Alfa Romeo

Alfa Romeo 159 Front Bonnet Grille Emblem Logo

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Alfa Romeo Automobiles S.p.A.
Private Società per azioni
Industry Automotive
Predecessor Società Anonima Italiana Darracq (SAID)
Founded 24 June 1910; 108 years ago(as A.L.F.A.)
Milan, Lombardy, Italy
Founders
Headquarters Turin, PiedmontItaly
Area served
Worldwide
Key people
John Elkann (President)
Timothy Kuniskis (CEO)
Products Luxury vehicles
Production output
Increase 66,155 vehicles (2016)
Owner Fiat Chrysler Automobiles
Parent FCA Italy
Website alfaromeo.com

FNM Brazilian Alfa Romeo Special

Alfa Romeo Automobiles S.p.A. (Italian: [ˈalfa roˈmɛːo]) is a luxury car manufacturer, founded by Frenchman Alexandre Darracq as A.L.F.A. (“[Società] Anonima Lombarda Fabbrica Automobili“, “Anonymous LombardAutomobile Factory [Company]”) on 24 June 1910, in Milan. The brand is known for sporty vehicles and has been involved in car racing since 1911.

ALFA ROMEO camione 1948 1954

The company was owned by Italian state holding company Istituto per la Ricostruzione Industriale between 1932 and 1986, when it became a part of the Fiat group. In February 2007, the Alfa Romeo brand became Alfa Romeo Automobiles S.p.A., a subsidiary of Fiat Group Automobiles, now Fiat Chrysler Automobiles Italy.

The company that became Alfa Romeo was founded as Società Anonima Italiana Darracq (SAID) in 1906 by the French automobile firm of Alexandre Darracq, with Italian investors. In late 1909, the Italian Darracq cars were selling slowly and the Italian partners of the company hired Giuseppe Merosi to design new cars. On 24 June 1910, a new company was founded named A.L.F.A., initially still in partnership with Darracq. The first non-Darracq car produced by the company was the 1910 24 HP, designed by Merosi. A.L.F.A. ventured into motor racing, with drivers Franchini and Ronzoni competing in the 1911 Targa Florio with two 24-hp models. In August 1915, the company came under the direction of Neapolitan entrepreneur Nicola Romeo, who converted the factory to produce military hardware for the Italian and Allied war efforts. In 1920, the name of the company was changed to Alfa Romeo with the Torpedo 20–30 HP the first car to be so badged.

Sign Alfa Romeo Emblem Wall Plaque Decor Auto Sign

In 1921, the Banca Italiana di Sconto, which backed the Ing. Nicola Romeo & Co, went broke and the government needed to support the industrial companies involved, among which was Alfa Romeo, through the “Consorzio per Sovvenzioni sui Valori Industriali”. In 1925, the railway activities were separated from the Romeo company, and in 1928, Nicola Romeo left. In 1933, the state ownership was reorganized under the banner of the Istituto per la Ricostruzione Industriale (IRI) by Benito Mussolini‘s government, which then had effective control. The company struggled to return to profitability after the Second World War, and turned to mass-producing small vehicles rather than hand-building luxury models. In 1954, it developed the Alfa Romeo Twin Cam engine, which would remain in production until 1994. During the 1960s and 1970s, Alfa Romeo produced a number of sporty cars, but struggled to make a profit, so Istituto per la Reconstruzione (IRI), the state conglomerate that controls Finmeccanica sold the marque to the Fiat Group in 1986.

fnm logo silver

Alfa Romeo has competed successfully in Grand Prix motor racingFormula Onesportscar racingtouring car racing, and rallies. It has competed both as a constructor and an engine supplier, via works entries (usually under the name Alfa Corse or Autodelta), and private entries. The first racing car was made in 1913, three years after the foundation of the company, and Alfa Romeo won the inaugural world championship for Grand Prix cars in 1925. The race victories gave a sporty image to the marque, and Enzo Ferrari founded the Scuderia Ferrari racing team in 1929 as an Alfa Romeo racing team, before becoming independent in 1939. It has had the most wins of any marque in the world.

History

Name

The company’s name is a combination of the original name, “A.L.F.A.” (“Anonima Lombarda Fabbrica Automobili”), and the last name of entrepreneur Nicola Romeo, who took control of the company in 1915.

Foundation and early years

1906 Alfa romeo De 8-10 HP van Alfa's voorganger SAIDA 1908 Darracq 8/10 HP assembled by Alfa Romeo’s predecessor, Darracq Italiana.

1910 Alfa 24 HP De allereerste Alfa RomeoThe A.L.F.A 24 hp (this is with Castagna torpedo body) was the first car made by Anonima Lombarda Fabbrica Automobili (A.L.F.A) in 1910.

The company that became Alfa Romeo was founded as Società Anonima Italiana Darracq (SAID) in 1906 by the French automobile firm of Alexandre Darracq, with some Italian investors. One of them, Cavaliere Ugo Stella, an aristocratfrom Milan, became chairman of the SAID in 1909. The firm’s initial location was in Naples, but even before the construction of the planned factory had started, Darracq decided late in 1906 that Milan would be more suitable and accordingly a tract of land was acquired in the Milan suburb of Portello, where a new factory of 6,700 square metres (8,000 sq yd) was erected. Late 1909, the Italian Darracq cars were selling slowly and Stella, with the other Italian co-investors, founded a new company named A.L.F.A. (Anonima Lombarda Fabbrica Automobili), initially still in partnership with Darracq. The first non-Darracq car produced by the company was the 1910 24 HP, designed by Giuseppe Merosi, hired in 1909 for designing new cars more suited to the Italian market. Merosi would go on to design a series of new A.L.F.A. cars, with more powerful engines (40–60 HP). A.L.F.A. ventured into motor racing, with drivers Franchini and Ronzoni competing in the 1911 Targa Florio with two 24-hp models. In 1914, an advanced Grand Prix car was designed and built, the GP1914, with a four-cylinder engine, double overhead camshafts, four valves per cylinder, and twin ignition. However, the onset of the First World War halted automobile production at A.L.F.A. for three years.

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In August 1915, the company came under the direction of Neapolitan entrepreneur Nicola Romeo, who converted the factory to produce military hardware for the Italian and Allied war efforts. Munitions, aircraft engines and other components, compressors, and generators based on the company’s existing car engines were produced in a vastly enlarged factory during the war. After the war, Romeo invested his war profits in acquiring locomotive and railway carriage plants in Saronno (Costruzioni Meccaniche di Saronno), Rome (Officine Meccaniche di Roma), and Naples (Officine Ferroviarie Meridionali), which were added to his A.L.F.A. ownership.

Alfa Romeo production between 1934 and 1939
Year Cars Industrial
vehicles
1934 699 0
1935 91 211
1936 20 671
1937 270 851
1938 542 729
1939 372 562

1937 Alfa Romeo 8C 2900B a8C 2900B Touring Spider (1937)

Car production had not been considered at first, but resumed in 1919 since parts for the completion of 105 cars had remained at the A.L.F.A. factory since 1915. In 1920, the name of the company was changed to Alfa Romeo with the Torpedo 20–30 HP the first car to be so badged. Their first success came in 1920 when Giuseppe Campari won at Mugello and continued with second place in the Targa Florio driven by Enzo Ferrari. Giuseppe Merosi continued as head designer, and the company continued to produce solid road cars as well as successful race cars (including the 40–60 HP and the RL Targa Florio).

Alfa-Romeo-logo-emblem-2

In 1923 Vittorio Jano was lured from Fiat, partly thanks to the persuasion of a young Alfa racing driver named Enzo Ferrari, to replace Merosi as chief designer at Alfa Romeo. The first Alfa Romeo under Jano was the P2 Grand Prix car, which won Alfa Romeo the inaugural world championship for Grand Prix cars in 1925. For road cars Jano developed a series of small-to-medium-displacement 4-, 6-, and 8-cylinder inline engines based on the P2 unit that established the architecture of the company’s engines, with light alloy construction, hemispherical combustion chambers, centrally located plugs, two rows of overhead valves per cylinder bank and dual overhead cams. Jano’s designs proved both reliable and powerful.

Alfa-Romeo-emblem-2

Enzo Ferrari proved a better team manager than driver, and when the factory team was privatised, it became Scuderia Ferrari. When Ferrari left Alfa Romeo, he went on to build his own cars. Tazio Nuvolarioften drove for Alfa, winning many races before the Second World War.

Alfa Romeo 2900-Scuderia-Ferrari-maroon-fa-lrAlfa Romeo 8C 2900 Scuderia Ferrari

In 1928 Nicola Romeo left, and in 1933 Alfa Romeo was rescued by the government, which then had effective control. Alfa Romeo became an instrument of Mussolini’s Italy, a national emblem. During this period it built bespoke vehicles for the wealthy, with bodies normally by Touring of Milan or Pinin Farina. This era peaked with the Alfa Romeo 2900B Type 35 racers.

Bertone Logo

The Alfa factory (converted during wartime to the production of Macchi C.202 Folgore engines: the Daimler-Benz 600 series built under license) was bombed during the Second World War, and struggled to return to profitability after the war. The luxury vehicles were out. Smaller, mass-produced vehicles began to be produced beginning with the 1954 model year, with the introduction of the Giulietta series of berline (saloons/sedans), coupes and open two-seaters. All three varieties shared what would become the Alfa Romeo overhead Twin Cam four-cylinder engine, initially 1300 cc. This engine would eventually be enlarged to 2000 cc and would remain in production until 1995.

When I see an Alfa Romeo go by, I tip my hat.

— Henry Ford talking with Ugo Gobbato in 1939

Post war

Once motor sports resumed after the Second World War, Alfa Romeo proved to be the car to beat in Grand Prix events. The introduction of the new formula (Formula One) for single-seat racing cars provided an ideal setting for Alfa Romeo’s Tipo 158 Alfetta, adapted from a pre-war voiturette, and Giuseppe Farina won the first Formula One World Championship in 1950 in the 158. Juan Manuel Fangio secured Alfa’s second consecutive championship in 1951.

Alfa Romeo production between 1998 and 2017
Year Cars
1998 197,680
1999 208,336
2000 206,836
2001 213,638
2002 187,437
2003 182,469
2004 162,179
2005 130,815
2006 157,794
2007 151,898
2008 103,097
2009 103,687
2010 119,451
2011 130,535
2012 101,000
2013 74,000
2014 58,948
2015 56,688
2016 71,700
2017 118,000

In 1952, Alfa Romeo experimented with its first front-wheel drive compact car, “Project 13–61”. It had the same transverse-mounted, forward-motor layout as the modern front-wheel drive automobile. Alfa Romeo made a second attempt toward the late 1950s based on Project 13–61. It was to be called Tipo 103 and resembled the smaller version of its popular Alfa Romeo Giulia. However, due to the financial difficulties in post-war Italy, the Tipo 103 never saw production. Had Alfa Romeo produced it, it would have preceded the Mini as the first “modern” front-wheel drive compact car. In the mid-fifties, Alfa Romeo entered into an agreement with Brazil‘s Matarazzo Group to create a company called Fabral (Fábrica Brasileira de Automóveis Alfa, “the Brazilian Alfa automobile factory”) to buildAlfa Romeo 2000 Spider Touringthe Alfa Romeo 2000 there.

After having received government approval, Matarazzo pulled out and under pressure from Brazil’s President Juscelino Kubitschek the state-owned FNM company instead commenced building the car as the “FNM 2000” there in 1960.

During the 1960s, Alfa Romeo concentrated on competition using production-based cars, including the GTA (standing for Gran Turismo Allegerita), an aluminium-bodied version of the Bertone-designed coupe with a powerful twin-plug engine. Among other victories, the GTA won the inaugural Sports Car Club of America‘s Trans-Am championship in 1966. In the 1970s, Alfa Romeo concentrated on prototype sports car racing with the Tipo 33, with early victories in 1971. Eventually the Tipo 33TT12 gained the World Championship for Makes for Alfa Romeo in 1975 and the Tipo 33SC12 won the World Championship for Sports Cars in 1977.

Alfa Romeo Logo old

By the 1970s, Alfa Romeo was again in financial trouble and creative measures were attempted to shore it up, including an ultimately unsuccessful joint venture with Nissan endorsed by Ettore Massacesi of Alfa Romeo’s parent company, the Italian-government owned Istituto per la Ricostruzione Industriale (IRI) and Prime Minister Francesco Cossiga. By 1986, IRI was suffering heavy losses, and IRI president Romano Prodi put Alfa Romeo up for sale. Finmeccanica, the mechanical holdings arm of IRI and its predecessors owned Alfa Romeo since 1932. Prodi first approached fellow Italian manufacturer Fiat, which offered to start a joint venture with Alfa. Prodi was initially unsupportive, citing the strained industrial relations between Northern and Southern Italy, with Fiat being based in Turin and Alfa being based in Milan.

Fiat withdrew its plan for a joint venture when Ford put in an offer to acquire part of Alfa Romeo and restructure the company, while increasing its stake over time. However, Fiat put in a bid to acquire the entirety of Alfa Romeo and offer job guarantees to Italian workers, an offer that Ford was unwilling to match.

Alfa 1870 logo-badges to 2015

It also did not hurt any of the parties involved that an acquisition by Fiat would keep Alfa Romeo in Italian hands. In 1986, the deal was concluded with Alfa Romeo merged with traditional rival Lancia into Fiat’s Alfa Lancia Industriale S.p.A.

Models produced from the 1990s combined Alfa’s traditional virtues of avant-garde styling and sporting panache with the economic benefits of product rationalisation, and include a “GTA” version of the 147hatchback, the Giugiaro-designed Brera, and a high-performance exotic called the 8C Competizione (named after one of Alfa’s most successful prewar sports and racing cars, the 8C of the 1930s).

In 2005 Maserati was bought back from Ferrari and under Fiat’s full control. The Fiat Group plans to create a sports and luxury division from Maserati and Alfa Romeo. There is a planned strategic relationship between these two; engines, platforms and possibly dealers will be shared in some markets.

In the beginning of 2007, Fiat Auto S.p.A. was reorganized and four new automobile companies were created; Fiat Automobiles S.p.A., Alfa Romeo Automobiles S.p.A., Lancia Automobiles S.p.A. and Fiat Light Commercial Vehicles S.p.A. These companies are fully owned by Fiat Group Automobiles S.p.A (from 2007 FCA Italy S.p.A.).

Carabinieri and Italian government

In the 1960s Alfa Romeo became famous for its small cars and models specifically designed for the Italian police and Carabinieri; among them the “Giulia Super” and the 2600 Sprint GT. The colours of the Alfa Romeos used by the Polizia were/are green/blue with white stripes and writing, known as “Pantera” (Panther), enhancing the aggressive look of the Alfa (particularly the Giulia series), while the Carabinieri Alfas are dark blue with white roofs and red stripes, known as the “Gazzella” (Gazelle) denoting the speed and agility of these “Pattuglie” (patrol cars). However, the term “Pantera” became used interchangeably and the image helped create a no-nonsense, determined and respected perception by the general public of the men that drove these cars, true to their history.

Italian police alfa giulia 2Italian State Police Flying Squad“Panther” 1971 Alfa Giulia Super

Since then, Alfas remain the chosen mount of the Carabinieri (arm of the Italian armed forces seconded only partly for civilian policing purposes), Polizia Autostradale (highway police), Guardia di Finanza (fiscal law enforcement) and the conventional police service (Polizia). Successively, the following Alfa Romeo Berlinas have found favour for Italian police and government employment1952 Alfa Romeo AR 51 Matta 1900 M• Alfa Romeo AR51Alfa Romeo Giulia (Type 105)• Alfa Romeo Giulia1978 Alfa Romeo Alfetta GTV (7254572400)1978 Alfa Romeo Alfetta GTV (7254572400)  • Alfa Romeo Alfetta1984 Alfa Romeo Giulietta1984 Alfa Romeo Giulietta   • Alfa Romeo Giulietta1987 Alfa Romeo 33 Polizia Squadra Volante1987 Alfa Romeo 33 Polizia Squadra Volante  • Alfa Romeo 33 (Polizia di Stato only)OLYMPUS DIGITAL CAMERA1988 Alfa Romeo MIlano (America) Alfa 75   • Alfa Romeo 75OLYMPUS DIGITAL CAMERA1989 Alfa Romeo 164 – 2.0 Twin Spark Alfa Romeo 164 presidential limousine (Italy)Alfa Romeo 164 presidential limousine (Italy)   • Alfa Romeo 164 (official vehicles)Alfa Romeo 155 1.7 8V Wide Body• Alfa Romeo 155Alfa Romeo 156 grey• Alfa Romeo 1562004 Alfa Romeo 166 012004 Alfa Romeo 166  • Alfa Romeo 166 (official vehicles)2010 Alfa Romeo 159 2.0 JTDm ECO Elegante2010 Alfa Romeo 159 2.0 JTDm ECO Elegante   • Alfa Romeo 1592016 Alfa Romeo Giulia QV Carabinieri2016 Alfa Romeo Giulia QV Carabinieri   • Alfa Romeo Giulia (Carabinieri only)

Since the 1960s, the Italian Prime Minister has used Alfa Romeos (and lately the new Maserati Quattroporte) as preferred government limousines. The 164 and 166 have found particular employment in the last two decades.Alfa Romeo at speed past Alfa Sulpture at Goodwood House100 years Alfa Romeo

On 24 June 2010, Alfa Romeo celebrated 100 years from its foundation.

Recent developments

Alfa Romeo has been suffering from falling sales. Some analysts concluded that the automaker suffered large operating losses in the mid-2000s – estimated to be about 15 percent to 20 percent of annual revenues, or about 300 million to 500 million euros a year. For the year of 2010, it sold a total of about 112,000 units which was significantly lower than Fiat CEO Marchionne’s global sales target of 300,000. Alfa then wanted to achieve 170,000 sales in 2011, including 100,000 Giulietta and 60,000 MiTo, but it actually sold 130,000 units that year. Its medium-term target was 500,000 units by 2014 including 85,000 from N. American market. In 2017 Alfa Romeo increased production by 62 percent, it build a total of 150,722 vehicles at the company’s three factories.

Return to North America

Alfa Romeo Giulietta SpiderGiulietta Spider

Alfa Romeo was imported to the United States by Max Hoffman from the mid-1950s. The Giulietta Spider was born by request of Max Hoffman, who proposed an open version of the Giulietta. In 1961 Alfa Romeo started importing cars to the United States.

In 1995, Alfa Romeo ceased exporting cars to the United States, the last model sold in that market being the 164 sedans.

Alfa-Romeo-symbol.jpg

Since that time, rumours of a return culminated with a website announcement stating “The long-awaited return of Alfa Romeo to the United States market should take place by 2007, with a range of new models.” In fact, Alfa Romeo’s return to United States was officially confirmed on 5 May 2006 by Fiat CEO Sergio Marchionne. North American sales resumed in October 2008, with the launch of the low production 8C Competizione coupe. Also in 2008, Alfa Romeo and Chrysler were reported to be in discussions over the possibility of producing Alfa Romeo cars in some Chrysler manufacturing plants that had shutdown due to the company group’s restructure and cost cutting. Instead, as reported by The Wall Street Journal reported in November 2009, Chrysler discontinued several Dodge and Jeep models while phasing in Alfa Romeo ones and the new Fiat 500.

OLYMPUS DIGITAL CAMERA

The next significant milestones in Alfa Romeo’s North American return occurred in 2014, with the launch of the more affordable two-seater 4C coupe. That year, Fiat Group Automobiles S.p.A. confirmed that its original agreement with Mazda Motor Corporation, for the speculated manufacturing of a new Alfa Romeo Spider based on the Mazda Miata, had been terminated mutually in December 2014 (with this joint-venture’s Miata-based car, becoming the new 2015 Fiat 124 convertible). In 2015, Alfa Romeo’s return to this market was further bolstered by the automaker’s display of the new Giulia at the Los Angeles Auto Show. In February 2017, Chrysler featured its Alfa Romeo brand exclusively in three ads during Super Bowl LI.

Alfa Romeo’s US importer, FCA US LLC, imports the 4C, Giulia and Stelvio.

Design and technology

Alfa Romeo badgeBadge on Alfa Romeo 4C

Technological development

Alfa Romeo has introduced many technological innovations over the years, and the company has often been among the first users of new technologies. Its trademark double overhead cam engine was used for the first time in the 1914 Grand Prix car, the first road car with such an engine, the 6C 1500 Sport, appeared in 1928.

Alfa Romeo tested one of the very first electric injection systems (Caproni-Fuscaldo) in the Alfa Romeo 6C 2500 with “Ala spessa” body in 1940 Mille Miglia. The engine had six electrically operated injectors, fed by a semi-high pressure circulating fuel pump system.

Mechanical variable valve timing was introduced in the Alfa Romeo Spider, sold in the U.S. in 1980. All Alfa Romeo Spider models from 1983 onward used electronic VVT.

Alfa Romeo RVS Logo

The 105 series Giulia was quite an advanced car, using such technologies as all-wheel disc brakes, and a plastic radiator header tank. It had also the lowest drag coefficient (Cd) in its class The same trend continued with the Alfetta 2000 and GTV, which had such things as 50:50 weight distribution, standard fit alloy wheels and transaxle.

Newer innovations include complete CAD design process used in Alfa Romeo 164, robotised/paddle control transmission Selespeed used in the 156; the 156 was also the world’s first passenger car to use Common rail diesel engine. The Multiair -an electro-hydraulic variable valve actuation technology used in MiTo was introduced in 2009. In 2016 Alfa Romeo Giulia came with electrical brakes.

Body design

Alfa Romeo 6C 2500 SS. Designed by Pinin Farina for Giuseppe FarinaAlfa Romeo 6C 2500 SS (1939, serial number 913.008) by Technical museum of Vadim Zadorogny

Many famous automotive design houses in Italy have accepted commissions to produce concepts and production vehicle shapes for Alfa Romeo. These include:

Bertone

Giorgetto Giugiaro / Italdesign

Pininfarina

Zagato

Centro Stile Alfa Romeo

Alfa Romeo Emblem Metal Sign, Banner Style

The last mentioned, the Centro Stile, has rapidly gained international credibility with its work. The 8C Competizione super-coupé, and the MiTo hatchback are the results.

Construction techniques used by Alfa Romeo have become imitated by other car makers, and in this way Alfa Romeo body design has often been very influential. The following is a list of innovations, and where appropriate, examples of imitation by other car manufacturers:Alfa 6C 2500SAlfa 6C 2500 S

1950s: Monocoque body design in the Giulia: While not an imitation per se, this construction technique became extremely widespread, and remains so to the present day.

1960s: Aerodynamics: The 116-series Giulia had a very low Cd. Toyota in particular sought to produce a similarly shaped series of vehicles at this time.

1970s: Fairing of bumpers: In order to meet American crash standards, Alfa formulated design styling techniques to incorporate bumpers into the overall bodywork design of vehicles so as to not ruin their lines. The culmination of this design technique was the 1980s Alfa Romeo 75. The process was widely copied, particularly in Germany and Japan.

Alfa Romeo logo on yellow

1980s: The Alfa 164: The design process and influence of this car is almost completely out of all proportion to previous Alfas. The 164 introduced complete CAD/CAM in the manufacturing cycle, with very little directly made by hand in the vehicle. In addition, the 164’s styling influence continues into the present day line of modern Alfas. Most manufacturers incorporated design ideas first expressed in the 164 into their own designs, including greater reliance on on-board computers.

1990s: The pseudo-coupé: The Alfa 156 and 147, while four-door vehicles, represented themselves as two-doors with prominent front door handles, and less visible rear door-handle flaps. Honda has used this design style in the latest Civic hatchback, and a somewhat similar idea is also seen in the most recent Mazda RX-8 four-seat coupé.Alfa Romeo Spider JTS V6 (Type 939)Alfa Spider (Type 939)

2000s: The Brera and 159: These vehicles’ design, by Giorgetto Giugiaro, have proven influential in sedan and coupé styling, demonstrating that concept vehicles are often immediately translatable into road car form, providing that initial design takes place using CAD systems.

Alfa Romeo has made a number of concept cars:

1950s – The B.A.T. cars

The Berlina Aerodinamica Tecnica prototype cars were designed by Bertone as an exercise in determining whether streamlining and wind-tunnel driven designs would result in high performance on a standard chassis, and whether the resulting vehicles would be palatable to public. Alfa 1900 Sprint were the basis of the B.A.T. 5, 7 and 9. The later B.A.T. 11 was based on the 8C Competizione.

1960s and 1970s – Descendants of the Tipo 33

Alfa Romeo Logo Emblem

The Tipo 33 racing car, with its high-revving 2000 cc V8 engine became the basis for a number of different concept cars during the 1960s and 1970s, two of which ultimately resulted in production vehicles. Most made their appearances at the Auto Salon Genève. Here is a brief list:

Gandini/Bertone Carabo (1968) – Marcello Gandini expressed ideas that would come to fruition in the Lamborghini Countach.

Tipo 33.2 (1969)- Designed by Pininfarina to the design already known from Ferrari concept car.

Gandini/Bertone Montreal Concept (1967) – making its appearance at the 1967 Montreal Expo, this Giulia-based concept resulted in the production Alfa Romeo Montreal road car with a variant of the Tipo 33 V8 engine.

Bertone/Giugiaro Navajo (1976)- A fully fibreglassed vehicle, and in some ways the epitome of Giugiaro’s ‘Origami’ style of flat planes.

1980s-today – Modern ideas

In general, concept cars for Alfa Romeo have generally become production vehicles, after some modification to make them suitable for manufacture, and to provide driver and passenger safety. The Zagato SZ, GTV and Spider, Brera and 159 are all good examples of Alfa Romeo’s stylistic commitment in this direction.

Symbols

1925 Alfa_Romeo_RL_SS_-_1925_-_003_(cropped)Laurel-wreathed 1925–1945 badges on a 1925 Alfa Romeo RL SS

Alfa Romeo’s logo incorporates two heraldic devices traditionally associated with its birthplace, the city of Milan: a red cross, from the emblem of Milan, and the biscione, a crowned viper swallowing a Moor—emblem of the House of Visconti, rulers of the city in the 14th century.

The logo was originally designed in 1910 by a young Italian draughtsman from the A.L.F.A technical office, Romano Cattaneo.

Origin

In June 1910 the Società Anonima Darracq became Anonima Lombarda Fabbrica Automobili, and was readying its first model, the 24 HP. The board asked chief engineer Giuseppe Merosi to devise a badge for the radiator shell of the new car; Merosi turned to his collaborators. One of them, Cattaneo, was inspired by the coat of arms he had seen on the gates of Castello Sforzesco to include the biscione in the logo. Merosi liked the idea, and together with Cattaneo came up with a sketch, then approved by managing director Ugo Stella; Cattaneo was entrusted with doing the final design.

The original badge was round, of enamelled brass, measuring 65 mm (2.6 in) in diameter, and carried already all the present day accoutrements: the red cross on a white field of Milan on the left, a green biscione on a light blue field on the left, all surrounded by a blue ring inscribed with the words “ALFA” at the top and “MILANO” at the bottom. In honour of the King of Italy, the two words were separated by two figure-eight knots—named Savoy knots in Italian, and symbols of the then-reigning House of Savoy. Originally solid brass, the lettering was changed to white enamel in 1913. In 1918, after the company had been bought by Nicola Romeo, the wording “ALFA” was replaced with “ALFA-ROMEO”. In 1925, to commemorate the victory of the Alfa Romeo P2 in the inaugural World Manufacturers’ Championship of 1925, a silver metal laurel wreath was added around the badge, used (in varying form) until 1982. The addition of the wreath had enlarged the badge to 75 mm (3.0 in) diameter; in 1930 it was reduced back to 60 mm (2.4 in).

Post war evolution

In 1946, after the abolition of the monarchy and proclamation of the Italian Republic, the figure-eight knots of the Savoy were replaced with two curvy lines. Concurrently the badge was completely redesigned, and further reduced in size to 54 mm (2.1 in), a diameter unchanged ever since. Made of stamped steel, the new badge bore the traditional elements—the scripts, the cross, a newly stylized biscione and a thin laurel wreath—embossed in antique silver, over a uniform Alfa Red background, which had replaced the blue, white and light blue fields. This red-and-metal badge was used until 1950, when the company switched back to a traditionally enamelled and coloured one; in 1960 the badge was changed from brass to plastic, without substantial differences in design.

ALFA ROMEO Embleem Logo Badge auto kado

At the beginning of the 1970s the all-new Alfa Romeo Pomigliano d’Arco plant (near Naples) was completed. When in 1972 the Alfasud produced there became the first Alfa Romeo passenger car manufactured outside Milan, the word “Milano”, the curved lines and the hyphen between “Alfa” and “Romeo” were eliminated from the badge on all Alfa Romeos. At the same time it was redesigned, most notably acquiring a modernised biscione and type face. After a mild restyling in 1982, which deleted the wreath and changed lettering and all chrome details to gold, this iteration of the badge remained in use until 2015.

2015 redesign

On 24 June 2015, 105th anniversary of the company, a new logo was unveiled at a press event at the Alfa Romeo Museum; together with the Alfa Romeo Giulia as part of the brand’s relaunch plan. The redesign was carried out by Robilant Associati, who had previously reworked several other Fiat Group logos—including Fiat Automobiles‘ and Lancia‘s.

The logo colors have been reduced from four to three: the green of the biscione, the red of the cross, and the dark blue of the surrounding ring. Other changes are a new serif type face, and the absence of the split white and light blue fields, replaced by a single silver textured background.

Quadrifoglio

Since 1923, the quadrifoglio logo (also called the ‘cloverleaf’) has been the symbol of Alfa Romeo racing cars and since WWII, it has also been used to designate the higher trim models of the range. The quadrifoglio is usually placed on the side panels of the car, above or behind the front wheels—on the front wings in the case of modern vehicles. The logo consists of a green cloverleaf with four leaves, contained with a white triangle.

History of the emblem

Alfa-Romeo-P1-GP-byMerosi

Ugo Sivocci at the wheel of 1923 Alfa Romeo P1

The quadrifoglio has been used on Alfa Romeo cars since the death of Ugo Sivocci in 1923. As a friend of Enzo Ferrari, Sivocci was hired by Alfa Romeo in 1920 to drive in the four-man works team—Alfa Corse—with Antonio Ascari, Giuseppe Campari, and Enzo Ferrari. Sivocci was thought to have enormous experience, but often hampered by bad luck and considered the eternal second-placer. To banish his bad luck, when the Targa Florio came around, the driver painted a white square with a green four-leaf clover (the quadrifoglio) in the centre of the grille of his car. Sivocci had immediate success, crossing the finish line first. The quadrifoglio subsequently became the symbol of the racing Alfa Romeos with the victory at the Targa Florio. Almost as if to prove the magic effects of this symbol, Sivocci was killed while testing Merosi‘s new P1 at Monza, a few months after winning the Targa Florio. The Salerno driver’s P1, which went off the track on a bend, did not have the quadrifoglio. Since this period in 1923, the bodies of Alfa Romeo racing cars have been adorned with the quadrifoglio as a lucky charm. The white square was replaced with a triangle in memory of Ugo Sivocci.

Alfetta 159 steering wheelQuadrifoglio badge on the Alfetta 159

Modern usage

The first road car to bear the quadrifoglio was the 1963 Alfa Romeo Giulia TI Super, a variant of the Giulia saloon car devised for competition but put regularly on sale; it had green four-leaf clovers on its front wings, without the triangle. In the 1970s “Quadrifoglio Verde” or “Green Cloverleaf” became the trim level for each model’s sportiest variant, equipped with the most powerful engine. The AlfasudSprint3375164 and 145 all had Quadrifoglio Verde versions. Also in the 1970s and through the 1980s golden four-leaf clover badges were used to denote the most luxurious and well-equipped variants of Alfa Romeo cars, named “Quadrifoglio Oro” or “Gold Cloverleaf”. The AlfasudAlfettaAlfa 690 and 33 had Quadrifoglio Oro versions. In recent times the quadrifoglio was revived on the 2007 Alfa Romeo 8C Competizione and Spider eight-cylinder sports cars. With the current Alfa Romeo MiTo and Giuliettathe Quadrifoglio Verde was reinstated as the sportiest trim level in the range, and green four-leaf clovers on the front wings are once again the hallmark of high-performance Alfa Romeos. Alfa Romeo’s 2016 sport sedan, the all-new Giulia, will be launched first in Quadrifoglio trim before the release of the base models. Starting with the high-end model wearing that historic signature emblem, Alfa Romeo strives to reconquer the North American market after decades of absence.

Motorsport

Alfa Romeo has been involved with motor racing since 1911, when it entered two 24 HP models on Targa Florio competition. In the 1920s and 30s it scored wins at many races and motoring events such as Targa FlorioMille Migliaand Le Mans. Great success continued with Formula OnePrototypes, Touring and Fast Touring. Private drivers also entered some rally competitions, with fine results. Alfa Romeo has competed both as a constructor and an engine supplier, via works entries Alfa CorseAutodelta and private entries. Alfa Romeo’s factory racing team was outsourced to Enzo Ferrari’s Scuderia Ferrari between 1933 and 1938. Drivers included Tazio Nuvolari, who won the 1935 German Grand Prix at the Nürburgring.

Production

SAMSUNGAlfa Romeo plant in Arese

 

According to the late Fiat CEO Sergio Marchionne, in order to reap economies of scale, all new Alfa Romeo models will be made from the same basic platform. Even Maserati will share components with some Alfas.

During the 1990s, Alfa Romeo moved car production to other districts in Italy. The Pomigliano d’Arco plant produced the 155, followed by the 145 and the 146, while the Arese plant manufactured the 164 and new Spider and GTV. The 156 was launched in 1997, and became quite successful for Alfa Romeo; in 1998 it was voted “Car of the Year”. The same year a new flagship, the 166 (assembled in Rivalta, near Turin) was launched. At the beginning of the third millennium, the 147 was released, which won the prestigious title of “Car of the Year 2001”. In 2003 the Arese factory was closed.

The Arese factory today hosts almost nothing and is nearly abandoned. What remains are some offices and the Alfa Romeo Historical Museum, a must-see for Alfa Romeo fans.

Alfa Romeo images

In the 1960s, the main Alfa Romeo seat was moved from inside Milan to a very large and nearby area extending over the municipalities of AreseLainate and Garbagnate Milanese. However, since then the Alfa seat is known to be in Arese, since the offices and the main entrance of the area are there.

In the late 1960s, a number of European automobile manufacturers established facilities in South Africa to assemble right hand drive vehicles. Fiat and other Italian manufacturers established factories along with these other manufacturers, Alfa-Romeos were assembled in Brits, outside Pretoria in the Transvaal Province of South Africa. With the imposition of sanctions by western powers in the 1970s and 1980s, South Africa became self-sufficient, and in car production came to rely more and more on the products from local factories. This led to a remarkable set of circumstances where between 1972 and 1989, South Africa had the greatest number of Alfa Romeos on the road outside of Italy. Even stranger, Alfa Romeos Brits plant was used from March 1983 until 1985 to build Daihatsu Charades for local consumption, but also for export to Italy in order to skirt Italian limits on Japanese imports.

In late 1985, with the impending Fiat takeover and an international boycott of the South African Apartheid government, Alfa Romeo withdrew from the market and closed the plant. Tons of valuable parts were then bulldozed into the ground to escape paying import duties.

Assembly plants by model
Plant Owner Location Model(s)
Cassino – Piedimonte S. Germano FCA Italy S.p.A. Piedimonte San Germano GiuliettaGiuliaStelvio
Modena Maserati S.p.A. Modena 4C

Automobiles

showAlfa Romeos

Current models

2010 Alfa Romeo Giulietta front
Alfa Romeo Giulietta

The Giulietta is a five-door, small family car officially revealed at the 2010 Geneva Motor Show. It replaced the 147. It is current top Alfa sales with about 40,000 cars per year.Alfa Romeo 4C sport coupeAlfa Romeo 4C

The 4C is a small, lightweight rear wheel drive two seater coupé sports car. The car was revealed as concept car at the 81st Geneva Motor Show in 2011. The production version was launched to the European market at the 83rd Geneva Motor show in 2013 and was launched to the American market at the Los Angeles Motor show at the end of November 2013.2015 Alfa Romeo 4C Spider2015 Alfa Romeo 4C Spider2015 Alfa Romeo Giulia2015 Alfa Romeo Giulia

The new generation Giulia was unveiled to the press at the Museo Storico Alfa Romeo in Arese, on 24 June 2015. This coincided with the company’s 105th anniversary and saw the introduction of a revised logo.2016 Alfa Romeo Stelvio2016 Alfa Romeo Stelvio

The Stelvio was unveiled at the 2016 Los Angeles Auto Show. The Stelvio is Alfa Romeo’s first production SUV that competes in the same category as the Porsche MacanJaguar F-PaceAudi Q5 and BMW X3.

Historic models

1931 MHV Alfa-Romeo 6C Gran Sport6C Gran Sport (1931)

1932 Alfa Romeo - Spider 8C 23008C 2300 (1931)

Alfa Romeo 2600 Touring Spider2600 Touring Spider (1961)

1965 Alfa Romeo Junior GTGT Junior (1965)

1970 Alfa Romeo MontrealMontreal (1970)

1980 MHV Alfa-Romeo GTVGTV6 (1980)1980 Alfa Romeo GTV 6 2,5 brochure1980 Alfa Romeo GTV 6 2,5 brochure

1992 Alfa romeo spider serie 4Spider (1992)

1997 Alfa Romeo 156 Selespeed1997 Alfa Romeo 156 Selespeed   156 (1997)

2008 Alfa Romeo 8C-Competizione2008 Alfa Romeo 8C-Competizione   8C Competizione (2008)

Alfa Romeo Autotutto F12Autotutto F12 ambulance

Road cars Racing cars
1910 1910–1920 24 HP
1910–1911 12 HP
1911–1920 15 HP
1913–1922 40–60 HP
1911 15 HP Corsa
1913 40–60 HP Corsa
1914 Grand Prix
1920 1921–1922 20–30 HP
1920–1921 G1
1921-1921 G2
1922–1927 RL
1923–1925 RM
1927–1929 6C 1500
1929–1933 6C 1750
1922 RL Super Sport
1923 RL Targa Florio
1923 P1
1924 P2
1928 6C 1500 MMS
1929 6C 1750 Super Sport
1930 1931–1934 8C 2300
1933-1933 6C 1900
1934–1937 6C 2300
1935–1939 8C 2900
1939–1950 6C 2500
1931 Tipo A
1931 8C 2300 Monza
1932 Tipo B (P3)
1935 Bimotore
1935 8C 35
1935 8C 2900A
1936 12C 36
1937 12C 37
1937 6C 2300B Mille Miglia
1937 8C 2900B Mille Miglia
1938 308
1938 312
1938 316
1938 158
1939 6C 2500 Super Sport Corsa
1940 1948 6C 2500 Competizione
1950 1950–1958 1900
1951–1953 Matta
1954–1962 Giulietta
1958–1962 2000
1959–1964 Dauphine
1951 159
1952 6C 3000 CM
1960 1962–1968 2600
1962–1976 Giulia Saloon
1963–1967 Giulia TZ
1963–1977 Giulia Sprint
1963–1966 Giulia Sprint Speciale
1965–1967 Gran Sport Quattroruote
1965–1971 GTA
1963–1965 Giulia Spider
1966–1993 Spider
1967–1969 33 Stradale
1967–1977 1750/2000 Berlina
1960 Giulietta SZ
1963 Giulia TZ
1965 GTA
1965 Tipo 33
1968 33/2
1969 33/3
1970 1970–1977 Montreal
1972–1983 Alfasud
1972–1984 Alfetta saloon
1974–1987 Alfetta GT/GTV
1976–1989 Alfasud Sprint
1977–1985 Nuova Giulietta
1979–1986 Alfa 6
1972 33/4
1973 33TT12
1976 33SC12
1979 177
1979 179
1980 1983–1994 33
1984–1987 Arna
1984–1987 90
1985–1992 75
1987–1998 164
1989–1993 SZ/RZ
1982 182
1983 183
1984 184
1985 185
1990 1992–1998 155
1994–2000 145
1994–2000 146
1995–2006 GTV/Spider
1997–2005 156
1998–2007 166
1992 155 GTA
1993 155 V6 TI
1998 156 D2
1999 GTV Cup
2002 156 GTA Super 2000
2003 156 Super 2000
2000 2000–2010 147
2007–2009 8C Competizione
2008–2010 8C Spider
2003–2010 GT
2005–2010 Brera
2005–2011 159
2006–2010 Spider
2003 147 GTA Cup
2008-2018 MiTo

Trucks and light commercial vehicles

Alfa Romeo 2 LKWRomeo2 LCV

 

In 1930 Alfa Romeo presented a light truck in addition to heavy LCVs based on Büssing constructions. In the Second World War Alfa Romeo also built trucks for the Italian army (“35 tons anywhere”) and later also for the German Wehrmacht. After the war, commercial motor vehicle production was resumed.

In co-operation with FIAT and Saviem starting from the 1960s different light truck models were developed.

The production of heavy LCVs in Italy was terminated in 1967. Heavy trucks continued to be built for a few years in Brazil by Alfa Romeo subsidiary Fábrica Nacional de Motores under the name FNM. The last Alfa Romeo vans were the Alfa Romeo AR6 and AR8, rebadged versions of Iveco Daily and Fiat Ducato. The company also produced trolleybuses for many systems in Italy, Latin America, Sweden, Greece, Germany, Turkey and South Africa. Later, Alfa Romeo concentrated only on passenger car manufacturing.

LCVs

Alfa Romeo 430Alfa Romeo 4301954-1983 Alfa Romeo Romeo 2 Furgone

Alfa Romeo Romeo (1954–1958)Alfa Romeo Romeo 2 passenger vanAlfa Romeo Romeo 2 (until 1966)Alfa Romeo Romeo 2 Lorry - LKW 1Alfa Romeo Romeo 3 (1966)Alfa Romeo Autotutto F12Alfa Romeo A11/F11 (1954–1983)Alfa Romeo Romeo F12 A12 FadisaAlfa Romeo A12/F12

AR8 (based on first generation Iveco Daily)1988 Alfa Romeo 14 AR 6 Ambulance (Alessio3373)Alfa Romeo 6 14AR6 (based on first generation Fiat Ducato)Alfa Romeo F20 bAlfa Romeo F20 aAlfa Romeo F20 (Saviem license)

Trucks

Alfa Romeo 50 Biscione 80Alfa Romeo 50 Biscione 80   Alfa Romeo 50 “Biscione” (Büssing-NAG 50)/ 80 (1931–1934)1934-1938 Alfa Romeo 85Alfa Romeo 85 / 110 (1934 – n/a)1935-1937 Alfa Romeo 350 13650Alfa Romeo 350 i0591611946 Alfa Romeo 350 in DesiderioAlfa Romeo 350 (1935 – n/a)

Alfa Romeo 430 (1942–1950)

Alfa Romeo Camion’s

Alfa Romeo 450/455 (1947–1959)1939 Alfa Romeo 500 - Alfa Romeo 500 military version during a parade in Turin, August 8, 19391939 Alfa Romeo 500 – Alfa Romeo 500 military version during a parade in Turin, August 8, 1939Alfa Romeo 500 1

Alfa Romeo 500 (1937 – 1945)Alfa Romeo 800

Alfa Romeo 800 (1940–1943)

Alfa Romeo 900 (1947–1954)

Alfa Romeo 950 (1954–1958)

 

Alfa Romeo Mille (Alfa Romeo 1000) (1958–1964)

Alfa Romeo A15 (Saviem license)

Alfa Romeo A19 (Saviem license)

Alfa Romeo Saviem A38 APS energia Padova

Alfa Romeo A38 (Saviem license)

1961 Alfa Romeo 1000F trolleybus No. 8010 of the Naples trolleybus system in Torre del GrecoA 1961 Alfa Romeo 1000 (Mille) Aerfer FI 711.2 OCREN trolleybus on the Naples ANM trolleybus system

1962 CTP Alfa Romeo trolleybus 18 in 1985A 1962 Alfa Romeo Mille AF trolleybus for CTP Napoli, with the iconic Alfa Romeo badge in the centreAlfa Romeo-Aerfer-OCREN trolleybus of CTP NapoliAlfa Romeo-Aerfer-OCREN logo’s on 1961 trolleybus of CTP Napoli

Buses

Alfa Romeo 40AAlfa Romeo 40AGli Alfa Romeo 40, 85, 80, 110Gli Alfa Romeo 40, 85, 80, 110   Alfa Romeo 80A1933 Alfa Romeo 85-A in piazza Venezia1933 Alfa Romeo 85-A in piazza Venezia  Alfa Romeo 85AAlfa Romeo 110A di RomaAlfa Romeo 110A di Roma   Alfa Romeo 110AAlfa Romeo 140A di RomaAlfa Romeo 140A di Roma   Alfa Romeo 140A (1950–1958)1959 Alfa Romeo 150 A Macchi1959 Alfa Romeo 150 A Macchi   Alfa Romeo 150A (1958)

Alfa Romeo 430A (1949–1953)

Alfa Romeo 500A (1945–1948)

1951 Alfa Romeo 800A GT Ambrosini

Alfa Romeo 800A

Alfa Romeo 900A (1953–1956)

Alfa Romeo 902A (1957–1959)

There is no one to be found. Please help me!

Alfa Romeo 950A

Alfa Romeo Mille (bus) (Alfa Romeo 1000) (1960–1964)

Trolleybuses

 

Alfa Romeo 110AF (1938)

Alfa Romeo 140AF (1949)

1944 Alfa Romeo 800 AF Garavini '1944

Alfa Romeo 800AF (1950–1954)

Alfa Romeo 900AF (1955–1957)

Alfa Romeo Mille AF (Alfa Romeo 1000) (1959–1964)

Concepts

Design has always played a large role in the history of Alfa Romeo. There have been many Alfa Romeo concept cars, often made by famous design houses and designers. The BAT series of concepts from the 1950s was a collaboration with the Italian design house Bertone. Other famous Italian coachbuilders and design houses like PininfarinaBertoneZagato and ItalDesign-Giugiaro have also played a great role in Alfa Romeo’s history, and even today some of models are designed and constructed by them.

Other production

Although Alfa Romeo is best known as automobile manufacturer it has also produced commercial vehicles of various size, railway locomotives, tractors, buses, trams, compressors, generators, an electric cooker, marine and aircraft engines.

Aircraft engines

1931 Alfa Romeo D2C 30D2 aircraft engine

 

An Alfa engine was first used on an aircraft in 1910 on the Santoni-Franchini biplane. In 1932 Alfa Romeo built its first real aircraft engine, the D2 (240 bhp), fitted to Caproni 101 D2. In the 1930s when Alfa Romeo engines were used for aircraft on a larger scale; the Savoia Marchetti SM.74Savoia-Marchetti SM.75Savoia-Marchetti SM.79Savoia Marchetti SM.81 and Cant Z506B Airone all used Alfa Romeo manufactured engines. In 1931, a competition was arranged where Tazio Nuvolari drove his Alfa Romeo 8C 3000 Monza against a Caproni Ca.100 airplane. Alfa Romeo built various aircraft engines during the Second World War; the best known was the RA.1000 RC 41-I Monsone, a licensed version of the Daimler-Benz DB 601. This engine made it possible to build efficient fighter aircraft like the Macchi C.202 Folgore for the Italian army. After the Second World War Alfa Romeo produced engines for Fiat, Aerfer and Ambrosini. In the 1960s Alfa Romeo mainly focused upgrading and maintaining Curtiss-WrightPratt & WhitneyRolls-Royce and General Electric aircraft engines. Alfa Romeo also built Italy’s first turbine engine, installed to the Beechcraft King Air. Alfa Romeo’s Avio division was sold to Aeritalia in 1988, from 1996 it was part of Fiat Avio. Alfa Avio was also part of developing team to the new T700-T6E1 engine to the NHI NH90 helicopter.

Locomotiva E333-006 ad Acqui TermeLocomotive FS E.333 built by Ing. Nicola Romeo e Co. in Saronno

Marine engines

Alfa Romeo also produced marine engines. The first marine engine was produced in 1929. Later, for three consecutive years: 1937-1938-1939 with remarkable affirmations, Alfa Romeo demonstrated its constructive efficiency by contributing to the development of marine engines.

(1938) 12 cyl (4.500) 121,710 km/h

Aero-engines

Alfa Romeo D2

Alfa Romeo 110

Alfa Romeo 115

Alfa Romeo 121

Alfa Romeo 125

Alfa Romeo 126

Alfa Romeo 128

Alfa Romeo 135

Alfa Romeo Lynx

Alfa Romeo Mercurius

Alfa Romeo RA.1000

Alfa Romeo RA-1050

Alfa Romeo R.C.10

Alfa Romeo R.C.34

Alfa Romeo R.C.35

Alfa Romeo AR.318

Marketing and sponsorship

Alfa Romeo bicycles are made by Italian bicycle manufacturer Compagnia Ducale.

2017 Alfa Romeo DealersAlfa Romeo official dealers worldwide map.

Alfa-Romeo-2-First-SailAlfa Romeo II on its first sail in 2005

 

During the years Alfa Romeo has been marketed with different slogans like: “The family car that wins races” used in the 1950s in Alfa Romeo 1900 marketing campaign, “racing since 1911” used on most 1960s Alfa advertisements, In the 1970s the Alfa Romeo 1750 GTV was marketed as “if this kind of handling is good enough for our racing cars, it’s good enough for you.” The Giulia Sprint GTA was marketed as “The car you drive to work is a champion”. More recent slogans used are “Mediocrity is a sin”, “Driven by Passion”, “Cuore Sportivo”, “Beauty is not enough” and present day “Without heart we would be mere machines”. Also other more recent ones are: “It’s not a car, it’s an Alfa Romeo.”, one of them after a couple argue in Italian.

As part of its marketing policy, Alfa Romeo sponsors a number of sporting events, such as the Mille Miglia rally. It has sponsored the SBK Superbike World Championship and Ducati Corse since 2007, and the Goodwood Festival of Speed for many years, and was one of the featured brands in 2010 when Alfa Romeo celebrated its 100th anniversary. The Alfa Romeo Giulietta has been used since Monza 2010 race as the safety car in Superbike World Championship events. Alfa Romeo has been also shirt sponsor of Eintracht Frankfurt football club in period between 2013 and 2016.

ALFA ROMEO geborduurd badge

In 2002, Alfa Romeo I, the first Alfa Romeo super maxi yacht was launched. It finished first in at least 74 races including the 2002 Sydney—Hobart Race. Alfa Romeo II, commissioned in 2005, measures 30 metres (98 ft) LOA. It set a new elapsed-time record for monohulls in the 2009 Transpac race, of 5 days, 14 hours, 36 minutes, 20 seconds It finished first in at least 140 races. In mid-2008 Alfa Romeo III was launched for competitive fleet racing under the IRC rule. Alfa Romeo III measures 21.4 metres (70 ft) LOA and features interior design styled after the Alfa Romeo 8C Competizione.

The BBC motoring show Top Gear repeatedly argued the significance of owning an Alfa Romeo car as a car enthusiast, stating that “You can’t be a true petrolhead if you have never owned/or wanted to own an Alfa Romeo”. Presenters Jeremy ClarksonRichard Hammond and James May continuously praised Alfas for their beauty and driving characteristics even though Italian cars had a long-term bad reputation for unreliability. They argued that you (the owner) build a personal relationship with the car despite all of its mechanical faults. Both Clarkson and May have previously owned Alfas (a GTV6 for Clarkson and an Alfa 164 for May) and both have stated that they regretted selling their Alfas the most.

During Super Bowl LI, Alfa Romeo ran three commercials throughout the game; the brand was the sole marque advertised by FCA during the game, after exclusively focusing on its Jeep brand at Super Bowl 50.

Now will follow the pictures from my collection, some cars are not ALFA ROMEO’s but that are automobiles from FNM or pictures of cars made with help from Bertone, Pininfarina, etc:

There are coming several pictures I found on the site from Alfa Romeo Italy and Ukaïne:

This was all the info I can give you. Do you have info that you could not find here please offer it to me and I will make this Blog more complete.

Greetings, your host Jeroen

See also

Alfa Romeo Arese Plant

Alfa Romeo Pomigliano d’Arco Plant

Alfa Romeo Portello Plant

Alfa Romeo Museum

Circuito di Balocco

Alfa Romeo in motorsport

Category: Alfa Romeo engines

Category: Alfa Romeo people

References

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  73. Jump up^ Borgeson, Griffith. The Alfa Romeo TraditionISBN 0-85429-875-4.
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  87. Jump up^ Fitzpatrick, Lynn (11 July 2009). “Alfa Romeo Smashes Transpac Record by a Day”Finish reports. Transpacific Yacht Club. Archived from the originalon 17 August 2013. Retrieved 16 July 2009. She came within about five hours of breaking the multihull elapsed time record 5d, 9h, 18m set in 1997 by Bruno Peyron with his Commodore Explorer.
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  89. Jump up^ “What Is Fiat Chrysler Up to for the Super Bowl?”Advertising Age. Retrieved 6 February 2017.
  • Fusi, Luigi (1978). Alfa Romeo—Tutte le vetture dal 1910—All cars from 1910 (3rd ed.). Milan: Emmeti Grafica editrice.

Further reading

  • Borgeson, Griffith (1990). The Alfa Romeo Tradition. Haynes (Foulis) Publishing Group. Somerset, UK. ISBN 0-85429-875-4.
  • Braden, Pat (1994). Alfa Romeo Owner’s Bible Cambridge: Bentley Publishers. ISBN 0-8376-0707-8.
  • Stefano d’ Amico and Maurizio Tabuchi (2004). Alfa Romeo Production Cars. Giorgio NADA Editore. ISBN 88-7911-322-4.
  • Hull and Slater (1982). Alfa Romeo: a History. Transport Bookman Publications. ISBN 0-85184-041-8.
  • Venables, David (2000). First among Champions. Osceola: Motorbooks International. ISBN 1-85960-631-8.
  • Owen, David. Great Marques, Alfa Romeo. London: Octopus Books, 1985. ISBN 0-7064-2219-8
  • Owen, David. Alfa Romeo: Always with Passion. Haynes Publications, 1999. ISBN 1-85960-628-8
  • Moore, Simon (1987). Immortal 2.9. Parkside Pubns. ISBN 978-0-9617266-0-7.
  • Mcdonough, E., & Collins, P. (2005). Alfa Romeo Tipo 33. Veloce Publishing. ISBN 1-904788-71-8
  • Tipler, JohnAlfa Romeo Spider, The complete history. Crowood Press (UK), 1998. ISBN 1-86126-122-5
  • Tipler, John. Alfa Romeo Giulia Coupe Gt & Gta. Veloce Publishing, 2003. ISBN 1-903706-47-5
  • Styles, David G. “Alfa Romeo – The Legend Revived”, Dalton Watson 1989. ISBN 978-0-901564-75-7
  • Styles, David G. “Alfa Romeo – Spider, Alfasud & Alfetta GT”, Crowood Press 1992. ISBN 1-85223-636-1
  • Styles, David G. “Alfa Romeo – The Spirit of Milan”, Sutton Publishing 1999. ISBN 0-7509-1924-8

External links

 Alfa Romeo.

Alfa Romeo International

Buses LANCIA Turino Italy

LANCIA

Lancia Automobiles S.p.A. 1906since 1906

1919 Lancia Kappa

1919 Lancia Kappa

Lancia Automobiles S.p.A.
Type Società per azioni
Industry Automotive
Founded November 29, 1906
Founder(s) Vincenzo Lancia
Headquarters TurinItaly
Key people John Elkann (President)
Saad Chehab (CEO of Lancia andChrysler brand) CEO of Lancia – Antonella Bruno (since 23 April 2013)
Products Luxury Cars
Production output 98 000 (2012)
Owner(s) Fiat S.p.A.
Parent Fiat Group Automobiles S.p.A.
Website Lancia.com

Lancia Automobiles S.p.A. (Italian pronunciation: [ˈlantʃa]) is an Italian automobile manufacturer founded in 1906 by Vincenzo Lancia which became part of the Fiat Group in 1969.

The company has a strong rally heritage and is noted for using letters of the Greek alphabet for its model names.

 History

1909 Lancia Beta Torpedo 1520 HP

Lancia Beta Torpedo (1909)


Lancia is famous for many automotive innovations. These include the 1913 Theta, which was the first production car in Europe to feature a complete electrical system as standard equipment. The first car with a monocoque-type body – the Lambda, produced from 1922 to 1931 also featured ‘Sliding Pillar‘ independent front suspension that incorporated the spring and hydraulic damper into a single unit (and featured on most production Lancias until the Appia was replaced in 1963). 1948 saw the first 5 speed gearbox to be fitted to a production car (Series 3 Ardea). Lancia premiered the first full-production V6 engine, in the 1950 Aurelia, after earlier industry-leading experiments with V8 and V12 engine configurations. It was also the first company to produce a V4 engine. Also, Lancia pioneered the use of independent suspension in production cars, in an era where live axles were common practice for both the front and rear axles of a car. They also developed rear transaxles which were fitted to the Aurelia and Flaminia ranges. The innovativeness, constant quest for excellence, the fixation of quality, the complication of the construction processes and the antiqued machinery meant that all cars essentially had to be hand-made. With little commonality between the various models, the cost of production continued to increase extensively, while demand did not.Foundation and early years

1920 Lancia Kappa Charabanc1920 Lancia Kappa Charabanc

Lancia was founded on 29 November 1906 in Turin by Vincenzo Lancia and his friend Claudio Fogolin, both being Fiat racing drivers, as Lancia & C. The first Lancia automobile the “tipo 51” or 12 HP (later called Alfa) was made in 1907 and produced from 1908. This car had a small four cylinder engine with a power of 58 bhp. In 1915 the Jota, Lancia’s first truck, appeared and there followed a series of Jota trucks. In 1937 Vincenzo died of a heart attack, and his wife Adele Miglietti Lancia and his son Gianni Lancia took over the firm. They persuaded Vittorio Jano to join Lancia as an engineer. Jano had already made a name for himself by constructing the Alfa Romeo 1750 Sport Alfa Romeo 6C, 2300, 2900, P2 Alfa Romeo P2 and P3 Alfa Romeo P3, some of the most successful racers of its time.

1921 Lancia Kappa Bus

1921 Lancia Kappa Bus

Gianni Lancia, a graduate engineer was president of Lancia from 1947 to 1955. In 1956 the Pesenti family took over control of Lancia with Carlo Pesenti (1907–1984) in charge.

1969 to present

Fiat launched a take-over bid in October 1969 which was accepted by Lancia as the company was losing significant sums of money, with losses in 1969 being GB£20m. This was not the end of the distinctive Lancia marque, and new models in the 1970s such as the StratosGamma and Beta served to prove that Fiat wished to preserve the image of the brand it had acquired.

1923 MHV Lancia Lambda

1923 MHV Lancia Lambda

During the 1980s, the company cooperated with Saab Automobile, with the Lancia Delta being sold as the Saab 600 in Sweden. The 1985 Lancia Thema also shared a platform with the Saab 9000Fiat Croma and the Alfa Romeo 164. During the 1990s, all models were closely related to other Fiat models.

1924 Lancia Charabanc

1924 Lancia Charabanc

In 2011, Lancia moved in a new direction and added new models manufactured by Chrysler and sold under the Lancia badge in many European markets. Conversely, some Lancia built models began to be sold in right-hand drive markets under the Chrysler badge.

The original Lancia logo was designed by Count Carlo Biscaretti di Ruffia. The logo shows a lance and shield with flag. (“Lancia” means “lance” in Italian.) The Turin automobile museum is named after di Ruffia as Museo Nazionale dell’Automobile “Carlo Biscaretti di Ruffia”. The logo was redesigned in 2007.

Lancia family

Cavalier Giuseppe Lancia’ (1860 (Cuneo) – 1919(Bordighera)) is an Italian businessman and father of Vincenzo Lancia. When he was sixteen he started a business with food in Italy. Later for few years he made relationships with South America and he created a food industry in Argentina. His good steps and innovations made a great success in his company. His company was one on the first food companies in the country and showed new methods in this sector. When he made a fortune he returned to Italy. When he goes back his rang in Turin go to town advisor. By his education Giuseppe is an translator. In 1875 he is married for Marianna Orazzi. In 1876 their first son Giovanni is born.He love the education, humanities and the Greek language. In 1879 their daughter Margherita was born. Unfortunately, she died in 1894. In 1881 their third child Vincenzo Lancia was born. Their second daughter was born at 1884 – Anna Maria later Anna Maria-Giacobinni. The Lancia family on that time was important for Turin. The members of the family likes to go on opera and theater. In the free time The Lancias like to spend their time at a ville near Turin.

1924 Lancia Reisebus

1924 Lancia Reisebus

Vincenzo Lancia was born on 24 of August 1881 in Fobello near Turin. His father wanted Vincenzo to be a lawyer, but he didn`t have much interest in the humanities. He met the Battista brothers and Giovanni Ceirano and became interested in science and technology, especially automobiles. He saw his first cars in Turin and Milan. One of his friends Carlo Bishareti di Ruffia had a Benz and that was the first important automobile in his life. When FIAT was founded in 1899 Vincenzo was very active in the company and later became one of the most famous test drivers of the Italian automobile brands. In 1922 Vincenzo married his secretary – Adele Miglietti. Vincenzo and Adele had three children Gianni, Eleonora and Maria. He died on February 15, 1937.

1924 lancia-bus 26seat

1924 lancia-bus 26seat

Gianni Lancia was born on the 24th of November 1924 in Turin. He finished his education with his sisters at the Technical University of Pisa. From the time he was a little boy Gianni loved sports, but his greatest passion was motor racing. This led him to become a driver for the Lancia team. Gianni became the boss of Lancia in 1950. Unfortunately, he invested a lot of money in expensive prototypes and other unprofitable ventures that led him to sell a big part of the company to Carlo Pesenti in 1957. After that he started a business in the food industry. For a few years he lived in Brazil. He had two sons, Mariele and Vincenzo from his first marriage and had one son (Lorenzo Lancia) from his marriage to Jacqueline Sassard .

1925 Hemingway's Yellow Bus, [Lancia model] High St, Skelton

1925 Hemingway’s Yellow Bus, [Lancia model] High St, Skelton

1925 Lancia

1925 Hemingway’s Yellow Bus, [Lancia model] High St, Skelton

1925 LANCIA-LAMBDA-PENTAIOTA-AUTOBUS-MODELLI

1925 LANCIA-LAMBDA-PENTAIOTA-AUTOBUS-MODELLI

1925 LANCIA-LAMBDA-TRIKAPPA-PENTAIOTA-EXTRA-SERIE-AGENZIE

1925 LANCIA-LAMBDA-TRIKAPPA-PENTAIOTA-EXTRA-SERIE-AGENZIE

1926 Lancia 0533 F & J.Webb Somerset YB7442

1926 Lancia 0533 F & J.Webb Somerset YB7442

1926 Lancia Kappa Charabanc

1926 Lancia Kappa Charabanc

1927 Hunters-Lancia

1927 Hunters-Lancia

1927 Lancia Charabanc

1927 Lancia Charabanc

1927 LANCIA Eptaiota

1927 LANCIA Eptaiota

1927 Lancia Eptajota a

1927 LANCIA Eptaiota

1927 Lancia Hungary

1927 Lancia Hungary

1927 lancia-eptajota-01

1927 lancia-eptajota

1927 lancia-eptajota-02

1927 lancia-eptajota

1927 lancia-eptajota-03

1927 lancia-eptajota

1927 lancia-eptajota-04

1927 lancia-eptajota

1927 lancia-eptajota-06

1927 lancia-eptajota

1927 lancia-eptajota-07

1927 lancia-eptajota

1927 lancia-eptajota-08

1927 lancia-eptajota

1927 lancia-eptajota-09

1927 lancia-eptajota

1927 lancia-eptajota-10

1927 lancia-eptajota

1927 lancia-eptajota-11

1927 lancia-eptajota

1927 lancia-eptajota-13

1927 lancia-eptajota

1927 lancia-omicron-07

1927 lancia-omicron

1927-36 Lancia Omicron 1927-1936. Een Lancia bus die ingezet werd voor lange afstandsreizen

1927-36 Lancia Omicron 1927-1936. Een Lancia bus die ingezet werd voor lange afstandsreizen(kenworth)

1927-36 Lancia Omicron 09729a

1927-36 Lancia Omicron

1927-36 Lancia Omicron a

1927-36 Lancia Omicron

1927-36 Lancia Omicron

1927-36 Lancia Omicron

1928 AUTOVEICOLI-LANCIA-CHASSIS-INDUSTRIALI-AUTOBUS

1928 AUTOVEICOLI-LANCIA-CHASSIS-INDUSTRIALI-AUTOBUS

1928 Lancia   Auwärter Aufbau

1928 Lancia Auwärter Aufbau

1928 Lancia Pentaiota

1928 Lancia Pentaiota

1930 Lancia Omicron 3

1930 Lancia Omicron

1930 Lancia Omicron 256L Macchi

1930 Lancia Omicron 256L Macchi

1930 LANCIA-PENTAIOTA

1930 LANCIA-PENTAIOTA

1931 Lancia Omicron Varesini

1931 Lancia Omicron Varesini

1936 LANCIA OMICRON del 1936

1936 LANCIA OMICRON

1938

1938 Lancia

1939 Lancia 3 RO bus

1939 Lancia 3 RO bus

1939 Lancia 3 RO

1939 Lancia 3 RO bus

1939 Photo big Lancia Bus

1939 Lancia 3 RO bus

1939 Lancia 3 RO Carrozzeria BARBI spa

1939 Lancia 3 RO Carrozzeria BARBI spa

1939 Lancia 3ro Macchi

1939 Lancia 3ro Macchi

1940 Lancia Single rear-axle operating in Piraeus

1940 Lancia Single rear-axle operating in Piraeus Greece

1941 Lancia ro P Macchi

1941 Lancia ro P Macchi

1950 LANCIA Beta Catalogue

1950 LANCIA Beta Catalogue

Lancia 1951

Lancia 1951

1951-52 Lancia Esatau P V.11 Macchi

1951-52 Lancia Esatau P V.11 Macchi

1951-52 Lancia Esatau P V.11 Viberti Monotral

1951-52 Lancia Esatau P V.11 Viberti Monotral

1951-52 Lancia Esatau V.11 Garavini

1951-52 Lancia Esatau V.11 Garavini

1951-52 Lancia ESATAU V11 CARROZZERIA BARBI

1951-52 Lancia ESATAU V11 CARROZZERIA BARBI

1951-52 Lancia Esatau V11 complessivo

1951-52 Lancia Esatau V11 complessivo

1951-52 lancia-esatau-p-v11-05

1951-52 lancia-esatau-p-v11-05

1953 fCasaro0

1953 f Casaro

1953 Lancia Esatau P Bianchi 1953

1953 Lancia Esatau P Bianchi

1954 Lancia Esatau extraurbani 06001a

1954 Lancia Esatau extraurbani

1954 Lancia Esatau extraurbani la vettura 01

1954 Lancia Esatau extraurbani

1955 Lancia Bianchi Gran Turismo Bus

1955 Lancia Bianchi Gran Turismo Bus

1955 Lancia car porter - Esatau P chassis, bodied by Viberti in 1955

1955 Lancia car porter – Esatau P chassis, bodied by Viberti

1955 Lancia Esatau Intercity Padana Bus

1955 Lancia Esatau Intercity Padana Bus

1955 Lancia Esatau Renzo Orlandi Bus

1955 Lancia Esatau Renzo Orlandi Bus

1955 Lancia V11 Viberti Transit Bus

1955 Lancia V11 Viberti Transit Bus

1958 Lancia Funeral Bus

1958 Lancia Funeral Bus

1959 Lancia Esagamma

1959 Lancia Esagamma

1959 Lancia Jolly + simca 1000

1959 Lancia Jolly + simca 1000

1959 Lancia Jolly a

1959 Lancia Jolly Camper

1959 Lancia Jolly

1959 Lancia Jolly

1960 Lancia 703 Esatau Karrosserie Portesi (Brescia) Fahrerplatz

1960 Lancia 703 Esatau Karrosserie Portesi (Brescia) Fahrerplatz

1960 Lancia 703 Macchi

1960 Lancia 703 Macchi © Mario Kaiblinger

1960 Lancia 703.04 Viberti CV.60

1960 Lancia 703.04 Viberti CV.60

1960 Lancia -Casaro trolleybuses. These Italian buses were built in 1960

1960 Lancia -Casaro trolleybuses. These Italian buses © Ton v d Burg & Cees Bos

1960-lancia-jolly-onderdelenhandboek-engels

1960-lancia-jolly-onderdelenhandboek-engels

1961 Lancia Esatau P V.11 Garavini

1961 Lancia Esatau P V.11 Garavini

1962 Lancia Esatau P Casaro Tubocar

1962 Lancia Esatau P Casaro Tubocar

1962 Lancia Esatau P Casaro

1962 Lancia Esatau P Casaro

1962 Lancia Esatau P V.11 Viberti Monotral a

1962 Lancia Esatau P V.11 Viberti Monotral

1962 Lancia Esatau P V.11 Viberti Monotral

1962 Lancia Esatau P V.11 Viberti Monotral

1962 Lancia ESATAU V11 CARROZZERIA BARBI SPA

1962 Lancia ESATAU V11 CARROZZERIA BARBI SPA

1962 Lancia Jolly 1100 Funebre Carrozzeria Bonfanti

1962 Lancia Jolly 1100 Funebre Carrozzeria Bonfanti

1962 lancia-esatau-p-v11-10

1962 lancia-esatau-p-v11

1963 LANCIA ESATAU 703 MENARINI, 3ª serie (1963)

1963 LANCIA ESATAU 703 MENARINI, 3ª serie (1963)

1963 Lancia Jolly 1100 Camper

1963 Lancia Jolly 1100 Camper

1963 lancia-703-09

1963 lancia-703 © Mario Kaiblinger

1964 Lancia 703.01 Orlandi stefer

1964 Lancia 703.01 Orlandi stefer

1964 Lancia Appia Jolly Camper Van Front

1964 Lancia Appia Jolly Camper Van Front

1964 LANCIA dd's

1964 LANCIA dd’s

1964 lancia esatau 703 1

1964 lancia esatau 703

Metanopoli Piazza S.ta Barbara - 16 Novembre 1983

1964 Lancia Esatau 703

1964 LANCIA ESATAU Camper

1964 LANCIA ESATAU Camper

1965 Lancia 703.08 Viberti

1965 Lancia 703.08 Viberti

1965 Lancia 718 esagamma

1965 Lancia 718 esagamma © Mario Kaiblinger

1965 Lancia Esagamma (bus)

1965 Lancia Esagamma (bus)

1965 LANCIA Esagamma 715

1965 LANCIA Esagamma 715

1965 lancia-esagamma-718-10

1965 lancia-esagamma-718-10

1965-70 Lancia esagamma a

1965-70 Lancia esagamma

1965-70 Lancia ESAGAMMA CARROZZERIA BARBI SPA

1965-70 Lancia ESAGAMMA CARROZZERIA BARBI SPA

1965-70 Lancia Esagamma Pegaso (Garbarini)

1965-70 Lancia Esagamma Pegaso (Garbarini)

1965-70 Lancia Esatau 703 Bianchi

1965-70 Lancia Esatau 703 Bianchi

1965-70 Lancia Esatau 703 Dalla via

1965-70 Lancia Esatau 703 Dalla via

1966 lancia-703-03

1966 lancia-703

1968 Bus 703 Lancia and Fiat 306 of the company Officine Viberti of Turin

1968 Bus 703 Lancia and Fiat 306 of the company Officine Viberti of Turin

1968 De Simon  stefer Lancia 915

1968 De Simon stefer Lancia 915 © Leandro Tavolare

1968 Lancia 703 e 718

1968 Lancia 703 e 718 © Paul S A Redmond

1968 Lancia 718.241 OMFPAU1411

1968 Lancia 718.241

1968 Lancia De Simon Stefer b 915 © Collezione Leandro Tavolare

1968 Lancia De Simon Stefer b 915 © Collezione Leandro Tavolare

1968 Lancia esagamma 715 bianchi

1968 Lancia esagamma 715 bianchi

1968 Lancia Esagamma 718 De Simon

1968 Lancia Esagamma 718 De Simon © Mario Kaiblinger

1968 Lancia Esagamma Stanga [718.441]

1968 Lancia Esagamma Stanga [718.441]

1968 Lancia Esatau 703.04

1968 Lancia Esatau 703.04

1969 Lancia 033

1969 Lancia 033

1969 Lancia 75006476

1969 Lancia

1969 Lancia Esagamma MKMI21-L718

1969 Lancia Esagamma MKMI21-L718

1970 Lancia 515 BusTur17

1970 Lancia 515 BusTur17

1971 Lancia 718.241 Menarini

1971 Lancia 718.241 Menarini

1971 Lancia

1971 Lancia

1972 Lancia Genova Struppa old bus in Fontanegli

1972 Lancia Genova Struppa old bus in Fontanegli

1973 Lancia Esagamma FBP

1973 Lancia Esagamma FBP

1973

1973 Lancia Esagamma

1973-74 Lancia 718 Oms 3051

1973-74 Lancia 718 Oms 3051

1973-74 Lancia ATM 5180

1973-74 Lancia ATM 5180 © Leandro Tavolare

1973-74 Lancia Esagamma FBP 718.4

1973-74 Lancia Esagamma FBP 718.4

1973-74 Lancia Flavia et Flavia Cabrio

1973-74 Lancia Flavia et Flavia Cabrio

1973-80 Lancia 703 Mauri 1568

1973-80 Lancia 703 Mauri 1568

1974 Fiat 410 Breda Pistoiesi e Lancia Esagamma Portesi ATAC Roma - Gennaio 1974

1974 Fiat 410 Breda Pistoiesi e Lancia Esagamma Portesi ATAC Roma – Gennaio © Giorgio Grisilla – Trieste

1974 Lancia DD documento010

1974 Lancia DD documento 010

1980 Lancia Esagamma (bus)

1980 Lancia Esagamma (bus)

1981 Lancia Athens-trolley-1981

1981 Lancia Athens-trolley-1981

303300-2

lancia-jolly

lancia-jolly

lancia-super-jolly-ambulance

lancia-super-jolly-ambulance

LanciaJolly_edited

Lancia Jolly edited

LANCIAJOLLY

LANCIA JOLLY

lancia3ro02

lancia 3ro 02

Lancia Superjolly officemobile

Lancia Superjolly officemobile

lancia jolly carro funebre che suggerisco nel giorno del mio

lancia jolly carro funebre che suggerisco nel giorno del mio

Lancia Funebre restoration

Lancia Funebre restoration

Lancia Jolly Ambulance

Lancia Jolly Ambulance

Lancia big jean12

Lancia big jean12

Lancia 3 Ro Conegliano Vajont Cimolais classic industrial vehicle road ...

Lancia

Lancia Superjolly “Fabbri”

Lancia Superjolly “Fabbri”

Lancia 3x

Lancia 3x

Lancia Super Jolly

Lancia Super Jolly

Thats it, Finito

A Lancia Logo

Buses + more FIAT Fabbrica Italiana Automobili Torino Italy III

Viberti badge
Viberti badge (Photo credit: Wikipedia)

Buses FIAT Fabbrica Italiana Automobili Torino Italy III

after part II

now part III

001

fiat 1959-1965

002

1960 FIAT 309

003

1960 FIAT 309 Politi

004

1960 Fiat 405 Viberti CV39

005

1960 Fiat 410

006

1960 Fiat 626 RNL Ambrosini & Botta in Plein Soleil

007

1960 Fiat 626 RNL Ambrosini & Botta in Plein soleil

008

1960 Fiat 640 in San Giusto

009

1960 Fiat 680 RN Bianchi & C

010

1960 FIAT 680 RN Cansa

011

012

1960 fiat-409 ©Gabriele Mencucci

013

1960 fiat-409

014

1960 fiat-410

015

1960 fiat-410

016

1960 fiat-410

017

1960 fiat-410

000

1960 fiat-410

020

1960 fiat-410 Mario Kaiblinger

019

1960 fiat-410 Mario Kaiblinger

021

1960 fiat-410

022

1960 fiat-413

023

1960 fiat-413

024

1960 fiat-414

025

1960 fiat-414

026

1960 fiat-414

027

1960 fiat-414

028

1960 fiat-um

029

1960 nsu/fiat-um

030

1966 Fiat-zeta

031

1960 Fiat-zeta CUBA

032

1960 Fiat-zeta

033

1960-72 Fiat 306-2 Viberti CV.24B

034

1961 Fiat 306-2 Macchi

035

1961 FIAT 309

036

1961 FIAT 409 Casaro Tubocar bus

1961 Fiat 413 Viberti Monotral CV61

1961 Fiat 413 Viberti Monotral CV61

038

1961 Fiat 413 Viberti Monotral CV61 Davide Fenoglio

039

1961 Fiat 413 Viberti Monotral CV61

040 CinZano

1961 Fiat 413 Viberti Monotral CV61

041 Fiat Rechthoekig

042

1961 Fiat 413 Viberti Monotral CV61

043

1961 Fiat 413 Viberti Monotral CV61

044

1961 Fiat 642 RN CARROZZERIA BARBI SPA

045

1961 fiat-414

046

1961-parigi-fiat-309

047

1962 64 +1977-81Fiat 306 3 Cansa

048

1962 Fiat 309 1 CARROZZERIA BARBI SPA

049

1962 FIAT 309 Barbi Sitalr

050

1962 fiat 309 menarini-fieschi-la spezia

051

1962 FIAT 320 Dalla Via Siccar

052

1962 FIAT 343

053

1962 FIAT 409

000

055

1962 Fiat 416 Mauri Bus TS23

056

1962 FIAT 470 Cameri a Roma in P.le del Verano

057

1962 Fiat 629 CARROZZERIA BARBI SPA

057 058

1962 Fiat 629 CARROZZERIA BARBI SPA

059

1962 Fiat 635

SONY DSC

1962 fiat-309

061

1963 Autobus FIAT 411 Menarini

062

1963 Fiat 409 Casaro U.192-1

063

1963 Fiat 409

064

1963 Fiat 410 St.3 SEAC U.202

065

1963 Fiat 411 settembre 1963 (Rovigo)

066

1963 fiat-309

067

1963 VAN HOOL FIAT 314 NL

068

1963 VAN HOOL FIAT 420 HA-St2 België

069

1964 FIAT Aerfer 56761a

070

1964 FIAT (o Cameri)

071

072

1964 Fiat 309 CARROZZERIA BARBI SPA

073

1964 Fiat 309 Granluce

074

1964 FIAT 314-2 Orlandi l

075

1964 Fiat 320 carr Van Hool NL

076

1964 Fiat 320 carr Van Hool

077

1964 FIAT 412 Aerfer 2729

078

1964 Fiat 412 Aerfer Acft 2003

079

1964 Fiat 416

080

1964 Fiat 416A Cansa 328 ©Mario Kaiblinger

081

1964-FIAT-621-R-Viberti

082

1964 FIAT CANSA bus 745 atac

083

1964 fiat-309

084

1964 fiat-320

085

1964 fiat-409

086

1964 fiat-625

087

1964 VAN HOOL FIAT 420HA St2-2

088 logo zw

089

1964 VAN HOOL FIAT 420HA5220-St2

090

1964 VAN HOOL FIAT 420HA5220-St2

091

1964-68 Fiat 410.100 St. 4-2 Fiat-Cansa

092

1965 Fiat 306-3 Menarini Monocar 1041-2

093

1965 Fiat 314 CARROZERIA BARBI SPA

094

1965 Fiat 314 CARROZERIA BARBI SPA

095

1965 Fiat 314 CARROZERIA BARBI SPA

096

1965 Fiat 314 CARROZZERIA BARBI SPA

097 Logo rond rood zilver

Logo Fiat 1965-1968 +

098 logo 65-2000

Fiat Logo also used from 1965-2000

099

1965 fiat-314 ©Mario Kaiblinger 

100

1965-FIAT-San-Remo

101

1965-FIAT-470-Cameri-a-Roma-in-P.le-del-Verano

102

1965 FIAT 615 N  Menarini

103 Nederland

1965 FIAT Van Hool Nederland

104

1965 fiat-309

105

1965 fiat-309

106

1965 fiat-320

107

1965 fiat-625

108 oranje feuerwehr

1965 fiat-n Feuerwehr

109

1965 VAN HOOL FIAT 625N.

110

1966 FIAT (Cansa o Cameri)

111

1966 Fiat 306 Granluce Cansa

112

1966 Fiat 306 Granluce

113

1966 fiat 309 menarini-89-verso portovenere-6-800

114

1966 Fiat 314

115

1966 FIAT 343 Barbi Mirage

116

1966 FIAT 343 Bianchi

117

1966 FIAT 600 Familiaire

118

1966 Fiat 625 NP

119

1966 FIAT 1100 T-TN bus

120

1966 fiat-320

121

1964 fiat-625

122

1967 FIAT 309 BARBI

123 logo's

1967 FIAT 343 Barbi SEFTA

124

1967 fiat-309

125

1967 fiat-320

126

1967 fiat-320

127

1967 fiat-343

128

1967 fiat-343

129

130

1968 Fiat 238 Bus

131

1965 FIAT 309L Bianchi C

132

1965 FIAT 320 Menarini Tubocar

133

1968 fiat-309-07 siccar

134

1968 fiat-320

135

1965 Fiat 306 Cansa Moskou

136

137

1968 fiat-409 ©B Principe

138

1969 DINA Fiat lmpfroj-fiat-2

139

1969 Fiat – Iveco 315 ©AutobusDiLinea

140

1969 Fiat 306 3 Cansa ©Kaiblinger

141

1969 FIAT 306 Barbi

142

1969 Fiat 306 Cansa Bella Vista Moskou

143

144

1969 Fiat 306 è un modello di autobus prodotto dalla via

145

1969 FIAT 309a Menarini

146

1969 Fiat 420

147

1969 FIAT 625 N1P  72pk carr Van Hool nr 1

148

1969 FIAT 850 Familiaire seven seats catalogus (1965)

149

1965 fiat-238 ©auto-publltest.fr150

1964 VAN HOOL FIAT 420

151 logo's

152

1970 Fiat 306-3 Cattelan

153

1970 Fiat 308

154

1970 fiat-314 ©Gabrielle mencucci

155

1970 Fiat 306 Portesi

156

1970 Fiat 314 busnummer 9 Van Hool

157

1970 Fiat 314-2

158

1970 VAN HOOL FIAT 625

159

1965 fiat-306

160

1970 fiat-306

161

1971 Fiat 308 L

162

1971 Fiat 343

163

1971 Fiat 418

164

1971 Fiat 418 AL

165

1965 Fiat 409

166

1965 fiat-409 ©P Castelli

167

1964 FIAT 850 Familiare

168

1964 FIAT 850T CAMPER NL

169 Logo rond to nu

170

1963 fiat-238

171

1968 fiat-238

172

1965 fiat-238 Ambulanza

173

1965 fiat-238 Camper

174

1973-Fiat-850-Familiare-Martini-Fiat-850T-Pulmino

175

1965 fiat-238 NL

176

1964 FIAT 238 Politiebus EB-40-54 NL

177

1963 FIAT 410 3 axle Cansa trolleybus

178

1964 v lindbergh 25 Fiat smit garage waterland

179

FIAT Eritrea

180

1966 FIAT 306 Orlandi Concord

182

1972 FIAT 418 a Padivarma Sp ITALY

183

1972 Fiat 421 A Model

1972 fiat-314 © Allesia Tempesta

185

1974 fiat-343

186

1972 fiat-329  Ruggeri

187

1973 Fiat 343 CARROZZERIA BARBI SPA

188

1973 Fiat Rally 73

189

1973 Fiat 418AL Fiat-Cameri ©Kaiblinger

190

1963 Fiat 405

191

FIAT 682

192

1974 fiat-343

193

1974 fiat-470

194

1975-76 Van Hool-Fiat 409

195

1973 fiat-421 ©Roberto Amori

196

1976 Fiat 308 Cameri Perego

197

1976 fiat-308

198

1976 Fiat 850 kombi

199

1966 Piraeus-FIAT-704 GR

200

FIAT-trolleybus-piraeus

201

1976-80 Fiat 900T Panorama

202 Ad

1976-85 fiat-900

203

Fiat 621L pompiers à Varsovie

204

1977 Fiat 308L Padane Gran Turismo

205

1977 Fiat 315 8.17, 4 x 2, 24V, D

206

1977 Fiat 315

207

1977 Fiat 370 Menarini

208

1977 fiat 900

209

1977 fiat-308

210

1977 Fiat A60 Ruggeri

211 FIAT bl zilver

212

1977 FIAT A 70 12 RUGGERI school bus

213

1977 fiat-308

214

1977 fiat-308

215

1978 FIAT 4×4 Ruggeri

216

1978 FIAT 101SB Menarini

217

1978 Fiat 315 CARROZERIA BARBI SPA

218

1968 FIAT Menarini Italbus

219

1978 fiat-900

220

1978 fiat-900

221

1979 fiat-370 Dalla Via ©Bettini Renato

222 logo's

223

1980 FIAT 316 Menarini, GEAF – Frosinone

224

1980 Fiat 370

225

1980 FIAT 900 camper

226

1980-85 Fiat 900E Panorama

227

1981 FIAT 315 Schoolbus Boekje Ruggeri

228

1981 FIAT 315

229

1981-89 Fiat Ducato Panorama

230

1982 Fiat 320 Menarini

231

1982 Fiat 370

1982 Fiat 370

233

1982 fiat-900

234

1983 04325-ATAM PG-Fiat 418 AC Minerva 120

235

1973 FIAT 418 AC bcf, AMT Catania ex ATAF – FI

236

1982 Fiat900 Ambulancia

237 royalty

238

1983 fiat-370

SONY DSC

1983 fiat-418

240

1983 fiat-470 ©Andrea Lesti

241

1973 fiat-418

242

1983 fiat-418

243

1983 fiat-418

244

1983 fiat-470

245

1983 fiat-talento

246

1984 FIAT 370 BARBI

247

1984 Fiat 418s with De Simon bodywork

248

1984 fiat-470

249

1984 fiat-470 MAURI

250

1984 fiat-470

251

1984 fiat-talento

252

1985 fiat-470

253

1986 campervan fiat 013

254

1987 FIAT 370 Padane Z 3

SONY DSC

1987 fiat-talento Army Ambu

256

1988 FIAT 370 Dalla Via 12.25

257

1988 fiat-iveco-370 army

258

1988 fiat-370 Denmark Army

259

1988 fiat-talento Polizia

260

1989 Fiat Iveco 370

OLYMPUS DIGITAL CAMERA

1989 fiat-talento

262

1989-94 Fiat Ducato Combi

263

1990 Fiat Ducato I

264

1990 FIAT Menarini k

265

1990 IVECO FIAT 315 8 18 ORLANDI suburban bus

266

1990-94 Fiat Talento Supercombi

267

1991 fiat-370

268

1992 fiat-370

269

1994 02 Fiat Ducato Panorama

270

1994-99 Fiat Ducato Engine 2500cc Diesel

271

1995 FIAT – IVECO 370

272

1995-02 Fiat Scudo Combinato Minibus

273

1996 Fiat Iveco 315 – Padane Z

274

1996 FIAT IVECO POKERINO III S 315E 8 18 suburban bus

276

1996 Iveco 370 Dalla Via TEP

277

2000 FIAT Ducato 14 posti

278

2001 fiat-van

279

2002 Fiat Ducato

280

2002-06 Fiat Ducato Bus AU-spec

281

2002-06 Fiat Ducato Panorama

282 Logo op rood

Logo Now  a  Days

283

2003 fiat-van

284

2003 fiat ducato 4×4

285

2004 fiat-van-Ducato

286

2004 fiat ducato edm gvn-234 Ambulancia

287

288

2005 fiat-van-scudo

289

2005 fiat ducato

290

2006 Fiat Ducato Panorama

291

2007 Fiat Scudo Panorama UK-spec

292

2007 fiat-van

293

2008 Fiat-Ducato-Multijet-2.2-Jtd-H2-L2-8-Persoons-VIP-Bus-22012763

294

2009 Fiat Ducato front

295

2010 Fiat Ducato 2,3

296

2011 Fiat Ducato Multijet Economy Italia

297

2011 Opatov, Iveco Daily, Veolia Transport Praha, zezadu

298

2011 FIAT Ducato Arriva 6428 te Kilder Beekseweg

299

2012 FIAA – Iveco-Irisbus Crealis Neo

300

2012 Fiat Ducato 2,0 panorama

301

2012 fiat ducato voordevmnn

302

2012 IVECO Sunset HNF XL 18 seats

303

2013 Fiat Ducato 3

304

2013 FIAT SCUDO CREW VAN DOBLO XL

305

2013 IVECO Daily 45c11 13 seat

306

2014 iveco-daily-minibus

307 logo's

308

309

fiat polski truck van bus

310

fiat 21pd6 Israel

311

312

Fiat-500C-Belvedere-BorderMaker Paul Bennink Buzzy Bee Forum

313

fiat-625

315

fiat-625

314 logo on yellow

316

fiat-625

317

318

fiat-645

319

fiat-666

322

321

fiat-750

320

323

THE END

FINITO

Filed Under: ABARTHAERFERAeronauticaAmbrosini & BottaAMBULANCESARMY,AutobianchiBARBIBianchiBusbuilderBUSESCamperCANSACARROZZERIACars,Casaro TubocarDALLA VIADE SIMONFerrariFiatFIRE & RESCUEITALYIVECO,MacchiMaseratiMAURIMenariniNSUOpelOrlandiPadanePortesiRuggeriSiccar,TAXITrolleybusesTrucksUncategorizedVan HoolVaresinaVaresina-MarelliViberti,VW

Buses + more FIAT Fabbrica Italiana Automobili Torino Italy II

Buses FIAT Fabbrica Italiana Automobili Torino Italy II

In Part one we came till 1950.

Now it’s time to go further:

001

The different logos that are used for FIAT

002

fiat 1938-1959

 003

1950 FIAT 18979s ROMA

 004

1950 Ancona Filobus FIAT 668

 005

1950 Ancona Filobus FIAT 2401 Cansa n21

 006

1950 FIAT 401

007

1950 Fiat 640 CARROZZERIA BARBI SPA

008

1950 FIAT 642

 009

1950 Fiat 668 filobus CT

 010

1950 Fiat 668F trolleybus OMS Stanga

 011

1950 Fiat 680 CARROZZERIA BARBI SPA

 012

1950 Fiat 680 Cattellan  BusTur 4

013

1950 FIAT 680 RN BARBI

014

1950 Fiat 680 RN CARROZZERIA BARBI SPA

 015

1950 FIAT 680 Ru Viberti CV5

 016

1950 FIAT Moskou

017

1950 FIAT TROLLEY 2187 b 04298

018

1950 fiat-401

019

1950 fiat-668 OMS Stanga

020

1950 fiat-668

021

1950 fiat-668

 022

1950 Vrachtwagen-Fiat-626

 023

1951 fiat 411 M 10676cc

 024

1951 FIAT 626 RNL body by Aeronautica d’Italia

 025

1951 FIAT 626 RNL body by Aeronautica d’Italia

 026

1951 FIAT 626 RNL body by Aeronautica d’Italia

 027

1951 Fiat 680

 028

1951 Varesina Fiat 1500 built to advertise CIS

 029

1952 Fiat 405 Salerno Filobus

 030

1952 Fiat 405

 031

1952 Fiat 405

 032

1952 Fiat 505 Roma

033

1952 Fiat 672 05986a

 034

 1952 FIAT villani-a-bus-made-by-menarini-of-bologna-used-by-the-business-tulli-di-sezze

035

1952 fiat-401

036

1952 fiat-405

 037

1952 fiat-405

038

1953 Fiat 401 UM

039

1953 FIAT 642 RN panoramico Carrozzeria BARBI spa

040

1953 Fiat 680 RN

041

1953 Fiat 682 Carrozzeria BARBI spa

042

1953 Fiat 682 Carrozzeria BARBI spa

043

1953 FIAT 682 RN SUPERPANORAMICO BARBI

 044

1953 Fiat 682 RN

045

1953 FIAT 682 Viberti CV6

 046

1953 fiat-405

047

1953 Granturismo FIAT 680 Carrozzeria Barbi

048

1953 Interno Fiat 680 RN Carrozzeria BARBI spa

049

1954 Fiat 401 UM Aerfer

 050

1954 Fiat 401 UM Aerfer

 051

1954 Fiat 404 UP

 052

1954 Fiat 411 Cansa

 053

1954 Fiat 680 RN Cansa in Divorzio all italiana

054

1954 FIAT 682 RN BARBI

055

1954 Fiat 682 RN CARROZZERIA BARBI SPA

 056

1954 Fiat 682.RN Viberti CV.7

057

1954 fiat-668

 058

1955 Fiat 306

 059

1955 FIAT 666 RN Aeronautica d Ítalia 1955

 060

1955 Fiat 682.RN Viberti CV.6

 061

1955 FIAT 682-125 carrozzato Romanazzi

 062

1955 Fiat OM Super Taurus

063

1955 fiat-409

 064

1956 FIAT 682-125 carrozzato Romanazzi

 065

1956 Fiat 306 I ed. CARROZZERIA BARBI SPA

1956 Fiat 680 bus-storico

1956 Fiat 680 bus-storico

067

1956 Fiat 692.RN Viberti CV.6

1958 fiat 309 Menarini

1958 fiat 309 menarini

068

1956 Fiat 2411 Monotral Snodato Viberti

069

 1956 fiat-409

070

 1956 fiat-um-01

071

1957 FIAT alb054 Carrozzeria BARBI spa 072

1958 577 viale isonzo-Stefano Paolini

075

1958 FIAT 401

076

1958 FIAT 405 Autobus

080

1958 Fiat 626 RNL Ambrosini & Botta in Scampolo 

081

1958 Fiat 626 RNL Ambrosini & Botta in Scampolo

082

1958 FIAT 680 BusInt21

083

1958 FIAT 2411 Cansa – Menarini – CGE  I

084

1958 Fiat 2411 Cansa CGE bus

 085

1958 Fiat viberti ATM 548 01

 086

1958 fiat-309

 087

1958 fiat-309 Siccar

 088

1958 fiat-405

 089

1958 fiat-405

090

1958 fiat-409

 091

1958 fiat-413

092

1958 fiat-414

 093

1958 filobus storico della linea in questione Fiat 2411 San Remo

 094

1958 filosnodato Fiat 2472 Viberti CGE

095

1959 Fiat 306-2 con carrozzeria Viberti © Leandro Tavolare

096

1959 Fiat 309

097

1959 fiat 309

 098

1959 Fiat 314

 099

1959 Fiat 666 RN SFW

 100

1959 fiat-414

 101

fiat 1938-1959

102

1960 Autobus FIAT 410

##

fiat 1959-1965

End of Part II

Filed Under: ABARTHAERFERAeronauticaALFA ROMEOAmbrosini & Botta,AMBULANCESAutobianchiBARBIBusbuilderBUSESCANSACARROZZERIAFerrari,FiatITALYIVECOMaseratiMenariniOpelOrlandiRomanazziSiccarStangaTAXI,TrolleybusesTrucksVaresinaVibertiVW

Buses + more FIAT Fabbrica Italiana Automobili Torino Italy I

Buses FIAT Fabbrica Italiana Automobili Torino Italy I

001

FIAT brand 1899

In 1899 werd in Turijn de Società Anonima Fabbrica Italiana AutomobiliTorino opgericht, op initiatief van Giovanni Agnelli. Hij werd in 1902algemeen directeur van de firma. In 1900 werden de eerste 24 auto’s geproduceerd in de fabriek in Corso Dante, waaronder de 3/12HP. Het Fiat-logo werd in 1904 door Biscaretti ontworpen.

Al vroeg was Fiat met succes actief in autoraces. In 1902 won Vincenzo Lancia de Sassi Superga met een 24HP. Ook Agnelli zelf was actief als coureur, hij reed de tweede tour van Italië. In 1907 won Felice Nazzaro de Grand Prix de France in een 130HP, met een gemiddelde snelheid van 113,612 km/uur.

007

In 1908 werd Fiat actief in de Verenigde Staten, waar de Fiat Automobile Co. werd opgericht. Daarnaast werd het assortiment uitgebreid naar trams, vrachtwagens en schepen. Fiat begon met het toepassen van cardanaandrijving, een techniek waarop het bedrijf het patent bezit.

002

Reclame voor Fiat uit 1939

003

 Fiat Topolino

Roaring twenties en Eerste Wereldoorlog

Tijdens de Eerste Wereldoorlog werd voornamelijk geproduceerd voor het leger. Na de oorlog werd in 1922 in Lingotto de tweede fabriek geopend. Een hypermodern bedrijf, met vijf verdiepingen en een testbaan op het dak (zie voor plaats bovenaan pagina

). Dit was de grootste autofabriek in Europa. Hij stond onder leiding van Giacomo Mattè Trucco. Daarnaast werden de activiteiten verder uitgebreid naar andere sectoren, zoals treinbouw en elektriciteit. Er werd een smeermiddelenfabriek gebouwd en Fiat opende haar fabriek in Rusland.

Na de oorlog was Fiat al snel weer op de been, door een effectieve kostenbeheersing. Een nieuw model, met vier zitplaatsen, werd gelanceerd: de Fiat 509. Het bedrijf deed veel voor haar personeel op het gebied van scholing, sportclubs en gezondheidszorg.

Jaren dertig en Tweede Wereldoorlog

In Mussolini‘s dagen moest Fiat terugvallen op de eigen Italiaanse markt. In die periode werd veel gedaan aan technologische vernieuwing, en uitbreiding van de activiteiten in luchtvaart en spoorverkeer. Halverwege de jaren 30 kwam Fiat met twee nieuwe modellen, de Ballila en de Topolino. Het laatste model zou bijna 20 jaar in productie blijven, tot 1955. In 1945 overleed topman Agnelli, en werd opgevolgd door Vittorio Valletta. Na de oorlog kon de autoproductie, dankzij het Marshallplan in 1948 weer worden opgepakt. De modellen 500 en 1400 werden uitgebracht, met standaard verwarming en luchtventilatie.

Na de oorlog

In de jaren vijftig werd het eerste dieselmodel uitgebracht, de 1400 diesel. Fiat profiteerde optimaal van de naoorlogse opbouw, en de groeiende behoefte aan betaalbare auto’s. De Fiat 600 met achterin geplaatste motor, in 1957 de nieuwe Fiat 500, vanaf 1960 als Giardinetta, een voorloper van het stationwagon concept.

In de jaren zestig werd volop gebouwd aan uitbreiding van het concern, met fabrieken in voornamelijk Zuid-Italië. Fiat had echter ook te lijden onder sociale onrust en stakingen. Topman Valletta werd in1966 opgevolgd door Giovanni Agnelli jr., de kleinzoon van de oprichter. Onder zijn bewind werden de eerste stappen gezet naar het bouwen van vinnige sportwagens, zoals de Dino, in samenwerking met de toekomstige dochteronderneming Ferrari. Hoewel midden in een oliecrisis waaide een nieuwe, frisse wind door het bedrijf. In 1971 werd de Fiat 127 auto van het jaar. Dit was de eerste voorwielaangedreven Fiat. Tijdens deze beginjaren van de jaren zeventig zag ook de Fiat X1/9 het levenslicht, een sportieve 2 zitter met Italiaans temperament. In de fabrieken werd de trend ingezet naar automatisering van werkzaamheden, om de loonkosten te drukken. Al in 1978 werkte Fiat met robots, in het Robogate systeem.

Fiat Auto S.p.A.

Fiat Auto is momenteel een van de meest innovatieve automerken, met zeer veel patenten. Denk hierbij aan: dubbele bovenliggende nokkenas (Dr. Lampredi), distributieriem (Dr. Lampredi), directe diesel-inspuiting (voor het eerst in Fiat Croma 1987), directe benzine-inspuiting (2005 Fiat Power Train), schakelen zonder koppelingspedaal (f1 ferrari 1987, later in Alfa Romeo en Fiat Stilo) etc.

004

Fiat Seicento

In 1979 werd de autodivisie van Fiat ondergebracht in een apart bedrijf, waarin de merken Fiat, AbarthLanciaAutobianchi en Ferrari samenwerkten. Het bedrijf werd later uitgebreid met de acquisitie van Alfa Romeo (1984) en Maserati (in 1993).

Fiat bracht in de jaren tachtig de modellen Panda, Uno en Tipo uit, in de jaren 90 gevolgd door Tempra, Croma, Cinquecento, Coupé, Punto, Ulysse, Barchetta, Bravo, Brava, Marea en Palio. De Fiat Uno, Tipo, Punto en Bravo werden auto van het jaar. In 1996 werd Agnelli jr. erevoorzitter van de raad van bestuur. Hij werd als CEO opgevolgd door Cesare Romiti. Ter ere van het 100-jarig bestaan in 1999 werd het logo gemoderniseerd. De Fiat Seicento en de Multipla werden als laatste modellen in de 20e eeuw geïntroduceerd. Vooral het laatstgenoemde model werd met gemengde gevoelens ontvangen, vanwege de bijzonder vormgeving, en de drie zitplaatsen voorin.

In de 21e eeuw is Fiat gestart met het moderniseren van de modellenlijn. De Doblo en Stilo werden geïntroduceerd, en de Multipla werd aangepast aan de wensen van het publiek. Ook is de Fiat Idea uitgebracht, waarmee Fiat de markt van compacte MPV’s heeft betreden.

In 2003 bracht Fiat een nieuwe versie van de evergreen Panda uit. Het wagentje werd meteen Auto van het Jaar 2004 en deed het uitzonderlijk goed in de verkooplijsten. De nieuwe Panda is een modern vijfdeurs stadsautootje voor een scherpe prijs. Later werd er ook een 4×4 versie van uitgebracht. Een luxueuzere mini-SUV op basis van de Panda wordt medio 2006 verwacht.

In 2005 deed Fiat opnieuw een poging om een luxe middenklasser uit te brengen. Hiervoor werd de discutabele naam “Croma” weer van stal gehaald. In het Italiaans betekent dit chroom, maar in Nederland doet de naam toch denken aan het pakje braadboter. De wagen is technisch gebaseerd op de Opel Vectra C.

007

In september 2005 debuteerde de nieuwe Grande Punto op de Autosalon van Genève. Deze auto moest de definitieve comeback betekenen voor Fiat en was dat ook. In het begin van 2006 was het de best verkochte auto in Europa en er zijn er inmiddels al meer dan 850.000 stuks van verkocht.

In 2007 introduceerde Fiat de Bravo als opvolger van de niet bijster goed verkopende Stilo. Het model wordt alleen in 5-deurs uitvoering geleverd. In eerste instantie zou daar nog een stationwagon bij komen, maar deze is inmiddels geschrapt. Overigens introduceerde Fiat op de Bravo ook een nieuw logo. De blauwe achtergrond is vervangen door de kleur rood en de letters zijn meer langgerekt, zoals vroeger. De laurierkrans is verdwenen.

In 2009 kwam Fiat met een facelift voor de succesvolle Punto. Kenmerkend is de deels zwart uitgevoerde bumper met geïntegreerde knipperlichten en de chromen ‘snor’ à la 500. Het interieur ging volledig op de schop en werd een stuk ronder. De Grande Punto bleef naast de Evo leverbaar als instapper. In 2011 werd de Punto opnieuw gefacelift, omdat de Evo over het algemeen niet goed ontvangen werd. De toevoeging ‘Evo’ kwam te vervallen en het model lijkt nu weer wat meer op de oorspronkelijke Grande Punto. Die laatste is nu ook uit productie genomen, al heeft de basis Punto nog wel diens dashboard.

Volgens ACEA (European Automobile Manufactures’ Association) wist de Fiat Groep in 2011 947.786 auto’s in West-Europa te verkopen, een daling van 12.0 % ten opzichte van 2010.

 Fiat Automóveis Brasil 

In 1976 begon Fiat met de productie van de Fiat 147 in BetimBrazilië. Het model was eigenlijk een Fiat 127, maar dan aangepast voor de Braziliaanse markt. De 147 was de eerste auto die volledig op Ethanol E100 kon rijden. De 147 werd gelijk een groot succes voor Fiat, mede door de vele varianten waarin Fiat de auto leverde. Naast de ‘hatchback’ was er een 2-deurs sedan Oggi, stationwagon (Panorama), pick-up en een bestelbusje (Fiorino). In de jaren ’80 werd het model opgevolgd door de Uno, die onder de naam Mille nog steeds gebouwd wordt. Dit model werd in de jaren ’90 overigens weer opgevolgd door de Fiat Palio.

Gaandeweg werden de Braziliaanse operaties steeds belangrijker voor Fiat en daarmee groeide ook de zelfstandigheid van de Braziliaanse tak, met een eigen ontwikkelingsafdeling tot gevolg. Latere succesvolle Braziliaanse Fiats zijn onder andere de PalioStradaMille en de Fiat Siena.

In de beginjaren van het tweede millennium wist Fiat dan eindelijk het marktleiderschap van Volkswagen over te nemen. Tot op de dag van vandaag is Fiat marktleider in Brazilië en is het qua omvang zelfs thuisland Italië gepasseerd.

Splitsing van Fiat

De aandeelhouders van de Italiaanse Fiat-groep hebben hun goedkeuring verleend aan het splitsen van het bedrijf in september 2010. Op 1 januari 2011 is het concern feitelijk gesplitst in twee aparte ondernemingen, namelijk:

  • Fiat SpA: hierin zijn alle autoactiviteiten ongebracht, zoals de automerken Fiat, Ferrari en Maserati, Magneti Marelli, Teksid, Comau en Fiat Powertrain Technologies, een producent vanversnellingsbakken voor auto’s;
  • Fiat Industrials: de overige activiteiten waaronder de vrachtwagenfabrikant IVECO en Case New Holland, een belangrijke producent van machines voor de landbouw en bouwsector.
  • Fiat Powertrain Technologies (FPT), produceert motoren en versnellingsbakken voor onder meer industriële toepassingen.

005

Fiat 500 & 126

 006

 Fiat 600

 007

Fiat-Logo-ab-1901

 008

1903 Fiat De basis

 009

1906 FIAT, Torino (via Verwey & Lugard, ‘s Hage) – Beynes, Haarlem

010

fiat 1901-1904

 011

1906 FIAT DOUBLE DECKER

 012

1907 FIAT 28-40 HP

013

1911 Fiat 2 F

 014

fiat 1904-1921

 015

1911-21 Fiat 2 F Omnibus

 016

1912 FIAT 15 Ter

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1912 FIAT 180kkh

 018

1913 Fiat 15 ter

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1913 fiat-15

 020

1913 roda fiat 15 ter 3 gran L205

 021

1914 Fiat 18 L

022

1915 Fiat 18 BL

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1915 Fiat 18 BL

 024

1915 Fiat 18 foto’s

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1915 fiat-18-bl

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1916 Fiat 18 BL

027

1917 Fiat 15 ter Ambulance

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1917 FIAT 18 D70 16301-border

 029

1918 Fiat 15 ter Ambulance 2

030

1921 FIAT 15 TER

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fiat 1921-1925

 032

1925 025

 033

1925 FIAT 507

034

1925 Fiat 603 S

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1925-26 Fiat 603 Torpedone

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1926 Fiat 507 F BUS

 037

1926 Fiat 605 L

 038

1926 FIAT sacsa 507-Orlandi – ©Gabriele Mencucci

 039

1926 fiat-507

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1926 fiat 507 f bus 380

041

1926 fiat-614 Ambulanza

042

1928 fiat-614 Brandweervoertuig

 043

1928 fiat-621

 044

1929 Ambulance Fiat 503 ambulanza Carrozzeria Barbi spa

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1929 fiat-413

046 29-31

fiat 1929-1931

047

1929 fiat-518 minibus-taxi

048 1929 fiat-614 Ambulanza ©odkrymca.pl

 049

1930 Fiat 621 R

 050

1930 Fiat 640

 051

1930 FIAT 614

 052

1930 fiat-614

 053

1931 Fiat 507 Carrozzeria BARBI spa

 054

1931 Fiat 635 R

 055 31-32

fiat1931-1932

 056

1934-39 Fiat 656 RN

 057 32-38

fiat 1932-1938

 058

1935 FIAT 621 RN Barbi

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1935 FIAT 621 RN Barbi

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1935 Fiat 621 tetto apribile Carrozzeria BARBI s.p.a.

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1935 Fiat 635 Carrozzeria Barbi spa

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1935 Fiat 635 Carrozzeria Barbi spa

063

1935 FIAT 635 Rnu

064

1935 Fiat 656

065

1935 fiat-635

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1935 fiat-635

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1935 fiat-635

1935 fiat-635-041935 fiat-635

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1935 fiat-635

 070

1936 fiat-635 RGL

 071 38-39

fiat 1938-1959

 072

1942 FIAT rimes safal conaraja 4

 073

1938 fiat Firebrigade- strange color?!

 074

1939 Fiat 626 RNL

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1939 FIAT 626 RNL

 076

1939 Fiat 656

077

1939 FIAT 656 Rna

 078

1939 fiat-626 autoambulanza

 079

1939 fiat-626

 080

1939 fiat-626 Bus & Pullman

 081

1939 fiat-656

082

1939 fiat-656

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1939 fiat-656

 084

1939 fiat-656 ©Litigio

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1939-45 Fiat 656 RNA-2

086

1942 FIAT 03348

087

1942 fiat-401

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1942 fiat-413

089

1943 Fiat 626 nella sede Trentino Trasporti Interporto Roncafort TRENTO

1944 Fiat 626 RNL Aeronautica d'Italia

1944 Fiat 626 RNL Aeronautica d’Italia

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1944 Fiat 656 Filobus

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1945 FIAT 626 RNL Aereonauica d’Italia

093

#

094

1946 Fiat 411 Cansa ATAF Firenze Bruno Principe

095

1946 Fiat 626 RNL Ambrosini & Botta 1958 in Scampolo

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1947 FIAT 656 Rn2

097

1947 Fiat 666 RN

 098

1947 Fiat 682

1947 fiat-401-02

1947 fiat-401

100

1947 fiat-666

 101

1948 FIAT 640 N VF Fire & Rescue © Jonathan

102

1948 FIAT 666 RN

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1948 Fiat 672 RN

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1948 FIAT Menarini

 105

1948 fiat-401

 106

1948 fiat-405

 107

1949 Fiat 640 RN

 108

1949 Fiat 656F-545 Varesina-Marelli n° 400 dell’ATM di Milano

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1949 Fiat 666 Carrozzeria BARBI spa

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1949 FIAT 666 Rnu

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1949 Fiat 666 RNU

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1949 Fiat 666 RNU

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1949 Fiat 680 RNU

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1950  FIAT 18979s

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fiat 1938-1959

END OF PART ONE !!

Filed Under: ABARTHALFA ROMEOAmbrosini & BottaAMBULANCESAutobianchi,BARBIBusbuilderBUSESCANSAFerrariFiatFIRE & RESCUEITALYIVECOMaserati,MenariniOpelOrlandiTAXITrolleybusesTrucksVaresina-MarelliVW