V6. It featured central multi-port fuel injection and produced 195 hp (145 kW) and 260 lb·ft (350 N·m) of torque. It was equipped with a 4L60 automatic transmission and a limited-slip differential with 3.42:1 gearing.
Modified by Production Automotive Services of Troy, Michigan, it was fitted with the Syclone interior package featuring black cloth bucket seats with red piping, a special gauge package, and a floor shift console.
Sonoma GT color breakdown;
Black w/ Black (408 Total)
Black w/ Gray (41 Total)
Frost White w/ Gray (101 Total)
Apple Red w/ Gray (180 Total)
Bright Teal w/ Gray (48 Total)
Forest Green Metallic w/ Gray (14 Total)
Aspen Blue w/ Gray (14 Total)
1994 Sonoma
Some 1992, 1993, and 1994 Sonomas came with a factory equipped L35 W code engine. For 1993 and 1994 no specialty labeling or limited edition tags were known to be used with the W code engine. Production totals for these vehicles are unknown.
108.3 in (2,751 mm) (reg. cab short bed)
117.9 in (2,995 mm) (reg. cab long bed)
122.9 in (3,122 mm) (ext. cab short bed)
Length
190 in (4,826 mm) (short bed)
203 in (5,156 mm) (ext. cab)
205 in (5,207 mm) (long bed)
Width
67.9 in (1,725 mm)
Height
63.5 in (1,613 mm)
1994–1997 GMC Sonoma
1998–2003 GMC Sonoma
2001–2004 Chevrolet S-10 crew cab
1996 Chevrolet S-10 Pickup (European version)
1997 Chevrolet S-10 Pickup (European version)
The second-generation trucks arrived in the 1994 model year. The HD GMC S15 has a ladder truck frame versus the S10 and some parts such as rear bumpers, trailer hitches etc do NOT interchange. All of the special models (the Syclone, Typhoon, and Sonoma GT) were discontinued, but the changes to the pickup brought it in line with its major competitor the Ford Ranger. The Iron Duke 4-cylinder and 2.8 L 60° V6 engines were retired, the 4.3 L Vortec V6 was enhanced, and a new 2.2 L 4-cylinder engine (which had been introduced in 1990 on various FWD GM compact and mid-size platforms) became the engines of choice to power the second generation of S-10’s. In compliance with the Clean Air Act, all 2nd Generation S-10s and Sonomas equipped with air-conditioning used CFC-free R134a refrigerant beginning in the 1994 model year. The all new 1994 s-10 didn’t offer any airbag, presumably as a temporary measure to economize the introduction of the new body styles, as well as to gradually phase out steering wheel designs that didn’t accommodate for airbags, though the vehicle itself was slated for airbag capability.
Many of the chassis components were the same as the first generation (the A-frames between the first and second generation were the same although they were originally sourced from GM’s G-body vehicle lineup), along with the steering knuckle, leaf springs, and differential assembly but suspension and axles were greatly enhanced.
Generally, for the 2WD trucks, the 8.5-inch rear end was only used when it came with both a manual transmission and the large 4.3 L (262 cu in) V6 engine; it was an option for 4WD trucks with either transmission. This was also the year that GM introduced the ZR2 Offroad Package.
For 1995, a driver’s-side air bag was added also day time running lights. In 1996 the 4.3 L engine was refreshed, and a third (rear) door was added for extended cab models, along with the sportside bed option. In 1998, the exterior, interior, brakes, and 2.2 L I4 engine were refreshed, along with a “next-generation” supplemental restraint system that added a passenger-side air bag. “Auto-Trac” all-wheel drive also became an option starting in 1999 for the 4WD Blazers. The SS package was replaced by the “Xtreme” package. In 2001 a crew cab option was added and was available in 4WD and automatic transmission only. For the 2004 model year, the regular and extended cab models were discontinued; only the crew cab model was retained.
Base 2WD models came with 15×6.5-inch wheels with directional vents, Xtreme and ZQ8 models came with 16×8-inch wheels while 4WD models (including the ZR2) used 15×7-inch wheels. The 14-inch (360 mm) wheels used on the first generation were discontinued.
SS
The Chevrolet S-10 SS was a high-performance version of the S-10, introduced in 1994. Fewer than 3000 SS’s were produced yearly on average. When introduced, the SS was sold in only three colors: Onyx Black, Summit White, and Apple Red. The SS was discontinued in 1998. In 1999, it was replaced by the S-10 Xtreme.
A 4.3-liter V6 (which was optional on regular S-10s) was the standard engine used in the SS version, producing between 180 and 200 hp (149 kW). The SS included lowered suspension (1996–98), cosmetic changes such as a different grille, body-colored bumpers, 16-inch wheels (1996–98), and other sporty touches. All SS versions were regular cabs. A step-side version was available from 1996 to 1998. The SS option package was only available with an automatic transmission and 3.42 posi-traction rear-end.
2001 Chevrolet S-10 ZR2
ZR2
The ZR2 package was an off-road package available for the second generation Chevy S-10. The ZR2 package included a 4-inch (100 mm) wider track width, a boxed ladder-type frame with modified suspension mounting points, larger wheel and axle bearings, 31-inch all-terrain tires, a suspension lift (approximately 3 inches more ground clearance vs. a regular 4wd S-10), upgraded Bilstein suspension, fender flares, alloy wheels, and an 8.5-inch Chevy 10-bolt rear differential with 3.73:1 gears.
The Chevrolet Colorado and its counterpart, the GMC Canyon, are compact pickup trucks marketed by American automaker General Motors. They were introduced in 2004 to replace the Chevrolet S-10 and GMC Sonoma compact pickups.
2.5 L (153 cu in) 4JK1
2.8 L (171 cu in) LK5I4
2.9 L (177 cu in) LLV I4
3.0 L (183 cu in) 4JJ1
3.5 L (214 cu in) L52 220hp I5
3.7 L (226 cu in) LLR I5
5.3 L (323 cu in) LH8V8
Regular cab 111.2 in (2,824 mm)
Extended cab 126 in (3,200 mm)
Crew cab 120 in (3,048 mm) (Thailand Ver.)
Length
Regular cab 192 in (4,877 mm)
Extended cab 207.1 in (5,260 mm)
Crew cab 194 in (4,928 mm) (Thailand Ver.)
Width
68 in (1,727 mm)
70.8 in (1,798 mm) (Thailand Ver.)
Height
65 in (1,651 mm)
69.1 in (1,755 mm) (4×4 Thailand Ver.)
The Chevrolet Colorado and its twin, the GMC Canyon were jointly designed by GM’s North American operations, GM’s Brazil operations, and Isuzu. Isuzu, which participated in the design process, began selling its own version worldwide in 2002. In late 2005, Isuzu offered a version in North America called the Isuzu i-Series. This North American model Isuzu shared North American powertrains, styling, and equipment with the Colorado/Canyon twins and differed from Isuzu’s worldwide offering. All Chevrolet, GMC, and Isuzu versions worldwide are based on the GMT355, itself the basis for the GMT 345-based Hummer H3. Most vehicles for markets outside North America are manufactured at a GM plant in Rayong, Thailand, as well as at a GM plant in São José dos Campos, Brazil. Most North American-market vehicles were manufactured in Shreveport, Louisiana.
The Colorado/Canyon offer both manual and automatic transmissions. GM also offers either a rear-wheel drive or four-wheel drive drivetrain with standard, extended, and four-door crew cab body styles. Most models come with the 2.8 L (171 cu in) LK5 I4 engine as standard, but a more powerful 3.5 I5 comes with the Z71 package on four-door versions and is optional on all others. The 4-door Z71s also get the 4-speed automatic transmission standard. This package was later dropped in favor of LT2 and LT3.
A ZQ8 edition is available with a lower and more road-tuned “sport” suspension than the standard Z85 and comes with 17 inch wheels, color-matched bumper and grille, and low profile fender flares. There is also a Xtreme edition of the ZQ8 which has a different front bumper, rear bumper, side skirts, fender flares, grille, headlights, and 18 inch wheels. The Xtreme edition is basically a continuation of a trim package from its predecessor, the Chevrolet S-10.
For 2007, Colorado/Canyon was facelifted and offered new engines, which include the 2.9 L (177 cu in) LLVI4 and 3.7 L (226 cu in) LLRI5 which were both introduced due to numerous head problems, new colors — Deep Ruby (Sonoma Red for the Canyon), Pace Blue (Sport Blue for the Canyon) and Imperial Blue (Midnight Blue for the Canyon), and new tires and wheels. Minor changes to the grille and interior for the LT and LTZ models; the LS models kept the same pre-facelift look, similar to the facelift of the TrailBlazer in 2005 & 2006. In addition, the “Colorado” & “Canyon” badges were phased out from the doors in favour of GM’s corporate logo. For model year 2009, the Colorado was facelifted again and a 5.3 L (323 cu in) LH8V8 is offered, producing 300 hp (224 kW) and 320 lb·ft (434 N·m). For the 2010 model year, the GM badges were phased out from those trucks, although fewer 2010 models had the GM logo on the doors.
Colorado/Canyon U.S. sales peaked in 2005 at 163,204 units, surpassing the perennial segment leader, the Ford Ranger, by almost 35% and just 3.3% behind the new best-seller, the Toyota Tacoma. In 2006, however, while still leading the Ford pickup by 27.5%, Colorado/Canyon’s sales lagged their Toyota competitor’s by almost 34%. One 2005 Canyon owned by successful U.S. Senate candidate Scott Brown became famous as it was widely featured in his TV advertisements.
SG Automotive manufactures a clone of the Colorado called the Huanghai Plutus in China
In the Insurance Institute for Highway Safety‘s frontal offset test the Colorado (extended version) is given a “Good” overall score, however the crew cab is rated “Acceptable”. In the side impact test, the Colorado crew cab is rated “Poor” with or without side curtain airbags. Side curtain airbags were made standard on all 2010 models; side torso airbags are not offered.
Isuzu i-series
Isuzu i-Series
The Isuzu i-Seriesmid-sizepickup truck line was manufactured from 2005 to 2008. Launched at the 2005 New York International Auto Show, for the 2006 model year, the i-Series replaced the Isuzu Hombre, which had been out of production since 2000. Like the Hombre, which was based on the compact Chevrolet S-10 / GMC Sonoma, the i-Series was based on the Chevrolet Colorado / GMC Canyon. The sales for the i-Series were poor, with just 1,377 sold from the start of production through February 2006 according to Automotive News. As part of Isuzu’s withdrawal from the United States market after the 2008 model year, the i-Series was discontinued, replaced by the related Hummer H3T for GM’s Hummer brand.
The second-generation Chevrolet Colorado was shown at the 2011 Bangkok Motor Show. It is available in three different cab styles: regular cab (single cab), extended cab (space cab), and crew cab (double cab) and may either be rear-wheel drive or four-wheel drive.
Holden Colorado
The Holden Colorado was revealed at the 2011 Australian International Motor Show and went on sale in June 2012 in both Australia and New Zealand. It is available in four trim levels: DX (single cab chassis only),LX (chassis only), LT and LTZ. Single cab and crew cab models are available as either two-wheel drive or four-wheel drive.
A Thunder Edition is available on 4×4 LX, LT and LTZ models. Among the features included with the pack are a nudge bar and towing kit, front carpet floor mats and a one-piece rear carpet floor mat, a bonnet protector, slimline weather shields and “Thunder” badging.
Trim levels
DX: features a manual transmission, ESC, side-curtain airbags, Bluetooth capabilities, and 16″ steel wheels.
LX: features either a 5-speed manual or 6-speed automatic transmission, power mirrors, and cruise control.
The US-spec model was revealed on November 20, 2013 at the Los Angeles Auto Show. Production is expected to begin at Wentzville Assembly in 2014, with vehicles arriving at dealerships nationwide by mid-late 2014, as an early 2015 model year vehicle. It will compete with other midsized pickup truck offerings, such as the Nissan Frontier and Toyota Tacoma. The US spec model will however, feature a different front fascia, with its design being similar to the 2014 Chevrolet Silverado, and different engines. General Motors’ Wentzville assembly plant, received a $380 million expansion of 500,000 square feet that was constructed to support the new Colorado’s assembly. On September 18, 2014, GM announced that it would add more workers to the Wentzville assembly after it received early advanced orders of 30,000 Colorado/Canyons from its dealerships ahead of its release.
For the initial launch, the Colorado will be available with either a 2.5 L EcotecI4 engine or the 3.6 L LFXV6 engine. The 2.8 L Duramax LWNturbodiesel engine is to be added in 2015, and is a first for its class ever in the US market. It will also be available in three cab configurations: (extended cab with a 6.2 ft (1.9 m) bed, crew cab with a 5.2 ft (1.6 m) bed, or crew cab with a 6.2 ft (1.9 m) bed, with four-wheel drive being optional.
Sixteen-inch or seventeen-inch steel wheels or alloy wheels will be available, as will a decor package for the W/T model that will add a chrome front grille and body-colored door handles and side view mirrors.
Trim levels
Base: Base trim level
WT: Base trim level with few amenities
LT: Mid trim level and most common
Z71: Top trim, includes off-road equipment
GMC Canyon
The all-new GMC Canyon was introduced on January 12, 2014, GMC introduced in an official press and video release and made its public debut the following day (January 13, 2014) at the North American International Auto Show in Detroit, with sales to begin at dealerships in the second quarter of 2014 as a 2015 model.
The Canyon will offer the same features as its cousin, but will have a higher MSRP and more options. It too, sports a front grille design that closely resembles its full size sibling, the GMC Sierra. The 2015 Canyon will come in three trims and either two-wheel drive or four-wheel drive. Although, the base model will only be available with the 2.5 L Ecotec I4 engine, a 6-speed manual transmission, and two-wheel drive.
Optional features (based on trim) will include active aero grille shutters, available OnStar 4G LTE connectivity with on-board wifi, forward collision warning, lane departure warning, and an available Teen Driver feature that limits speed and audio volume.
On February 16, 2015, GMC posted spyshots of a Canyon with Denali styling, indicating plans to add the mid-size truck to the Denali lineup as a 2016 model.
Chevrolet El Camino is a coupé utility vehicle that was produced by Chevrolet between 1959–60 and 1964-87.
Introduced in the 1959–1960 model years in response to the success of the Ford Ranchero, its first run lasted only two years. Production resumed for the 1964–1977 model years based on the Chevelle platform, and continued for the 1978–1987 model years based on the GM G-body platform.
Although based on corresponding Chevrolet car lines, the vehicle is classified and titled in North America as a truck. GMC‘s badge engineered El Camino variant, the Sprint, was introduced for the 1971 model year. Renamed Caballero in 1978, it was also produced through the 1987 model year.
In Spanish, El Camino means “the path”.
History
Origin
Ford Australia was the first company to produce a coupé utility as a result of a 1932 letter from the wife of a farmer in Victoria, Australia, asking for “a vehicle to go to church in on a Sunday and which can carry our pigs to market on Mondays”. Ford designer Lew Bandt developed a suitable solution, and the first coupé utility model was released in 1934.[1] Bandt went on to manage Ford’s Advanced Design Department, being responsible for the body engineering of the XP, XT, XW, and XA series Ford Falcon utilities. General Motors’ Australian subsidiary Holden also produced a Chevrolet coupé utility in 1935, Studebaker produced the Coupé Express from 1937 to 1939, but the body style did not reappear on the American market until the release of the 1957 Ford Ranchero.
Both the coupé utility and the similar open-topped roadster utility continued in production, but the improving economy of the mid- to late-1930s and the desire for improved comfort saw coupé utility sales climb at the expense of the roadster utility until, by 1939, the latter was all but a fading memory.
The mid-1955 introduction of Chevrolet’s Cameo Carrierpickup truck helped pave the way for the El Camino. Although it was a model variant of Chevrolet’s Task Force light-duty pickup, the Cameo offered an array of car-like features that included passenger-car styling, fiberglass rear fenders, two-tone paint, a relatively luxurious interior, as well as an optional V8 engine, automatic transmission, and power assists. As always, there was a GMC version offered during the same time, called the GMC Suburban Carrier with the same features offered on the Chevrolet. In 1957 a special version was made for GMC to be shown at national car shows called the Palomino, which had a Pontiac 347 cu in (5.7 L) V8 installed, borrowed from the 1957 Star Chief.
Other pickup truck producers, including Dodge, Ford, and International, began to offer flush-side cargo boxes on some of their 1957 models, such as the Dodge C Series. However, Ford also introduced the 1957 Ranchero, and established a new market segment in the U.S. market of an automobile platform based coupé utility. In 1959, Chevrolet responded with the El Camino to compete with Ford’s full-sized Ranchero. The original El Camino and Ranchero would compete directly only in the 1959 model year.
1955 Chevrolet Cameo Carrier
SONY DSC
1955 GMC Suburban Carrier
SONY DSC
1956 Chevrolet Cameo Carrier rear view
1957 GMC Suburban Carrier
SONY DSC
1957 GMC Palomino
SONY DSC
1958 GMC Suburban Carrier
SONY DSC
1959 GMC Suburban Carrier rear view
First generation (1959–1960)
First generation
1959 Chevrolet El Camino
Overview
Production
1959 El Camino Total 22,246
1960 El Camino Total 14,163
The El Camino was introduced for the 1959 model year two years after the Ford Ranchero. According to Chevrolet stylist Chuck Jordan, GM Harley Earl had suggested a coupé pickup in 1952.
Like the Ranchero, it was based on an existing and modified platform, the new-for-1959 Brookwood two-door station wagon, itself based on the completely redesigned, longer, lower and wider full-sized Chevrolet. Highly stylized, it initially sold 50% more briskly than the more conservative Ranchero, some 22,000 to 14,000.
1959 El Camino
Unlike the Brookwoods wagon and a sedan delivery variant, the El Camino was available with any full-sized Chevy drivetrain. It came in a single trim level, its exterior using the Bel-Air’s and interior of a low-end Biscayne. Its chassis featured Chevrolet’s “Safety-Girder” X-frame design and a full-coil suspension, both introduced in the 1958 model year. The 119-inch (3,000 mm) wheel-base was 1.5 inches (38 mm) longer, and overall length for all 1959 Chevys was up to 210.9 inches (5,360 mm). The El Camino’s payload rating ranged from 650 to 1150 pounds, with gross vehicle weights ranging from 4400 to 4900 pounds depending on powertrain and suspension. The somewhat soft passenger car suspension of the base model left the vehicle level without a load, in contrast the Ranchero, where standard 1100-pound rated heavy duty rear springs gave it a distinct rake when empty. The quirky Level Air suspension option, in its second and final year, was listed as available, but was almost never seen on any Chevrolet model, much less an El Camino. The 1959 El Camino was promoted as the first Chevrolet pickup built with a steel bed floor instead of wood. The floor was a corrugated sheetmetal insert, secured with 26 recessed bolts. Concealed beneath it was the floor pan from the Brookwood two-door wagon, complete with foot wells. Box capacity was almost 33 cubic feet (0.93 m3).
Among the performance engines offered were a 283-cid Turbo-jet V8 with two- or four-barrel carburetion, several Turbo-Thrust 348-cid V8s with four-barrel or triple two-barrel carburetors producing 335 bhp (250 kW; 340 PS), and 250- and 290-bhp 283-cube Ramjet Fuel Injection V8s.
Hot Rod magazine conducted a test of an El Camino equipped with the hottest powertrain combination available in early 1959—a 315 bhp (235 kW; 319 PS), triple-carb, solid-lifter 348 V8 mated to a four-speed. Staff testers clocked 0-60 mph times of around seven seconds, estimated top speed at 130 mph (210 km/h), and predicted 14-second/100-mph quarter-mile performance with a rear-axle ratio suitable for drag racing installed.
A total of 22,246 El Caminos were produced for 1959. That bested the count of 21,706 first-year Rancheros made in 1957 and the 14,169 Ford sedan pickups built in direct competition for the 1959 model year. But 1960 would be a different story.
1960 El Camino
The similar but less flamboyant 1960 model started at $2366 for the six-cylinder model; another $107 for a V8 with the two-barrel 283. At first glance, the exterior once again had a Bel Air look, with that series’ bright-metal “jet” appliqué and narrow trailing molding used to accent the rear quarters. Inside, Biscayne/Brookwood appointments also persisted. The seat was now covered in striped-pattern cloth with vinyl facings. Available interior trim shades were once again gray, blue, and green. Floor coverings were in medium-tone vinyl. Mid-1959 powertrain availability was carried over with minimal changes for 1960: The base 283-cid V8 was detuned a bit for fuel economy and was now rated at 170 bhp (127 kW; 172 PS), and the fuel-injected engines were officially gone.
Orders plummeted by a third, to just 14,163, at which point Chevrolet discontinued the model; meanwhile, Ford moved 21,027 Rancheros, which were now based on the brand-new Falcon compact. The pioneering American sedan pickups just did not connect with enough car-buying Americans. Perhaps these early “crossovers” didn’t carry enough passengers; in a time when baby-boomer families dominated the market, three across was the best they could offer. Cargo volume was meager compared with pickup trucks. The low-level trim and marketing efforts focused almost exclusively on commercial customers may have inhibited sales, as well.
Second generation
1964 Chevrolet Chevelle El Camino
Overview
Production
1964 El Camino Total 32,548
1965 El Camino Total 34,724
1966 El Camino Total 35,119
1967 El Camino Total 34,830
Chevrolet reintroduced the El Camino four years later based on the Chevrolet Chevelle. The 1964 model was similar to the Chevelle forward of the B-pillars and carried both “Chevelle” and “El Camino” badges, but Chevrolet marketed the vehicle as a utility model and Chevelle’s most powerful engines were not available. Initial engine offerings included six-cylinder engines of 194 and 230 cubic inches with horsepower ratings of 120 and 155, respectively. The standard V8 was a 283 cubic-inch Chevy small block with two-barrel carburetor and 195 horsepower (145 kW) with optional engines including a 220-horsepower 283 with four-barrel carburetor and dual exhausts. Added to the El Camino’s option list during the course of the 1964 model year were two versions of the 327 cubic-inch small block V8 rated at 250 and 300 horsepower (220 kW) — the latter featuring a higher compression ratio of 10.5:1, larger four-barrel carburetor and dual exhausts.
The 1965 El Camino received the same attractive facelift as the ’65 Chevelle, with a more pronounced V-shaped front end, and a higher performance version of the 327 engine rated at 350 hp (261 kW) that was also available in Chevelles under option code L-79 was made available. Most of the other engines were carried over from 1964, including the 194 and 230 cubic-inch Turbo Thrift sixes, the 195-horsepower 283 cubic-inch Turbo-Fire V8 and 327 cubic-inch Turbo-Fire V8s of 250 and 300 horsepower (220 kW).
In 1966, GM added a 396 cu in (6.5 L) V8 engine to the lineup rated from 325 to 375 hp (280 kW). The 1965 327 would run low 15s in the 1/4 mile (at some 90 mph), while 1966 to 1969 models were easily into the mid- to upper-14s. New sheetmetal highlighted the 1966 El Camino, identical to the Chevelle forward of the B-pillars. A new instrument panel with horizontal sweep speedometer was featured. Inside, the standard version featured a bench seat interior and rubber floor mat from the lower-line Chevelle 300 series, while the Custom used a more upscale interior from the Chevelle Malibu with plusher cloth-and-vinyl or all-vinyl bench seats and deep twist carpeting, or optional Strato swivel bucket seats with console. A tachometer was optional.
The 1967 El Camino followed the Chevelle’s styling facelift with a new grille, front bumper, and trim. Air shocks remained standard equipment on the El Camino, allowing the driver to compensate for a load. The year 1967 also brought the collapsible steering column and options of disc brakes and Turbo Hydramatic 400 3-speed automatic transmission. It was the second year the 396 could be had in the El Camino (both 13480 300 Deluxe base and 13680 Malibu series). Since the L35 396/325 hp engine was the base for the SS396 series, the number of L35 engines reported sold by Chevrolet in 1967 (2,565) were sold in one of the two El Camino series since these were the only series the engine could be ordered in. Since the L34 (now 350 hp) & L78 (375 hp) were available in either El Camino series as well as the two SS396 body styles, there is no way of knowing how many of these optional engines went to which body style. Chevrolet does report 17,176 L34 and 612 L78 engine options were sold in 1967 Chevelles, but there is no breakdown of body styles. The TH400 3-speed automatic was now available as an option (RPO M40) with the 396 engine in both the SS396 series and the 396-equipped El Caminos. The 3-speed manual transmission remained the standard transmission with a heavy duty (RPO M13) also available along with the 2-speed Powerglide and either M20 wide ratio or M21 close ratio 4-speed transmissions.
Third generation
1972 Chevrolet El Camino
Overview
Production
1968 El Camino SS V8 5,190
1968 El Camino Total 41,791
1969 El Camino Total 48,385
1970 El Camino Total 47,707
1971 El Camino Total 41,606
1972 El Camino Total 57,147
Chevy introduced a longer El Camino in 1968, based on the Chevelle station wagon/four-door sedan wheelbase (116 in (2,946 mm), overall length: 208 in (5,283 mm)); it also shared Chevelle Malibu exterior and interior trims. The interior was revamped including cloth and vinyl or all-vinyl bench seats and deep twist carpeting. All-vinyl Strato bucket seats and center console were an $111 option. Power front disc brakes and Positraction were optional. A new, high-performance Super Sport SS396 version was launched. The Turbo-Jet 396 had 325 bhp (242 kW) or 350 bhp (260 kW) versions. Returning to the official options list for the first time since late 1966 was the 375 bhp (280 kW) L78. It had solid lifters, big-port heads, and an 800 cfm Holley four-barrel on a low-rise aluminum manifold. A three-speed manual was standard with all engines, and a four-speed or automatic was optional. In 1968, the SS was a separate model (the “SS-396”).
The 1969 models showed only minor changes, led by more-rounded front-end styling. A single chrome bar connected quad headlights, and a slotted bumper held the parking lights. New round instrument pods replaced the former linear layout. For the first time, the Chevrolet 350 V8 was used in an El Camino. The Super Sport group included a 265- or 325-horsepower 396-cubic-inch V8 beneath a double-domed hood, along with a black-out grille displaying an SS emblem. More potent editions of the 396 engine, developing 350 or 375 horsepower (280 kW) also made the options list. Options included power windows and locks. Curiously, back-up lights moved from the rear bumper to the tailgate, where they were ineffective when the gate was down.
The 1970 models received sheet metal revisions that gave the bodies a more squared-up stance, and interiors were also redesigned. The new SS396, which actually displaced 402 cu in (6.6 L) (although all emblems read 396) was available. Chevrolet’s largest and most-powerful engine of the time was also put into a select few El Caminos. The LS6 454 CID engine, rated at 450 hp (336 kW) and 500 lb·ft (680 N·m) of torque, gave the El Camino 1/4-mile times in the lower 13-second range at around 108 mph (174 km/h).
The 1971 El Camino got fresh front-end styling that included large Power-Beam single-unit headlights, a reworked grille and bumper, and integral park/signal/marker lights. For 1971, mandated lower-octane unleaded fuel necessitated a reduction in engine compression, and GM’s A.I.R. system, a “smog pump”, was added to control tailpipe emissions. Power and performance were reduced. Engine offerings for 1971 included the 250-6, small-block V8s of 307 and 350 cubic inches; and big block V8s of 402 and 454-cubic-inch displacements. Horsepower ratings of those engines for 1971 ranged from 145 for the six to 365 for the RPO LS5 454 – all in gross figures. The LS6 454 V8 was gone forever. A rebadged El Camino, the GMC Sprint debuted in 1971. It shared the same engine and transmission offerings as its Chevrolet counterpart.
The 1972 El Caminos wore single-unit parking and side marker lights on their front fenders, outside of a revised twin-bar grille, but little changed. For 1972, horsepower measurements were switched to the “net” figures as installed in a vehicle with all accessories and emission controls hooked up. Engine offerings included the 110 horsepower (82 kW) 250-6, a 307 V8, a 175 horsepower (130 kW) 350-cubic-inch V8, and big block V8s of 402 and 454 cubic-inch displacements. The 402-cubic-inch (still known as a 396) produced 240 horsepower (180 kW); the 454 managed to put out 270 horsepower (200 kW) under the net rating system. Super Sport equipment could now be ordered with any V8 engine, including the base 307-cubic-inch version. All 1972 SS models with the 454 ci engine have a “W” as the fifth digit in the VIN.
Fourth generation
1973 Chevrolet El Camino
Overview
Production
1973 El Camino Total 64,987
1974 El Camino SS 4,543
1974 El Camino Total 51,223
1975 El Camino SS 3,521
1975 El Camino Total 33,620
1976 El Camino SS 5,163
1976 El Camino Total 44,890
1977 El Camino SS 5,226
1977 El Camino Total 54,321
For 1973, the El Camino was redesigned. Matching the Chevelle line and using the wagon chassis, it was the largest El Camino generation. Energy-absorbing hydraulic front bumper systems created an ungainly appearance on these vehicles and added more weight. There were two different trim levels of El Caminos during this period. The base model and SS option shared interior and exterior appointments with the Chevelle Malibu, while the El Camino Classic (introduced for 1974) shared its trim with the more upscale Chevelle Malibu Classic.
1973 El Camino
The chassis design was as new as the bodies with 1-inch (25 mm) a wider wheel track, front and rear. The left wheel was adjusted to have slightly more positive camber than the right, which resulted in a more uniform and stable steering feel on high-crown road surfaces while maintaining excellent freeway cruise stability. Clearances for spring travel were also improved for a smoother ride over all types of surfaces; the coil springs at each wheel were computer-selected to match the individual car’s weight. Front disc brakes were now standard on all ’73 El Caminos. Additional new features were an acoustical double-panel roof, tighter-fitting glass, flush-style outside door handles, molded full-foam seat construction, flow-through power ventilation system, inside hood release, refined Delcotron generator and sealed side-terminal battery, a larger 22-US-gallon (83 L; 18 imp gal) fuel tank, and “flush and dry” rocker panels introduced first on the redesigned 1971 full-size Chevrolets. New options included swivel bucket seats (with console) and Turbine I urethane (backed by steel) wheels, as was the instrument gauge cluster. A benefit of the new body designs was much better visibility of which the unusually thin windshield pillars contributed. A structural improvement was a stronger design for the side door guard beams.
The 307 2-barrel V8 of 115 hp (86 kW) was the base engine. Options included a 350 2-barrel V8 of 145 hp (108 kW), a 350 4-barrel V8 of 175 hp (130 kW), and a 454 4-barrel V8 rated at 245 hp (183 kW). Hardened engine valve seats and hydraulic camshafts made these engines reliable for many miles, and allowed them to accept the increasingly popular unleaded regular gasoline. The three-speed manual transmission was standard; 4-speed manual and Turbo Hydra-Matic 3-speed automatic transmissions were optional. Crossflow radiators and coolant reservoirs prevented overheating.
1973 El Camino SS
The SS, now a trim option, included a black grill with SS emblem, bodyside striping, bright roof drip moldings, color-keyed dual sport mirrors, special front and rear stabilizer bars, rally wheels, 70-series raised white-lettered tires, special instrumentation and SS interior emblems.[12] The SS option was available with a 350 or 454 V8 with the 4-speed or Turbo Hydra-Matic transmissions. [
The 1974 El Caminos sported an elongated, Mercedes-type grille. Inside, the new top-of-the-line El Camino Classic featured luxurious interiors with notchback bench seats (or optional Strato bucket seats) upholstered in cloth or vinyl, carpeted door panels and woodgrain instrument panel trim. The 350 V8 became the base engine and a 400 V8 engine was new this year. The 454, the top engine, was available with the Turbo Hydra-Matic 400 automatic or 4-speed manual transmission.
The 1975 models featured a new grill, providing a fresh appearance. Suspension upgrades offered a quieter ride, and radial-ply tires became standard. Dual remote mirrors, new twin sport mirrors, intermittent wipers, and cruise control were among new convenience features this year. The 1975 high energy ignition (HEI) provided spark to the spark plugs with minimal maintenance and increased power. The larger distributor cap also provided better high-RPM performance by decreasing the likelihood of the spark conducting to the wrong terminal. The 250-cubic-inch in-line six of 105 hp (78 kW) was offered as the base engine. The 454-cubic-inch V8, downrated yet again to 215 horsepower (160 kW), made it into 1975 as an El Camino option, but this would be its last go-around. It was not available in California, and the optional four-speed stick was no longer offered. Buyers could now choose an Econominder instrument package that included a vacuum gauge to point out when optimum fuel economy was being attained.
1977 El Camino Classic
For 1976, El Camino Classic models now featured the new rectangular headlights that other high-end GM cars were sporting. These were quad units in stacked arrangement. The base model retained the previously used dual round headlights. Engines included the base 250 I6 engine, a new 140-horsepower 305-cubic-inch V8, two- and four-barrel 350s (with availability still depending on California delivery), and the 400-cubic-inch V8, still good for 175 hp. All engines except the 250 I6 came with the Turbo Hydra-matic automatic transmission as the only transmission available. The 250 I6 came with a 3-speed manual or an optional Turbo Hydra-matic.
The 1977 models were little changed, except the 400 V8 was gone. The El Camino Classic was again the top model and the SS option continued.
Fifth generation
1978 Chevrolet El Camino
Overview
Also called
Chevrolet Pickup (Iran, 1984-1987)
Production
1978 El Camino SS 12,027
1978 El Camino Total 54,286
1979 El Camino Total 58,008
1980 El Camino Total 40,932
1981 El Camino Total 36,711
1982 El Camino Total 22,732
1983 El Camino Total 24,010
1984 El Camino Total 22,997
1985 El Camino Total 21,816
1986 El Camino Total 21,508
1987 El Camino Total 13,743
1988 El Camino Total 420
The 1978 through 1987 El Caminos were produced in four trim levels: Classic, Black Knight (1978)/Royal Knight (1979–83), Conquista and Super Sport, and shared chassis components with the Chevrolet Malibu. Chevrolet 90° V6 and Buick V6 engines were used for the first time. The optional 305 cubic-inch small block V8 was rated at 150 or 165 horsepower (123 kW), and from 1982–1984, the Oldsmobile-sourced Diesel engine was also optional.
1979 El Camino
A new, trimmer El Camino was unveiled in 1978, adopting the new, more sharp-edged Malibu styling, and a one-inch longer wheelbase of 117 in (2,972 mm). The front end sheet metal was shared with the Malibu, the doors with the Monte Carlo, and the rear tailgate and bumper was shared with the Malibu station wagon. For the first time, though, the El Camino had a unique chassis – it was shared with no other Chevrolet. The front end featured a new single rectangular headlight design. The base engine was a 200-cubic-inch (3.3-liter) V6 that developed 95 horsepower (71 kW), except in California where, to meet emissions standards, the 231-cubic-inch Buick engine was the base engine . Two upgrades could be ordered: a 305-cubic-inch V8 with 145 horsepower (108 kW), or a 350-cubic-inch V8 with 170 horsepower (130 kW) that was only available in El Caminos and Malibu station wagons. It was not available on Malibu passenger cars. Among GM makes, at least, the era of bigness was fading into history, overtaken by a new age of efficiency and economy.
The 1979 model got minimal changes following its debut as a redesigned “new-size” model in 1978. Alterations to the 1979 El Camino amounting to little more than a new divided grille. However, a “small-block” 267-cubic-inch (4.4-liter) V8 joined the options list and slotted between the standard 3.3-liter V6 and the optional 5.0-liter four-barrel V8. The 350-cubic-inch (5.7-liter) V8, developing 170 horsepower (130 kW) was again available. Both three- and four-speed manual transmissions had floor shifters.
The 1980 El Camino started out the 1980s with few changes, though engine choices were shuffled a little. The base V6 displaced 229 cubic inches, up from 200 the year before. Horsepower increased from 94 to 115. Optional again were a 267-cubic-inch V8 with 125 horsepower (93 kW) and a 305 V8, now with 155 horsepower (down five). The 350 with 170 horsepower (130 kW) offered in 1979 was dropped. A three speed floor shifted manual transmission was standard, but most got the optional three-speed automatic.
The 1981 models received a new horizontal tube grill. The 1981 engines mostly continued from 1980, but now used GM’s Computer Command Control (CCC) emission system. The base 229-cubic-inch V6 made 110 horsepower (down from 115), as did the California-only 231-cubic-inch Buick V6. Optional engines were the 267-cubic-inch V8 with 115 horsepower (86 kW) and The 305-cubic-inch V8, now with 150 horsepower (110 kW). The three-speed automatic added a lock-up torque converter to aid highway mileage.
The 1982 (through the final 1987) El Camino sported a frontal appearance with a crosshatch grille flanked by quad rectangular headlights. New under the hood for 1982 was a 105-horsepower 5.7-liter (350-cubic-inch)Diesel V8, which was also offered in Chevy’s full-size cars. Though mileage with the diesel was commendable, it was an expensive option and would eventually amass a dismal repair record. Gasoline-engine choices were unchanged, except Chevy’s 229-cubic-inch (3.8-liter) V6 was now standard in California-bound cars, replacing Buick’s 231-cubic-inch V6.
In 1983, the 4.4-liter V8 was gone, leaving the 5.0-liter version as the only optional gas V8. The standard engine was again Chevy’s 3.8-liter V6 with 110 horsepower (82 kW), though California cars, once again, got a Buick V6 with similar specifications. Continuing on the options list was the 5.7-liter V8 Diesel with 105 hp (78 kW). The sister Malibu sedan and wagon were discontinued after the 1983 model year.
The 1984-87 El Camino SS was offered as a conversion (completed by Choo-Choo Customs Inc., of Chattanooga, Tennessee) to include the aerodynamic front end similar to the Monte Carlo SS, but did not receive the L69 engine package. For 1985, GM shifted El Camino production to Mexico, and the new 4.3 L was standard through 1987.
1982-1987 El Camino
Australia, South Africa and Middle East
General Motors-Holden’s manufactured and marketed coupé utility models in Australia commencing in 1935. GMH continued to offer a Chevrolet coupé utility until 1952. Rebadged Holden coupé utilities, including later Commodore-based models, were sold as the Chevrolet El Camino and Chevrolet Lumina in South Africa and the Middle East. As of 2015, Holden still produces a Commodore-based coupé utility in Australia as the Holden Ute.
Concept vehicles
In 1974, Chevrolet’s sister division, Pontiac, reportedly took an El Camino body and grafted on the urethane-nose front end from its Grand Am series and added the GA’s instrument panel and Strato bucket seats with recliners and adjustable lumbar support along with Pontiac’s Rally II wheels as a styling exercise for a possible Pontiac version of the El Camino; the concept, however, never reached production.
In 1992, GM unveiled an El Camino concept, which was basically a pickup variant of the Chevrolet Lumina Z34. The concept received mixed, mostly negative reviews, most of it because of the car’s front wheel drive layout.
During the 1995 model year, GM had a concept El Camino based on the full-size Caprice station wagon using the grille of a 1994-96 Impala SS; this concept was destined for production, but was shelved due to GM’s decision to discontinue the B-platform car line at the end of 1996..
The Pontiac G8 ST was shown at the New York International Auto Show in March 2008. Based on the Holden Ute, it was built on the same G8 platform with a 73-inch (1,900 mm) cargo bed. The Sport Truck had the same 361 hp (269 kW), 6.0-liter V8 used in the G8 GT, as well as the 3.6-liter, 300 hp (220 kW) direct-injection V6. The G8 ST, slated for release as a 2010 model, was to be GM’s first coupé utility in North America since the El Camino was discontinued in 1987. In January 2009, GM announced to dealers the G8 ST was cancelled due to budget cuts and restructuring. GM was speculated, in 2011, to be considering bringing back the El Camino under the Chevrolet brand as early as 2015.
Today
For years, GM has been rumored to be considering bringing back the El Camino. GM already has a vehicle ready in Australia in the form of the Holden Ute (a Chevrolet-badged version of which, known as the Lumina Ute, is sold in South Africa and Middle East), save for some minor changes necessary to make it available in the U.S.. With Holden production ending, it is now clear that the Holden Ute will not be imported to the US. Many present-day owners of Chevrolet El Caminos (and its GM sister vehicles) are members of the National El Camino Owners Association (NECOA), an internet-based auto club with over 25,000 registered members. NECOA sponsors shows and gatherings in areas where there are sufficient owners, such as New England, Florida, California, Texas, and The Netherlands. The club has a free website that provides technical data, historical information, and a friendly bulletin board message system, found at http://www.elcaminocentral.com It also has an active Facebook page listed under “National El Camino Owners Association.”
GM Holden Ltd, commonly designated Holden, is an Australian automaker that operates in Australasia and is headquartered in Port Melbourne, Victoria. The company was founded in 1856 as a saddlery manufacturer. In 1908 it moved into the automotive field, before becoming a subsidiary of the United States-based General Motors (GM) in 1931. After becoming a subsidiary of GM, the company was named General Motors-Holden’s Ltd, becoming Holden Ltd in 1998—the current name was adopted in 2005.
Holden is responsible for GM’s vehicle operations in Australasia, and on their behalf, held partial ownership of GM Daewoo in South Korea between 2002 and 2009. Holden has offered a broad range of locally produced vehicles, supplemented by imported GM models. Holden has offered the following badge engineered models in sharing arrangements: Chevrolet, Isuzu, Nissan, Opel, Suzuki, Toyota and Vauxhall Motors. As of 2013, the vehicle lineup consists of models from GM Korea, GM Thailand, GM in the US, and self-developed Commodore, Caprice, and Ute. Holden also distributed the European Opel brand in Australia in 2012 until the brand’s Australian demise in mid-2013.
Although Holden’s involvement in exports has fluctuated since the 1950s, the declining sales of large cars in Australia has led the company to look to international markets to increase profitability.
Holden announced on 11 December 2013 that production in Australia would cease by the end of 2017. Holden will retain their design center, but with reduced staffing. In the last few years, Holden incurred losses due to the strong Australian dollar, with government grants being reduced in future. In May 2014 GM reversed their decision to abandon the Lang Lang Proving Ground and have decided to keep it as part of their engineering capability in Australia.
History of the company
Early history
Holden and Frost premises, Grenfell Street, Adelaide
In 1852, James Alexander Holden emigrated to South Australia from Walsall, England and in 1856 established J.A. Holden & Co, a saddlery business in Adelaide. In 1885 German-born Henry Frederick Frost joined the business as a junior partner and J.A. Holden & Co became Holden & Frost Ltd.Edward Holden, James’ grandson, joined the firm in 1905 with an interest in automobiles. From there, the firm evolved through various partnerships and, in 1908, Holden & Frost moved into the business of minor repairs to car upholstery. The company began to produce complete motorcycle sidecar bodies in 1913, and Edward experimented with fitting bodies to different types of carriages. After 1917, wartime trade restrictions led the company to start full-scale production of vehicle body shells. J.A. Holden founded a new company in 1919, Holden’s Motor Body Builders Ltd(HMBB) specialising in car bodies and utilising a facility on King William Street in Adelaide. By 1923, HMBB were producing 12,000 units per year.During this time, HMBB was the first company to assemble bodies for Ford Australia until their Geelong, plant was completed.From 1924, HMBB became the exclusive supplier of car bodies for GM in Australia, with manufacturing taking place at the new Woodville, South Australia plant. These bodies were made to suit a number of chassis imported from manufacturers such as Chevrolet and Dodge. In 1926 General Motors (Australia) was established with assembly plants at Newstead, Queensland; Marrickville, New South Wales; City Road, Melbourne, Victoria; Birkenhead, South Australia; and Cottesloe, Western Australia utilizing bodies produced by Holden Motor Body Builders and imported complete knock down (CKD) chassis. The Great Depression led to a substantial downturn in production by Holden, from 34,000 units annually in 1930 to just 1,651 units one year later. In 1931 General Motors purchased Holden Motor Body Builders and merged it with General Motors (Australia) Pty Ltd to form General Motors-Holden’s Ltd (GM-H). Throughout the 1920s Holden also supplied tramcars to Melbourne and Metropolitan Tramways Board. Several have been preserved in both Australia and New Zealand.
The Holden 50-2106 utility launched in 1951, three years after the 48-215 sedan.
1940s
Holden’s second full-scale car factory, located in Fishermans Bend (Port Melbourne), was completed in 1936, with construction beginning in 1939 on a new plant in Pagewood, New South Wales. However, World War II delayed car production with efforts shifted to the construction of vehicle bodies, field guns, aircraft and engines. Before the war ended, the Australian Government took steps to encourage an Australian automotive industry.Both GM and Ford provided studies to the Australian Government outlining the production of the first Australian-designed car. Ford’s proposal was the government’s first choice, but required substantial financial assistance. GM’s study was ultimately chosen because of its low level of government intervention. After the war, Holden returned to producing vehicle bodies, this time for Buick, Chevrolet, Pontiac and Vauxhall. The Oldsmobile Ace was also produced from 1946 to 1948.
From here, Holden continued to pursue the goal of producing an Australian car. This involved compromise with GM, as Holden’s managing director, Laurence Hartnett, favoured development of a local design, while GM preferred to see an American design as the basis for “Australia’s Own Car”. In the end, the design was based on a previously rejected post-war Chevrolet proposal. The Holden was launched in 1948, creating long waiting lists extending through 1949 and beyond. The name “Holden” was chosen in honour of Sir Edward Holden, the company’s first chairman and grandson of J.A. Holden. Other names considered were “GeM”, “Austral”, “Melba”, “Woomerah”, “Boomerang”, “Emu” and “Canbra”, a phonetic spelling of Canberra. Although officially designated “48-215“, the car was marketed simply as the “Holden”. The unofficial usage of the name “FX” originated within Holden, referring to the updated suspension on the 48-215 of 1953.
1950s
Holden’s FC series was the first to be tested at the Lang Lang proving ground.
During the 1950s, Holden dominated the Australian car market. GM invested heavily in production capacity, which allowed the company to meet increased post-war demand for motor cars. Less expensive four-cylinder cars did not offer Holden’s ability to deal with rugged rural areas. 48-215 sedans were produced in parallel with the 50-2106coupé utility from 1951; the latter was known colloquially as the “ute” and became ubiquitous in Australian rural areas as the workhorse of choice. Production of both the utility and sedan continued with minor changes until 1953, when they were replaced by the facelifted FJ model, introducing a third panel vanbody style. The FJ was the first major change to the Holden since its 1948 introduction. Over time it gained iconic status and remains one of Australia’s most recognisable automotive symbols. A new horizontally slatted grille dominated the front-end of the FJ, which received various other trim and minor mechanical revisions. In 1954 Holden began exporting the FJ to New Zealand. Although little changed from the 48-215, marketing campaigns and price cuts kept FJ sales steady until a completely redesigned model was launched. At the 2005 Australian International Motor Show in Sydney, Holden paid homage to the FJ with the Efijyconcept car.
Holden’s next model, the FE, launched in 1956; offered in a new station wagon body style dubbed “Station Sedan” in the company’s sales literature.In the same year Holden commenced exports to Malaya, Thailand and North Borneo. Strong sales continued in Australia, and Holden achieved a market share of more than 50 percent in 1958 with the revised FC model. This was the first Holden to be tested on the new Holden Proving Ground based in Lang Lang, Victoria. 1957 saw Holden’s export markets grow to 17 countries, with new additions including Indonesia, Hong Kong, Singapore, Fiji, Sudan, the East Africa region and South Africa. The opening of the Dandenong, Victoria, production facility in 1956 brought further jobs; by 1959 Holden employed 19,000 workers country-wide. In 1959 complete knock down assembly began in South Africa and Indonesia.
1960s
In 1960, Holden introduced its third major new model, the FB. The car’s style was inspired by 1950s Chevrolets, with tailfins and a wrap-around windshield with “dog leg” A-pillars. By the time it was introduced, many considered the appearance dated. Much of the motoring industry at the time noted that the adopted style did not translate well to the more compact Holden. The FB became the first Holden that was adapted for left-hand-drive markets, enhancing its export potential, and as such was exported to New Caledonia, New Hebrides, the Philippines, and Hawaii.
In 1960, Ford unveiled the new Falcon in Australia, only months after its introduction in the United States. To Holden’s advantage, the Falcon was not durable, particularly in the front suspension, making it ill-suited for Australian conditions. In response to the Falcon, Holden introduced the facelifted EK series in 1961; the new model featured two-tone paintwork and optional Hydramaticautomatic transmission. A restyled EJ series came in 1962, debuting the new luxury oriented Premier model. The EH update came a year later bringing the new Red motor, providing better performance than the previous Grey motor. The HD series of 1965 saw the introduction of the Powerglide automatic transmission. At the same time, an “X2” performance option with a more powerful version of the 179-cubic-inch (2.9 L) six-cylinder engine was made available. In 1966, the HR was introduced, including changes in the form of new front and rear styling and higher-capacity engines. More significantly, the HR fitted standard frontseat belts; Holden thus became the first Australian automaker to provide the safety device as standard equipment across all models. This coincided with the completion of the production plant in Acacia Ridge, Queensland. By 1963, Holden was exporting cars to Africa, the Middle East, South-East Asia, the Pacific Islands, and the Caribbean.
Holden began assembling the compact HA series Vauxhall Viva in 1964. This was superseded by the Holden Torana in 1967, a development of the Viva ending Vauxhall production in Australia. Holden offered the LC, a Torana with new styling, in 1969 with the availability of Holden’s six-cylinder engine. In the development days, the six-cylinder Torana was reserved for motor racing, but research had shown that there was a business case for such a model. The LC Torana was the first application of Holden’s new three-speed Tri-Matic automatic transmission. This was the result of Holden’s A$16.5 million transformation of the Woodville, South Australia factory for its production.
Holden’s association with the manufacture of Chevrolets and Pontiacs ended in 1968, coinciding with the year of Holden’s next major new model, theHK . This included Holden’s first V8 engine, a Chevrolet engine imported from Canada. Models based on the HK series included an extended-length prestige model, the Brougham, and a two-door coupé, the Monaro.The mainstream Holden Special was rebranded the Kingswood, and the basic fleet model, the Standard, became the Belmont. On 3 March 1969 Alexander Rhea, managing director of General Motors-Holden’s at the time, was joined by press photographers and the Federal Minister of Shipping and Transport, Ian Sinclair as the two men drove the two millionth Holden,an HK Brougham off the production line. This came just over half a decade since the one millionth car, an EJ Premier sedan rolled off theDandenong line on 25 October 1962. Following the Chevrolet V8 fitted to the HK, the first Australian-designed and mass-produced V8, the Holden V8 engine debuted in the Hurricane concept of 1969 before fitment to facelifted HT model. This was available in two capacities: 253 cubic inches (4.1 L) and 308 cubic inches (5.0 L). Late in HT production, use of the new Tri-Matic automatic transmission, first seen in the LC Torana was phased in as Powerglide stock was exhausted, but Holden’s official line was that the HG of 1971 was the first full-size Holden to receive it.
Holden’s HX(pictured), was an evolution of the record-selling HQ, with more than 480,000 units shifted throughout the car’s lifetime.
Despite the arrival of serious competitors—namely, the Ford Falcon, Chrysler Valiant, and Japanese cars—in the 1960s, Holden’s locally produced large six- and eight-cylinder cars remained Australia’s top-selling vehicles. Sales were boosted by exporting the Kingswood sedan, station wagon, and utility body styles to Indonesia, Trinidad and Tobago, Pakistan, the Philippines, and South Africa in complete knock down form.
1970s
Holden launched the new HQ series in 1971. At this time, the company was producing all of its passenger cars in Australia, and every model was of Australian design; however, by the end of the decade, Holden was producing cars based on overseas designs. The HQ was thoroughly re-engineered, featuring a perimeter frame and semi-monocoque (unibody) construction. Other firsts included an all-coil suspension and an extended wheelbase for station wagons, while the utilities and panel vans retained the traditional coil/leaf suspension configuration. The series included the new prestigeStatesman brand, which also had a longer wheelbase, replacing the Brougham. The Statesman remains noteworthy because it was not marketed as a “Holden”, but rather a “Statesman”.
The UC, Holden’s final iteration of the Torana was replaced by an interim four-cylinder version of the Commodoreuntil Camira launched in 1982.
The HQ framework led to a new generation of two-door Monaros, and, despite the introduction of the similar sized competitors, the HQ range became the top-selling Holden of all time, with 485,650 units sold in three years. 14,558 units were exported and 72,290 CKD kits were constructed. The HQ series was facelifted in 1974 with the introduction of the HJ, heralding new front panel styling and a revised rear fascia. This new bodywork was to remain, albeit with minor upgrades through the HX and HZ series. Detuned engines adhering to government emission standards were brought in with the HX series, whilst the HZ brought considerably improved road handling and comfort with the introduction of “Radial Tuned Suspension” (RTS). As a result of GM’s toying with the Wankel rotary engine, as used by Mazda of Japan, an export agreement was initiated in 1975. This involved Holden exporting with powertrains, HJ, and later, HX series Premiers as the Mazda Roadpacer AP. Mazda then fitted these cars with the 13Brotary engine and three-speed automatic transmission. Production ended in 1977, after just 840 units sold.
During the 1970s, Holden ran an advertising jingle “Football, Meat Pies, Kangaroos and Holden cars“, based on the “Baseball, Hot Dogs, Apple Pies and Chevrolet” jingle used by Chevrolet in the United States. Also, development of the Torana continued in with the larger mid-sized LH series released in 1974, offered only as a four-door sedan. The LH Torana was one of the few cars worldwide engineered to occupy four-, six-and eight-cylinder engines. This trend continued until Holden introduced the Sunbird in 1976; essentially the four-cylinder Torana with a new name. Designated LX, both the Sunbird and Torana introduced a three-door hatchback variant. A final UC update appeared in 1978. During its production run, the Torana achieved legendary racing success in Australia, achieving victories at the Mount Panorama Circuit in Bathurst, New South Wales.
The Commodore premiering in 1978 followed the success of its Kingswood forebear, becoming Holden’s bestselling vehicle to date.
In 1975, Holden introduced the compactGemini, the Australian version of the “T-car“, based on the Opel Kadett C. The Gemini was an overseas design developed jointly with Isuzu, GM’s Japanese affiliate; and was powered by a 1.6-litre four-cylinder engine. Fast becoming a popular car, the Gemini rapidly attained sales leadership in its class, and the nameplate lived on until 1987.
Holden’s most popular car to date, the Commodore, was introduced in 1978 as the VB. The new family car was loosely based on the Opel Rekord E body shell, but with the front from the Opel Senator grafted to accommodate the larger Holden six-cylinder and V8 engines. Initially, the Commodore maintained Holden’s sales leadership in Australia. However, some of the compromises resulting from the adoption of a design intended for another market hampered the car’s acceptance. In particular, it was narrower than its predecessor and its Falcon rival, making it less comfortable for three rear-seat passengers.[83] With the abandonment of left-hand drive markets, Holden exported almost 100,000 Commodores to markets such as New Zealand, Thailand, Hong Kong, Malaysia, Indonesia, Malta and Singapore.
Holden discontinued the Torana in 1979 and the Sunbird in 1980. After the 1978 introduction of the Commodore, the Torana became the “in-between” car, surrounded by the smaller and more economical Gemini and the larger, more sophisticated Commodore. The closest successor to the Torana was the Camira, released in 1982 as Australia’s version of GM’s medium-sized “J-car“.
1980s
After a good start, sales of the Camira, Holden’s version of the global “J-car” platform slumped significantly. This placed a huge financial burden on the Australian subsidiary, which was already operating at a loss at this time.
The 1980s were challenging for Holden and the Australian automotive industry. The Australian Government tried to revive the industry with the Button car plan, which encouraged car makers to focus on producing fewer models at higher, more economical volumes, and to export cars. The decade opened with the shut-down of the Pagewood, New South Wales production plant and introduction of the light commercialRodeo, sourced from Isuzu in Japan. The Rodeo was available in both two- and four-wheel drive chassis cab models with a choice of petrol and diesel powerplants. The range was updated in 1988 with the TF series, based on the Isuzu TF. Other cars sourced from Isuzu during the 1980s were the four-wheel drive Jackaroo(1981), the Shuttle (1982) van and the Piazza (1986) three-door sports hatchback. The second generation Holden Gemini from 1985 was also based on an Isuzu design, although, its manufacture was undertaken in Australia.
While GM Australia’s commercial vehicle range had originally been mostly based on Bedford products, these had gradually been replaced by Isuzuproducts. This process began in the 1970s and by 1982 Holden’s commercial vehicle arm no longer offered any Bedford products.
The new Holden WB commercial vehicles and the Statesman WB limousines were introduced in 1980. However, the designs, based on the HQ and updated HJ, HX and HZ models from the 1970s were less competitive than similar models in Ford’s lineup. Thus, Holden abandoned those vehicle classes altogether in 1984. Sales of the Commodore also fell, with the effects of the 1979 energy crisis lessening, and for the first time the Commodore lost ground to the Ford Falcon. Sales in other segments also suffered when competition from Ford intensified, and other Australian manufacturers: Mitsubishi, Nissan and Toyota gained market share. When released in 1982, the Camira initially generated good sales, which later declined because buyers considered the 1.6-litre engine underpowered, and the car’s build and ride quality below-average. The Camira lasted just seven years, and contributed to Holden’s accumulated losses of over A$500 million by the mid-1980s.
The second generation Commodore(VN Calais pictured)overcame the previous generation’s width problems.
In 1984 Holden introduced the VK Commodore, with significant styling changes from the previous VH. The Commodore was next updated in 1986 as the VL, which had new front and rear styling. Controversially, the VL was powered by the 3.0-litre Nissan RB30 six-cylinder engine and had a Nissan-built, electronically controlled four-speed automatic transmission. Holden even went to court in 1984 to stop local motoring magazine Wheels from reporting on the matter. The engine change was necessitated by the legal requirement that all new cars sold in Australia after 1986 had to consume unleaded petrol. Because it was unfeasible to convert the existing six-cylinder engine to run on unleaded fuel, the Nissan engine was chosen as the best engine available. However, changing exchange rates doubled the cost of the engine and transmission over the life of the VL.The decision to opt for a Japanese-made transmission led to the closure of the Woodville, South Australia assembly plant. Confident by the apparent sign of turnaround, GM paid off Holden’s mounted losses of A$780 million on 19 December 1986. At GM headquarters’ request, Holden was then reorganised and recapitalised, separating the engine and car manufacturing divisions in the process. This involved the splitting of Holden into Holden’s Motor Company (HMC) and Holden’s Engine Company (HEC). For the most part, car bodies were now manufactured at Elizabeth, South Australia, with engines as before, confined to the Fishermans Bend plant in Port Melbourne, Victoria. The engine manufacturing business was successful, building four-cylinder Family II engines for use in cars built overseas. The final phase of the Commodore’s recovery strategy involved the 1988 VN, a significantly wider model powered by the American-designed, Australian-assembled 3.8-litre Buick V6 engine.
Holden began to sell the subcompact Suzuki Swift-based Barina in 1985. The Barina was launched concurrently with the Suzuki-sourced Holden Drover, followed by the Scurry later on in 1985. In the previous year, Nissan Pulsar hatchbacks were rebadged as the Holden Astra, as a result of a deal with Nissan. This arrangement ceased in 1989 when Holden entered a new alliance with Toyota, forming a new company: United Australian Automobile Industries (UAAI). UAAI resulted in Holden selling rebadged versions of Toyota’s Corolla and Camry, as the Holden Nova and Apollo respectively, with Toyota re-branding the Commodore as the Lexcen.
1990s
The VS Statesman/Caprice of 1995, represented a mild facelift of the VR, which was in turn an update of the 1990 VQ—Holden’s long-wheelbase version of the VN Commodore series.
The company changed throughout the 1990s, increasing its Australian market share from 21 percent in 1991 to 28.2 percent in 1999. Besides manufacturing Australia’s best selling car, which was exported in significant numbers, Holden continued to export many locally produced engines to power cars made elsewhere. In this decade, Holden adopted a strategy of importing cars it needed to offer a full range of competitive vehicles.During 1998, General Motors-Holden’s Ltd name was shortened to “Holden Ltd”.
On 26 April 1990, GM’s New Zealand subsidiary Holden New Zealand announced that production at the assembly plant based in Trentham would be phased out and vehicles would be imported duty-free—this came after the 1984 closure of the Petone assembly line due to low output volumes.During the 1990s, Holden, other Australian automakers and trade unions pressured the Australian Government to halt the lowering of car import tariffs. By 1997, the federal government had already cut tariffs to 22.5 percent, from 57.5 percent ten years earlier; by 2000, a plan was formulated to reduce the tariffs to 15 percent. Holden was critical, saying that Australia’s population was not large enough, and that the changes could tarnish the local industry.
Commodore VT, introduced in 1997, marked the Commodore’s global expansion.
Holden re-introduced its defunct Statesman title in 1990—this time under the Holden marque, as the Statesman and Caprice. For 1991, Holden updated the Statesman and Caprice with a range of improvements, including the introduction of four-wheel anti-lock brakes (ABS); although, a rear-wheel system had been standard on the Statesman Caprice from March 1976. ABS was added to the short-wheelbase Commodore range in 1992. Another returning variant was the full-size utility, and on this occasion it was based on the Commodore. The VN Commodore received a major facelift in 1993 with the VR—compared to the VN, approximately 80 percent of the car model was new. Exterior changes resulted in a smoother overall body and a “twin-kidney” grille—a Commodore styling trait that remained until the 2002 VY model and, as of 2013, remains a permanent staple on HSV variants.
Holden introduced the all-new VT Commodore in 1997, the outcome of a A$600 million development programme that spanned more than five years. The new model featured a rounded exterior body shell, improved dynamics and many firsts for an Australian-built car. Also, a stronger body structure increased crash safety. The locally produced Buick-sourced V6 engine powered the Commodore range, as did the 5.0-litre Holden V8 engine, and was replaced in 1999 by the 5.7-litre LS unit.
The 1998 Holden Astra continued Holden’s trend of sourcing its mid-size and smaller model lines from Opel in Europe.
The UAAI badge-engineered cars first introduced in 1989 sold in far fewer numbers than anticipated, but the Holden Commodore, Toyota Camry, and Corolla were all successful when sold under their original nameplates. UAAI was dissolved in 1996, and Holden returned to selling only GM products. This signalled the closure of the Dandenong, Victoria facility, the sole plant for Corolla and Nova production. The Holden Astra and Vectra, both designed by Opel in Germany, replaced the Toyota-sourced Holden Nova and Apollo. This came after the 1994 introduction of the Opel Corsa replacing the already available Suzuki Swift as the source for the Holden Barina. Sales of the full-sizeHolden SuburbanSUV sourced from Chevrolet commenced in 1998—lasting until 2001. Also in 1998, local assembly of the Vectra began at Elizabeth, South Australia. These cars were exported to Japan and Southeast Asia with Opel badges. However, the Vectra did not achieve sufficient sales in Australia to justify local assembly, and reverted to being fully imported in 2000.
2000s
Holden’s market surge from the 1990s reversed in the 2000s decade. In Australia, Holden’s market share dropped from 27.5 percent in 2000 to 15.2 percent in 2006.From March 2003, Holden no longer held the number one sales position in Australia, losing ground to Toyota.
This overall downturn affected Holden’s profits; the company recorded a combined gain of A$842.9 million between 2002 and 2004, and a combined loss of A$290 million between 2005 and 2006. Factors contributing to the loss included the development of an all-new model, the strong Australian dollar and the cost of reducing the workforce at the Elizabeth plant, including the loss of 1,400 jobs after the closure of the third-shift assembly line in 2005, after two years in operation. Holden fared better in 2007, posting an A$6 million loss. This was followed by an A$70.2 million loss in the 2008, an A$210.6 million loss in 2009, and a profit of A$112 million in 2010. On 18 May 2005, “Holden Ltd” became “GM Holden Ltd”, coinciding with the resettling to the new Holden headquarters on 191 Salmon Street, Port Melbourne, Victoria.
The Monaro coupé was resurrected in 2001 as a low-volume niche model. Unanticipated overseas demand proved otherwise, with the Monaro selling in the UK as a Vauxhall Monaro and throughout the United States as the Pontiac GTO.
Holden caused controversy in 2005 with their Holden Employee Pricingtelevision advertisement, which ran between October and December 2005. The campaign publicised, “for the first time ever, all Australians can enjoy the financial benefit of Holden Employee Pricing”. However, this did not include a discounted dealer delivery fee and savings on factory fitted options and accessories that employees received. At the same time, employees were given a further discount between 25 and 29 percent on selected models.
Holden revived the Monaro coupe in 2001. Based on the VT Commodore architecture, the coupe attracted worldwide attention after being shown as a concept car at Australian auto shows. The VT Commodore received its first major update in 2002 with the VY series. A mildly facelifted VZ model launched in 2004, introducing the High Feature engine. This was built at the Fishermans Bend facility completed in 2003, with a maximum output of 900 engines per day. This has reportedly added A$5.2 billion to the Australian economy; exports account for about A$450 million alone. After the VZ, the High Feature engine powered the all-new VE Commodore. In contrast to previous models, the VE no longer utilises an Opel-sourced platform adapted both mechanically and in size.
Holden updated the Commodore with the VE series in 2006, Holden’s first “clean-sheet” design since 1971.
Throughout the 1990s, Opel had also been the source of many Holden models. To increase profitability, Holden looked to the South Korean Daewoo brand for replacements after acquiring a 44.6 percent stake—worth US$251 million—in the company in 2002 as a representative of GM. This was increased to 50.9 percent in 2005, but when GM further increased its stake to 70.1 percent around the time of its 2009 Chapter 11 reorganisation, Holden’s interest was relinquished and transferred to another (undisclosed) part of GM.
The commencement of the Holden-branded Daewoo models began with the 2005 Holden Barina, which based on the Daewoo Kalos, replaced the Opel Corsa as the source of the Barina. In the same year, the Viva, based on the Daewoo Lacetti, replaced the entry-level Holden Astra Classic, although the new-generation Astra introduced in 2004 continued on. The Captivacrossover SUV came next in 2006. After discontinuing the Frontera and Jackaroo models in 2003, Holden was only left with one all-wheel drive model: the Adventra, a Commodore-based station wagon. The fourth model to be replaced with a South Korean alternative was the Vectra by the mid-size Epica in 2007. As a result of the split between GM and Isuzu, Holden lost the rights to use the “Rodeo” nameplate. Consequently, the Holden Rodeo was facelifted and relaunched as the Colorado in 2008.Following Holden’s successful application for a A$149 million government grant to build a localised version of the Chevrolet Cruze in Australia from 2011, Holden in 2009 announced that it would initially import the small car unchanged from South Korea as the Holden Cruze.
Following the government grant announcement, Kevin Rudd, Australia’s Prime Minister at the time, stated that production would support 600 new jobs at the Elizabeth facility; however, this failed to take into account Holden’s previous announcement, whereby 600 jobs would be shed when production of the Family II engine ceased in late 2009. In mid-2013, Holden sought a further A$265 million, in addition to the A$275 million that was already committed by the governments of Canberra, South Australia and Victoria, to remain viable as a car manufacturer in Australia. A source close to Holden informed the Australian news publication that the car company is losing money on every vehicle that it produces and consequently initiated negotiations to reduce employee wages by up to A$200 per week to cut costs, following the announcement of 400 job cuts and an assembly line reduction of 65 (400 to 335) cars per day.
2010s
In March 2012, Holden was given a $270 million lifeline by the Gillard, Weatherill and Baillieu Ministrys. In return, Holden planned to inject over $1 billion into car manufacturing in Australia. They estimated the new investment package would return around $4 billion to the Australian economy and see GM Holden continue making cars in Australia until at least 2022.
Industry Minister Kim Carr confirmed on 10 July 2013 that talks had been scheduled between the Australian government and Holden. On 13 August 2013, 1,700 employees at the Elizabeth plant in northern Adelaide voted to accept a three-year wage freeze in order to decrease the chances of the production line’s closure in 2016. Holden’s ultimate survival, though, depended on continued negotiations with the Federal Government—to secure funding for the period from 2016 to 2022—and the final decision of the global headquarters in Detroit, US.
On 10 December 2013, General Motors announced that Holden will cease engine and vehicle manufacturing operations in Australia by the end of 2017. As a result, 2,900 jobs would be lost over four years. Beyond 2017 Holden’s Australian presence will consist of: a national sales company, a parts distribution centre and a global design studio.
As of 22 March 2010, chairman and managing director Mike Devereux heads operations at Holden.[153] Vehicles are sold countrywide through the Holden Dealer Network (310 authorised stores and 12 service centres), which employs more than 13,500 people.
In 1987, Holden Special Vehicles (HSV) was formed in partnership with Tom Walkinshaw, who primarily manufactures modified, high-performance Commodore variants. To further reinforce the brand, HSV introduced the HSV Dealer Team into the V8 Supercar fold in 2005 under the naming rights of Toll HSV Dealer Team.
The logo, or “Holden lion and stone” as it is known, has played a vital role in establishing Holden’s identity. In 1928, Holden’s Motor Body Builders appointed Rayner Hoff to design the emblem. The logo refers to a prehistoric fable, in which observations of lions rolling stones led to the invention of the wheel. With the 1948 launch of the 48-215, Holden revised its logo and commissioned another redesign in 1972 to better represent the company. The emblem was reworked once more in 1994.
Sales in the Australian market between 1991 and 2006
Holden VF Evoke Wagon 4 Door Hearse
Exports
Holden began to export vehicles in 1954, sending the FJ to New Zealand. Exports to New Zealand have continued ever since, but to broaden their export potential, Holden began to cater their Commodore, Monaroand Statesman/Caprice models for both right- and left-hand drive markets. The Middle East is now Holden’s largest export market, with the Commodore sold as the Chevrolet Lumina since 1998, and the Statesman since 1999 as the Chevrolet Caprice. Commodores are also sold as the Chevrolet Lumina in Brunei, Fiji and South Africa, and as the Chevrolet Omega in Brazil. Pontiac in North America also imported Commodore sedans from 2008 through to 2009 as the G8. Unfortunately, Pontiac went bankrupt in late 2009 and GM had to shut down Pontiac in 2010. The G8’s cessation was a consequence of GM’s Chapter 11 bankruptcy resulting in the demise of the Pontiac brand.
Sales of the Monaro began in 2003 to the Middle East as the Chevrolet Lumina Coupe. Later on that year, a modified version of the Monaro began selling in North America as the Pontiac GTO, and under the Monaro name through Vauxhall dealerships in the United Kingdom. This arrangement continued through to 2005 when the car was discontinued.The long-wheelbase Statesman sales in the Chinese market as the Buick Royaum began in 2005, before being replaced in 2007 by the Statesman-based Buick Park Avenue. Statesman/Caprice exports to South Korea also began in 2005. These Korean models were sold as the Daewoo Statesman, and later as the Daewoo Veritas from 2008. Holden’s move into international markets has been profitable; export revenue increased from A$973 million in 1999 to just under $1.3 billion in 2006.
Since 2011 the WM Caprice has been exported to North America as the Chevrolet Caprice PPV, a version of the Caprice built exclusively for law enforcement in North America sold only to police. Since 2007, the HSV-based Commodore has been exported to the United Kingdom as the Vauxhall VXR8.
In 2013, it was announced that exports of the Commodore would resume to North America in the form of the VF Commodore as the Chevrolet SS sedan for the 2014 model year.
Holden has been involved with factory backed teams in Australian touring car racing since 1968, and has won the Bathurst 1000 29 times: more than any other factory. The main factory backed teams have been the Holden Dealer Team (1969–1987) and the Holden Racing Team (1990–present). Holden also currently competes in V8 Supercars regularly with other winning teams Red Bull Racing Australia, Brad Jones Racingand Tekno Autosports making it have the most cars race in the championship.
Holden operate a driver training facility at Norwell on the northern Gold Coast, Queensland. In addition to driver safety programs at a number of levels of experience, the centre also offers 4WD training and performance driving courses and “hot laps” in a high-performance car.
Opel’s main portal and site building near the train station in front of the statue of the founder Adam Opel in Rüsselsheim
Adam Opel AG (Opel) is a German automobile manufacturer headquartered in Rüsselsheim, Hesse, Germany and a subsidiary of the American General Motors Company. The company designs, engineers, manufactures and distributes Opel-branded passenger vehicles, light commercial vehicles and vehicle parts for distribution in Africa, Asia, Europe and South America. Opel designed and manufactured vehicles are also sold under the Buick brand in the United States, Canada, Mexico and China, the Holden brand in Australia and New Zealand and the Vauxhall brand in the United Kingdom.
1913 Opel
Opel traces its roots to a sewing machine manufacturer founded by Adam Opel in 1862. The company began manufacturing bicycles in 1886 and produced its first automobile in 1899.
1921 Opel onderstel en motor
Opel became a share-limited company (German: Aktiengesellschaft) in 1929; United States-based General Motors took a majority stake in Opel that same year. General Motors assumed full control in 1931 and today Adam Opel AG is a wholly owned subsidiary of General Motors Company. Although Adam Opel AG continues to be a share-limited company, shares of the company are not publicly listed. Adam Opel AG is the parent company of General Motors UK Limited, better known as Vauxhall, and various other General Motors subsidiaries.
1930 Opel B
During the 1970s and 1980s, Opel and Vauxhall ranges were rationalised into one consistent range across Europe.
1953 – IFA F8 Krankenwagen
1955 IFA F8 Kombi-Hearse 
1983 IFA Wartburg 353W 
1986 ifa-barkas-b-1000-ambulance-1986 
IFA Framo V901-902 Bestattungswagen – Leichenwagen DDR 
IFA Granit 27 
IFA Phänomen és Fiat 1100 (a nagy a Phänomen) 
IFA Robur Ambulance a 
IFA Robur ambulance 
IFA Framo
Imperial 1927 Cadillac, 1939 Chevrolet, 1951 Pontiac, 1957 National Landau, 1959 Crown, 1959 Memphian Chrysler, 1959 National, 1964 National and 1977 Chrysler Ambulances and Hearses.
International Harvester Ambulances
IVECO Resque Units and Ambulances
Jaguar Ambulance and Hearses
JEEP – Kaiser – Willys – Willys Overland – Holden – Horton Quick Responders and Ambulances
1915 Jeffery Ambulance en Hearse (Hansen)
Golf Ambulance
golfkartambulances
Hanomag + Hanomag Henschel Ambulances
Helicopter Ambulances
Hino Ambulance Paramedic Resque Unit LY3391 
Holden Ambulances and Hearses
HONDA Ambulances and HONDA Quick Responder Motor Units
Humber Ambulances and Hearses since 1933
HUMMER + HUMVEE Ambulance and Hearses
Hyundai Ambulance and Quick Responder units
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_-_Opel-Werk,_Verwaltungsgeb%C3%A4ude_(2).JPG)
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